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Home/Insights/Retailers/babybjorn.co.uk

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

babybjorn.co.uk

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363.9K

Revenue

Nov 25

65.6K

Sessions

Nov 25

2.5-3.0%

Conv. rate

Nov 25

$200-225

AOV

Nov 25

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

Baby products from BabyBjörn have been loved for generations. Visit our official website to shop baby carriers, bouncers & more to simplify life with child

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babybjorn.co.uk's monthly revenueOVER TIME
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Over the past three months, babybjorn.co.uk revenue has experienced growth of 29%, compared to the preceding three months.

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babybjorn.co.uk revenue growth for last six months

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OVERVIEW

In November 2025, babybjorn.co.uk generated $363,932 in online sales, significantly outperforming the CHILDCARE median of $48,384, while maintaining a conversion rate of 2.50-3.00%, slightly below the high benchmark of 4.61%. The average order value (AOV) ranged from $200-225, also below the industry high of $271. With 65,563 sessions, babybjorn.co.uk exceeded the median for the sector but fell short of leading competitors like carters.com, which boasted 14,054,859 sessions, illustrating a strong position in the market despite the challenges of competition from major players like babylist.com.

babybjorn.co.uk competitors

In November 2025, babybjorn.co.uk generated $363,932 in revenue from 1,788 transactions and 65,563 sessions, with an average order value (AOV) ranging from $200-225 and a conversion rate of 2.50-3.00%. When compared to its competitors, babybjorn.co.uk falls slightly behind in revenue and transactions, with naturalbabyshower.co.uk leading the pack with $3,450,489 in revenue from 18,985 transactions and over 1 million sessions. However, babybjorn.co.uk outperforms infantino.com and babygearlab.com in terms of revenue and conversion rate. newtonbaby.com stands out with the highest revenue of $2,893,181, but babybjorn.co.uk has a competitive AOV and conversion rate compared to most of its competitors. Overall, babybjorn.co.uk holds its own in the baby products market, with room for growth in revenue and transactions to catch up to some of the top competitors.

#1 babybjorn.com

594.4K

Revenue

216.5K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 infantino.com

79.6K

Revenue

54.7K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 naturalbabyshower.co.uk

3.5M

Revenue

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 babygearlab.com

1.3M

Revenue

447.3K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 newtonbaby.com

2.9M

Revenue

472.8K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

naturalbabyshower.co.uk

babybjorn.co.uk vs top market performers

babybjorn.co.uk

top retailers

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Revenue share by device at babybjorn.co.uk

In November large majority of sales on babybjorn.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

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babybjorn.co.uk channels

Identify top traffic channels that drive growth for babybjorn.co.ukand discover how performance of traffic channels has changed over time.

babybjorn.co.uk Google Ads spend

Evaluate babybjorn.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babybjorn.co.uk devices

Review babybjorn.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babybjorn.co.uk top markets

Explore babybjorn.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.