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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

alaffia.com

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19.2K

Revenue

20K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Alaffia.com is an online platform that offers a wide range of skincare, haircare, and beauty products. Their inventory includes items such as body washes, moisturizers, shampoos, conditioners, and soaps. The website also features information about their fair-trade and sustainable practices, as well as their community empowerment initiatives.

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alaffia.com's revenueOVER TIME
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Over the past three months, alaffia.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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alaffia.com revenue decline for last six months

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OVERVIEW

In May 2025, alaffia.com, a BEAUTY AND COSMETICS industry website, generated $19,172 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. The site received 20,028 sessions, falling just short of the median sessions for the industry at 19,997. The top performer in terms of revenue was ulta.com with $96,002,620 in sales, while sephora.com led in sessions with 38,510,361. The industry's high conversion rate was 4.51%, and the high AOV was $213, with a low AOV of $53.

alaffia.com competitors

In May 2025, alaffia.com reported a revenue of $19,172 from 308 transactions with 20,028 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, alaffia.com falls behind in terms of revenue when compared to sheamoisture.com, which generated $266,372 from 4,728 transactions and 254,854 sessions. However, alaffia.com has a lower AOV than peetbrospalmfree.com and stirlingsoap.com, who both have AOVs of $75-100. In terms of conversion rate, alaffia.com is on par with sheamoisture.com but lags behind shearadiance.com and bglh-marketplace.com. Despite facing tough competition, alaffia.com holds its own in the market, especially considering its revenue-to-transaction ratio.

#1 peetbrospalmfree.com

4.1K

Revenue

1.1K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 shearadiance.com

20.2K

Revenue

7.9K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#3 sheamoisture.com

266.4K

Revenue

254.9K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 stirlingsoap.com

67.8K

Revenue

60.2K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 bglh-marketplace.com

16K

Revenue

10.3K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

alaffia.com vs top market performers

alaffia.com

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Revenue share by device at alaffia.com

In May large majority of sales on alaffia.com, 69% was finalized on mobile devices, with 31% of sales coming from desktop devices.

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alaffia.com channels

Identify top traffic channels that drive growth for alaffia.comand discover how performance of traffic channels has changed over time.

alaffia.com Google Ads spend

Evaluate alaffia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

alaffia.com devices

Review alaffia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

alaffia.com top markets

Explore alaffia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.