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May 2026
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Home/Insights/Retailers/alaffia.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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23.9K
Revenue
May 26
30.3K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Alaffia.com is an online platform that offers a wide range of skincare, haircare, and beauty products. Their inventory includes items such as body washes, moisturizers, shampoos, conditioners, and soaps. The website also features information about their fair-trade and sustainable practices, as well as their community empowerment initiatives.

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alaffia.com Annual Revenue and Growth

alaffia.com's annual sales on its online store amounted to $281.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$281.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
alaffia.com revenue by year

alaffia.com's monthly revenueOVER TIME
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Over the past three months, alaffia.com revenue has experienced decline of 13%, compared to the preceding three months.

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alaffia.com revenue decline for last six months
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OVERVIEW
In May 2026, alaffia.com generated $23,895 in online sales, below the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 1.00-1.50%, lower than the industry high of 4.55%. Their average order value (AOV) ranged from $50-75, which is at the low end compared to the industry’s high of $205. The site recorded 30,259 sessions, exceeding the median of 16,416 but significantly trailing behind the leading competitor, sephora.com, with 60,095,887 sessions. Overall, these metrics highlight alaffia.com's growth potential within a competitive marketplace.
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alaffia.com competitors

In May 2026, alaffia.com reported a revenue of $23,895 from 416 transactions, achieving a conversion rate of 1.00-1.50% over 30,259 sessions, with an average order value (AOV) of $50-75. Competitor sheamoisture.com significantly outperformed alaffia.com with a revenue of $208,936 and 3,623 transactions, boasting a higher conversion rate of 2.00-2.50% from 151,009 sessions. shearadiance.com, while closely trailing in revenue at $22,720 from 412 transactions, managed an impressive conversion rate of 4.00-4.50% across just 10,106 sessions. In contrast, peetbrospalmfree.com generated only $1,047 with a remarkable conversion rate of 4.00-4.50% but from only 294 sessions. stirlingsoap.com and bglh-marketplace.com also surpassed alaffia.com, earning $61,809 and $59,883 respectively, both with AOVs within the same range. Overall, alaffia.com has room for improvement in its conversion performance relative to its competitors.

peetbrospalmfree.com screenshot
#1 peetbrospalmfree.com
1K
Revenue
294
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
shearadiance.com screenshot
#2 shearadiance.com
22.7K
Revenue
10.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
sheamoisture.com screenshot
#3 sheamoisture.com
208.9K
Revenue
151K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
stirlingsoap.com screenshot
#4 stirlingsoap.com
61.8K
Revenue
52.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bglh-marketplace.com screenshot
#5 bglh-marketplace.com
59.9K
Revenue
47.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
alaffia.com vs top market performers
alaffia.com
top retailers
conversion rate vs average order value for alaffia.com and its competitors
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Revenue share by device at alaffia.com

In May large majority of sales on alaffia.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In May large majority of sales on alaffia.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries alaffia.com operates in

alaffia.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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alaffia.com channels

Identify top traffic channels that drive growth for alaffia.comand discover how performance of traffic channels has changed over time.

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alaffia.com Google Ads spend

Evaluate alaffia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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alaffia.com devices

Review alaffia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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alaffia.com top markets

Explore alaffia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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alaffia.com country & global rank

Assess the ranking of alaffia.com among other retailers within its primary country and worldwide.

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