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Apr 2026
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Home/Insights/Retailers/benjaminmoore.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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5.2M
Revenue
Apr 26
2.7M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com Annual Revenue and Growth

benjaminmoore.com's annual sales on its online store amounted to $57.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$57.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
benjaminmoore.com revenue by year

benjaminmoore.com's monthly revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced growth of 7.8%, compared to the preceding three months.

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benjaminmoore.com revenue growth for last six months
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OVERVIEW
In April 2026, benjaminmoore.com, operating in the home_and_garden sector, generated $5,223,683 in online sales with a conversion rate of 1.00-1.50%, which is above the low benchmark of 0.65% but below the high of 3.31%. The site's average order value (AOV) ranged from $175 to $200, significantly lower than the sector's high of $676. Additionally, it attracted 2,691,399 sessions, far exceeding the median of 34,309 but still dwarfed by the leader, homedepot.com, which boasted 184,735,892 sessions and a staggering revenue of $1,327,168,863.
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benjaminmoore.com competitors

In April 2026, benjaminmoore.com generated a revenue of $5,223,683 with 29,244 transactions across 2,691,399 sessions, resulting in an Average Order Value (AOV) of $175-200 and a conversion rate between 1.00-1.50%. In comparison, behr.com achieved $1,431,816 in revenue but had significantly lower AOV ($75-100) and conversion rates (0.50-1.00%). standardpaintandflooring.com posted a revenue of $121,115, boasting the highest AOV of $250-275 and a strong conversion rate of 2.50-3.00%. hirshfields.com showed a lower performance, with $31,185 in revenue, an AOV of $375-400, and the weakest conversion rate of 0.00-0.50%. Meanwhile, ricciardibrothers.com and aboffs.com had revenues of $32,978 and $19,358, respectively, with comparable AOVs and conversion rates, showcasing the competitive landscape. Overall, benjaminmoore.com outperforms its rivals in revenue and traffic volume.

aboffs.com screenshot
#1 aboffs.com
19.4K
Revenue
24.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
standardpaintandflooring.com screenshot
#2 standardpaintandflooring.com
121.1K
Revenue
17.9K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
hirshfields.com screenshot
#3 hirshfields.com
31.2K
Revenue
22.1K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
behr.com screenshot
#4 behr.com
1.4M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
ricciardibrothers.com screenshot
#5 ricciardibrothers.com
33K
Revenue
13.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
benjaminmoore.com vs top market performers
benjaminmoore.com
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conversion rate vs average order value for benjaminmoore.com and its competitors
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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

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benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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benjaminmoore.com country & global rank

Assess the ranking of benjaminmoore.com among other retailers within its primary country and worldwide.

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