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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for avon.comavon.com

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3.4M
Revenue
Apr 26
2.1M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Avon.com is a website that offers a wide variety of beauty, skincare, and wellness products. They sell cosmetics, fragrances, skincare solutions, haircare products, fashion accessories, and jewelry. Additionally, customers can find wellness and home products such as vitamins, candles, and decorative items suiting various lifestyles and preferences.

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avon.com Annual Revenue and Growth

avon.com's annual sales on its online store amounted to $48.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$48.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
avon.com revenue by year

avon.com's monthly revenueOVER TIME
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Over the past three months, avon.com revenue has experienced decline of 10%, compared to the preceding three months.

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avon.com revenue decline for last six months
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OVERVIEW
In April 2026, avon.com generated online sales revenue of $3,357,517, significantly higher than the median of $40,161 in the BEAUTY AND COSMETICS industry, though still far below Sephora's $117,760,640. With a conversion rate of 2.00-2.50%, avon.com performs moderately compared to the high of 4.38%, while its average order value (AOV) ranges between $75-100, below the industry high of $195. The website recorded 2,123,732 sessions, well above the median of 20,819, yet drastically less than Sephora's 84,653,344 sessions, indicating potential areas for growth and improved engagement strategies.
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avon.com competitors

In April 2026, avon.com outperformed its competitor eislerchemist.com significantly. Avon reported a revenue of $3,357,517 from 44,008 transactions, resulting in a conversion rate of 2.00-2.50% across 2,123,732 sessions. In contrast, eislerchemist.com achieved a modest revenue of $46,293 with 657 transactions and a higher conversion rate of 3.00-3.50%, but from only 20,893 sessions. The Average Order Value (AOV) for avon.com ranges between $75-100, compared to eislerchemist.com's AOV of $50-75. This indicates that while eislerchemist.com attracted more visitors with a higher conversion rate, avon.com capitalized on its larger audience effectively, yielding significantly higher revenue despite a lower conversion rate. Overall, avon.com remains a dominant player in the market with robust revenue generation capabilities.

eislerchemist.com screenshot
#1 eislerchemist.com
46.3K
Revenue
20.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
avon.com vs top market performers
avon.com
top retailers
conversion rate vs average order value for avon.com and its competitors
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Revenue share by device at avon.com

In April large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In April large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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avon.com channels

Identify top traffic channels that drive growth for avon.comand discover how performance of traffic channels has changed over time.

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avon.com Google Ads spend

Evaluate avon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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avon.com devices

Review avon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avon.com top markets

Explore avon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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avon.com country & global rank

Assess the ranking of avon.com among other retailers within its primary country and worldwide.

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