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Home/Insights/Retailers/anvilindustry.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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141K
Revenue
Mar 26
49.5K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Anvil Industry offers a range of miniature models and accessories for hobbyists and tabletop games. The website presents a variety of high-quality products, including customizable miniatures, conversion parts, terrain sets, and hobby supplies. They provide an extensive selection to cater to the needs of enthusiasts in the gaming and modeling community.

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anvilindustry.co.uk Annual Revenue and Growth

anvilindustry.co.uk's annual sales on its online store amounted to $1.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
anvilindustry.co.uk revenue by year

anvilindustry.co.uk's monthly revenueOVER TIME
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Over the past three months, anvilindustry.co.uk revenue has experienced decline of 3.6%, compared to the preceding three months.

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anvilindustry.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, anvilindustry.co.uk, a player in the GAMES sector, generated $140,982 in online sales, significantly surpassing the median of $74,533, with a conversion rate ranging from 2.00-2.50%, just shy of the high benchmark of 3.16%. The average order value (AOV) stood between $100-125, while sessions totaled 49,520, exceeding the median of 33,678 but far behind the leading store, fantasywelt.de, which recorded 769,406 sessions. Overall, anvilindustry.co.uk showcases robust performance metrics relative to its industry peers.
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anvilindustry.co.uk competitors

When comparing anvilindustry.co.uk to its competitors in the gaming and military gear industry as of March 2026, we can see that Anvil Industry falls behind in terms of revenue, with $140,982. Their 1,201 transactions and 49,520 sessions are also on the lower side. In contrast, competitors like Epic Militaria stand out with $496,656 in revenue from 4,271 transactions and 170,705 sessions. Anvil Industry's average order value (AOV) falls within the range of $100-125, matching Epic Militaria in this aspect. However, their conversion rate of 2.00-2.50% is on par with Epic Militaria but behind Wargame Exclusive with a conversion rate of 3.00-3.50%. Overall, Anvil Industry could benefit from increasing their marketing efforts and improving their conversion rate to better compete with the top players in the industry.

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#2 wargameexclusive.com
306.6K
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61.8K
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3.0-3.5%
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AOV
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496.7K
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2.5-3.0%
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$100-125
AOV
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AOV
anvilindustry.co.uk vs top market performers
anvilindustry.co.uk
top retailers
conversion rate vs average order value for anvilindustry.co.uk and its competitors
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Revenue share by device at anvilindustry.co.uk

In March large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In March large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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anvilindustry.co.uk channels

Identify top traffic channels that drive growth for anvilindustry.co.ukand discover how performance of traffic channels has changed over time.

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anvilindustry.co.uk Google Ads spend

Evaluate anvilindustry.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anvilindustry.co.uk devices

Review anvilindustry.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anvilindustry.co.uk top markets

Explore anvilindustry.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anvilindustry.co.uk country & global rank

Assess the ranking of anvilindustry.co.uk among other retailers within its primary country and worldwide.

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