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Home/Insights/Retailers/aardvarktactical.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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96.7K
Revenue
Jan 26
14.2K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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AardvarkTactical.com is an e-commerce platform offering a wide range of tactical and law enforcement products. The website sells equipment such as firearms, body armor, tactical gear, and accessories. It also provides training services, including firearms and tactical courses, as well as consulting services for law enforcement agencies.

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aardvarktactical.com Annual Revenue and Growth

aardvarktactical.com's annual sales on its online store amounted to $782.2K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$782.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
aardvarktactical.com revenue by year

aardvarktactical.com's monthly revenueOVER TIME
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Over the past three months, aardvarktactical.com revenue has experienced growth of 44%, compared to the preceding three months.

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aardvarktactical.com revenue growth for last six months
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OVERVIEW
In January 2026, aardvarktactical.com generated $96,744 in revenue from online sales, below the SPORTS median of $109,374, with a conversion rate of 1.50-2.00%, which is below the category's high of 2.57%. The average order value (AOV) ranged from $425-450, notably less than the high of $639. The site had 14,236 sessions, significantly lower than the median of 44,742, indicating room for growth. Comparatively, gunbroker.com dominated the category with $331,602,389 in revenue and 14,743,769 sessions, underscoring the competitive landscape.
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aardvarktactical.com competitors

In January 2026, aardvarktactical.com generated $96,744 in revenue from 218 transactions with 14,236 sessions, boasting an Average Order Value (AOV) of $425-$450 and a conversion rate of 1.50-2.00%. Comparing this data to its competitor, kiwibreaching.com, which earned $85,503 in revenue from 77 transactions with 4,978 sessions. kiwibreaching.com has a higher AOV of $1,100-$1,125 but matches aardvarktactical.com with a similar conversion rate of 1.50-2.00%. While kiwibreaching.com has a higher AOV, aardvarktactical.com attracts more sessions and transactions, ultimately leading to higher revenue. Both competitors have a comparable conversion rate, suggesting that they have equally effective strategies for turning sessions into transactions.

kiwibreaching.com screenshot
#1 kiwibreaching.com
85.5K
Revenue
5K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
helipal.com screenshot
#2 helipal.com
1.7K
Revenue
217.4
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
aardvarktactical.com vs top market performers
aardvarktactical.com
top retailers
conversion rate vs average order value for aardvarktactical.com and its competitors
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Revenue share by device at aardvarktactical.com

In January large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on aardvarktactical.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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aardvarktactical.com channels

Identify top traffic channels that drive growth for aardvarktactical.comand discover how performance of traffic channels has changed over time.

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aardvarktactical.com Google Ads spend

Evaluate aardvarktactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aardvarktactical.com devices

Review aardvarktactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aardvarktactical.com top markets

Explore aardvarktactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aardvarktactical.com country & global rank

Assess the ranking of aardvarktactical.com among other retailers within its primary country and worldwide.

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