airfix.com
Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.
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airfix.com Annual Revenue and Growth
airfix.com's annual sales on its online store amounted to $3.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
airfix.com's monthly revenueOVER TIME
Over the past three months, airfix.com revenue has experienced decline of 53%, compared to the preceding three months.
airfix.com competitors
In April 2026, airfix.com generated a revenue of $240,634 from 3,687 transactions, translating to an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Competitor emodels.co.uk outperformed significantly with $390,767 in revenue and a higher conversion rate of 3.50-4.00%, despite fewer transactions (3,483) and a session count of 97,203. scalemodelshop.co.uk recorded a lower revenue of $110,568 but matched airfix.com’s AOV and conversion rate. hobbies.co.uk and megahobby.com, with revenues of $142,726 and $155,311 respectively, featured similar AOVs but maintained a comparable conversion rate to airfix.com. kentmodels.co.uk had the lowest revenue at $34,889, yet showed a better conversion rate of 2.50-3.00%. Overall, while airfix.com maintains a solid position, it faces fierce competition in revenue and conversion effectiveness.
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airfix.com channels
Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.
airfix.com Google Ads spend
Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
airfix.com devices
Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
