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Sep 2025
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Home/Insights/Retailers/aardvarktactical.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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47.3K
Revenue
Sep 25
4.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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AardvarkTactical.com is an e-commerce platform offering a wide range of tactical and law enforcement products. The website sells equipment such as firearms, body armor, tactical gear, and accessories. It also provides training services, including firearms and tactical courses, as well as consulting services for law enforcement agencies.

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aardvarktactical.com Annual Revenue and Growth

aardvarktactical.com's annual sales on its online store amounted to $607.5K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$607.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
aardvarktactical.com revenue by year

aardvarktactical.com's monthly revenueOVER TIME
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Over the past three months, aardvarktactical.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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aardvarktactical.com revenue decline for last six months
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OVERVIEW
In September 2025, aardvarktactical.com generated $47,265 in online sales, significantly below the SPORTS median of $97,179, with a conversion rate between 2.00-2.50%, slightly under the category's high of 2.52%. The average order value (AOV) ranged from $450-475, below the high of $635 in the industry, while the site attracted 4,134 sessions, far from the median of 38,020 and notably less than gunbroker.com's impressive 12,770,933 sessions. These metrics highlight aardvarktactical.com's need for improvement to enhance its competitive standing within the sports and hunting market.
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aardvarktactical.com competitors

In September 2025, aardvarktactical.com outperformed its competitor kiwibreaching.com in terms of revenue, transactions, sessions, and conversion rate. aardvarktactical.com generated $47,265 in revenue from 100 transactions and 4,134 sessions, with an average order value (AOV) ranging from $450 to $475 and a conversion rate between 2.00% to 2.50%. On the other hand, kiwibreaching.com only generated $34,225 in revenue from 30 transactions and 2,048 sessions, with an AOV between $1125 to $1150 and a conversion rate of 1.00% to 1.50%. This clearly indicates that aardvarktactical.com has a stronger online presence and is more successful in converting website visits into sales compared to its competitor in the tactical equipment industry.

kiwibreaching.com screenshot
#1 kiwibreaching.com
34.2K
Revenue
2K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
aardvarktactical.com vs top market performers
aardvarktactical.com
top retailers
conversion rate vs average order value for aardvarktactical.com and its competitors
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Revenue share by device at aardvarktactical.com

In September large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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aardvarktactical.com channels

Identify top traffic channels that drive growth for aardvarktactical.comand discover how performance of traffic channels has changed over time.

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aardvarktactical.com Google Ads spend

Evaluate aardvarktactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aardvarktactical.com devices

Review aardvarktactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aardvarktactical.com top markets

Explore aardvarktactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aardvarktactical.com country & global rank

Assess the ranking of aardvarktactical.com among other retailers within its primary country and worldwide.

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