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Home/Insights/Retailers/babyswag.com

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

babyswag.com

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Revenue

Oct 25

3.6K

Sessions

Oct 25

2.0-2.5%

Conv. rate

Oct 25

$0-25

AOV

Oct 25

Main country of store: UNITED STATES
Website category: CHILDCARE

Babyswag.com is an e-commerce website that offers a wide selection of baby clothing and accessories. The site features a variety of trendy, comfortable, and fashionable items for babies and toddlers. Customers can browse through different categories to purchase a range of products suited for infants and young children.

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babyswag.com's monthly revenueOVER TIME
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Over the past three months, babyswag.com revenue has experienced growth of 51%, compared to the preceding three months.

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babyswag.com revenue growth for last six months

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OVERVIEW

In October 2025, babyswag.com generated $1,959 in online sales, significantly lower than the CHILDCARE median of $41,066, while its conversion rate ranged between 2.00-2.50%, below the industry high of 4.54%. With an average order value (AOV) of $0-25, it also lags behind the CHILDCARE AOV average of $263. The site recorded 3,586 sessions, a stark contrast to the median of 17,728 in the industry, highlighting challenges compared to leading competitor babylist.com, which achieved $70,185,894 in revenue and 11,104,257 sessions. Overall, these metrics indicate significant growth opportunities for babyswag.com.

babyswag.com competitors

In October 2025, babyswag.com had a revenue of $1,959 with 89 transactions and 3,586 sessions, resulting in an average order value (AOV) of $0-25 and a conversion rate of 2.00-2.50%. When compared to its competitors, mylavendersun.com had a lower revenue of $1,317 with 13 transactions and 507 sessions, but a higher AOV of $100-125 and a slightly higher conversion rate of 2.50-3.00%. On the other hand, babywit.com outperformed both babyswag.com and mylavendersun.com with a revenue of $5,987, 47 transactions, and 2,842 sessions, a higher AOV of $125-150, but a lower conversion rate of 1.50-2.00%. gerberchildrenswear.com dominated the competition with a significantly higher revenue of $1,506,322, 16,713 transactions, and 368,144 sessions, a lower AOV of $75-100, but a much higher conversion rate of 4.50-5.00%. jamisonandbexley.com had lower metrics across the board compared to all the other competitors and babyswag.com.

#1 mylavendersun.com

1.3K

Revenue

507.3

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 babywit.com

Revenue

2.8K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#3 gerberchildrenswear.com

1.5M

Revenue

368.1K

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#4 jamisonandbexley.com

415.1

Revenue

188

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

gerberchildrenswear.com

TOP MARKET PERFORMERSby revenue

gerberchildrenswear.com

babyswag.com vs top market performers

babyswag.com

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babyswag.com channels

Identify top traffic channels that drive growth for babyswag.comand discover how performance of traffic channels has changed over time.

babyswag.com Google Ads spend

Evaluate babyswag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

babyswag.com devices

Review babyswag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

babyswag.com top markets

Explore babyswag.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.