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Jan 2026
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Home/Insights/Retailers/ashford.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.6M
Revenue
Jan 26
732.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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Ashford.com is a website that sells luxury goods, specializing in a wide range of high-end watches, fine jewelry, and accessories. Customers can browse through an extensive collection of renowned brands, including Rolex, Tag Heuer, and Cartier. The site offers secure online shopping and worldwide shipping services.

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ashford.com Annual Revenue and Growth

ashford.com's annual sales on its online store amounted to $36.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$36.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ashford.com revenue by year

ashford.com's monthly revenueOVER TIME
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Over the past three months, ashford.com revenue has experienced growth of 12%, compared to the preceding three months.

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ashford.com revenue growth for last six months
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OVERVIEW
In January 2026, ashford.com generated $2,610,583 in online sales, significantly surpassing the LUXURY median of $104,222, but far behind the leader, brilliantearth.com at $90,675,530. The site's conversion rate ranged from 0.50-1.00%, underperforming against the high benchmark of 2.76%. With an average order value (AOV) of $500-525, it is below the industry's high of $983, while sessions totaled 732,454, notably lower than pandora.net's 21,750,377 and exceeding the median of 32,613. Overall, ashford.com showcases strong revenue performance but has room for improvement in conversion rates and AOV.
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ashford.com competitors

When comparing ashford.com to its competitors in January 2026, some interesting insights emerge. ashford.com generated a revenue of $2,610,583 from 4,999 transactions and 732,454 sessions, with an average order value (AOV) of $500-525 and a conversion rate of 0.50-1.00%. In comparison, worldofwatches.com had a lower revenue of $29,847 but a higher conversion rate of 2.50-3.00%, while timepiece.com had similar revenue to ashford.com but a lower conversion rate of 0.00-0.50%. watchwarehouse.com performed well with a revenue of $911,551 and a conversion rate of 0.00-0.50%. invictastores.com outperformed all competitors with a revenue of $6,413,418 from 22,818 transactions and 1,569,530 sessions, boasting an AOV of $275-300 and a conversion rate of 1.00-1.50%. Overall, ashford.com holds its own in the competitive watch market, with steady revenue and a respectable conversion rate.

worldofwatches.com screenshot
#1 worldofwatches.com
29.8K
Revenue
3.8K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
timepiece.com screenshot
#2 timepiece.com
8.1K
Revenue
43.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
watchwarehouse.com screenshot
#3 watchwarehouse.com
911.6K
Revenue
230.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
invictastores.com screenshot
#4 invictastores.com
6.4M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
watches.com screenshot
#5 watches.com
400.1K
Revenue
272.5K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
ashford.com vs top market performers
ashford.com
top retailers
conversion rate vs average order value for ashford.com and its competitors
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Revenue share by device at ashford.com

In January large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ashford.com channels

Identify top traffic channels that drive growth for ashford.comand discover how performance of traffic channels has changed over time.

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ashford.com Google Ads spend

Evaluate ashford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ashford.com devices

Review ashford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ashford.com top markets

Explore ashford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ashford.com country & global rank

Assess the ranking of ashford.com among other retailers within its primary country and worldwide.

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