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Sep 2025

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Home/Insights/Retailers/allianceonline.co.uk

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

allianceonline.co.uk

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174.9K

Revenue

Sep 25

30.9K

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$275-300

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Alliance is a leading supplier of home essentials and kitchen equipment, supplying to homes and the catering and hospitality industries in the UK & Ireland

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allianceonline.co.uk Annual Revenue and Growth

allianceonline.co.uk's annual sales on its online store amounted to $3.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$3.2M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

allianceonline.co.uk's monthly revenueOVER TIME
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Over the past three months, allianceonline.co.uk revenue has experienced growth of 8.3%, compared to the preceding three months.

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allianceonline.co.uk revenue growth for last six months

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OVERVIEW

In September 2025, allianceonline.co.uk generated $174,898 in revenue from online sales, notably below the e-commerce marketplace median of $292,070, with a conversion rate ranging from 2.00% to 2.50%, below the industry high of 4.09%. The average order value (AOV) was between $275 and $300, close to the industry high of $309. With 30,886 sessions, allianceonline.co.uk's traffic fell significantly short of the marketplace median of 136,251, highlighting its challenges compared to industry giants like amazon.com, which boasts revenue over $13 billion and nearly 2.6 billion sessions.

allianceonline.co.uk competitors

In September 2025, allianceonline.co.uk generated a revenue of £174,898 with 631 transactions and 30,886 sessions, boasting an average order value (AOV) of £275-300 and a conversion rate of 2.00-2.50%. In comparison, its competitors exhibited varying performances. nisbets.co.uk stood out with a revenue of £14,257,942 from 64,538 transactions and 1,272,827 sessions, offering an AOV of £200-225 and a high conversion rate of 5.00-5.50%. catering24.co.uk demonstrated a revenue of £144,769 with 944 transactions and 22,609 sessions, featuring a lower AOV of £150-175 but a higher conversion rate of 4.00-4.50% compared to allianceonline.co.uk. Overall, allianceonline.co.uk's metrics fell within a competitive range among its peers, showcasing a solid performance in the online catering supplies market in September 2025.

#1 nisbets.co.uk

14.3M

Revenue

1.3M

Sessions

5.0-5.5%

Conv. rate

$200-225

AOV

#2 247cateringsupplies.co.uk

147.1K

Revenue

13.9K

Sessions

1.0-1.5%

Conv. rate

$900-1000

AOV

#3 caterkwik.co.uk

695.7K

Revenue

66.6K

Sessions

3.0-3.5%

Conv. rate

$325-350

AOV

#4 catering24.co.uk

144.8K

Revenue

22.6K

Sessions

4.0-4.5%

Conv. rate

$150-175

AOV

#5 ecatering.co.uk

278.4K

Revenue

33.3K

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

CLOSEST COMPETITORSby revenue

mxwholesale.co.uk

allianceonline.co.uk

$174.9K

247cateringsupplies.co.uk

catering24.co.uk

russums-shop.co.uk

TOP MARKET PERFORMERSby revenue

nisbets.co.uk

$14.3M

caterkwik.co.uk

galleonsupplies.co.uk

ecatering.co.uk

mxwholesale.co.uk

allianceonline.co.uk

247cateringsupplies.co.uk

catering24.co.uk

russums-shop.co.uk

allianceonline.co.uk vs top market performers

allianceonline.co.uk

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Revenue share by device at allianceonline.co.uk

In September large majority of sales on allianceonline.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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allianceonline.co.uk channels

Identify top traffic channels that drive growth for allianceonline.co.ukand discover how performance of traffic channels has changed over time.

allianceonline.co.uk Google Ads spend

Evaluate allianceonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

allianceonline.co.uk devices

Review allianceonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

allianceonline.co.uk top markets

Explore allianceonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.