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Sep 2025
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Home/Insights/Retailers/allbirds.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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62.8K
Revenue
Sep 25
28.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Allbirds.com.au is a website that sells a variety of footwear products. Their products mainly consist of sustainable and eco-friendly shoes made from materials like merino wool and eucalyptus tree fibre. The website offers a range of styles and colors, along with detailed information on the materials used.

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allbirds.com.au Annual Revenue and Growth

allbirds.com.au's annual sales on its online store amounted to $2.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allbirds.com.au revenue by year

allbirds.com.au's monthly revenueOVER TIME
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Over the past three months, allbirds.com.au revenue has experienced decline of 33%, compared to the preceding three months.

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allbirds.com.au revenue decline for last six months
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OVERVIEW
In September 2025, allbirds.com.au generated $62,804 in online sales with a conversion rate of 1.50-2.00%, below the FASHION AND APPAREL median of $74,931 and well below the high of 3.2%. The average order value (AOV) ranged from $125-150, significantly lower than the sector's high of $382. The website recorded 28,577 sessions, under the median of 34,221 and far from shein.com’s dominating 297,137,690 sessions, highlighting the need for improvement in traffic and sales conversion strategies to enhance performance within the competitive fashion and apparel landscape.
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allbirds.com.au competitors

When comparing allbirds.com.au to its competitors in September 2025, allbirds.com.au falls short in terms of revenue, transactions, and sessions. allbirds.com.au generated $62,804 in revenue from 436 transactions and 28,577 sessions. In contrast, a competitor like allbirds.com saw significantly higher revenue of $7,781,727 from 55,826 transactions and 1,859,165 sessions, showcasing a much larger customer base and sales volume. Even paradisefoundshirts.com, a smaller competitor, outperformed allbirds.com.au with $32,511 in revenue from 291 transactions and 13,348 sessions. While allbirds.com.au has a competitive AOV of $125-150, its conversion rate of 1.50-2.00% is lower compared to allbirds.com (2.50-3.00%) and paradisefoundshirts.com (2.00-2.50%). This data highlights the need for allbirds.com.au to increase its customer reach and conversion rate to stay competitive in the market.

allbirds.com screenshot
#1 allbirds.com
7.8M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
paradisefoundshirts.com screenshot
#2 paradisefoundshirts.com
32.5K
Revenue
13.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
allbirds.com.au vs top market performers
allbirds.com.au
top retailers
conversion rate vs average order value for allbirds.com.au and its competitors
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Revenue share by device at allbirds.com.au

In September large majority of sales on allbirds.com.au, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on allbirds.com.au, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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allbirds.com.au channels

Identify top traffic channels that drive growth for allbirds.com.auand discover how performance of traffic channels has changed over time.

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allbirds.com.au Google Ads spend

Evaluate allbirds.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbirds.com.au devices

Review allbirds.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com.au top markets

Explore allbirds.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com.au country & global rank

Assess the ranking of allbirds.com.au among other retailers within its primary country and worldwide.

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