airfix.com
Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.
GRIPS CUSTOMERS & RESEARCH PARTNERS
airfix.com Annual Revenue and Growth
airfix.com's annual sales on its online store amounted to $3.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
airfix.com's monthly revenueOVER TIME
Over the past three months, airfix.com revenue has experienced growth of 3.4%, compared to the preceding three months.
airfix.com competitors
When comparing airfix.com to its competitors in November 2025, we can see that airfix.com had a revenue of $301,997 from 4,987 transactions and 268,402 sessions with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In contrast, emodels.co.uk generated $263,073 in revenue from 2,268 transactions and 67,796 sessions with an AOV of $100-125 and a conversion rate of 3.00-3.50%. scalemodelshop.co.uk outperformed airfix.com with $396,882 in revenue from 5,400 transactions and 93,745 sessions, boasting an AOV of $50-75 and a conversion rate of 5.50-6.00%. While airfix.com falls in the middle in terms of revenue, it has room to improve its conversion rate to compete with the higher-performing websites in its industry.
Gain even more insights with the Grips app
airfix.com channels
Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.
airfix.com Google Ads spend
Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
airfix.com devices
Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
