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Home/Insights/Retailers/anvilindustry.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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110.8K
Revenue
Aug 26
46.8K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Anvil Industry offers a range of miniature models and accessories for hobbyists and tabletop games. The website presents a variety of high-quality products, including customizable miniatures, conversion parts, terrain sets, and hobby supplies. They provide an extensive selection to cater to the needs of enthusiasts in the gaming and modeling community.

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anvilindustry.co.uk Annual Revenue and Growth

anvilindustry.co.uk's annual sales on its online store amounted to $1.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
anvilindustry.co.uk revenue by year

anvilindustry.co.uk's monthly revenueOVER TIME
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Over the past three months, anvilindustry.co.uk revenue has experienced decline of 8%, compared to the preceding three months.

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anvilindustry.co.uk revenue decline for last six months
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OVERVIEW
In August 2026, anvilindustry.co.uk demonstrated impressive performance within the board and card games category, achieving $111,000 in online sales compared to $88,200 for a typical board and card games store. Its conversion rate of 1.50-2.00% sits comfortably within the typical range of 0.66% to 3.49%. Furthermore, the average order value (AOV) of $125-150 aligns well with the category's typical range of $99 to $297. With 46,800 sessions, anvilindustry.co.uk also outperformed a typical board and card games store's 30,500 sessions, showcasing its strong market presence in this competitive category.
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anvilindustry.co.uk competitors

In August 2026, anvilindustry.co.uk trails its competitors significantly in revenue, generating $111,000 compared to the $505,000 from medievalcollectibles.com, the highest performer. In terms of transactions, anvilindustry.co.uk has 845, falling behind epicmilitaria.com, which leads with 3,840. Sessions also reveal a gap, with anvilindustry.co.uk attracting 46,800, while medievalcollectibles.com well outperforms this with 755,000 sessions. However, anvilindustry.co.uk’s average order value (AOV) aligns with that of epicmilitaria.com at $125-150, indicating competitive pricing. The conversion rate of anvilindustry.co.uk ranges from 1.50-2.00%, which is somewhat lower than wargameexclusive.com’s 3.00-3.50%, yet it holds a slight edge over reapermini.com’s 0.50-1.00%. Overall, while anvilindustry.co.uk shows promise in certain metrics, it lags in revenue, transactions, and sessions compared to its competitors.

reapermini.com screenshot
#1 reapermini.com
120.6K
Revenue
96.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wargameexclusive.com screenshot
#2 wargameexclusive.com
472.5K
Revenue
91K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
safeguardclothing.com screenshot
#3 safeguardclothing.com
148.3K
Revenue
42.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
epicmilitaria.com screenshot
#4 epicmilitaria.com
485.2K
Revenue
170.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
medievalcollectibles.com screenshot
#5 medievalcollectibles.com
505.4K
Revenue
755.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
anvilindustry.co.uk vs top market performers
anvilindustry.co.uk
top retailers
conversion rate vs average order value for anvilindustry.co.uk and its competitors
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Revenue share by device at anvilindustry.co.uk

In August large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In August large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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anvilindustry.co.uk channels

Identify top traffic channels that drive growth for anvilindustry.co.ukand discover how performance of traffic channels has changed over time.

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anvilindustry.co.uk Google Ads spend

Evaluate anvilindustry.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anvilindustry.co.uk devices

Review anvilindustry.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anvilindustry.co.uk top markets

Explore anvilindustry.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anvilindustry.co.uk country & global rank

Assess the ranking of anvilindustry.co.uk among other retailers within its primary country and worldwide.

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