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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for amr.com.auamr.com.au

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134.7K
Revenue
56.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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AMR.com.au is a website that offers a wide range of products for sale. Their inventory consists of various consumer items, including beauty supplies, hair care products, salon equipment, and professional tools. The site also provides accessories and accessories for personal grooming, beauty businesses, and general consumers.

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amr.com.au's revenueOVER TIME
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Over the past three months, amr.com.au revenue has experienced decline of 13%, compared to the preceding three months.

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amr.com.au revenue decline for last six months
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OVERVIEW
For amr.com.au in the BEAUTY AND COSMETICS industry in May 2025, online sales revenue was $134,699, conversion rate ranged from 2.50-3.00%, AOV was $75-100, and total sessions were 56,362. Compared to the industry median revenue of $46,882, amr.com.au performed well. However, it lagged behind ulta.com, the top performer with $96,002,620 in revenue. The store's conversion rate fell within the average range, but AOV was lower than the high of $213 and higher than the low of $53 in the industry. Despite having fewer sessions than sephora.com, amr.com.au showed a decent level of engagement.
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amr.com.au competitors

In May 2025, amr.com.au is lagging behind its competitor adorebeauty.com.au in terms of revenue, with only $134,699 compared to adorebeauty's $2,717,843. Similarly, in terms of transactions, amr.com.au has 1,576 transactions compared to adorebeauty's 50,755. However, amr.com.au has a higher average order value (AOV) range of $75-100 compared to adorebeauty's $50-75. Despite these differences, the conversion rate for amr.com.au is lower at 2.50-3.00%, while adorebeauty.com.au has a slightly higher conversion rate of 3.00-3.50%. Overall, amr.com.au may need to focus on increasing its revenue and transactions to compete more effectively with adorebeauty.com.au in the online beauty market.

wella.com screenshot
#1 wella.com
715.5K
Revenue
811.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
adorebeauty.com.au screenshot
#2 adorebeauty.com.au
2.7M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
TOP MARKET PERFORMERSby revenue
amr.com.au vs top market performers
amr.com.au
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conversion rate vs average order value for amr.com.au and its competitors
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Revenue share by device at amr.com.au

In May large majority of sales on amr.com.au, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on amr.com.au, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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amr.com.au channels

Identify top traffic channels that drive growth for amr.com.auand discover how performance of traffic channels has changed over time.

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amr.com.au Google Ads spend

Evaluate amr.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amr.com.au devices

Review amr.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amr.com.au top markets

Explore amr.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amr.com.au country & global rank

Assess the ranking of amr.com.au among other retailers within its primary country and worldwide.

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