bernina.com
Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
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bernina.com Annual Revenue and Growth
bernina.com's annual sales on its online store amounted to $13.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bernina.com's monthly revenueOVER TIME
Over the past three months, bernina.com revenue has experienced growth of 37%, compared to the preceding three months.
bernina.com competitors
When comparing bernina.com to its competitors in January 2026, we see that bernina.com generated $1,422,347 in revenue from 11,169 transactions and 651,797 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50% to 2.00%. In contrast, berninaofnaperville.com had revenue of $120,016 from 517 transactions and 9,466 sessions, with an AOV of $225 to $250 and a conversion rate of 5.00% to 5.50%. sewingmachinesplus.com outperformed with revenue of $2,182,718 from 1,914 transactions and 210,899 sessions, AOV of $1125 to $1150, and a conversion rate of 0.50% to 1.00%. Overall, while bernina.com falls in the mid-range for revenue and AOV among its competitors, it shows a decent conversion rate compared to most of them.
Revenue share by device at bernina.com
In January large majority of sales on bernina.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bernina.com channels
Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.
bernina.com Google Ads spend
Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bernina.com devices
Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
