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Jul 2025
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Home/Insights/Retailers/22dance.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.8K
Revenue
4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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22dance.com is a website that sells a diverse range of dance-related products. They offer a wide selection of dancewear, including costumes, leotards, and accessories. In addition, their inventory includes dance shoes for various styles and levels of expertise. They cater to dancers of all ages, offering products for beginners to professional performers.

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22dance.com's revenueOVER TIME
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Over the past three months, 22dance.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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22dance.com revenue growth for last six months
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OVERVIEW
22dance.com's revenue for online sales in July 2025 was $2,797, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100. It had 3,965 sessions during the month. The highest revenue in the FASHION AND APPAREL category was $817,680,251 from shein.com, with a conversion rate of 2.96% and an AOV of $402. The lowest revenue was $82, with a conversion rate of 0.62% and an AOV of $82. The median revenue in the category was $82,875 and the median sessions were 36,317.
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22dance.com competitors

In July 2025, 22dance.com lags behind its competitors in terms of revenue, transactions, and average order value (AOV). dancefootlights.com outperforms 22dance.com with a revenue of $17,135 compared to $2,797, along with 111 transactions versus 35 for 22dance.com. Additionally, dancefootlights.com boasts a higher AOV range of $150-$175 compared to $75-$100 for 22dance.com. Similarly, danceline.com also surpasses 22dance.com with a revenue of $6,911, 39 transactions, and a higher AOV range of $175-$200. Despite having more sessions than dancefootlights.com, 22dance.com struggles to convert sessions into transactions with a lower conversion rate of 0.50-1.00 compared to 2.50-3.00. Overall, 22dance.com faces stiff competition from dancefootlights.com and danceline.com in terms of financial performance and conversion metrics.

dancefootlights.com screenshot
#1 dancefootlights.com
17.1K
Revenue
3.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
danceline.com screenshot
#2 danceline.com
6.9K
Revenue
1.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
22dance.com vs top market performers
22dance.com
top retailers
conversion rate vs average order value for 22dance.com and its competitors
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Revenue share by device at 22dance.com

In July large majority of sales on 22dance.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on 22dance.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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22dance.com channels

Identify top traffic channels that drive growth for 22dance.comand discover how performance of traffic channels has changed over time.

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22dance.com Google Ads spend

Evaluate 22dance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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22dance.com devices

Review 22dance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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22dance.com top markets

Explore 22dance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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22dance.com country & global rank

Assess the ranking of 22dance.com among other retailers within its primary country and worldwide.

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