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Sep 2025
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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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12.3M
Revenue
Sep 25
2M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com Annual Revenue and Growth

511tactical.com's annual sales on its online store amounted to $178.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$178.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
511tactical.com revenue by year

511tactical.com's monthly revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced decline of 6%, compared to the preceding three months.

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511tactical.com revenue decline for last six months
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OVERVIEW
In September 2025, 511tactical.com achieved impressive online sales revenue of $12,295,438, significantly surpassing the median of $97,179 in the SPORTS industry, though still far from gunbroker.com's $284,462,394. The site's conversion rate ranged between 2.50-3.00%, slightly above the industry high of 2.52%, with an average order value (AOV) of $200-225, well below the category's high of $635. Additionally, 511tactical.com attracted 2,000,669 sessions, substantially higher than the median of 38,020, but notably lower than gunbroker.com’s 12,770,933 sessions, highlighting strong engagement in a competitive market.
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511tactical.com competitors

In September 2025, 511tactical.com outperformed its competitors in terms of revenue with $12,295,438. While lapolicegear.com and tacticalgear.com generated significantly less revenue at $1,467,244 and $1,405,706 respectively, galls.com had the highest revenue at $14,480,956. In terms of transactions, 511tactical.com had 58,506 transactions, outperforming tacticalgear.com and lapolicegear.com. However, galls.com had the highest number of transactions at 25,128. 511tactical.com also had the highest number of sessions at 2,000,669, followed by galls.com with 717,354 sessions. In terms of Average Order Value (AOV), 511tactical.com fell within the range of $200-$225, similar to uspatriottactical.com, while galls.com had the highest AOV at $575-$600. Overall, 511tactical.com showed strong performance compared to its competitors in revenue, transactions, and sessions.

lapolicegear.com screenshot
#1 lapolicegear.com
1.5M
Revenue
294.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.4M
Revenue
524.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
galls.com screenshot
#3 galls.com
14.5M
Revenue
717.4K
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
uspatriottactical.com screenshot
#4 uspatriottactical.com
2.7M
Revenue
339.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
propper.com screenshot
#5 propper.com
338.3K
Revenue
145K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In September large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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