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Mar 2026
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Home/Insights/Retailers/alaffia.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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23.8K
Revenue
Mar 26
43.8K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Alaffia.com is an online platform that offers a wide range of skincare, haircare, and beauty products. Their inventory includes items such as body washes, moisturizers, shampoos, conditioners, and soaps. The website also features information about their fair-trade and sustainable practices, as well as their community empowerment initiatives.

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alaffia.com Annual Revenue and Growth

alaffia.com's annual sales on its online store amounted to $281.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$281.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
alaffia.com revenue by year

alaffia.com's monthly revenueOVER TIME
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Over the past three months, alaffia.com revenue has experienced growth of 4%, compared to the preceding three months.

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alaffia.com revenue growth for last six months
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OVERVIEW
In March 2026, alaffia.com generated $23,771 in online sales with a conversion rate between 0.50-1.00%, significantly below the BEAUTY AND COSMETICS median of $47,335 and a high conversion rate of 4.7%. Their average order value (AOV) ranged from $50-75, below the high of $190 in the industry, while their 43,779 sessions surpassed the median of 20,520, but fell short of the highest, sephora.com, at 60,417,169. These metrics indicate opportunities for improvement in revenue and conversion rates to align with industry standards.
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alaffia.com competitors

When comparing alaffia.com to its competitors in March 2026, it is evident that alaffia.com falls behind in terms of revenue with $23,771, whereas shearadiance.com leads with $15,312. However, alaffia.com surpasses shearadiance.com in terms of transactions and sessions with 437 transactions and 43,779 sessions compared to shearadiance.com's 278 transactions and 6,602 sessions. In terms of conversion rate, alaffia.com falls within the range of 0.50-1.00%, while shearadiance.com has a significantly higher conversion rate of 4.00-4.50%. Overall, alaffia.com competes closely with similar_domain sites like shea moisture.com, stirlingsoap.com, and bglh-marketplace.com in terms of AOV, but falls slightly behind in revenue and conversion rate metrics.

shearadiance.com screenshot
#1 shearadiance.com
15.3K
Revenue
6.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
sheamoisture.com screenshot
#2 sheamoisture.com
179K
Revenue
181.7K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
stirlingsoap.com screenshot
#3 stirlingsoap.com
51.3K
Revenue
47K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bglh-marketplace.com screenshot
#4 bglh-marketplace.com
40.9K
Revenue
29.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
agift2africa.com screenshot
#5 agift2africa.com
2.9K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
alaffia.com vs top market performers
alaffia.com
top retailers
conversion rate vs average order value for alaffia.com and its competitors
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Revenue share by device at alaffia.com

In March large majority of sales on alaffia.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In March large majority of sales on alaffia.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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alaffia.com channels

Identify top traffic channels that drive growth for alaffia.comand discover how performance of traffic channels has changed over time.

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alaffia.com Google Ads spend

Evaluate alaffia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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alaffia.com devices

Review alaffia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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alaffia.com top markets

Explore alaffia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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alaffia.com country & global rank

Assess the ranking of alaffia.com among other retailers within its primary country and worldwide.

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