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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

amway.de

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523.7K

Revenue

Nov 25

140K

Sessions

Nov 25

2.0-2.5%

Conv. rate

Nov 25

$150-175

AOV

Nov 25

Main country of store: GERMANY
Website category: MARKETPLACE

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amway.de Annual Revenue and Growth

amway.de's annual sales on its online store amounted to $7.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$7.5M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amway.de's monthly revenueOVER TIME
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Over the past three months, amway.de revenue has experienced growth of 43%, compared to the preceding three months.

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amway.de revenue growth for last six months

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OVERVIEW

In November 2025, amway.de achieved online sales revenue of $523,679, surpassing the e-commerce and shopping marketplace median of $470,147, with a conversion rate of 2.00-2.50%, falling below the high benchmark of 4.97%. The average order value (AOV) ranged from $150-175, notably below the high AOV of $285, and the site attracted 140,035 sessions, slightly below the median of 159,615, significantly lower than amazon.com's staggering 2,883,966,808 sessions, highlighting amway.de's competitive position within its niche.

amway.de competitors

In November 2025, when comparing amway.de to its competitors, amway.de falls behind in terms of revenue and sessions. amway.de has a revenue of 523,679 and 140,035 sessions, while amway.com boasts a significantly higher revenue of 12,252,190 and 2,890,875 sessions. In terms of transactions, amway.de also falls short with 3,405 transactions compared to amway.com's 105,301 transactions. However, amway.de does excel in average order value (AOV) with a range of 150-175, compared to amway.com's AOV range of 100-125. When it comes to conversion rate, amway.de is on par with amway.com, both having a rate of 2.00-2.50. In comparison to zumoo.de, another competitor, amway.de outperforms in all metrics except for conversion rate.

#1 amway.com

12.3M

Revenue

2.9M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#2 zumoo.de

67.3K

Revenue

21.2K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amway.de vs top market performers

amway.de

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Revenue share by device at amway.de

In November large majority of sales on amway.de, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

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amway.de channels

Identify top traffic channels that drive growth for amway.deand discover how performance of traffic channels has changed over time.

amway.de Google Ads spend

Evaluate amway.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amway.de devices

Review amway.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amway.de top markets

Explore amway.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.