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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

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aesop.com's revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced decline of 15%, compared to the preceding three months.

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aesop.com revenue decline for last six months
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OVERVIEW
In July 2025, aesop.com in the BEAUTY AND COSMETICS industry had a revenue of $2,654,925, conversion rate of 0.50-1.00%, and an AOV of $400-425. They recorded 1,014,336 sessions. The median revenue in the industry is $48,182, with the largest online store being themancompany.com at $113,233,299. The highest conversion rate is 4.31% and the highest AOV is $211, while the lowest conversion rate is 1.0% and the lowest AOV is $51. The store with the most sessions is sephora.com at 41,064,568, while the median sessions in the industry is 20,909.
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aesop.com competitors

In July 2025, aesop.com generated a revenue of $2,654,925 with 6,324 transactions and 1,014,336 sessions, resulting in an average order value (AOV) of $400-$425 and a conversion rate of 0.50-1.00%. In comparison, one of its competitors, doverstreetmarket.com, outperformed aesop.com with a revenue of $5,689,120 from 12,036 transactions and 997,406 sessions. doverstreetmarket.com also had a higher AOV of $450-$475 and a better conversion rate of 1.00-1.50%. Despite aesop.com's strong performance, especially in terms of conversion rate, it lags behind doverstreetmarket.com in revenue, transactions, sessions, and AOV. aesop.com may need to explore strategies to increase its metrics to better compete with its more successful competitor in the online retail space.

doverstreetmarket.com screenshot
#1 doverstreetmarket.com
5.7M
Revenue
997.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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TOP MARKET PERFORMERSby revenue
aesop.com vs top market performers
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conversion rate vs average order value for aesop.com and its competitors
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Revenue share by device at aesop.com

In July large majority of sales on aesop.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on aesop.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

Assess the ranking of aesop.com among other retailers within its primary country and worldwide.

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