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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

avon.com

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4.2M

Revenue

3.1M

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for avon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS
D2C

Avon.com is a website that offers a wide variety of beauty, skincare, and wellness products. They sell cosmetics, fragrances, skincare solutions, haircare products, fashion accessories, and jewelry. Additionally, customers can find wellness and home products such as vitamins, candles, and decorative items suiting various lifestyles and preferences.

avon.com’s revenueOVER TIME
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Over the past three months, avon.com revenue has experienced decline of 18%, compared to the preceding three months.

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avon.com revenue decline for last six months

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OVERVIEW

In September 2024, avon.com in the BEAUTY AND COSMETICS industry had a revenue of $4,164,782 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The store recorded 3,062,262 sessions, compared to the industry median of 22,216. The top online store in the category was ulta.com with a revenue of $114,902,798 and the highest sessions were at sephora.com with 41,256,765. The highest conversion rate in the industry was 4.62% and the highest AOV was $191, while the lowest conversion rate was 1.45% and the lowest AOV was $49.

avon.com competitors

When comparing avon.com to its competitor eislerchemist.com in September 2024, avon.com had significantly higher revenue of $4,164,782 compared to eislerchemist.com's revenue of $32,769. avon.com also had a much larger number of transactions with 53,580 compared to eislerchemist.com's 463 transactions. In terms of sessions, avon.com had 3,062,262 sessions while eislerchemist.com had 15,358 sessions. avon.com's average order value (AOV) ranged from $75 to $100, whereas eislerchemist.com's AOV ranged from $50 to $75. However, eislerchemist.com had a higher conversion rate of 3.00-3.50% compared to avon.com's conversion rate of 1.50-2.00%. Overall, avon.com outperformed eislerchemist.com in terms of revenue, transactions, sessions, and AOV, but eislerchemist.com had a higher conversion rate.

#1 eislerchemist.com

32.8K

Revenue

15.4K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

avon.com

$4.2M

eislerchemist.com

TOP MARKET PERFORMERSby revenue

avon.com

$4.2M

eislerchemist.com

avon.com vs top market performers

avon.com

top retailers

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avon.com brandsby revenue

Original

Top retailers:casper.com rimowa.com walmart.com

Arctic Fox

Top retailers:ulta.com sallybeauty.com amazon.com

Bug Guard Plus Picardin

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Top retailers:ebay.co.uk amazon.com botach.com

avon.com categoriesby revenue

Bath Additives

Top retailers:amazon.com bathandbodyworks.com safeway.com

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

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Top retailers:macys.com amazon.com nordstrom.com

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Top retailers:amazon.com walmart.com amazon.de

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avon.com channels

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avon.com Google Ads spend

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avon.com devices

Review avon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avon.com top markets

Explore avon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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