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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.7M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

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aesop.com's revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced decline of 38%, compared to the preceding three months.

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aesop.com revenue decline for last six months
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OVERVIEW
In May 2025, aesop.com in the BEAUTY AND COSMETICS industry had a revenue of $2,712,143 with a conversion rate of 0.00-0.50% and an average order value (AOV) of $400-425. The website received 1,331,836 sessions, which is below the highest of 38,510,361 from sephora.com, but above the median of 19,997. Despite not reaching the industry's highest conversion rate of 4.51%, aesop.com is still performing better than the lowest of 1.17%. Additionally, its AOV of $400-425 falls within the range of $53 to $213 observed in the BEAUTY AND COSMETICS sector.
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aesop.com competitors

In May 2025, aesop.com reported a revenue of $2,712,143 from 6,719 transactions with 1,331,836 sessions. The average order value (AOV) ranged between $400-425, and the conversion rate was 0.00-0.50%. In comparison, doverstreetmarket.com outperformed aesop.com with a revenue of $5,582,899 from 11,773 transactions and 742,589 sessions. Dover Street Market also had a higher AOV of $450-475 and a superior conversion rate of 1.50-2.00%. While aesop.com had more sessions, Dover Street Market generated significantly higher revenue and transactions, indicating stronger performance in terms of sales and customer engagement. In terms of AOV and conversion rate, Dover Street Market also had the upper hand, showcasing better efficiency in turning sessions into transactions.

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#1 doverstreetmarket.com
5.6M
Revenue
742.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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aesop.com vs top market performers
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conversion rate vs average order value for aesop.com and its competitors
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Revenue share by device at aesop.com

In May large majority of sales on aesop.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on aesop.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

Assess the ranking of aesop.com among other retailers within its primary country and worldwide.

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