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Oct 2025
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Home/Insights/Retailers/aardvarktactical.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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103.9K
Revenue
Oct 25
9.6K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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AardvarkTactical.com is an e-commerce platform offering a wide range of tactical and law enforcement products. The website sells equipment such as firearms, body armor, tactical gear, and accessories. It also provides training services, including firearms and tactical courses, as well as consulting services for law enforcement agencies.

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aardvarktactical.com Annual Revenue and Growth

aardvarktactical.com's annual sales on its online store amounted to $607.5K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$607.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
aardvarktactical.com revenue by year

aardvarktactical.com's monthly revenueOVER TIME
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Over the past three months, aardvarktactical.com revenue has experienced decline of 20%, compared to the preceding three months.

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aardvarktactical.com revenue decline for last six months
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OVERVIEW
In October 2025, aardvarktactical.com, operating in the SPORTS industry, generated $103,867 in online sales, slightly surpassing the median of $103,393. The site's conversion rate ranged from 2.00-2.50%, approaching the high benchmark of 2.58%, while its average order value (AOV) stood between $425-450, below the high of $652. With 9,583 sessions, it trails significantly behind industry leader gunbroker.com, which boasts over 13 million sessions, highlighting a need for improved traffic to match the median of 38,088 sessions in its category. Overall, aardvarktactical.com demonstrates solid performance amidst competitive benchmarks.
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aardvarktactical.com competitors

In October 2025, aardvarktactical.com outperformed its competitor kiwibreaching.com in terms of revenue, with aardvarktactical.com bringing in $103,867 compared to kiwibreaching.com's $43,269. aardvarktactical.com also had a higher number of transactions at 235, compared to kiwibreaching.com's 39 transactions. Additionally, aardvarktactical.com had a significantly higher number of sessions at 9,583, while kiwibreaching.com only had 2,550 sessions. Despite kiwibreaching.com having a higher average order value (AOV) range of $1100-$1125 compared to aardvarktactical.com's AOV range of $425-$450, aardvarktactical.com had a higher conversion rate of 2.00-2.50% compared to kiwibreaching.com's conversion rate of 1.50-2.00%. Overall, aardvarktactical.com demonstrated superior performance across multiple domains when compared to kiwibreaching.com in October 2025.

kiwibreaching.com screenshot
#1 kiwibreaching.com
43.3K
Revenue
2.6K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
TOP MARKET PERFORMERSby revenue
aardvarktactical.com vs top market performers
aardvarktactical.com
top retailers
conversion rate vs average order value for aardvarktactical.com and its competitors
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Revenue share by device at aardvarktactical.com

In October large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aardvarktactical.com channels

Identify top traffic channels that drive growth for aardvarktactical.comand discover how performance of traffic channels has changed over time.

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aardvarktactical.com Google Ads spend

Evaluate aardvarktactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aardvarktactical.com devices

Review aardvarktactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aardvarktactical.com top markets

Explore aardvarktactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aardvarktactical.com country & global rank

Assess the ranking of aardvarktactical.com among other retailers within its primary country and worldwide.

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