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Jul 2025

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Home/Insights/Retailers/babybjorn.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

babybjorn.co.uk

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257.1K

Revenue

59.1K

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

Baby products from BabyBjörn have been loved for generations. Visit our official website to shop baby carriers, bouncers & more to simplify life with child

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babybjorn.co.uk's revenueOVER TIME
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Over the past three months, babybjorn.co.uk revenue has experienced decline of 1.6%, compared to the preceding three months.

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babybjorn.co.uk revenue decline for last six months

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OVERVIEW

In July 2025, babybjorn.co.uk in the CHILDCARE industry generated online sales revenue of $257,143, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $200-225. The website had 59,143 sessions, falling below the median of 20,140 for the industry. Compared to the largest online store, babylist.com, which had a revenue of $80,788,275 and 13,711,193 sessions, babybjorn.co.uk has room for growth in both sales revenue and website traffic. With potential to increase both conversion rates and AOV, babybjorn.co.uk can further establish itself as a key player in the CHILDCARE industry.

babybjorn.co.uk competitors

In July 2025, babybjorn.co.uk reported a revenue of £257,143 with 1,237 transactions and 59,143 sessions. Their Average Order Value (AOV) ranged from £200-£225, and they had a conversion rate of 2.00-2.50%. Compared to their competitors, babybjorn.co.uk falls behind in revenue and transactions but performs better in conversion rate. For instance, naturalbabyshower.co.uk generated a significantly higher revenue of £2,077,074 with 10,541 transactions and 510,500 sessions. Their AOV was similar to babybjorn.co.uk at £175-£200, and their conversion rate matched as well at 2.00-2.50%. On the other hand, infantino.com had lower revenue at £52,606 with 586 transactions and 94,249 sessions, along with a lower AOV and conversion rate. Overall, babybjorn.co.uk competes favorably in conversion rate but lags in revenue and transactions compared to its competitors in the baby products industry.

#1 babybjorn.com

348.4K

Revenue

179K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 infantino.com

52.6K

Revenue

94.2K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 naturalbabyshower.co.uk

2.1M

Revenue

510.5K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#4 babygearlab.com

1.3M

Revenue

456.4K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 newtonbaby.com

2.1M

Revenue

349.2K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

newtonbaby.com

$2.1M

naturalbabyshower.co.uk

babybjorn.co.uk vs top market performers

babybjorn.co.uk

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Revenue share by device at babybjorn.co.uk

In July large majority of sales on babybjorn.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

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babybjorn.co.uk channels

Identify top traffic channels that drive growth for babybjorn.co.ukand discover how performance of traffic channels has changed over time.

babybjorn.co.uk Google Ads spend

Evaluate babybjorn.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babybjorn.co.uk devices

Review babybjorn.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babybjorn.co.uk top markets

Explore babybjorn.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.