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Oct 2025
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Home/Insights/Retailers/anvilindustry.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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99K
Revenue
Oct 25
29.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Anvil Industry offers a range of miniature models and accessories for hobbyists and tabletop games. The website presents a variety of high-quality products, including customizable miniatures, conversion parts, terrain sets, and hobby supplies. They provide an extensive selection to cater to the needs of enthusiasts in the gaming and modeling community.

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anvilindustry.co.uk Annual Revenue and Growth

anvilindustry.co.uk's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anvilindustry.co.uk revenue by year

anvilindustry.co.uk's monthly revenueOVER TIME
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Over the past three months, anvilindustry.co.uk revenue has experienced decline of 4%, compared to the preceding three months.

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anvilindustry.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, anvilindustry.co.uk generated $99,040 in online sales, surpassing the GAMES median of $78,603, with a conversion rate of 2.50-3.00%, below the high of 3.43% for the category. The Average Order Value (AOV) ranged from $100-125, notably lower than the category's high of $303. With 29,811 sessions, anvilindustry.co.uk is just shy of the median of 31,129, highlighting its potential for growth in a competitive market dominated by games-workshop.com, which boasts a revenue of $2,005,477.
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anvilindustry.co.uk competitors

In October 2025, anvilindustry.co.uk had a revenue of £99,040 with 847 transactions and 29,811 sessions, boasting an Average Order Value (AOV) of £100-125 and a conversion rate of 2.50-3.00%. When compared to its competitors, anvilindustry.co.uk falls behind in revenue compared to medievalcollectibles.com (£520,871) and wargameexclusive.com (£436,303). However, anvilindustry.co.uk outperforms safeguardclothing.com in conversion rate (1.00-1.50% vs. 2.50-3.00%) and has a similar AOV to reapermini.com and epicmilitaria.com. With fewer transactions and sessions than some competitors, anvilindustry.co.uk may benefit from increasing its marketing efforts to drive more traffic and increase sales.

reapermini.com screenshot
#1 reapermini.com
354.3K
Revenue
135.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wargameexclusive.com screenshot
#2 wargameexclusive.com
436.3K
Revenue
92.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
safeguardclothing.com screenshot
#3 safeguardclothing.com
198.2K
Revenue
60.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
epicmilitaria.com screenshot
#4 epicmilitaria.com
385.7K
Revenue
143.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
medievalcollectibles.com screenshot
#5 medievalcollectibles.com
520.9K
Revenue
576.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
anvilindustry.co.uk vs top market performers
anvilindustry.co.uk
top retailers
conversion rate vs average order value for anvilindustry.co.uk and its competitors
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Revenue share by device at anvilindustry.co.uk

In October large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on anvilindustry.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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anvilindustry.co.uk channels

Identify top traffic channels that drive growth for anvilindustry.co.ukand discover how performance of traffic channels has changed over time.

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anvilindustry.co.uk Google Ads spend

Evaluate anvilindustry.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anvilindustry.co.uk devices

Review anvilindustry.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anvilindustry.co.uk top markets

Explore anvilindustry.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anvilindustry.co.uk country & global rank

Assess the ranking of anvilindustry.co.uk among other retailers within its primary country and worldwide.

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