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Oct 2025
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Home/Insights/Retailers/22dance.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for 22dance.com22dance.com

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3.8K
Revenue
Oct 25
4.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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22dance.com is a website that sells a diverse range of dance-related products. They offer a wide selection of dancewear, including costumes, leotards, and accessories. In addition, their inventory includes dance shoes for various styles and levels of expertise. They cater to dancers of all ages, offering products for beginners to professional performers.

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22dance.com Annual Revenue and Growth

22dance.com's annual sales on its online store amounted to $29.4K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$29.4K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
22dance.com revenue by year

22dance.com's monthly revenueOVER TIME
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Over the past three months, 22dance.com revenue has experienced growth of 21%, compared to the preceding three months.

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22dance.com revenue growth for last six months
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OVERVIEW
In October 2025, 22dance.com, operating in the lifestyle/fashion and apparel sector, generated online sales of $3,845, significantly below the industry median of $80,524, with a conversion rate of 1.00-1.50%, underperforming compared to the high of 3.36%. Its average order value (AOV) ranged between $75-100, close to the lower threshold of the sector. With 4,374 sessions, it pales in comparison to the dominant shein.com, which boasts over 321 million sessions, highlighting 22dance.com's need for improvement in both traffic and revenue to align with industry standards.
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22dance.com competitors

Compared to its competitors, 22dance.com lags behind in revenue, with only $3,845 in October 2025. dancefootlights.com outperformed with $13,490, while danceline.com led with $15,008. In terms of transactions, 22dance.com had 47, while dancefootlights.com had 91 and danceline.com had 83. Despite having the highest number of sessions at 4,374, 22dance.com had the lowest average order value (AOV) range of $75-$100. dancefootlights.com and danceline.com boasted AOV ranges of $125-$150 and $175-$200 respectively. Furthermore, 22dance.com had a conversion rate of 1.00-1.50%, whereas dancefootlights.com and danceline.com had higher conversion rates of 2.50-3.00% and 2.00-2.50% respectively. Overall, 22dance.com has room for improvement in terms of revenue, AOV, and conversion rate compared to its competitors in the dance industry.

dancefootlights.com screenshot
#1 dancefootlights.com
13.5K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
danceline.com screenshot
#2 danceline.com
15K
Revenue
3.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
22dance.com vs top market performers
22dance.com
top retailers
conversion rate vs average order value for 22dance.com and its competitors
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22dance.com channels

Identify top traffic channels that drive growth for 22dance.comand discover how performance of traffic channels has changed over time.

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22dance.com Google Ads spend

Evaluate 22dance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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22dance.com devices

Review 22dance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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22dance.com top markets

Explore 22dance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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22dance.com country & global rank

Assess the ranking of 22dance.com among other retailers within its primary country and worldwide.

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