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Jun 2026
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Home/Insights/Retailers/511tactical.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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8.4M
Revenue
Jun 26
1.9M
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$225-250
AOV
Jun 26
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511tactical.com is an e-commerce platform that sells a range of tactical apparel, footwear, accessories, and gear suitable for law enforcement, military, and security professionals. Their inventory features products like durable outerwear, uniforms, holsters, bags, shoes, and other specialized equipment designed for various roles and environments.

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511tactical.com Annual Revenue and Growth

511tactical.com's annual sales on its online store amounted to $151M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$151M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
511tactical.com revenue by year

511tactical.com's monthly revenueOVER TIME
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Over the past three months, 511tactical.com revenue has experienced decline of 11%, compared to the preceding three months.

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511tactical.com revenue decline for last six months
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OVERVIEW
In June 2026, 511tactical.com, operating in the SPORTS sector, generated impressive online sales of $8,397,993, significantly exceeding the industry median of $97,033. The website recorded 1,871,740 sessions, far surpassing the median of 38,462 but trailing the leading competitor, gunbroker.com, at 11,545,567 sessions. Its conversion rate ranged from 1.50-2.00%, falling short of the high benchmark of 2.6% but well above the low of 0.52%. Additionally, the average order value (AOV) ranged from $225 to $250, positioned between the high AOV of $642 and the low of $112 within the category.
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511tactical.com competitors

In June 2026, 511tactical.com outperformed most competitors with a revenue of $8,397,993 and 35,898 transactions, while boasting an average order value (AOV) of $225-$250 and a conversion rate of 1.50-2.00%. In contrast, galls.com generated the highest revenue at $15,284,658 but with a much higher AOV of $400-$425, indicating a focus on premium offerings. lapolicegear.com recorded a revenue of $2,697,680 with a conversion rate of 6.00-6.50%, demonstrating effective customer engagement despite lower revenue and AOV. Meanwhile, tacticalgear.com struggled with only $1,141,650 in revenue and a similar conversion rate to 511tactical.com. On the lower end, patriotoutfitters.com and uspatriottactical.com had significantly lower revenues of $9,965 and $2,401,791, respectively, highlighting the competitive challenges within the tactical gear sector. Overall, 511tactical.com maintains a solid position amidst varied competitor strategies.

lapolicegear.com screenshot
#1 lapolicegear.com
2.7M
Revenue
335.9K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#2 tacticalgear.com
1.1M
Revenue
392.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
galls.com screenshot
#3 galls.com
15.3M
Revenue
654.4K
Sessions
5.5-6.0%
Conv. rate
$400-500
AOV
patriotoutfitters.com screenshot
#4 patriotoutfitters.com
10K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
uspatriottactical.com screenshot
#5 uspatriottactical.com
2.4M
Revenue
303.7K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
511tactical.com vs top market performers
511tactical.com
top retailers
conversion rate vs average order value for 511tactical.com and its competitors
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Revenue share by device at 511tactical.com

In June large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on 511tactical.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries 511tactical.com operates in

511tactical.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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511tactical.com channels

Identify top traffic channels that drive growth for 511tactical.comand discover how performance of traffic channels has changed over time.

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511tactical.com Google Ads spend

Evaluate 511tactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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511tactical.com devices

Review 511tactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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511tactical.com top markets

Explore 511tactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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511tactical.com country & global rank

Assess the ranking of 511tactical.com among other retailers within its primary country and worldwide.

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