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Sep 2026

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Home/Insights/Retailers/benjaminmoore.com

TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

benjaminmoore.com

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5.2M

Revenue

Sep 26

2.6M

Sessions

Sep 26

1.0-1.5%

Conv. rate

Sep 26

$175-200

AOV

Sep 26

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com Annual Revenue and Growth

benjaminmoore.com's annual sales on its online store amounted to $61.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$61.5M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

benjaminmoore.com's monthly revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced growth of 4.1%, compared to the preceding three months.

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benjaminmoore.com revenue growth for last six months

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OVERVIEW

benjaminmoore.com operates within the home and garden category and performed notably in September 2026. It generated $5.2 million in online sales, while a typical store in the home and garden category generates around $110,000 monthly. With a conversion rate of 1.00-1.50%, it falls within the typical range of 0.64% to 3.34%. Additionally, its average order value (AOV) of $175-200 is within the category's typical range of $98 to $681, attracting 2.6 million sessions compared to approximately 30,400 for a typical store in the home and garden category.

benjaminmoore.com competitors

The competitive set includes aboffs.com, standardpaintandflooring.com, hirshfields.com, behr.com, and ricciardibrothers.com. In September 2026, benjaminmoore.com significantly outperformed its competitors, achieving a revenue of $5.2 million with 28,000 transactions and 2.6 million sessions. In comparison, behr.com, the closest competitor, generated $2.2 million from 23,400 transactions and 1.9 million sessions. Meanwhile, aboffs.com reported revenue of $38,500 from 536 transactions across 24,800 sessions, and standardpaintandflooring.com earned $64,800 from 248 transactions in 10,700 sessions. The AOV for benjaminmoore.com ranges from $175 to $200, while other competitors, like hirshfields.com, reported a higher AOV of $325-$350, though with lower overall performance metrics.

#1 aboffs.com

38.5K

Revenue

24.8K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 standardpaintandflooring.com

64.8K

Revenue

10.7K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

#3 hirshfields.com

65.8K

Revenue

23.6K

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

#4 behr.com

2.2M

Revenue

1.9M

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 ricciardibrothers.com

54.3K

Revenue

12.7K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

benjaminmoore.com vs top market performers

benjaminmoore.com

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Industries benjaminmoore.com operates in

benjaminmoore.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Eco-Friendly Paints and Finishes Paint and Home Improvement Supplies Home Improvement and Hardware

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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.