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Sep 2026
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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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15.3M
Revenue
Sep 26
2.5M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com Annual Revenue and Growth

511tactical.com's annual sales on its online store amounted to $151M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$151M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
511tactical.com revenue by year

511tactical.com's monthly revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced growth of 22%, compared to the preceding three months.

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511tactical.com revenue growth for last six months
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OVERVIEW
In September 2026, 511tactical.com, operating in the hunting and shooting category, achieved impressive performance metrics with $15.3 million in online sales, significantly higher than a typical hunting and shooting store's revenue of around $94,600. Its conversion rate ranged from 2.50-3.00%, which is well above the typical hunting and shooting category range of 0.45% to 2.59%. The average order value (AOV) of $200-225 sits comfortably within the typical category range of $109 to $691. Additionally, 511tactical.com recorded 2.5 million sessions, vastly surpassing the typical hunting and shooting store's 36,300 sessions per month.
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511tactical.com competitors

In September 2026, 511tactical.com excels in transaction volume, leading with 72,900 transactions, far surpassing its competitors. It also attracts the highest number of sessions at 2.5 million, well ahead of competitors like galls.com, which recorded 806,000 sessions, and lapolicegear.com with 437,000. In terms of revenue, 511tactical.com ranks second with $15.3 million, trailing behind galls.com at $16.3 million. Its average order value (AOV) ranges between $200-225, which positions it favorably compared to competitors such as lapolicegear.com, with an AOV of $150-175, and tacticalgear.com at $150-175. However, 511tactical.com has a conversion rate between 2.50-3.00%, which is slightly lower than lapolicegear.com and uspatriottactical.com, both of which reach conversion rates of 3.00-4.00%.

lapolicegear.com screenshot
#1 lapolicegear.com
2.3M
Revenue
436.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.6M
Revenue
553.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
galls.com screenshot
#3 galls.com
16.3M
Revenue
805.9K
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
patriotoutfitters.com screenshot
#4 patriotoutfitters.com
6.8K
Revenue
852
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
uspatriottactical.com screenshot
#5 uspatriottactical.com
4.3M
Revenue
457.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In September large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries 511tactical.com operates in

511tactical.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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