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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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9M
Revenue
Oct 25
3.9M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES
  • D2C

Avery.com is an online platform offering a wide range of office supplies and customizable products. They specialize in selling label-making, organization, and creative materials. The website provides customers with templates and software for creating professional labels, as well as solutions for printing labels, cards, badges, and more.

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avery.com Annual Revenue and Growth

avery.com's annual sales on its online store amounted to $137.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$137.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
avery.com revenue by year

avery.com's monthly revenueOVER TIME
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Over the past three months, avery.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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avery.com revenue growth for last six months
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OVERVIEW
In October 2025, avery.com generated online sales of $9,004,573, significantly exceeding the industry median of $188,957, though it remains well behind the top competitor, uline.com, with $237,970,900. The site's conversion rate fluctuated between 1.50-2.00%, trailing behind the high industry benchmark of 5.81% and slightly above the low of 1.63%. With an average order value (AOV) ranging from $125-150, avery.com remains within the industry's lower bounds, where high AOV reaches $587. The website attracted 3,923,458 sessions, notably lower than staples.com’s 10,976,506 and far above the industry median of 29,676.
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avery.com competitors

In October 2025, avery.com outperformed some of its key competitors in terms of revenue, with a total of $9,004,573. However, when looking at the number of transactions, Avery falls behind online labels (37,517 transactions) and UPrinting (28,191 transactions). In terms of website traffic, avery.com had significantly more sessions at 3,923,458 compared to other competitors such as worldlabel.com (71,386 sessions) and sheetlabels.com (84,378 sessions). avery.com's average order value (AOV) falls within the range of $125-150, while competitors like WorldLabel and SheetLabels have a higher AOV of $350-375. Conversion rates for avery.com are in line with the industry average at 1.50-2.00%, but online labels have a higher conversion rate of 5.00-5.50%. Overall, avery.com stands out in terms of revenue and website traffic but could improve its transaction volume and AOV to stay competitive in the market.

onlinelabels.com screenshot
#1 onlinelabels.com
8.6M
Revenue
716.4K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
worldlabel.com screenshot
#2 worldlabel.com
754.1K
Revenue
71.4K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
sheetlabels.com screenshot
#3 sheetlabels.com
549.4K
Revenue
84.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
uprinting.com screenshot
#4 uprinting.com
8M
Revenue
622.8K
Sessions
4.5-5.0%
Conv. rate
$275-300
AOV
stickeryou.com screenshot
#5 stickeryou.com
2.6M
Revenue
417.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
avery.com vs top market performers
avery.com
top retailers
conversion rate vs average order value for avery.com and its competitors
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Revenue share by device at avery.com

In October large majority of sales on avery.com, 95% was finalized on desktop devices, with 4.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on avery.com, 95% was finalized on desktop devices, with 4.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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avery.com channels

Identify top traffic channels that drive growth for avery.comand discover how performance of traffic channels has changed over time.

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avery.com Google Ads spend

Evaluate avery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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avery.com devices

Review avery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avery.com top markets

Explore avery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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avery.com country & global rank

Assess the ranking of avery.com among other retailers within its primary country and worldwide.

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