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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.3M
Revenue
Aug 25
873.9K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

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aesop.com's monthly revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced decline of 16%, compared to the preceding three months.

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aesop.com revenue decline for last six months
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OVERVIEW
In August 2025, aesop.com in the BEAUTY AND COSMETICS industry generated $2,280,779 in online sales with a conversion rate of 0.50-1.00% and an AOV of $400-425. This places them below the industry median revenue of $43,264 and AOV of $202, but above the industry's low conversion rate of 1.0% and low AOV of $46. Despite this, aesop.com had a high number of sessions with 873,853, falling short of the industry's highest sessions of 44,212,513 from sephora.com and surpassing the median sessions of 22,297.
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aesop.com competitors

In August 2025, aesop.com reported revenue of $2,280,779 from 5,626 transactions and 873,853 sessions, with an average order value (AOV) ranging from $400 to $425 and a conversion rate between 0.50% and 1.00%. In comparison, one of its competitors, doverstreetmarket.com, generated $4,152,716 in revenue from 10,559 transactions and 860,182 sessions during the same period. Despite aesop.com having a higher AOV, doverstreetmarket.com boasted a slightly higher conversion rate of 1.00% to 1.50%. While aesop.com had more sessions, doverstreetmarket.com outperformed in terms of revenue and transactions. Overall, aesop.com may need to focus on increasing its conversion rate and total transactions to better compete with doverstreetmarket.com in the market.

doverstreetmarket.com screenshot
#1 doverstreetmarket.com
4.2M
Revenue
860.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
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TOP MARKET PERFORMERSby revenue
aesop.com vs top market performers
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conversion rate vs average order value for aesop.com and its competitors
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Revenue share by device at aesop.com

In August large majority of sales on aesop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on aesop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

Assess the ranking of aesop.com among other retailers within its primary country and worldwide.

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