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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for amway.deamway.de

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456.3K
Revenue
Dec 25
133.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

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amway.de Annual Revenue and Growth

amway.de's annual sales on its online store amounted to $7.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
amway.de revenue by year

amway.de's monthly revenueOVER TIME
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Over the past three months, amway.de revenue has experienced growth of 41%, compared to the preceding three months.

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amway.de revenue growth for last six months
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OVERVIEW
In December 2025, amway.de generated $456,346 in online sales, below the marketplace median of $558,585, with a conversion rate of 2.00-2.50%, under the high benchmark of 4.66% and above the low of 1.09%. The average order value (AOV) ranged from $125 to $150, significantly lower than the high of $293, and higher than the low of $53. With 133,698 sessions, amway.de fell short of the median sessions in its category, which stands at 184,801, while leading competitor amazon.com recorded an overwhelming 3,099,241,882 sessions.
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amway.de competitors

In December 2025, amway.de generated $456,346 in revenue from 3,120 transactions and 133,698 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 2.00% and 2.50%. In comparison, its competitor amway.com performed significantly better with $12,486,381 in revenue, 107,261 transactions, and 2,841,627 sessions, boasting a slightly lower AOV of $100 to $125 but a higher conversion rate of 3.50% to 4.00%. On the other hand, zumoo.de lagged behind with only $42,266 in revenue, 355 transactions, and 12,019 sessions, similar AOV to amway.com but a conversion rate between 2.50% and 3.00%, making it less competitive in terms of both revenue and conversion rate compared to amway.de and amway.com.

amway.com screenshot
#1 amway.com
12.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zumoo.de screenshot
#2 zumoo.de
42.3K
Revenue
12K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
amway.de vs top market performers
amway.de
top retailers
conversion rate vs average order value for amway.de and its competitors
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Revenue share by device at amway.de

In December large majority of sales on amway.de, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In December large majority of sales on amway.de, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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amway.de channels

Identify top traffic channels that drive growth for amway.deand discover how performance of traffic channels has changed over time.

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amway.de Google Ads spend

Evaluate amway.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amway.de devices

Review amway.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amway.de top markets

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amway.de country & global rank

Assess the ranking of amway.de among other retailers within its primary country and worldwide.

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