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Dec 2025
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Home/Insights/Retailers/aardvarktactical.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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72.4K
Revenue
Dec 25
11K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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AardvarkTactical.com is an e-commerce platform offering a wide range of tactical and law enforcement products. The website sells equipment such as firearms, body armor, tactical gear, and accessories. It also provides training services, including firearms and tactical courses, as well as consulting services for law enforcement agencies.

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aardvarktactical.com Annual Revenue and Growth

aardvarktactical.com's annual sales on its online store amounted to $607.5K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$607.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
aardvarktactical.com revenue by year

aardvarktactical.com's monthly revenueOVER TIME
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Over the past three months, aardvarktactical.com revenue has experienced growth of 54%, compared to the preceding three months.

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aardvarktactical.com revenue growth for last six months
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OVERVIEW
In December 2025, aardvarktactical.com generated $72,378 in online sales with a conversion rate of 1.00-1.50%, below the SPORTS industry median of $110,843 and high of 2.62%. The average order value (AOV) ranged between $425-450, significantly lower than the high AOV of $632 in the industry. With 10,964 sessions, aardvarktactical.com faces a considerable gap compared to the median of 41,382 sessions, highlighting the challenges against competitors like gunbroker.com, which achieved a staggering $333,534,269 in sales and 14,932,027 sessions. Overall, performance metrics suggest room for improvement in revenue, conversion, and customer engagement.
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aardvarktactical.com competitors

In December 2025, aardvarktactical.com generated a revenue of $72,378 with 162 transactions and 10,964 sessions, boasting an average order value (AOV) range of $425-$450 and a conversion rate of 1.00-1.50%. In comparison, kiwibreaching.com, a competitor, outperformed aardvarktactical.com in revenue, with $76,504 in sales. However, kiwibreaching.com had fewer transactions (66) and sessions (4,234) than aardvarktactical.com. kiwibreaching.com also had a higher AOV range of $1,150-$1,175, indicating a higher average purchase amount per transaction. Despite this, aardvarktactical.com had a slightly higher conversion rate, ranging from 1.00-1.50% compared to kiwibreaching.com's 1.50-2.00%. Overall, aardvarktactical.com demonstrated strong performance in terms of conversion rate, indicating a higher rate of turning sessions into transactions.

kiwibreaching.com screenshot
#1 kiwibreaching.com
76.5K
Revenue
4.2K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
helipal.com screenshot
#2 helipal.com
6.2K
Revenue
877
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
aardvarktactical.com vs top market performers
aardvarktactical.com
top retailers
conversion rate vs average order value for aardvarktactical.com and its competitors
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Revenue share by device at aardvarktactical.com

In December large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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aardvarktactical.com channels

Identify top traffic channels that drive growth for aardvarktactical.comand discover how performance of traffic channels has changed over time.

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aardvarktactical.com Google Ads spend

Evaluate aardvarktactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aardvarktactical.com devices

Review aardvarktactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aardvarktactical.com top markets

Explore aardvarktactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aardvarktactical.com country & global rank

Assess the ranking of aardvarktactical.com among other retailers within its primary country and worldwide.

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