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May 2025
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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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13.3M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com's revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced decline of 19%, compared to the preceding three months.

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511tactical.com revenue decline for last six months
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OVERVIEW
In May 2025, 511tactical.com in the SPORTS industry generated online sales revenue of $13,310,462, with a median revenue of $99,988. The conversion rate ranged from 2.00% to 2.50%, higher than the very low 0.5%. The average order value (AOV) was $200-225, with a very high AOV of $658 and a very low of $114. The website had 2,450,788 sessions, falling below the 13,843,748 of the top store, gunbroker.com, but surpassing the median of 38,858 for the industry.
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511tactical.com competitors

In May 2025, 511tactical.com stood out among its competitors in various key metrics. While 511tactical.com had a revenue of $13,310,462 with 60,451 transactions and 2,450,788 sessions, its average order value (AOV) ranged from $200 to $225 with a conversion rate of 2.00-2.50%. In comparison, lapolicegear.com had a revenue of $2,497,144 with 16,893 transactions and 310,566 sessions, offering an AOV of $125-$150 and a high conversion rate of 5.00-5.50%. tacticalgear.com had a revenue of $1,519,743, with 8,739 transactions and 471,420 sessions, with an AOV of $150-$175 and a lower conversion rate of 1.50-2.00%. galls.com had a revenue of $12,977,435, with 26,867 transactions and 535,739 sessions, boasting a high AOV of $475-$500 and a conversion rate of 5.00-5.50%. uspatriottactical.com had a revenue of $2,600,368, with 11,808 transactions and 290,695 sessions, with an AOV of $200-$225 and a conversion rate of 4.00-4.50%. Overall, 511tactical.com demonstrated strong performance across all metrics compared to its competitors in the tactical gear industry in May 2025.

lapolicegear.com screenshot
#1 lapolicegear.com
2.5M
Revenue
310.6K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.5M
Revenue
471.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
galls.com screenshot
#3 galls.com
13M
Revenue
535.7K
Sessions
5.0-5.5%
Conv. rate
$400-500
AOV
uspatriottactical.com screenshot
#4 uspatriottactical.com
2.6M
Revenue
290.7K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
propper.com screenshot
#5 propper.com
375.4K
Revenue
153.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In May large majority of sales on 511tactical.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on 511tactical.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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