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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for avon.comavon.com

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3.5M
Revenue
Sep 25
2.1M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Avon.com is a website that offers a wide variety of beauty, skincare, and wellness products. They sell cosmetics, fragrances, skincare solutions, haircare products, fashion accessories, and jewelry. Additionally, customers can find wellness and home products such as vitamins, candles, and decorative items suiting various lifestyles and preferences.

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avon.com Annual Revenue and Growth

avon.com's annual sales on its online store amounted to $61.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$61.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
avon.com revenue by year

avon.com's monthly revenueOVER TIME
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Over the past three months, avon.com revenue has experienced decline of 7.7%, compared to the preceding three months.

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avon.com revenue decline for last six months
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OVERVIEW
In September 2025, avon.com generated online sales revenue of $3,483,035, significantly below the BEAUTY AND COSMETICS median of $40,540 and far from ulta.com's leading revenue of $93,223,020. The site’s conversion rate ranged from 2.00% to 2.50%, falling short of the industry high of 4.54% but above the low of 1.08%. With an average order value (AOV) between $75 and $100, Avon’s performance also lags behind the high AOV of $203, yet exceeds the low of $47. Additionally, avon.com attracted 2,066,283 sessions, markedly below the industry leader, sephora.com, which had 45,764,193 sessions.
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avon.com competitors

In September 2025, when comparing avon.com to its competitor Eisler Chemist, avon.com outperforms in terms of revenue, transactions, sessions, and average order value (AOV). avon.com generated $3,483,035 in revenue from 42,804 transactions and 2,066,283 sessions, with an AOV ranging from $75-100 and a conversion rate of 2.00-2.50%. In contrast, Eisler Chemist reported significantly lower numbers with revenue of $31,290 from 450 transactions and 13,790 sessions, a lower AOV of $50-75, and a higher conversion rate of 3.00-3.50%. Overall, avon.com demonstrates stronger performance across various metrics compared to Eisler Chemist in the online retail industry in September 2025.

eislerchemist.com screenshot
#1 eislerchemist.com
31.3K
Revenue
13.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
avon.com vs top market performers
avon.com
top retailers
conversion rate vs average order value for avon.com and its competitors
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Revenue share by device at avon.com

In September large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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avon.com channels

Identify top traffic channels that drive growth for avon.comand discover how performance of traffic channels has changed over time.

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avon.com Google Ads spend

Evaluate avon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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avon.com devices

Review avon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avon.com top markets

Explore avon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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avon.com country & global rank

Assess the ranking of avon.com among other retailers within its primary country and worldwide.

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