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Nov 2025
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Home/Insights/Retailers/benjaminmoore.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.2M
Revenue
Nov 25
2.5M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com's monthly revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced decline of 24%, compared to the preceding three months.

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benjaminmoore.com revenue decline for last six months
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OVERVIEW
In November 2025, benjaminmoore.com achieved online sales revenue of $5,229,378, significantly surpassing the home_and_garden median of $122,040, with a conversion rate between 2.00-2.50%, below the high benchmark of 3.53%. Its average order value (AOV) ranged from $75-100, falling short of the high AOV of $672, while total sessions reached 2,540,937, notably higher than the median of 32,500 but dwarfed by homedepot.com's leading 171,906,089 sessions. Overall, benjaminmoore.com demonstrates robust performance in revenue and engagement, albeit with room for improvement in conversion rates and AOV.
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benjaminmoore.com competitors

In November 2025, benjaminmoore.com outperformed its competitors in terms of revenue, with a total of $5,229,378 compared to behr.com at $1,506,466, aboffs.com at $46,224, standardpaintandflooring.com at $35,893, hirshfields.com at $46,184, and ricciardibrothers.com at $34,811. benjaminmoore.com also had the highest number of transactions at 53,110, followed by behr.com at 19,337, ricciardibrothers.com at 273, aboffs.com at 641, standardpaintandflooring.com at 149, and hirshfields.com at 150. Additionally, benjaminmoore.com had a high number of sessions at 2,540,937, indicating strong user engagement. While some competitors had higher average order values (AOV) or conversion rates in specific ranges, benjaminmoore.com maintained a consistent performance across these metrics.

aboffs.com screenshot
#1 aboffs.com
46.2K
Revenue
28K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
standardpaintandflooring.com screenshot
#2 standardpaintandflooring.com
35.9K
Revenue
5.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
hirshfields.com screenshot
#3 hirshfields.com
46.2K
Revenue
19.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
behr.com screenshot
#4 behr.com
1.5M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ricciardibrothers.com screenshot
#5 ricciardibrothers.com
34.8K
Revenue
8.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
benjaminmoore.com vs top market performers
benjaminmoore.com
top retailers
conversion rate vs average order value for benjaminmoore.com and its competitors
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Revenue share by device at benjaminmoore.com

In November large majority of sales on benjaminmoore.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on benjaminmoore.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

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benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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benjaminmoore.com country & global rank

Assess the ranking of benjaminmoore.com among other retailers within its primary country and worldwide.

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