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Sep 2025
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Home/Insights/Retailers/anvilindustry.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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89.8K
Revenue
Sep 25
35.8K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Anvil Industry offers a range of miniature models and accessories for hobbyists and tabletop games. The website presents a variety of high-quality products, including customizable miniatures, conversion parts, terrain sets, and hobby supplies. They provide an extensive selection to cater to the needs of enthusiasts in the gaming and modeling community.

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anvilindustry.co.uk Annual Revenue and Growth

anvilindustry.co.uk's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anvilindustry.co.uk revenue by year

anvilindustry.co.uk's monthly revenueOVER TIME
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Over the past three months, anvilindustry.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

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anvilindustry.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, anvilindustry.co.uk generated $89,794 in online sales, surpassing the GAMES median of $72,056, while maintaining a conversion rate of 2.00-2.50%, slightly below the category's high of 3.45%. The Average Order Value (AOV) ranged from $100-125, close to the lower threshold of $98 for the industry. The site attracted 35,850 sessions, outperforming the median of 28,094 sessions in its category but significantly trailing behind the leader, bicyclecards.com, with 662,308 sessions. Overall, anvilindustry.co.uk demonstrates solid performance in the competitive landscape of games and board/card games.
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anvilindustry.co.uk competitors

When comparing anvilindustry.co.uk to its competitors in September 2025, it is clear that anvilindustry.co.uk lags behind in terms of revenue, transactions, and sessions. While anvilindustry.co.uk generated a revenue of 89,794 with 758 transactions and 35,850 sessions, wargameexclusive.com outperformed with a revenue of 548,974, 3,406 transactions, and 112,979 sessions. Similarly, safeguardclothing.com and epicmilitaria.com also surpassed anvilindustry.co.uk in revenue and sessions. However, anvilindustry.co.uk performed better than medievalcollectibles.com in terms of revenue and sessions. Despite having a similar AOV and conversion rate as epicmilitaria.com, anvilindustry.co.uk could benefit from increasing its transactions and sessions to compete more effectively in the industry.

wargameexclusive.com screenshot
#1 wargameexclusive.com
549K
Revenue
113K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
safeguardclothing.com screenshot
#2 safeguardclothing.com
197K
Revenue
59.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
epicmilitaria.com screenshot
#3 epicmilitaria.com
397.7K
Revenue
150.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
medievalcollectibles.com screenshot
#4 medievalcollectibles.com
374.5K
Revenue
489.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
bodyarmoroutlet.com screenshot
#5 bodyarmoroutlet.com
17.4K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
anvilindustry.co.uk vs top market performers
anvilindustry.co.uk
top retailers
conversion rate vs average order value for anvilindustry.co.uk and its competitors
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Revenue share by device at anvilindustry.co.uk

In September large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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anvilindustry.co.uk channels

Identify top traffic channels that drive growth for anvilindustry.co.ukand discover how performance of traffic channels has changed over time.

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anvilindustry.co.uk Google Ads spend

Evaluate anvilindustry.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anvilindustry.co.uk devices

Review anvilindustry.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anvilindustry.co.uk top markets

Explore anvilindustry.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anvilindustry.co.uk country & global rank

Assess the ranking of anvilindustry.co.uk among other retailers within its primary country and worldwide.

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