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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for aftco.comaftco.com

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207.7K
Revenue
Sep 25
110.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

AFTCO.com is an online retail platform offering a wide range of fishing apparel, gear, and accessories. Their product lineup includes fishing shirts, shorts, rain gear, hats, gloves, face shields, and tackle to cater to the needs of fishing enthusiasts. The website provides a convenient online shopping experience.

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aftco.com Annual Revenue and Growth

aftco.com's annual sales on its online store amounted to $5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
aftco.com revenue by year

aftco.com's monthly revenueOVER TIME
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Over the past three months, aftco.com revenue has experienced decline of 30%, compared to the preceding three months.

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aftco.com revenue decline for last six months
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OVERVIEW
In September 2025, aftco.com generated $207,728 in online sales, significantly surpassing the e-commerce and shopping median of $81,105, yet far below industry leader qvc.com at $118,237,048. Its conversion rate ranged from 1.00-1.50%, trailing the high benchmark of 3.72%, while its average order value (AOV) fell between $125-150, below the top industry AOV of $351. With 110,754 sessions, aftco.com is notably ahead of the median of 37,786 but far from michaels.com, which led with 30,281,186 sessions, indicating potential growth opportunities in traffic and conversion optimization.
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aftco.com competitors

In September 2025, aftco.com had a revenue of $207,728 with 1,452 transactions and 110,754 sessions. The average order value (AOV) was between $125-150, and the conversion rate was between 1.00-1.50%. Compared to its competitors, aftco.com performed well in terms of revenue and transactions, but fell behind in sessions and conversion rate. pelagicgear.com had a revenue of $142,310 with 947 transactions and 60,069 sessions, boasting a higher AOV of $150-175 and a conversion rate of 1.50-2.00%. simmsfishing.com led the pack with a revenue of $1,104,837, 4,329 transactions, and 229,684 sessions, along with a higher AOV of $250-275 and a conversion rate of 1.50-2.00%. Overall, aftco.com was competitive but could focus on increasing sessions and improving conversion rates to outperform its rivals.

pelagicgear.com screenshot
#1 pelagicgear.com
142.3K
Revenue
60.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hookandtackle.com screenshot
#2 hookandtackle.com
36.3K
Revenue
16.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
simmsfishing.com screenshot
#3 simmsfishing.com
1.1M
Revenue
229.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
hukgear.com screenshot
#4 hukgear.com
116.8K
Revenue
124.2
Sessions
280.0-280.5%
Conv. rate
$325-350
AOV
guyharvey.com screenshot
#5 guyharvey.com
71.9K
Revenue
39.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
aftco.com vs top market performers
aftco.com
top retailers
conversion rate vs average order value for aftco.com and its competitors
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Revenue share by device at aftco.com

In September large majority of sales on aftco.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on aftco.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aftco.com channels

Identify top traffic channels that drive growth for aftco.comand discover how performance of traffic channels has changed over time.

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aftco.com Google Ads spend

Evaluate aftco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aftco.com devices

Review aftco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aftco.com top markets

Explore aftco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aftco.com country & global rank

Assess the ranking of aftco.com among other retailers within its primary country and worldwide.

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