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Dec 2025
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Home/Insights/Retailers/benjaminmoore.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.8M
Revenue
Dec 25
2.4M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com's monthly revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced growth of 60%, compared to the preceding three months.

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benjaminmoore.com revenue growth for last six months
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OVERVIEW
In December 2025, benjaminmoore.com, operating in the home_and_garden sector, generated online sales of $3,783,532, significantly higher than the median revenue of $114,229. With a conversion rate between 0.50-1.00%, it falls short of the sector's high of 3.32%, while its average order value (AOV) of $150-175 is notably below the peak AOV of $667. The site attracted 2,394,033 sessions, starkly contrasted by the leading competitor, homedepot.com, which achieved 141,891,489 sessions. Overall, benjaminmoore.com shows strong revenue performance, yet its conversion efficiency and AOV indicate room for improvement.
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benjaminmoore.com competitors

In December 2025, benjaminmoore.com outperformed some of its competitors in terms of revenue, transactions, and sessions. benjaminmoore.com generated a revenue of $3,783,532 from 23,421 transactions and 2,394,033 sessions with a conversion rate ranging from 0.50% to 1.00%. In comparison, similar_domain hirshfields.com had a revenue of $39,991 from 128 transactions and 18,582 sessions with the same conversion rate as Benjamin Moore. behr.com, on the other hand, had a higher revenue of $1,212,761 from 15,948 transactions and 1,432,638 sessions with a slightly higher conversion rate of 1.00% to 1.50%. standardpaintandflooring.com had the highest average order value (AOV) of $225-$250, while ricciardibrothers.com had a conversion rate of 2.50% to 3.00%, both surpassing benjaminmoore.com in those specific metrics.

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#1 aboffs.com
40.1K
Revenue
27.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
standardpaintandflooring.com screenshot
#2 standardpaintandflooring.com
56.3K
Revenue
9.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
hirshfields.com screenshot
#3 hirshfields.com
40K
Revenue
18.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
behr.com screenshot
#4 behr.com
1.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ricciardibrothers.com screenshot
#5 ricciardibrothers.com
35.7K
Revenue
10.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
benjaminmoore.com vs top market performers
benjaminmoore.com
top retailers
conversion rate vs average order value for benjaminmoore.com and its competitors
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Revenue share by device at benjaminmoore.com

In December large majority of sales on benjaminmoore.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on benjaminmoore.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

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benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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benjaminmoore.com country & global rank

Assess the ranking of benjaminmoore.com among other retailers within its primary country and worldwide.

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