airfix.com
Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.
GRIPS CUSTOMERS & RESEARCH PARTNERS
airfix.com Annual Revenue and Growth
airfix.com's annual sales on its online store amounted to $3.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
airfix.com's monthly revenueOVER TIME
Over the past three months, airfix.com revenue has experienced growth of 32%, compared to the preceding three months.
airfix.com competitors
In December 2025, airfix.com generated a revenue of $376,734 from 6,077 transactions with 338,832 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, we can see that while airfix.com had higher revenue than emodels.co.uk ($252,499) and scalemodelshop.co.uk ($144,852), it fell short of hobbies.co.uk's revenue of $438,360. In terms of transactions, airfix.com outperformed kentmodels.co.uk and megahobby.com but lagged behind hobbies.co.uk. Despite having a lower AOV than emodels.co.uk and hobbies.co.uk, airfix.com had a similar conversion rate to both. Overall, airfix.com showed strong performance in terms of revenue and transactions, positioning it competitively within the model kit market.
Gain even more insights with the Grips app
airfix.com channels
Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.
airfix.com Google Ads spend
Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
airfix.com devices
Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
