airfix.com
Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.
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airfix.com Annual Revenue and Growth
airfix.com's annual sales on its online store amounted to $3.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
airfix.com's monthly revenueOVER TIME
Over the past three months, airfix.com revenue has experienced decline of 17%, compared to the preceding three months.
airfix.com competitors
In October 2025, airfix.com reported a revenue of 190,801 with 3,075 transactions and 175,475 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 1.50-2.00. Comparatively, among its competitors, scalemodelshop.co.uk stood out with the highest revenue of 348,002 and the highest number of transactions at 4,893, along with a conversion rate of 5.00-5.50. emodels.co.uk also performed well with a revenue of 234,596 and a conversion rate of 2.00-2.50. kentmodels.co.uk had the lowest revenue at 38,917 but a high conversion rate of 2.50-3.00. In terms of sessions, hobbies.co.uk had the highest at 79,415. However, in terms of AOV, megahobby.com had the highest range of 75-100, while emodels.co.uk and hobbies.co.uk had AOVs of 100-125. Overall, airfix.com showed strong performance in revenue and transactions, while some competitors excelled in specific metrics like AOV and conversion rate.
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airfix.com channels
Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.
airfix.com Google Ads spend
Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
airfix.com devices
Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
