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Sep 2025

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Home/Insights/Retailers/babybjorn.co.uk

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

babybjorn.co.uk

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247.9K

Revenue

Sep 25

62.3K

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$175-200

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

Baby products from BabyBjörn have been loved for generations. Visit our official website to shop baby carriers, bouncers & more to simplify life with child

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babybjorn.co.uk's monthly revenueOVER TIME
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Over the past three months, babybjorn.co.uk revenue has experienced growth of 3.1%, compared to the preceding three months.

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babybjorn.co.uk revenue growth for last six months

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OVERVIEW

In September 2025, babybjorn.co.uk achieved online sales revenue of $247,909, significantly surpassing the CHILDCARE median of $41,793, yet falling short of industry leader babylist.com’s $71,008,546. The site's conversion rate ranged from 2.00-2.50%, below the high benchmark of 4.29% but above the low of 0.93%. Its average order value (AOV) was between $175-200, again below the high AOV of $255 in the sector, while it recorded 62,317 sessions, considerably higher than the median of 19,629 but far from babylist.com’s 12,615,638 sessions.

babybjorn.co.uk competitors

In September 2025, babybjorn.co.uk reported a revenue of £247,909 from 1,288 transactions and 62,317 sessions, with an average order value (AOV) of £175-200 and a conversion rate of 2.00-2.50%. Compared to its competitors, babybjorn.com generated £379,129 in revenue from 2,033 transactions and 180,543 sessions, with a similar AOV but a lower conversion rate of 1.00-1.50%. Meanwhile, infantino.com had a significantly lower revenue of £47,770 with 574 transactions and 68,314 sessions, along with a lower AOV and conversion rate. naturalbabyshower.co.uk outperformed all competitors with a revenue of £1,758,162 from 9,105 transactions and 496,470 sessions, with a slightly higher AOV and conversion rate. babygearlab.com and newtonbaby.com also surpassed babybjorn.co.uk in revenue and transactions, with varying AOVs and conversion rates.

#1 babybjorn.com

379.1K

Revenue

180.5K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 infantino.com

47.8K

Revenue

68.3K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 naturalbabyshower.co.uk

1.8M

Revenue

496.5K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 babygearlab.com

1.2M

Revenue

453.9K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 newtonbaby.com

2.2M

Revenue

392.8K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

newtonbaby.com

$2.2M

naturalbabyshower.co.uk

babybjorn.co.uk vs top market performers

babybjorn.co.uk

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Revenue share by device at babybjorn.co.uk

In September large majority of sales on babybjorn.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

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babybjorn.co.uk channels

Identify top traffic channels that drive growth for babybjorn.co.ukand discover how performance of traffic channels has changed over time.

babybjorn.co.uk Google Ads spend

Evaluate babybjorn.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babybjorn.co.uk devices

Review babybjorn.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babybjorn.co.uk top markets

Explore babybjorn.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.