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Nov 2025
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Home/Insights/Retailers/ashford.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.9M
Revenue
Nov 25
817.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Ashford.com is a website that sells luxury goods, specializing in a wide range of high-end watches, fine jewelry, and accessories. Customers can browse through an extensive collection of renowned brands, including Rolex, Tag Heuer, and Cartier. The site offers secure online shopping and worldwide shipping services.

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ashford.com Annual Revenue and Growth

ashford.com's annual sales on its online store amounted to $37M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$37M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
ashford.com revenue by year

ashford.com's monthly revenueOVER TIME
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Over the past three months, ashford.com revenue has experienced decline of 19%, compared to the preceding three months.

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ashford.com revenue decline for last six months
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OVERVIEW
In November 2025, ashford.com generated $2,913,923 in online sales, significantly exceeding the LUXURY median of $89,238, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 2.95%. The average order value (AOV) stood at $475-500, considerably lower than the high AOV of $975. The site attracted 817,207 sessions, well below the category leader, pandora.net, with 26,095,375 sessions and far from the median of 27,171. Overall, ashford.com demonstrates strong revenue performance but needs improvement in conversion rates and session engagement relative to its peers.
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ashford.com competitors

In November 2025, ashford.com had a revenue of $2,913,923 with 5,876 transactions and 817,207 sessions, resulting in an average order value (AOV) of $475-500 and a conversion rate of 0.50-1.00%. In comparison, worldofwatches.com generated $24,328 in revenue from 90 transactions and 2,995 sessions, with an AOV of $250-275 and a conversion rate of 3.00-3.50%. timepiece.com had revenue of $5,685 from 11 transactions and 31,144 sessions, with an AOV of $500-525 and a conversion rate of 0.00-0.50%. watchwarehouse.com earned $952,714 from 967 transactions and 219,489 sessions, with an AOV of $975-1000 and a conversion rate of 0.00-0.50%. invictastores.com stood out with a revenue of $6,925,602 from 24,207 transactions and 1,502,105 sessions, an AOV of $275-300, and a conversion rate of 1.50-2.00%. watches.com had $422,198 in revenue from 1,182 transactions and 192,768 sessions, an AOV of $350-375, and a conversion rate of 0.50-1.00%.

worldofwatches.com screenshot
#1 worldofwatches.com
24.3K
Revenue
3K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
timepiece.com screenshot
#2 timepiece.com
5.7K
Revenue
31.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
watchwarehouse.com screenshot
#3 watchwarehouse.com
952.7K
Revenue
219.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
invictastores.com screenshot
#4 invictastores.com
6.9M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
watches.com screenshot
#5 watches.com
422.2K
Revenue
192.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
ashford.com vs top market performers
ashford.com
top retailers
conversion rate vs average order value for ashford.com and its competitors
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Revenue share by device at ashford.com

In November large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ashford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ashford.com channels

Identify top traffic channels that drive growth for ashford.comand discover how performance of traffic channels has changed over time.

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ashford.com Google Ads spend

Evaluate ashford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ashford.com devices

Review ashford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ashford.com top markets

Explore ashford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ashford.com country & global rank

Assess the ranking of ashford.com among other retailers within its primary country and worldwide.

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