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May 2025
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Home/Insights/Retailers/babyswag.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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Babyswag.com is an e-commerce website that offers a wide selection of baby clothing and accessories. The site features a variety of trendy, comfortable, and fashionable items for babies and toddlers. Customers can browse through different categories to purchase a range of products suited for infants and young children.

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babyswag.com's revenueOVER TIME
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Over the past three months, babyswag.com revenue has experienced decline of 27%, compared to the preceding three months.

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babyswag.com revenue decline for last six months
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OVERVIEW
In May 2025, babyswag.com, an online CHILDCARE retailer, reported $1,242 in online sales revenue, a conversion rate of 2.50-3.00%, and an average order value (AOV) of $25-50. The highest revenue in the category was babylist.com at $81,210,274, with a conversion rate of 4.58% and an AOV of $282. The highest number of sessions came from babylist.com at 13,729,709, while babyswag.com had 1,811 sessions, compared to a median of 19,914 sessions in the CHILDCARE industry.
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babyswag.com competitors

In May 2025, babyswag.com lags behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. For instance, gerberchildrenswear.com leads the pack with a revenue of $1,654,445 from 16,550 transactions and 446,990 sessions, boasting an AOV of $75-100 and a conversion rate of 3.50-4.00. mylavendersun.com also outperforms babyswag.com with $1,486 in revenue from 17 transactions and 712 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50. Similarly, babywit.com surpasses babyswag.com with $5,665 in revenue from 41 transactions and 2,542 sessions, showcasing an AOV of $125-150 and a conversion rate of 1.50-2.00. Overall, babyswag.com has room for improvement across all metrics compared to its competitors in the baby clothing and accessories industry.

mylavendersun.com screenshot
#1 mylavendersun.com
1.5K
Revenue
712.5
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
babywit.com screenshot
#2 babywit.com
5.7K
Revenue
2.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#3 gerberchildrenswear.com
1.7M
Revenue
447K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
babyswag.com vs top market performers
babyswag.com
top retailers
conversion rate vs average order value for babyswag.com and its competitors
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babyswag.com channels

Identify top traffic channels that drive growth for babyswag.comand discover how performance of traffic channels has changed over time.

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babyswag.com Google Ads spend

Evaluate babyswag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babyswag.com devices

Review babyswag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babyswag.com top markets

Explore babyswag.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babyswag.com country & global rank

Assess the ranking of babyswag.com among other retailers within its primary country and worldwide.

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