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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for airfix.comairfix.com

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259.3K
Revenue
Mar 26
210.1K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.

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airfix.com Annual Revenue and Growth

airfix.com's annual sales on its online store amounted to $3.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
airfix.com revenue by year

airfix.com's monthly revenueOVER TIME
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Over the past three months, airfix.com revenue has experienced growth of 9.2%, compared to the preceding three months.

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airfix.com revenue growth for last six months
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OVERVIEW
In March 2026, airfix.com reported online sales revenue of $259,341, significantly surpassing the e-commerce median of $87,386, with a conversion rate between 1.50-2.00%, below the high benchmark of 3.76%. The site's average order value (AOV) ranged from $50-75, with a stark contrast to the e-commerce high of $323, and total sessions reached 210,079, far from the industry leader boots.com at 29,131,775 and the median of 37,859 sessions. These metrics highlight airfix.com's robust performance in a competitive e-commerce landscape.
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airfix.com competitors

In March 2026, airfix.com had a revenue of $259,341 from 4,068 transactions and 210,079 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, emodels.co.uk outperformed airfix.com in revenue with $370,006, but had fewer transactions and sessions. scalemodelshop.co.uk had similar revenue to airfix.com but lower transactions and sessions. hobbies.co.uk had slightly higher revenue than airfix.com with $179,253 but had lower transactions and a lower conversion rate. kentmodels.co.uk and megahobby.com had lower revenue, transactions, and sessions compared to airfix.com, but kentmodels.co.uk had a higher conversion rate while megahobby.com had a similar conversion rate. Overall, airfix.com's performance in revenue and transactions falls in the mid-range compared to its competitors.

emodels.co.uk screenshot
#1 emodels.co.uk
370K
Revenue
114.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
138.8K
Revenue
123.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk screenshot
#3 hobbies.co.uk
179.3K
Revenue
109.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kentmodels.co.uk screenshot
#4 kentmodels.co.uk
39.9K
Revenue
25.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
megahobby.com screenshot
#5 megahobby.com
149.8K
Revenue
138.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
airfix.com vs top market performers
airfix.com
top retailers
conversion rate vs average order value for airfix.com and its competitors
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airfix.com channels

Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.

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airfix.com Google Ads spend

Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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airfix.com devices

Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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airfix.com top markets

Explore airfix.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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airfix.com country & global rank

Assess the ranking of airfix.com among other retailers within its primary country and worldwide.

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