basepaws.com
Basepaws.com is a website that provides genetic testing services for cats. They offer various testing kits that allow pet owners to identify their cats breed, traits, and potential health concerns. Customers can access personalized reports and utilize the websites database to learn more about their feline companions.
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basepaws.com Annual Revenue and Growth
basepaws.com's annual sales on its online store amounted to $10.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
basepaws.com's monthly revenueOVER TIME
Over the past three months, basepaws.com revenue has experienced growth of 2.3%, compared to the preceding three months.
basepaws.com competitors
In September 2025, basepaws.com performed solidly with a revenue of $437,851 from 2,638 transactions and 272,753 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00. Compared to its competitors, basepaws.com falls behind in revenue and transactions. litter-robot.com leads the pack with a revenue of $5,239,350 from 19,011 transactions and 1,514,768 sessions, boasting an AOV of $275-300 and a conversion rate of 1.00-1.50. wisdompanel.com also outperforms basepaws.com with $1,230,677 in revenue from 9,784 transactions and 630,645 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00. While basepaws.com may not be at the top in terms of revenue and transactions, it holds its own in the AOV and conversion rate metrics compared to competitors like cfa.org and iheartcats.com.
Revenue share by device at basepaws.com
In September large majority of sales on basepaws.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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basepaws.com channels
Identify top traffic channels that drive growth for basepaws.comand discover how performance of traffic channels has changed over time.
basepaws.com Google Ads spend
Evaluate basepaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
basepaws.com devices
Review basepaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
