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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for avon.comavon.com

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6.5M
Revenue
Jul 26
2.5M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Avon.com is a website that offers a wide variety of beauty, skincare, and wellness products. They sell cosmetics, fragrances, skincare solutions, haircare products, fashion accessories, and jewelry. Additionally, customers can find wellness and home products such as vitamins, candles, and decorative items suiting various lifestyles and preferences.

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avon.com Annual Revenue and Growth

avon.com's annual sales on its online store amounted to $48.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$48.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
avon.com revenue by year

avon.com's monthly revenueOVER TIME
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Over the past three months, avon.com revenue has experienced growth of 43%, compared to the preceding three months.

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avon.com revenue growth for last six months
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OVERVIEW
avon.com, in the beauty and cosmetics category, achieved $6.5 million in online sales for the month of July 2026, a stark contrast to a typical store in the beauty and cosmetics category, which generates around $39,200 monthly, while ulta.com leads the category with $161.3 million. The site's conversion rate of 2.00-2.50% falls within the typical range of 1.1% to 4.37%. With an average order value (AOV) of $100-125, avon.com sits comfortably within the category's typical AOV range of $52 to $207. Additionally, avon.com recorded 2.5 million sessions, significantly higher than the 17,100 sessions seen at a typical store in the beauty and cosmetics category.
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avon.com competitors

In July 2026, eislerchemist.com reported a revenue of $45,500 from 617 transactions across 19,900 sessions, resulting in an AOV of $50-75 and a conversion rate of 3.00-3.50%. In contrast, avon.com outperformed its competitor significantly, generating a revenue of $6.5 million from 56,900 transactions across 2.5 million sessions, yielding an AOV of $100-125 and a conversion rate of 2.00-2.50%. This positions avon.com as the clear leader, with a revenue advantage of $6.5 million over eislerchemist.com. Additionally, avon.com leads in transaction volume by 56,300 and session count by 2.5 million. While eislerchemist.com boasts a higher conversion rate, it still trails avon.com in overall performance metrics, highlighting the latter's stronger market presence and customer engagement in the beauty and personal care sector.

eislerchemist.com screenshot
#1 eislerchemist.com
45.5K
Revenue
19.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
avon.com vs top market performers
avon.com
top retailers
conversion rate vs average order value for avon.com and its competitors
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Revenue share by device at avon.com

In July large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on avon.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

Industries avon.com operates in

avon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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avon.com channels

Identify top traffic channels that drive growth for avon.comand discover how performance of traffic channels has changed over time.

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avon.com Google Ads spend

Evaluate avon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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avon.com devices

Review avon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avon.com top markets

Explore avon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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avon.com country & global rank

Assess the ranking of avon.com among other retailers within its primary country and worldwide.

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