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Jul 2025
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Home/Insights/Retailers/basepaws.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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395.3K
Revenue
256.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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Basepaws.com is a website that provides genetic testing services for cats. They offer various testing kits that allow pet owners to identify their cats breed, traits, and potential health concerns. Customers can access personalized reports and utilize the websites database to learn more about their feline companions.

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basepaws.com's revenueOVER TIME
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Over the past three months, basepaws.com revenue has experienced decline of 22%, compared to the preceding three months.

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basepaws.com revenue decline for last six months
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OVERVIEW
basepaws.com, a PETS website, had a revenue of $395,271, a conversion rate of 0.50-1.00%, an AOV of $150-175, and 256,385 sessions in July 2025, while ariat.com led the industry with $8,692,865 revenue and 3,938,636 sessions. The industry median revenue was $37,429, the highest conversion rate was 3.3%, the highest AOV was $317, and the median sessions were 20,667.
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basepaws.com competitors

In July 2025, basepaws.com generated a revenue of $395,271 from 2,407 transactions with 256,385 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, litter-robot.com leads the pack with a revenue of $5,087,149 from 18,838 transactions and 1,627,975 sessions, featuring a higher AOV of $250-275 and a conversion rate of 1.00-1.50%. wisdompanel.com follows with $1,630,793 revenue, 12,079 transactions, 840,497 sessions, an AOV of $125-150, and a conversion rate of 1.00-1.50%. cfa.org ranks closely to basepaws.com, with $336,475 revenue, 2,110 transactions, 289,655 sessions, an AOV of $150-175, and a conversion rate of 0.50-1.00%. Lastly, iheartcats.com generated $149,690 revenue, 1,551 transactions, 126,428 sessions, with a lower AOV of $75-100 but a conversion rate of 1.00-1.50%.

litter-robot.com screenshot
#1 litter-robot.com
5.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
wisdompanel.com screenshot
#2 wisdompanel.com
1.6M
Revenue
840.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cfa.org screenshot
#3 cfa.org
336.5K
Revenue
289.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
iheartcats.com screenshot
#4 iheartcats.com
149.7K
Revenue
126.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
basepaws.com vs top market performers
basepaws.com
top retailers
conversion rate vs average order value for basepaws.com and its competitors
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Revenue share by device at basepaws.com

In July large majority of sales on basepaws.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on basepaws.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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basepaws.com channels

Identify top traffic channels that drive growth for basepaws.comand discover how performance of traffic channels has changed over time.

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basepaws.com Google Ads spend

Evaluate basepaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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basepaws.com devices

Review basepaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basepaws.com top markets

Explore basepaws.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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basepaws.com country & global rank

Assess the ranking of basepaws.com among other retailers within its primary country and worldwide.

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