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Sep 2025
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Home/Insights/Retailers/ascolour.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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576.9K
Revenue
Sep 25
245.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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AS Colour is an online platform that features a wide range of apparel catered towards various age groups and genders. The website offers an extensive collection of high-quality clothing items, including t-shirts, sweatshirts, jackets, pants, and accessories. AS Colour aims to provide simple and durable fashion alternatives.

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ascolour.com Annual Revenue and Growth

ascolour.com's annual sales on its online store amounted to $8.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ascolour.com revenue by year

ascolour.com's monthly revenueOVER TIME
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Over the past three months, ascolour.com revenue has experienced decline of 7.6%, compared to the preceding three months.

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ascolour.com revenue decline for last six months
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OVERVIEW
In September 2025, ascolour.com generated $576,865 in online sales, significantly above the lifestyle/fashion and apparel median of $74,931, with a conversion rate of 1.50-2.00%, slightly below the industry high of 3.2%. Their average order value (AOV) ranged from $150-175, compared to a high of $382 and a low of $73 in the sector. With 245,422 sessions, ascolour.com demonstrated solid traffic, surpassing the median of 34,221 but trailing far behind shein.com, the leading competitor, which boasted 297,137,690 sessions and revenue of $819,580,923, indicating room for growth in visibility and sales.
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ascolour.com competitors

As of September 2025, when comparing ascolour.com to its competitors, ascolour.com stands out in terms of revenue, with $576,865, surpassing heavytshirt.com ($58,186), arena.store ($3,196), and kingsofny.com ($35,403). In terms of transactions, ascolour.com also leads with 3,752 transactions, followed by kingsofny.com (378), heavytshirt.com (720), and arena.store (44). Furthermore, in sessions, ascolour.com outperforms its competitors with 245,422 sessions, compared to kingsofny.com (40,148), heavytshirt.com (24,481), and arena.store (1,665). As for Average Order Value (AOV) and conversion rate, ascolour.com falls within the range of $150-175 and 1.50-2.00%, respectively, positioning it favorably against heavytshirt.com, arena.store, and kingsofny.com in these domains.

heavytshirt.com screenshot
#1 heavytshirt.com
58.2K
Revenue
24.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
arena.store screenshot
#2 arena.store
3.2K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
kingsofny.com screenshot
#3 kingsofny.com
35.4K
Revenue
40.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
ascolour.com vs top market performers
ascolour.com
top retailers
conversion rate vs average order value for ascolour.com and its competitors
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Revenue share by device at ascolour.com

In September large majority of sales on ascolour.com, 97% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ascolour.com, 97% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ascolour.com channels

Identify top traffic channels that drive growth for ascolour.comand discover how performance of traffic channels has changed over time.

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ascolour.com Google Ads spend

Evaluate ascolour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ascolour.com devices

Review ascolour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ascolour.com top markets

Explore ascolour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ascolour.com country & global rank

Assess the ranking of ascolour.com among other retailers within its primary country and worldwide.

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