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Jul 2026
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Home/Insights/Retailers/benjaminmoore.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5.3M
Revenue
Jul 26
3.3M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Explore Benjamin Moore's premium paint colors and products for your next interior or exterior project.

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benjaminmoore.com Annual Revenue and Growth

benjaminmoore.com's annual sales on its online store amounted to $61.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$61.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
benjaminmoore.com revenue by year

benjaminmoore.com's monthly revenueOVER TIME
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Over the past three months, benjaminmoore.com revenue has experienced growth of 0.81%, compared to the preceding three months.

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benjaminmoore.com revenue growth for last six months
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OVERVIEW
benjaminmoore.com operates in the home and garden category, generating $5.3 million in online sales for July 2026. A typical store in the home and garden category generates around $118,000 monthly. Its conversion rate of 0.50-1.00% falls within the category's typical range of 0.64% to 3.35%. The average order value (AOV) is $150-175, which is also within the typical range of $99 to $687. With 3.3 million sessions, benjaminmoore.com far exceeds a typical store in the home and garden category's 33,500 sessions.
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benjaminmoore.com competitors

The competitive set includes aboffs.com, standardpaintandflooring.com, hirshfields.com, behr.com, and ricciardibrothers.com. In July 2026, benjaminmoore.com generated $5.3 million in revenue from 31,700 transactions across 3.3 million sessions, achieving a conversion rate of 0.50-1.00%. It outperforms behr.com, which earned $2.5 million with 28,400 transactions and 2.5 million sessions, leading by $2.8 million in revenue and 3,300 transactions. In sessions, benjaminmoore.com leads by 800,000. While aboffs.com and standardpaintandflooring.com boast higher conversion rates of 2.50-3.00%, their revenues ($23,400 and $61,200) and transactions (366 and 219) are significantly lower, showcasing benjaminmoore.com’s dominance in the market.

aboffs.com screenshot
#1 aboffs.com
23.4K
Revenue
13.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
standardpaintandflooring.com screenshot
#2 standardpaintandflooring.com
61.2K
Revenue
8.7K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
hirshfields.com screenshot
#3 hirshfields.com
91K
Revenue
33.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
behr.com screenshot
#4 behr.com
2.5M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ricciardibrothers.com screenshot
#5 ricciardibrothers.com
53.3K
Revenue
13.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
benjaminmoore.com vs top market performers
benjaminmoore.com
top retailers
conversion rate vs average order value for benjaminmoore.com and its competitors
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Industries benjaminmoore.com operates in

benjaminmoore.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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benjaminmoore.com channels

Identify top traffic channels that drive growth for benjaminmoore.comand discover how performance of traffic channels has changed over time.

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benjaminmoore.com Google Ads spend

Evaluate benjaminmoore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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benjaminmoore.com devices

Review benjaminmoore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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benjaminmoore.com top markets

Explore benjaminmoore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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benjaminmoore.com country & global rank

Assess the ranking of benjaminmoore.com among other retailers within its primary country and worldwide.

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