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Home/Insights/Retailers/babybjorn.co.uk

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

babybjorn.co.uk

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225K

Revenue

Dec 25

89.1K

Sessions

Dec 25

1.0-1.5%

Conv. rate

Dec 25

$150-175

AOV

Dec 25

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

Baby products from BabyBjörn have been loved for generations. Visit our official website to shop baby carriers, bouncers & more to simplify life with child

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babybjorn.co.uk's monthly revenueOVER TIME
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Over the past three months, babybjorn.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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babybjorn.co.uk revenue growth for last six months

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OVERVIEW

In December 2025, babybjorn.co.uk generated $225,047 in online sales, significantly surpassing the CHILDCARE median of $43,371, with a conversion rate of 1.00-1.50%, aligning with the industry's lower threshold. The site's average order value (AOV) ranged between $150-175, below the sector's high of $251, while it attracted 89,105 sessions, notably lower than the leading store babylist.com, which had 12,893,760 sessions, yet well above the median of 21,315 in the industry. Overall, babybjorn.co.uk demonstrates strong revenue performance within a competitive landscape, albeit with potential for improvement in conversion rate and AOV.

babybjorn.co.uk competitors

When comparing babybjorn.co.uk to its competitors in December 2025, several key metrics stand out. babybjorn.co.uk had a revenue of $225,047 with 1,292 transactions and 89,105 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, babybjorn.com had a higher revenue of $483,452 with 2,701 transactions and 223,625 sessions, a similar AOV of $175-200, and the same conversion rate. infantino.com lagged behind with revenue of $71,984, 1,013 transactions, and 69,976 sessions, featuring a lower AOV of $50-75 but the same conversion rate. naturalbabyshower.co.uk outperformed all with revenue of $1,813,741, 11,068 transactions, and 876,469 sessions, and an AOV of $150-175 with the same conversion rate as babybjorn.co.uk. babygearlab.com had a higher conversion rate of 2.50-3.00% despite a lower revenue of $869,785, 9,840 transactions, and 352,339 sessions, with an AOV of $75-100. newtonbaby.com excelled with revenue of $2,307,549, 8,542 transactions, and 472,314 sessions, showcasing an AOV of $250-275 and a conversion rate of 1.50-2.00%.

#1 babybjorn.com

483.5K

Revenue

223.6K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 infantino.com

72K

Revenue

70K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#3 naturalbabyshower.co.uk

1.8M

Revenue

876.5K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 babygearlab.com

869.8K

Revenue

352.3K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 newtonbaby.com

2.3M

Revenue

472.3K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

newtonbaby.com

$2.3M

naturalbabyshower.co.uk

babybjorn.co.uk vs top market performers

babybjorn.co.uk

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Revenue share by device at babybjorn.co.uk

In December large majority of sales on babybjorn.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

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babybjorn.co.uk channels

Identify top traffic channels that drive growth for babybjorn.co.ukand discover how performance of traffic channels has changed over time.

babybjorn.co.uk Google Ads spend

Evaluate babybjorn.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babybjorn.co.uk devices

Review babybjorn.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babybjorn.co.uk top markets

Explore babybjorn.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.