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Dec 2025
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Home/Insights/Retailers/armynavyoutdoors.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.3M
Revenue
Dec 25
239.9K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Armynavyoutdoors.com is an online platform that offers a wide range of military, outdoor, and tactical gear. Their inventory consists of apparel, footwear, camping equipment, survival gear, and accessories. The website provides an extensive selection of products catered towards army, navy, and outdoor enthusiasts, serving their specific needs.

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armynavyoutdoors.com Annual Revenue and Growth

armynavyoutdoors.com's annual sales on its online store amounted to $16.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$16.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
armynavyoutdoors.com revenue by year

armynavyoutdoors.com's monthly revenueOVER TIME
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Over the past three months, armynavyoutdoors.com revenue has experienced growth of 31%, compared to the preceding three months.

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armynavyoutdoors.com revenue growth for last six months
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OVERVIEW
In December 2025, armynavyoutdoors.com achieved impressive online sales revenue of $1,258,438, significantly surpassing the e-commerce median of $110,409. With a conversion rate ranging from 3.50% to 4.00%, it competes well against the high benchmark of 3.94%. The average order value (AOV) of $125 to $150 is competitive, although lower than the top AOV of $338 in the sector. The site garnered 239,852 sessions, far exceeding the median of 47,805, but still distant from the leading site, boots.com, which attracted 49,388,130 sessions. Overall, armynavyoutdoors.com shows strong performance metrics in its category.
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armynavyoutdoors.com competitors

In December 2025, armynavyoutdoors.com outperformed its competitors in terms of revenue, with a total of $1,258,438. The website also had the highest number of transactions at 8,835 and sessions at 239,852. armynavyoutdoors.com had an average order value (AOV) ranging from $125 to $150 and a conversion rate between 3.50% and 4.00%. In comparison, the closest competitor in revenue was armysurplusworld.com with $416,868 in revenue, 5,628 transactions, and 301,339 sessions. However, armysurplusworld.com had a lower AOV of $50 to $75 and a conversion rate between 1.50% and 2.00%. Overall, armynavyoutdoors.com showed strong performance in both revenue and key performance indicators compared to its competitors in the military surplus online market.

mcguirearmynavy.com screenshot
#1 mcguirearmynavy.com
39.5K
Revenue
88.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
armysurplusworld.com screenshot
#2 armysurplusworld.com
416.9K
Revenue
301.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
38.8K
Revenue
24.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
camolots.com screenshot
#4 camolots.com
160.5K
Revenue
67.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
harrysarmysurplus.net screenshot
#5 harrysarmysurplus.net
234.2K
Revenue
66.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
armynavyoutdoors.com vs top market performers
armynavyoutdoors.com
top retailers
conversion rate vs average order value for armynavyoutdoors.com and its competitors
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Revenue share by device at armynavyoutdoors.com

In December large majority of sales on armynavyoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on armynavyoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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armynavyoutdoors.com channels

Identify top traffic channels that drive growth for armynavyoutdoors.comand discover how performance of traffic channels has changed over time.

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armynavyoutdoors.com Google Ads spend

Evaluate armynavyoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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armynavyoutdoors.com devices

Review armynavyoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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armynavyoutdoors.com top markets

Explore armynavyoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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armynavyoutdoors.com country & global rank

Assess the ranking of armynavyoutdoors.com among other retailers within its primary country and worldwide.

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