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Aug 2025
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Home/Insights/Retailers/basepaws.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for basepaws.combasepaws.com

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363.5K
Revenue
Aug 25
253.3K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Basepaws.com is a website that provides genetic testing services for cats. They offer various testing kits that allow pet owners to identify their cats breed, traits, and potential health concerns. Customers can access personalized reports and utilize the websites database to learn more about their feline companions.

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basepaws.com Annual Revenue and Growth

basepaws.com's annual sales on its online store amounted to $10.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$10.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
basepaws.com revenue by year

basepaws.com's monthly revenueOVER TIME
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Over the past three months, basepaws.com revenue has experienced decline of 14%, compared to the preceding three months.

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basepaws.com revenue decline for last six months
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OVERVIEW
basepaws.com in the PETS industry had a revenue of $363,496 with a conversion rate of 0.50-1.00% and an AOV of $150-175. It had 253,350 sessions in August 2025, while ariat.com had the highest sessions at 4,069,815. The median revenue in the category was $39,872, the highest being $9,022,541. The very high conversion rate was 3.4% and the very low was 0.6%. A very high AOV was $311, with the very low being $60, and the median sessions were 17,081.
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basepaws.com competitors

In August 2025, basepaws.com, with a revenue of $363,496 from 2,267 transactions and 253,350 sessions, has a slightly lower performance compared to its competitors. litter-robot.com leads the pack with a revenue of $5,609,962 from 21,643 transactions and 1,737,309 sessions, boasting a higher Average Order Value (AOV) range of $250-275 and a conversion rate of 1.00-1.50. wisdompanel.com follows with $1,374,318 in revenue from 10,900 transactions and 739,026 sessions, with a comparable AOV range of $125-150 but a higher conversion rate of 1.00-1.50. cfa.org and iheartcats.com have revenue figures of $277,861 and $133,466, respectively, with varying transaction and session numbers, AOV ranges, and conversion rates. Overall, basepaws.com faces tough competition in the pet industry market in August 2025.

litter-robot.com screenshot
#1 litter-robot.com
5.6M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
wisdompanel.com screenshot
#2 wisdompanel.com
1.4M
Revenue
739K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cfa.org screenshot
#3 cfa.org
277.9K
Revenue
269.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
iheartcats.com screenshot
#4 iheartcats.com
133.5K
Revenue
109.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
basepaws.com vs top market performers
basepaws.com
top retailers
conversion rate vs average order value for basepaws.com and its competitors
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Revenue share by device at basepaws.com

In August large majority of sales on basepaws.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on basepaws.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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basepaws.com channels

Identify top traffic channels that drive growth for basepaws.comand discover how performance of traffic channels has changed over time.

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basepaws.com Google Ads spend

Evaluate basepaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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basepaws.com devices

Review basepaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basepaws.com top markets

Explore basepaws.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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basepaws.com country & global rank

Assess the ranking of basepaws.com among other retailers within its primary country and worldwide.

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