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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.2M
Revenue
May 26
861.4K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$400-500
AOV
May 26
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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

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aesop.com Annual Revenue and Growth

aesop.com's annual sales on its online store amounted to $51.2M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 20-50%.

Annual Revenue (GMV)2025
$51.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
aesop.com revenue by year

aesop.com's monthly revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced decline of 24%, compared to the preceding three months.

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aesop.com revenue decline for last six months
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OVERVIEW
In May 2026, aesop.com generated $2,212,933 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,533, while boasting a conversion rate of 0.50-1.00%, below the industry high of 4.55%. With an average order value (AOV) of $425-450, aesop.com excels compared to the industry average of $205, and its 861,439 sessions starkly surpass the median of 16,416, though still dwarfed by the top performer, sephora.com, with 60,095,887 sessions. Overall, aesop.com showcases strong revenue and AOV, though opportunities exist to enhance its conversion rate.
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aesop.com competitors

In May 2026, doverstreetmarket.com outperformed aesop.com across several key metrics. doverstreetmarket.com generated $5,385,049 in revenue with 11,237 transactions from 758,030 sessions, achieving a higher average order value (AOV) of $475-500 and a conversion rate of 1.00-1.50%. In contrast, aesop.com reported $2,212,933 in revenue from 5,155 transactions with 861,439 sessions, showcasing an AOV of $425-450 and a conversion rate of 0.50-1.00%. While aesop.com attracted more sessions, its lower conversion rate and revenue indicate challenges in effectively converting traffic into sales. In summary, doverstreetmarket.com demonstrates stronger performance in both revenue generation and transaction efficiency, underscoring its competitive edge over aesop.com in the online retail space.

doverstreetmarket.com screenshot
#1 doverstreetmarket.com
5.4M
Revenue
758K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
aesop.com vs top market performers
aesop.com
top retailers
conversion rate vs average order value for aesop.com and its competitors
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Revenue share by device at aesop.com

In May large majority of sales on aesop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on aesop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries aesop.com operates in

aesop.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

Assess the ranking of aesop.com among other retailers within its primary country and worldwide.

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