511tactical.com
511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.
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511tactical.com Annual Revenue and Growth
511tactical.com's annual sales on its online store amounted to $151M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
511tactical.com's monthly revenueOVER TIME
Over the past three months, 511tactical.com revenue has experienced decline of 16%, compared to the preceding three months.
511tactical.com competitors
In April 2026, 511tactical.com outperformed its competitors in revenue, generating $12,235,092 from 54,069 transactions across 2,182,448 sessions, leading to an average order value (AOV) of $225-250 and a conversion rate of 2.00-2.50%. In contrast, galls.com, the next closest competitor, recorded a revenue of $8,490,274 with a higher AOV of $250-275 but had a lower transaction count at 31,163. Meanwhile, lapolicegear.com generated $2,740,627 with a much higher conversion rate of 7.00-7.50% but had only 20,437 transactions and lower AOV of $125-150. tacticalgear.com and uspatriottactical.com struggled comparatively, with revenues of $1,081,772 and $2,838,707, respectively. Despite uspatriottactical.com matching 511tactical.com's AOV range, its conversion rate of 3.00-3.50% reflects the competitive challenges faced in this market.
Revenue share by device at 511tactical.com
In April large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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511tactical.com channels
Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.
511tactical.com Google Ads spend
Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
511tactical.com devices
Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
