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Dec 2025
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Home/Insights/Retailers/anvilindustry.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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239.4K
Revenue
Dec 25
56.8K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Anvil Industry offers a range of miniature models and accessories for hobbyists and tabletop games. The website presents a variety of high-quality products, including customizable miniatures, conversion parts, terrain sets, and hobby supplies. They provide an extensive selection to cater to the needs of enthusiasts in the gaming and modeling community.

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anvilindustry.co.uk Annual Revenue and Growth

anvilindustry.co.uk's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anvilindustry.co.uk revenue by year

anvilindustry.co.uk's monthly revenueOVER TIME
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Over the past three months, anvilindustry.co.uk revenue has experienced growth of 77%, compared to the preceding three months.

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anvilindustry.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, anvilindustry.co.uk, operating in the GAMES sector, generated online sales revenue of $239,418, significantly exceeding the median of $90,923, with a conversion rate of 3.50-4.00%, higher than the sector's average of 3.34%. Their average order value (AOV) ranged from $100-125, just below the high of $284 in the industry, while attracting 56,781 sessions, surpassing the median of 37,592 but well behind the leader bicyclecards.com at 852,102 sessions. Despite its achievements, anvilindustry.co.uk still trails behind fantasywelt.de, the top store with $2,197,886 in revenue.
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anvilindustry.co.uk competitors

In December 2025, anvilindustry.co.uk reported a revenue of $239,418 from 2,042 transactions and 56,781 sessions, with an average order value (AOV) range of $100-125 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, we see that reapermini.com had a higher revenue of $397,794 with 4,392 transactions and 161,466 sessions, but a lower AOV range of $75-100 and a conversion rate of 2.50-3.00%. wargameexclusive.com had the highest revenue at $463,944 with 2,546 transactions and 86,017 sessions, with an AOV range of $175-200 and a conversion rate of 2.50-3.00%. safeguardclothing.com had a revenue of $187,704 with 804 transactions and 59,523 sessions, and the highest AOV range of $225-250, but a lower conversion rate of 1.00-1.50%. anvilindustry.co.uk appears to have a competitive position among its peers, with a solid revenue and conversion rate performance.

reapermini.com screenshot
#1 reapermini.com
397.8K
Revenue
161.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wargameexclusive.com screenshot
#2 wargameexclusive.com
463.9K
Revenue
86K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
safeguardclothing.com screenshot
#3 safeguardclothing.com
187.7K
Revenue
59.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
epicmilitaria.com screenshot
#4 epicmilitaria.com
558K
Revenue
192.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
medievalcollectibles.com screenshot
#5 medievalcollectibles.com
359.9K
Revenue
531.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
anvilindustry.co.uk vs top market performers
anvilindustry.co.uk
top retailers
conversion rate vs average order value for anvilindustry.co.uk and its competitors
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Revenue share by device at anvilindustry.co.uk

In December large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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anvilindustry.co.uk channels

Identify top traffic channels that drive growth for anvilindustry.co.ukand discover how performance of traffic channels has changed over time.

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anvilindustry.co.uk Google Ads spend

Evaluate anvilindustry.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anvilindustry.co.uk devices

Review anvilindustry.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anvilindustry.co.uk top markets

Explore anvilindustry.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anvilindustry.co.uk country & global rank

Assess the ranking of anvilindustry.co.uk among other retailers within its primary country and worldwide.

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