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Jan 2026
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Home/Insights/Retailers/alaffia.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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29K
Revenue
Jan 26
43.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Alaffia.com is an online platform that offers a wide range of skincare, haircare, and beauty products. Their inventory includes items such as body washes, moisturizers, shampoos, conditioners, and soaps. The website also features information about their fair-trade and sustainable practices, as well as their community empowerment initiatives.

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alaffia.com Annual Revenue and Growth

alaffia.com's annual sales on its online store amounted to $281.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$281.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
alaffia.com revenue by year

alaffia.com's monthly revenueOVER TIME
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Over the past three months, alaffia.com revenue has experienced growth of 65%, compared to the preceding three months.

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alaffia.com revenue growth for last six months
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OVERVIEW
In January 2026, alaffia.com generated $28,998 in online sales with a conversion rate between 1.00-1.50%, significantly lower than the industry median of $51,477 and a high of 4.7%. Their average order value (AOV) ranged from $50-75, falling short of the high AOV of $194 in the BEAUTY AND COSMETICS sector. With 43,822 sessions, alaffia.com surpassed the median of 22,631 but lagged behind ulta.com, which recorded a staggering 47,691,438 sessions, highlighting the competitive landscape and potential for growth within the beauty and cosmetics industry.
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alaffia.com competitors

When comparing alaffia.com to its competitors as of January 2026, we see that alaffia.com had a revenue of $28,998 with 487 transactions and 43,822 sessions, resulting in a conversion rate of 1.00-1.50%. In comparison, shearadiance.com outperformed with a revenue of $34,152, 607 transactions, and 9,436 sessions, boasting a conversion rate of 6.00-6.50%. sheamoisture.com had the highest revenue of $197,809, 4,000 transactions, and 168,098 sessions, with a conversion rate of 2.00-2.50%. peetbrospalmfree.com had the lowest revenue of $693, 12 transactions, and 380 sessions, but had a high conversion rate of 3.00-3.50%. Overall, alaffia.com performed decently in terms of revenue and conversion rate compared to its competitors.

peetbrospalmfree.com screenshot
#1 peetbrospalmfree.com
693.4
Revenue
380
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
shearadiance.com screenshot
#2 shearadiance.com
34.2K
Revenue
9.4K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
sheamoisture.com screenshot
#3 sheamoisture.com
197.8K
Revenue
168.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
stirlingsoap.com screenshot
#4 stirlingsoap.com
63.9K
Revenue
50.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bglh-marketplace.com screenshot
#5 bglh-marketplace.com
39.6K
Revenue
30.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
alaffia.com vs top market performers
alaffia.com
top retailers
conversion rate vs average order value for alaffia.com and its competitors
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Revenue share by device at alaffia.com

In January large majority of sales on alaffia.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on alaffia.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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alaffia.com channels

Identify top traffic channels that drive growth for alaffia.comand discover how performance of traffic channels has changed over time.

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alaffia.com Google Ads spend

Evaluate alaffia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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alaffia.com devices

Review alaffia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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alaffia.com top markets

Explore alaffia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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alaffia.com country & global rank

Assess the ranking of alaffia.com among other retailers within its primary country and worldwide.

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