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Jan 2026

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Home/Insights/Retailers/2ndskull.com

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

2ndskull.com

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8.7K

Revenue

Jan 26

Sessions

Jan 26

2.0-2.5%

Conv. rate

Jan 26

$75-100

AOV

Jan 26

Main country of store: UNITED STATES
Website category: SPORTS

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2ndskull.com Annual Revenue and Growth

2ndskull.com's annual sales on its online store amounted to $83.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$83.5K

Annual growth forecast2025/2026

50%+

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eCommerce Revenue

2ndskull.com's monthly revenueOVER TIME
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Over the past three months, 2ndskull.com revenue has experienced decline of 17%, compared to the preceding three months.

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2ndskull.com revenue decline for last six months

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OVERVIEW

In January 2026, 2ndskull.com, operating in the sports industry, generated $8,690 in online sales, significantly below the industry median of $84,141 and far from the leader Garmin at $201,780,487; its conversion rate of 2.00-2.50% trails the high of 3.0% and is above the low of 0.68%; with an average order value (AOV) between $75-100, it's notably lower than the high of $556 while close to the low of $78; the site had 4,963 sessions, considerably less than the median of 31,579 and far behind the leader at 40,123,045 sessions from dickssportinggoods.com.

2ndskull.com competitors

In January 2026, 2ndskull.com reported a revenue of $8,690 from 100 transactions and 4,963 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 2.00-2.50%. In comparison, guardiansports.com generated $51,465 in revenue from 718 transactions and 29,172 sessions, with an AOV of $50-$75 and a similar conversion rate of 2.00-2.50%. On the other hand, lighthelmets.com outperformed both with a revenue of $118,249 from 450 transactions and 12,605 sessions, boasting an impressive AOV of $250-$275 and a higher conversion rate of 3.50-4.00%. Despite holding its own in terms of conversion rate, 2ndskull.com falls behind in revenue when compared to both guardiansports.com and lighthelmets.com.

#1 guardiansports.com

51.5K

Revenue

29.2K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 lighthelmets.com

118.2K

Revenue

12.6K

Sessions

3.5-4.0%

Conv. rate

$250-275

AOV

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TOP MARKET PERFORMERSby revenue

2ndskull.com vs top market performers

2ndskull.com

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2ndskull.com channels

Identify top traffic channels that drive growth for 2ndskull.comand discover how performance of traffic channels has changed over time.

2ndskull.com Google Ads spend

Evaluate 2ndskull.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

2ndskull.com devices

Review 2ndskull.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

2ndskull.com top markets

Explore 2ndskull.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.