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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.8M
Revenue
Mar 26
879.3K
Sessions
Mar 26
0.0-0.5%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

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aesop.com Annual Revenue and Growth

aesop.com's annual sales on its online store amounted to $51.2M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 20-50%.

Annual Revenue (GMV)2025
$51.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
aesop.com revenue by year

aesop.com's monthly revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced decline of 75%, compared to the preceding three months.

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aesop.com revenue decline for last six months
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OVERVIEW
In March 2026, aesop.com generated $1,825,539 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $47,335, yet still trailing the leading ulta.com, which achieved $100,589,534. With a conversion rate of 0.00-0.50%, aesop.com fell below the category average, where rates range from 1.2% to 4.7%. The average order value (AOV) of aesop.com stood at $425-450, exceeding the industry low of $45 and surpassing the high of $190. The website recorded 879,263 sessions, which is substantially higher than the median of 20,520 but significantly less than sephora.com’s 60,417,169 sessions.
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aesop.com competitors

In March 2026, aesop.com reported a revenue of $1,825,539 with 4,256 transactions and 879,263 sessions, resulting in an average order value (AOV) ranging from $425 to $450 and a conversion rate of 0.00-0.50%. Comparatively, doverstreetmarket.com outperformed aesop.com with a revenue of $4,463,059, 12,038 transactions, and 863,293 sessions. Despite having a slightly lower AOV of $350-$375, doverstreetmarket.com boasted a higher conversion rate of 1.00-1.50%. While aesop.com held its own in terms of revenue and AOV, it fell behind in transactions and sessions compared to its competitor. To compete effectively in the market, aesop.com may need to focus on increasing its conversion rate and overall customer engagement to drive higher transaction numbers.

doverstreetmarket.com screenshot
#1 doverstreetmarket.com
4.5M
Revenue
863.3K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
aesop.com vs top market performers
aesop.com
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conversion rate vs average order value for aesop.com and its competitors
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Revenue share by device at aesop.com

In March large majority of sales on aesop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on aesop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

Assess the ranking of aesop.com among other retailers within its primary country and worldwide.

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