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Sep 2025
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Home/Insights/Retailers/ashford.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.3M
Revenue
Sep 25
616.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Ashford.com is a website that sells luxury goods, specializing in a wide range of high-end watches, fine jewelry, and accessories. Customers can browse through an extensive collection of renowned brands, including Rolex, Tag Heuer, and Cartier. The site offers secure online shopping and worldwide shipping services.

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ashford.com Annual Revenue and Growth

ashford.com's annual sales on its online store amounted to $37M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$37M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
ashford.com revenue by year

ashford.com's monthly revenueOVER TIME
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Over the past three months, ashford.com revenue has experienced decline of 22%, compared to the preceding three months.

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ashford.com revenue decline for last six months
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OVERVIEW
In September 2025, ashford.com generated online sales of $2,300,732, significantly outperforming the LUXURY median of $79,797, though still distant from industry leader brilliantearth.com's $75,014,879. The site's conversion rate ranged from 0.50-1.00%, below the high of 2.77% yet above the low of 0.35%. With an average order value (AOV) of $500-525, ashford.com fell short of the high AOV of $998 in the industry and was above the low of $74. It recorded 616,534 sessions, substantially higher than the median of 27,132 but far from the 12,639,220 sessions of top competitor pandora.net.
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ashford.com competitors

In September 2025, ashford.com reported a revenue of $2,300,732 with 4,573 transactions and 616,534 sessions, boasting an average order value (AOV) between $500-525 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, worldofwatches.com had a revenue of $35,184 with 148 transactions and 5,374 sessions, an AOV of $225-250, and a conversion rate of 2.50-3.00%. timepiece.com reported $5,740 in revenue with 11 transactions and 30,686 sessions, an AOV of $525-550, and a conversion rate of 0.00-0.50%. watchwarehouse.com recorded a revenue of $478,044 with 450 transactions and 180,953 sessions, an AOV of $1050-1075, and a conversion rate of 0.00-0.50%. invictastores.com saw a revenue of $6,129,945 with 21,383 transactions and 1,314,541 sessions, an AOV of $275-300, and a conversion rate of 1.50-2.00%. watches.com had a revenue of $314,742 with 892 transactions and 244,380 sessions, an AOV of $350-375, and a conversion rate of 0.00-0.50%. Overall, ashford.com appears to be competitive in terms of revenue and transactions but may need to work on improving its conversion rate to match some of its competitors.

worldofwatches.com screenshot
#1 worldofwatches.com
35.2K
Revenue
5.4K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
timepiece.com screenshot
#2 timepiece.com
5.7K
Revenue
30.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
watchwarehouse.com screenshot
#3 watchwarehouse.com
478K
Revenue
181K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
invictastores.com screenshot
#4 invictastores.com
6.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
watches.com screenshot
#5 watches.com
314.7K
Revenue
244.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ashford.com vs top market performers
ashford.com
top retailers
conversion rate vs average order value for ashford.com and its competitors
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Revenue share by device at ashford.com

In September large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ashford.com channels

Identify top traffic channels that drive growth for ashford.comand discover how performance of traffic channels has changed over time.

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ashford.com Google Ads spend

Evaluate ashford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ashford.com devices

Review ashford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ashford.com top markets

Explore ashford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ashford.com country & global rank

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