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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.2M
Revenue
624.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.

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bernina.com's revenueOVER TIME
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Over the past three months, bernina.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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bernina.com revenue decline for last six months
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OVERVIEW
In July 2025, bernina.com in the HOME AND GARDEN industry had a revenue of $1,236,990, conversion rate of 1.50-2.00%, AOV of $100-125, and 624,801 sessions. The highest revenue in the category was from homedepot.com at $1,339,846,577, conversion rate of 3.28%, AOV of $673, and sessions of 175,364,207. The median revenue, conversion rate, AOV, and sessions in the HOME AND GARDEN industry were $124,626, 0.62%, $93, and 36,567 respectively.
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bernina.com competitors

In July 2025, bernina.com performed well in terms of revenue, generating $1,236,990 with 11,639 transactions and 624,801 sessions. The average order value (AOV) ranged between $100-125, and the conversion rate was between 1.50-2.00%. Compared to its competitors, bernina.com outperformed most in terms of revenue, transactions, and sessions. For example, sewingmachinesplus.com had a higher revenue of $1,677,190 but with a lower conversion rate of 0.50-1.00%. On the other hand, gatherhereonline.com had a lower revenue of $31,151 with a significantly lower conversion rate of 0.00-0.50%. bernina.com falls within the competitive range in terms of AOV when compared to its competitors such as qualitysewing.com and kenssewingcenter.com. Overall, bernina.com maintained a strong position in the market based on the provided metrics.

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bernina.com vs top market performers
bernina.com
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conversion rate vs average order value for bernina.com and its competitors
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Revenue share by device at bernina.com

In July large majority of sales on bernina.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bernina.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bernina.com channels

Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.

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bernina.com Google Ads spend

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bernina.com devices

Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bernina.com top markets

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bernina.com country & global rank

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