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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for amway.deamway.de

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230.3K
Revenue
Apr 26
77.1K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

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amway.de Annual Revenue and Growth

amway.de's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
amway.de revenue by year

amway.de's monthly revenueOVER TIME
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Over the past three months, amway.de revenue has experienced decline of 5.5%, compared to the preceding three months.

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amway.de revenue decline for last six months
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OVERVIEW
In April 2026, amway.de, operating in the e-commerce and shopping marketplace, generated $230,327 in online sales, significantly below the industry median of $370,530, with sessions totaling 77,099, far behind the median of 143,015. Its conversion rate of 2.00-2.50% is moderate, with high performers achieving 4.36%, while its average order value (AOV) ranges between $125-150, well below the high benchmark of $300. Overall, amway.de remains positioned in a competitive landscape, overshadowed by market leaders like Amazon, which reported staggering revenue of $12.4 billion.
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amway.de competitors

In April 2026, amway.de generated $230,327 in revenue from 1,557 transactions, with 77,099 sessions, yielding an Average Order Value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In contrast, amway.com significantly outperformed with revenue of $5,847,976, supported by 55,486 transactions from 2,467,790 sessions. Its AOV was slightly lower at $100-125, yet it maintained the same conversion rate of 2.00-2.50%. This data illustrates that while amway.de serves a smaller market, amway.com dominates with a higher revenue and transaction volume, reflecting broader customer engagement. The higher traffic and number of transactions on amway.com underscore its position as a more established platform in comparison to amway.de, highlighting the competitive landscape within the direct selling sector.

amway.com screenshot
#1 amway.com
5.8M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
amway.de vs top market performers
amway.de
top retailers
conversion rate vs average order value for amway.de and its competitors
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Revenue share by device at amway.de

In April large majority of sales on amway.de, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In April large majority of sales on amway.de, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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amway.de channels

Identify top traffic channels that drive growth for amway.deand discover how performance of traffic channels has changed over time.

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amway.de Google Ads spend

Evaluate amway.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amway.de devices

Review amway.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amway.de top markets

Explore amway.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amway.de country & global rank

Assess the ranking of amway.de among other retailers within its primary country and worldwide.

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