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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.5M
Revenue
Nov 25
1.2M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

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aesop.com's monthly revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced growth of 246%, compared to the preceding three months.

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aesop.com revenue growth for last six months
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OVERVIEW
In November 2025, aesop.com achieved online sales revenue of $12,522,676, significantly outperforming the median of $52,547 in the BEAUTY AND COSMETICS sector. With a conversion rate of 2.50-3.00%, it sits above the low benchmark of 1.38% but below the high of 5.32%. The average order value (AOV) ranged from $400-425, far exceeding the industry low of $48 and above the average of $204. aesop.com recorded 1,183,743 sessions, substantially higher than the median of 19,748 but dwarfed by sephora.com’s impressive 76,114,809 sessions, reflecting its solid yet competitive standing in the market.
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aesop.com competitors

In November 2025, aesop.com reported a revenue of $12,522,676 with 29,714 transactions and 1,183,743 sessions. Their average order value (AOV) ranged from $400 to $425, and their conversion rate was between 2.50% and 3.00%. In comparison, their competitor doverstreetmarket.com had a revenue of $5,027,180, 13,136 transactions, and 776,521 sessions. Their AOV fell between $375 and $400, and their conversion rate was lower, ranging from 1.50% to 2.00%. Overall, aesop.com outperformed doverstreetmarket.com in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing their stronger performance and customer engagement in the market.

doverstreetmarket.com screenshot
#1 doverstreetmarket.com
5M
Revenue
776.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
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TOP MARKET PERFORMERSby revenue
aesop.com vs top market performers
aesop.com
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conversion rate vs average order value for aesop.com and its competitors
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Revenue share by device at aesop.com

In November large majority of sales on aesop.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on aesop.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

Assess the ranking of aesop.com among other retailers within its primary country and worldwide.

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