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Mar 2026
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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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13.2M
Revenue
Mar 26
2.5M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com Annual Revenue and Growth

511tactical.com's annual sales on its online store amounted to $151M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$151M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
511tactical.com revenue by year

511tactical.com's monthly revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced decline of 17%, compared to the preceding three months.

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511tactical.com revenue decline for last six months
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OVERVIEW
In March 2026, 511tactical.com achieved remarkable performance in the SPORTS industry, generating online sales revenue of $13,207,497, significantly above the median of $109,018, with a conversion rate ranging between 2.00-2.50%, close to the industry's high of 2.74%. The average order value (AOV) was $200-225, below the high of $588, while the site attracted 2,467,931 sessions, far exceeding the median of 40,251 but trailing the leading competitor, gunbroker.com, which recorded 14,795,148 sessions and a staggering revenue of $344,171,183.
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511tactical.com competitors

In March 2026, 511tactical.com outperformed its competitors in terms of revenue, with $13,207,497 compared to lapolicegear.com's $3,315,829, tacticalgear.com's $1,505,416, galls.com's $9,819,347, patriotoutfitters.com's $9,965, and uspatriottactical.com's $3,430,833. Additionally, 511tactical.com had the highest number of transactions at 60,062, surpassing all other competitors. While lapolicegear.com had the highest conversion rate at 6.50-7.00%, 511tactical.com maintained a competitive conversion rate of 2.00-2.50%, on par with patriotoutfitters.com. In terms of average order value (AOV), 511tactical.com fell within the middle range at $200-225, while galls.com boasted the highest AOV at $250-275. Despite facing stiff competition, 511tactical.com demonstrated its dominance in revenue and transactions, solidifying its position as a leader in the tactical gear industry.

lapolicegear.com screenshot
#1 lapolicegear.com
3.3M
Revenue
357.1K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.5M
Revenue
523.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
galls.com screenshot
#3 galls.com
9.8M
Revenue
765.1K
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
patriotoutfitters.com screenshot
#4 patriotoutfitters.com
10K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
uspatriottactical.com screenshot
#5 uspatriottactical.com
3.4M
Revenue
417.2K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In March large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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