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Home/Insights/Retailers/babybjorn.co.uk

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

babybjorn.co.uk

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314.9K

Revenue

Oct 25

58.4K

Sessions

Oct 25

2.5-3.0%

Conv. rate

Oct 25

$200-225

AOV

Oct 25

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

Baby products from BabyBjörn have been loved for generations. Visit our official website to shop baby carriers, bouncers & more to simplify life with child

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babybjorn.co.uk's monthly revenueOVER TIME
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Over the past three months, babybjorn.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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babybjorn.co.uk revenue growth for last six months

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OVERVIEW

In October 2025, babybjorn.co.uk generated $314,884 in online sales, significantly outperforming the CHILDCARE median of $41,066, with a conversion rate between 2.50-3.00%, slightly below the industry high of 4.54%. The Average Order Value (AOV) ranged from $200-225, also below the high of $263. The site recorded 58,379 sessions, markedly higher than the median of 17,728, yet dwarfed by babylist.com’s 11,104,257 sessions, the leading store in the category. Overall, babybjorn.co.uk shows strong performance metrics that indicate a competitive presence in the CHILDCARE market.

babybjorn.co.uk competitors

When comparing babybjorn.co.uk to its competitors in October 2025, we can see that BabyBjorn's revenue of £314,884 falls below some competitors like Natural Baby Shower (£1,936,907) and Newton Baby (£2,185,798). However, BabyBjorn has a higher Average Order Value (AOV) of £200-225 compared to competitors like Infantino (£75-100) and Baby Gear Lab (£75-100). In terms of conversion rate, BabyBjorn's 2.50-3.00% is on par with Baby Gear Lab (2.50-3.00%), while Newton Baby leads with a conversion rate of 2.00-2.50%. Despite having fewer transactions and sessions than some competitors, BabyBjorn maintains a strong AOV and conversion rate, indicating a loyal customer base willing to spend more per purchase. This suggests that babybjorn.co.uk focuses on quality over quantity, providing premium products that attract customers with a higher spending capacity.

#1 babybjorn.com

455.7K

Revenue

158.3K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 infantino.com

69.4K

Revenue

68.4K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 naturalbabyshower.co.uk

1.9M

Revenue

512.7K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#4 babygearlab.com

Revenue

380.3K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 newtonbaby.com

2.2M

Revenue

358.5K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

newtonbaby.com

$2.2M

naturalbabyshower.co.uk

babybjorn.co.uk vs top market performers

babybjorn.co.uk

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Revenue share by device at babybjorn.co.uk

In October large majority of sales on babybjorn.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

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babybjorn.co.uk channels

Identify top traffic channels that drive growth for babybjorn.co.ukand discover how performance of traffic channels has changed over time.

babybjorn.co.uk Google Ads spend

Evaluate babybjorn.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babybjorn.co.uk devices

Review babybjorn.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babybjorn.co.uk top markets

Explore babybjorn.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.