Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for avon.comavon.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.5M
Revenue
Jan 26
2.1M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Avon.com is a website that offers a wide variety of beauty, skincare, and wellness products. They sell cosmetics, fragrances, skincare solutions, haircare products, fashion accessories, and jewelry. Additionally, customers can find wellness and home products such as vitamins, candles, and decorative items suiting various lifestyles and preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

avon.com Annual Revenue and Growth

avon.com's annual sales on its online store amounted to $48.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$48.6M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
avon.com revenue by year

avon.com's monthly revenueOVER TIME
View real-time data

Over the past three months, avon.com revenue has experienced growth of 1.2%, compared to the preceding three months.

View real-time data
avon.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, avon.com reported online sales revenue of $3,527,347, significantly above the BEAUTY AND COSMETICS median of $51,477, though far below industry leader ulta.com's $104,496,353. With a conversion rate of 2.00-2.50%, Avon sits between the sector's low of 1.19% and high of 4.7%. The average order value (AOV) ranged from $75 to $100, below the high of $194 yet above the low of $45 in the industry. Additionally, avon.com had 2,063,751 sessions, starkly less than ulta.com's 47,691,438 and above the median of 22,631 sessions in the category.
Read more

avon.com competitors

In January 2026, avon.com reported a revenue of $3,527,347 from 44,851 transactions and 2,063,751 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 2.00-2.50%. In comparison, one of its competitors, eislerchemist.com, generated a revenue of $53,392 from 800 transactions and 23,246 sessions, with an AOV of $50-75 and a higher conversion rate of 3.00-3.50%. While avon.com has a larger revenue and customer base, eislerchemist.com boasts a higher conversion rate, indicating that they are potentially more effective at turning sessions into transactions. avon.com may benefit from analyzing eislerchemist.com's strategies to improve their own conversion rate and further capitalize on their already substantial revenue.

eislerchemist.com screenshot
#1 eislerchemist.com
53.4K
Revenue
23.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
avon.com vs top market performers
avon.com
top retailers
conversion rate vs average order value for avon.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at avon.com

In January large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

avon.com channels

Identify top traffic channels that drive growth for avon.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

avon.com Google Ads spend

Evaluate avon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

avon.com devices

Review avon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

avon.com top markets

Explore avon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

avon.com country & global rank

Assess the ranking of avon.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard