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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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14.7M
Revenue
Jul 26
2.6M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com Annual Revenue and Growth

511tactical.com's annual sales on its online store amounted to $151M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$151M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
511tactical.com revenue by year

511tactical.com's monthly revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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511tactical.com revenue decline for last six months
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OVERVIEW
In July 2026, 511tactical.com, a key player in the hunting and shooting category, reported online sales revenue of $14.7 million, significantly exceeding the $99,500 generated by a typical hunting and shooting store. Its conversion rate stood at 2.00-2.50%, well within the category's typical range of 0.52% to 2.5%. The average order value (AOV) was $250-275, also within the category's typical range of $113 to $663. Furthermore, 511tactical.com attracted 2.6 million sessions, far surpassing the 37,900 sessions typical for hunting and shooting stores, though still trailing behind the leading site, gunbroker.com, at 11.5 million sessions.
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511tactical.com competitors

In July 2026, 511tactical.com leads the competition in total sessions, attracting 2.6 million visitors, significantly outpacing galls.com by 1.7 million. However, it ranks second in revenue with $14.7 million, trailing galls.com by $9.2 million. While 511tactical.com achieves 57,800 transactions, it falls short of galls.com by 200 transactions. The average order value (AOV) for 511tactical.com ranges from $250 to $275, which is higher than lapolicegear.com’s AOV of $125 to $150 but lower than galls.com’s AOV of $400 to $425. In terms of conversion rates, 511tactical.com performs between 2.00-2.50%, which is below lapolicegear.com and galls.com, both achieving 6.00-6.50%. Overall, while 511tactical.com excels in traffic, it faces challenges in revenue and conversion metrics compared to its competitors.

lapolicegear.com screenshot
#1 lapolicegear.com
4M
Revenue
452.9K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.5M
Revenue
442.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
galls.com screenshot
#3 galls.com
23.9M
Revenue
946.9K
Sessions
6.0-6.5%
Conv. rate
$400-500
AOV
patriotoutfitters.com screenshot
#4 patriotoutfitters.com
10K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
uspatriottactical.com screenshot
#5 uspatriottactical.com
3.7M
Revenue
441.6K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In July large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries 511tactical.com operates in

511tactical.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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