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Dec 2025
All countries
Home/Insights/Retailers/ashford.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.9M
Revenue
Dec 25
814K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Ashford.com is a website that sells luxury goods, specializing in a wide range of high-end watches, fine jewelry, and accessories. Customers can browse through an extensive collection of renowned brands, including Rolex, Tag Heuer, and Cartier. The site offers secure online shopping and worldwide shipping services.

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ashford.com Annual Revenue and Growth

ashford.com's annual sales on its online store amounted to $37M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$37M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ashford.com revenue by year

ashford.com's monthly revenueOVER TIME
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Over the past three months, ashford.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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ashford.com revenue decline for last six months
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OVERVIEW
In December 2025, ashford.com, a player in the LUXURY industry, achieved online sales revenue of $2,895,194, significantly exceeding the median of $96,622, yet far behind the leading competitor brilliantearth.com's $94,034,501. The site maintained a conversion rate between 0.50-1.00%, lower than the high benchmark of 2.83%, while its average order value (AOV) ranged from $500-525, compared to the industry's high of $973. With 814,038 sessions, ashford.com falls short of the top performer pandora.net's 31,483,239 sessions but surpasses the median of 30,565 for the sector.
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ashford.com competitors

In December 2025, ashford.com reported a revenue of $2,895,194 with 5,704 transactions and 814,038 sessions, resulting in an average order value (AOV) range of $500-$525 and a conversion rate of 0.50-1.00%. When comparing ashford.com to its competitors, worldofwatches.com had a revenue of $20,353 with 73 transactions and 2,430 sessions, an AOV range of $275-$300, and a higher conversion rate of 2.50-3.00%. timepiece.com had a revenue of $7,561 with 15 transactions and 39,493 sessions, similar AOV range to ashford.com, but a lower conversion rate of 0.00-0.50%. watchwarehouse.com had a revenue of $1,082,957 with 1,118 transactions and 250,269 sessions, a higher AOV range of $950-$975, but a comparable conversion rate. invictastores.com reported the highest revenue of $7,715,852 with 28,193 transactions and 1,897,548 sessions, an AOV range of $250-$275, and a conversion rate of 1.00-1.50%. watches.com had a revenue of $450,273 with 1,245 transactions and 269,964 sessions, an AOV range of $350-$375, and a lower conversion rate of 0.00-0.50%. Overall, ashford.com stands out for its solid revenue performance, steady conversion rate, and mid-range AOV compared to its competitors.

worldofwatches.com screenshot
#1 worldofwatches.com
20.4K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
timepiece.com screenshot
#2 timepiece.com
7.6K
Revenue
39.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
watchwarehouse.com screenshot
#3 watchwarehouse.com
1.1M
Revenue
250.3K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
invictastores.com screenshot
#4 invictastores.com
7.7M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
watches.com screenshot
#5 watches.com
450.3K
Revenue
270K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ashford.com vs top market performers
ashford.com
top retailers
conversion rate vs average order value for ashford.com and its competitors
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Revenue share by device at ashford.com

In December large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ashford.com channels

Identify top traffic channels that drive growth for ashford.comand discover how performance of traffic channels has changed over time.

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ashford.com Google Ads spend

Evaluate ashford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ashford.com devices

Review ashford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ashford.com top markets

Explore ashford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ashford.com country & global rank

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