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Nov 2025
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Home/Insights/Retailers/anvilindustry.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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116.3K
Revenue
Nov 25
33.1K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Anvil Industry offers a range of miniature models and accessories for hobbyists and tabletop games. The website presents a variety of high-quality products, including customizable miniatures, conversion parts, terrain sets, and hobby supplies. They provide an extensive selection to cater to the needs of enthusiasts in the gaming and modeling community.

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anvilindustry.co.uk Annual Revenue and Growth

anvilindustry.co.uk's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anvilindustry.co.uk revenue by year

anvilindustry.co.uk's monthly revenueOVER TIME
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Over the past three months, anvilindustry.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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anvilindustry.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, anvilindustry.co.uk generated $116,339 in revenue from online sales, surpassing the industry median of $91,035, while maintaining a conversion rate between 3.00-3.50%, close to the high end of the industry average of 3.27%. With an average order value (AOV) ranging from $100-125, it remains competitive against the higher benchmark of $305. The site attracted 33,098 sessions, slightly below the median of 38,715 in the GAMES category, while the leading competitor, games-workshop.com, boasted revenues of $1,924,533, showcasing the potential for growth within the sector.
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anvilindustry.co.uk competitors

In November 2025, anvilindustry.co.uk generated a revenue of $116,339 from 999 transactions and 33,098 sessions, with an Average Order Value (AOV) ranging between $100-125 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, Reaper Miniatures (reapermini.com) outperformed Anvil Industry with a revenue of $384,942 from 4,508 transactions and 141,560 sessions, but both had the same conversion rate. Wargame Exclusive (wargameexclusive.com) had a higher AOV of $150-175 but lower revenue than Anvil Industry. Safeguard Clothing (safeguardclothing.com) had a higher AOV and conversion rate but lower revenue and sessions. Epic Militaria (epicmilitaria.com) had a similar AOV and conversion rate as Anvil Industry but higher revenue and sessions. Medieval Collectibles (medievalcollectibles.com) had higher revenue and sessions but a lower conversion rate.

reapermini.com screenshot
#1 reapermini.com
384.9K
Revenue
141.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wargameexclusive.com screenshot
#2 wargameexclusive.com
344.3K
Revenue
68.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
safeguardclothing.com screenshot
#3 safeguardclothing.com
270.5K
Revenue
83.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
epicmilitaria.com screenshot
#4 epicmilitaria.com
590.9K
Revenue
211K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
medievalcollectibles.com screenshot
#5 medievalcollectibles.com
366.5K
Revenue
455.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
anvilindustry.co.uk vs top market performers
anvilindustry.co.uk
top retailers
conversion rate vs average order value for anvilindustry.co.uk and its competitors
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Revenue share by device at anvilindustry.co.uk

In November large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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anvilindustry.co.uk channels

Identify top traffic channels that drive growth for anvilindustry.co.ukand discover how performance of traffic channels has changed over time.

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anvilindustry.co.uk Google Ads spend

Evaluate anvilindustry.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anvilindustry.co.uk devices

Review anvilindustry.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anvilindustry.co.uk top markets

Explore anvilindustry.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anvilindustry.co.uk country & global rank

Assess the ranking of anvilindustry.co.uk among other retailers within its primary country and worldwide.

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