basepaws.com
Basepaws.com is a website that provides genetic testing services for cats. They offer various testing kits that allow pet owners to identify their cats breed, traits, and potential health concerns. Customers can access personalized reports and utilize the websites database to learn more about their feline companions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
basepaws.com Annual Revenue and Growth
basepaws.com's annual sales on its online store amounted to $10.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
basepaws.com's monthly revenueOVER TIME
Over the past three months, basepaws.com revenue has experienced growth of 59%, compared to the preceding three months.
basepaws.com competitors
In December 2025, basepaws.com reported a revenue of $769,216 with 5,096 transactions and 350,810 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, basepaws.com falls behind in terms of revenue when compared to litter-robot.com which generated $11,964,885. However, basepaws.com has a similar AOV and conversion rate as cfa.org with $670,472 in revenue. In terms of transactions and sessions, basepaws.com outperforms iheartcats.com but falls short of both litter-robot.com and wisdompanel.com. With a competitive AOV and conversion rate, basepaws.com can look to increase its revenue by focusing on increasing transactions and sessions to match the performance of top competitors in the market.
Revenue share by device at basepaws.com
In December large majority of sales on basepaws.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
basepaws.com channels
Identify top traffic channels that drive growth for basepaws.comand discover how performance of traffic channels has changed over time.
basepaws.com Google Ads spend
Evaluate basepaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
basepaws.com devices
Review basepaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
