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Aug 2025
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Home/Insights/Retailers/benjaminmoore.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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4M
Revenue
Aug 25
2.6M
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com's monthly revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced decline of 18%, compared to the preceding three months.

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benjaminmoore.com revenue decline for last six months
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OVERVIEW
In August 2025, benjaminmoore.com in the HOME AND GARDEN industry had online sales revenue of $3,960,687, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $150-175. The website recorded 2,551,176 sessions during the month. In comparison, the highest revenue online store in the category was homedepot.com with $1,348,693,052 in sales, a conversion rate of 3.29%, an AOV of $672, and 175,975,033 sessions. The median revenue, conversion rate, AOV, and sessions in the HOME AND GARDEN industry were $117,963, 0.61%, $91, and 36,030, respectively.
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benjaminmoore.com competitors

In August 2025, benjaminmoore.com outperformed its competitors in terms of revenue, with a total of $3,960,687. This figure was significantly higher than aboffs.com ($58,189), standardpaintandflooring.com ($79,985), hirshfields.com ($70,475), behr.com ($1,663,522), and ricciardibrothers.com ($41,697). benjaminmoore.com also had the highest number of transactions at 23,525, followed closely by behr.com at 22,912. However, when it came to sessions, benjaminmoore.com had 2,551,176, which was lower than behr.com's 2,025,706. In terms of average order value (AOV), benjaminmoore.com fell within the range of $150-$175, while competitors like aboffs.com and behr.com had AOVs of $50-$75. Additionally, the conversion rate for benjaminmoore.com ranged from 0.50-1.00, which was similar to hirshfields.com but lower than aboffs.com and ricciardibrothers.com.

aboffs.com screenshot
#1 aboffs.com
58.2K
Revenue
31.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
standardpaintandflooring.com screenshot
#2 standardpaintandflooring.com
80K
Revenue
11.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
hirshfields.com screenshot
#3 hirshfields.com
70.5K
Revenue
29.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
behr.com screenshot
#4 behr.com
1.7M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ricciardibrothers.com screenshot
#5 ricciardibrothers.com
41.7K
Revenue
13K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
benjaminmoore.com vs top market performers
benjaminmoore.com
top retailers
conversion rate vs average order value for benjaminmoore.com and its competitors
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Revenue share by device at benjaminmoore.com

In August large majority of sales on benjaminmoore.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on benjaminmoore.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

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benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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benjaminmoore.com country & global rank

Assess the ranking of benjaminmoore.com among other retailers within its primary country and worldwide.

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