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Jun 2025

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Home/Insights/Retailers/babybjorn.co.uk

TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

babybjorn.co.uk

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222K

Revenue

56.2K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

Baby products from BabyBjörn have been loved for generations. Visit our official website to shop baby carriers, bouncers & more to simplify life with child

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babybjorn.co.uk's revenueOVER TIME
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Over the past three months, babybjorn.co.uk revenue has experienced decline of 3.5%, compared to the preceding three months.

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babybjorn.co.uk revenue decline for last six months

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OVERVIEW

In June 2025, babybjorn.co.uk, a CHILDCARE industry website, generated $222,028 in online sales revenue, with a conversion rate of 1.50-2.00% and an AOV of $200-225. This is higher than the median revenue of $43,239, but lower than the very high AOV of $271. Despite its 56,151 sessions, babybjorn.co.uk falls below the industry's median of 17,910 sessions. The largest player in the industry, babylist.com, recorded $74,387,636 in revenue and 11,156,507 sessions. babybjorn.co.uk's performance metrics suggest room for improvement in driving higher sales and traffic to the website.

babybjorn.co.uk competitors

In June 2025, babybjorn.co.uk generated a revenue of £222,028 with 1,047 transactions and 56,151 sessions, boasting an average order value (AOV) of £200-£225 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, babygearlab.com stands out with a revenue of £1,268,686 from 13,053 transactions and 454,837 sessions, with an AOV of £75-£100 and a conversion rate of 2.50-3.00%. On the other hand, babybjorn.com and naturalbabyshower.co.uk closely align with babybjorn.co.uk in terms of revenue, transactions, sessions, AOV, and conversion rate. infantino.com and newtonbaby.com lag behind in revenue and sessions, with lower AOV and conversion rates compared to babybjorn.co.uk and its top competitors. This analysis demonstrates babybjorn.co.uk's competitive positioning in the market among its key rivals.

#1 babybjorn.com

345.5K

Revenue

174.1K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 infantino.com

43.6K

Revenue

69.8K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 naturalbabyshower.co.uk

1.7M

Revenue

421.1K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#4 babygearlab.com

1.3M

Revenue

454.8K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 newtonbaby.com

1.8M

Revenue

356.8K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

newtonbaby.com

$1.8M

naturalbabyshower.co.uk

babybjorn.co.uk vs top market performers

babybjorn.co.uk

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Revenue share by device at babybjorn.co.uk

In June large majority of sales on babybjorn.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

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babybjorn.co.uk channels

Identify top traffic channels that drive growth for babybjorn.co.ukand discover how performance of traffic channels has changed over time.

babybjorn.co.uk Google Ads spend

Evaluate babybjorn.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babybjorn.co.uk devices

Review babybjorn.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babybjorn.co.uk top markets

Explore babybjorn.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.