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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

airfix.com

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251.6K

Revenue

225.4K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING
D2C

Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.

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airfix.com's revenueOVER TIME
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Over the past three months, airfix.com revenue has experienced decline of 22%, compared to the preceding three months.

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airfix.com revenue decline for last six months

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OVERVIEW

In July 2025, airfix.com in the e-commerce_and_shopping category had a revenue of $251,579, conversion rate of 1.50-2.00%, AOV of $50-75, and 225,444 sessions. The median revenue in this category is $85,151, with the highest revenue from qvc.com at $122,268,926. The highest conversion rate is 3.64%, while the lowest is 0.7%. The highest AOV is $346, and the lowest is $57. The store with the highest sessions is boots.com with 28,051,919, while the median sessions are 40,404.

airfix.com competitors

In July 2025, airfix.com outperformed its competitors in terms of revenue, with a total of $251,579. The site also had the highest number of transactions at 4,152 and sessions at 225,444. However, when looking at the average order value (AOV) and conversion rate, airfix.com fell behind some competitors. emodels.co.uk had a higher AOV range of $100-125 and a slightly higher conversion rate of 2.00-2.50 despite lower revenue and fewer transactions. kentmodels.co.uk also stood out with a conversion rate of 2.00-2.50. On the other hand, scalemodelshop.co.uk and hobbies.co.uk had similar AOV ranges to airfix.com but lower revenue and transaction numbers. megahobby.com had a lower conversion rate but a higher number of sessions compared to airfix.com. Overall, airfix.com maintained a strong position in revenue and transactions but could improve its AOV and conversion rate to compete more effectively in the market.

#1 emodels.co.uk

209.9K

Revenue

89.8K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 scalemodelshop.co.uk

101.7K

Revenue

122.9K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 hobbies.co.uk

125.6K

Revenue

75.9K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 kentmodels.co.uk

33.8K

Revenue

24.5K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 megahobby.com

130.6K

Revenue

252.7K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

airfix.com vs top market performers

airfix.com

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airfix.com channels

Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.

airfix.com Google Ads spend

Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

airfix.com devices

Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

airfix.com top markets

Explore airfix.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.