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Jul 2025
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Home/Insights/Retailers/benjaminmoore.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5.1M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com's revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced decline of 14%, compared to the preceding three months.

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benjaminmoore.com revenue decline for last six months
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OVERVIEW
In July 2025, benjaminmoore.com in the home_and_garden industry had online sales revenue of $5,117,389, a conversion rate of 0.50-1.00%, and an average order value (AOV) of $175-200. The highest AOV in the category was $673, while the lowest was $93. The website had 2,986,810 sessions, with the highest sessions coming from homedepot.com at 175,364,207. The median revenue for home_and_garden was $124,626, the highest being $1,339,846,577. A very high conversion rate was 3.28% and a very low conversion rate was 0.62%, with median sessions at 36,567.
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benjaminmoore.com competitors

In July 2025, benjaminmoore.com generated a revenue of $5,117,389 from 28,498 transactions and 2,986,810 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 0.50-1.00%. Compared to its competitors, benjaminmoore.com outperformed aboffs.com, which had a revenue of $70,433 from 959 transactions and 43,911 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. However, it fell behind standardpaintandflooring.com, which generated $100,636 in revenue from 381 transactions and 12,772 sessions, with an AOV of $250-275 and a conversion rate of 2.50-3.00%. behr.com surpassed benjaminmoore.com with a revenue of $1,715,343 from 22,304 transactions and 2,033,431 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. Overall, benjaminmoore.com showed strong performance in revenue and sessions but could improve its conversion rate to compete more effectively with some of its rivals.

aboffs.com screenshot
#1 aboffs.com
70.4K
Revenue
43.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
standardpaintandflooring.com screenshot
#2 standardpaintandflooring.com
100.6K
Revenue
12.8K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
hirshfields.com screenshot
#3 hirshfields.com
69.2K
Revenue
27.8K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
behr.com screenshot
#4 behr.com
1.7M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ricciardibrothers.com screenshot
#5 ricciardibrothers.com
64.6K
Revenue
16.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
benjaminmoore.com vs top market performers
benjaminmoore.com
top retailers
conversion rate vs average order value for benjaminmoore.com and its competitors
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Revenue share by device at benjaminmoore.com

In July large majority of sales on benjaminmoore.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on benjaminmoore.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

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benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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benjaminmoore.com country & global rank

Assess the ranking of benjaminmoore.com among other retailers within its primary country and worldwide.

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