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Aug 2026
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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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12.9M
Revenue
Aug 26
2.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com Annual Revenue and Growth

511tactical.com's annual sales on its online store amounted to $151M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$151M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
511tactical.com revenue by year

511tactical.com's monthly revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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511tactical.com revenue decline for last six months
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OVERVIEW
In August 2026, 511tactical.com generated $12.9 million in online sales, significantly higher than a typical hunting and shooting store, which sees around $108,000 monthly. The site recorded a conversion rate of 2.00-2.50%, within the typical range of 0.52% to 2.51%. Its average order value (AOV) was $250-275, also within the typical range of $112 to $704. Additionally, 511tactical.com attracted 2.3 million sessions, far exceeding the typical hunting and shooting store's 40,600 sessions per month. In summary, 511tactical.com shows strong performance metrics relative to a typical hunting and shooting store.
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511tactical.com competitors

In August 2026, 511tactical.com excels with the highest number of sessions at 2.3 million, well ahead of its competitors. While it ranks second in revenue, generating $12.9 million, it trails galls.com, which leads with $25.7 million. In terms of transactions, 511tactical.com also takes second place with 49,600, behind galls.com’s 57,900. However, its average order value (AOV) ranges from $250 to $275, surpassing lapolicegear.com’s AOV of $125 to $150 and tacticalgear.com’s AOV of $175 to $200, though still lower than galls.com’s AOV of $425 to $450. The conversion rate for 511tactical.com is between 2.00% and 2.50%, which trails lapolicegear.com’s impressive conversion rate of 8.00% to 8.50%. Overall, 511tactical.com demonstrates solid performance, particularly in attracting traffic compared to its rivals.

lapolicegear.com screenshot
#1 lapolicegear.com
4M
Revenue
358.5K
Sessions
8.0-8.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.6M
Revenue
470.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
galls.com screenshot
#3 galls.com
25.7M
Revenue
948.3K
Sessions
6.0-6.5%
Conv. rate
$400-500
AOV
uspatriottactical.com screenshot
#4 uspatriottactical.com
3.9M
Revenue
456.6K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
propper.com screenshot
#5 propper.com
317.4K
Revenue
181.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In August large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries 511tactical.com operates in

511tactical.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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