Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for avon.comavon.com

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3.3M
Revenue
May 26
2.1M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Avon.com is a website that offers a wide variety of beauty, skincare, and wellness products. They sell cosmetics, fragrances, skincare solutions, haircare products, fashion accessories, and jewelry. Additionally, customers can find wellness and home products such as vitamins, candles, and decorative items suiting various lifestyles and preferences.

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avon.com Annual Revenue and Growth

avon.com's annual sales on its online store amounted to $48.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$48.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
avon.com revenue by year

avon.com's monthly revenueOVER TIME
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Over the past three months, avon.com revenue has experienced decline of 0.31%, compared to the preceding three months.

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avon.com revenue decline for last six months
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OVERVIEW
In May 2026, avon.com generated $3,301,844 in online sales, significantly higher than the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 1.50-2.00%, below the category high of 4.55% but above the low of 1.21%. The average order value (AOV) ranged between $75-100, compared to a high of $205 and a low of $50 in the industry. avon.com recorded 2,101,650 sessions, far surpassing the median of 16,416 but well below sephora.com's leading 60,095,887 sessions, indicating a strong presence within its niche despite the competitive landscape.
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avon.com competitors

In May 2026, avon.com outperformed its competitor eislerchemist.com across several key metrics. Avon reported a revenue of $3,301,844 from 41,248 transactions, achieving an average order value (AOV) between $75 and $100. With 2,101,650 sessions, it maintained a conversion rate of 1.50-2.00%. In contrast, eislerchemist.com generated significantly lower revenue of $44,754 from just 630 transactions, with an AOV of $50-75 and 19,189 sessions, boasting a higher conversion rate of 3.00-3.50%. Despite its higher conversion rate, eislerchemist.com fell short in total revenue and transactions, illustrating that avon.com has a stronger overall market presence, leveraging a larger customer base and more robust sales performance.

eislerchemist.com screenshot
#1 eislerchemist.com
44.8K
Revenue
19.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
avon.com vs top market performers
avon.com
top retailers
conversion rate vs average order value for avon.com and its competitors
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Revenue share by device at avon.com

In May large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

Industries avon.com operates in

avon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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avon.com channels

Identify top traffic channels that drive growth for avon.comand discover how performance of traffic channels has changed over time.

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avon.com Google Ads spend

Evaluate avon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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avon.com devices

Review avon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avon.com top markets

Explore avon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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avon.com country & global rank

Assess the ranking of avon.com among other retailers within its primary country and worldwide.

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