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Jan 2026

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Home/Insights/Retailers/aw-tools.de

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

aw-tools.de

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92.3K

Revenue

Jan 26

7.5K

Sessions

Jan 26

2.5-3.0%

Conv. rate

Jan 26

$400-500

AOV

Jan 26

Main country of store: GERMANY
Website category: HOME AND GARDEN

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aw-tools.de Annual Revenue and Growth

aw-tools.de's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$1.2M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

aw-tools.de's monthly revenueOVER TIME
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Over the past three months, aw-tools.de revenue has experienced decline of 45%, compared to the preceding three months.

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aw-tools.de revenue decline for last six months

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OVERVIEW

In January 2026, aw-tools.de generated $92,321 in online sales, below the home and garden median of $122,772, with a conversion rate of 2.50-3.00%, short of the high of 3.41%. Its average order value (AOV) ranged from $425-450, lower than the sector's peak of $677. The site attracted 7,538 sessions, significantly less than the median of 34,453, while the top competitor, homedepot.com, led with an impressive $1,456,474,205 in revenue and 138,848,672 sessions, illustrating the competitive landscape in the home and garden category.

aw-tools.de competitors

In January 2026, aw-tools.de generated $92,321 in revenue with 217 transactions and 7,538 sessions, boasting an average order value (AOV) of $425-450 and a conversion rate of 2.50-3.00%. In comparison, its competitor kayoo.eu had lower revenue of $80,154 with 345 transactions and 14,303 sessions, offering a lower AOV of $225-250 but a similar conversion rate of 2.00-2.50%. On the other end of the spectrum, sautershop.de stood out with a significant revenue of $1,896,529 from 4,791 transactions and 212,879 sessions, demonstrating a higher AOV of $375-400 and a comparable conversion rate of 2.00-2.50%. Overall, aw-tools.de falls in the mid-range among its competitors in terms of revenue and sessions, but it excels with a higher AOV and conversion rate, making it a strong contender in the market.

#1 kayoo.eu

80.2K

Revenue

14.3K

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

#2 elektrikshop.de

188.1K

Revenue

51K

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#3 rubart.de

439.6K

Revenue

95.1K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#4 sautershop.de

1.9M

Revenue

212.9K

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#5 kabelscheune.de

463.5K

Revenue

149.4K

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

aw-tools.de vs top market performers

aw-tools.de

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Revenue share by device at aw-tools.de

In January large majority of sales on aw-tools.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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aw-tools.de channels

Identify top traffic channels that drive growth for aw-tools.deand discover how performance of traffic channels has changed over time.

aw-tools.de Google Ads spend

Evaluate aw-tools.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

aw-tools.de devices

Review aw-tools.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

aw-tools.de top markets

Explore aw-tools.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.