bernina.com
Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
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bernina.com's revenueOVER TIME
Over the past three months, bernina.com revenue has experienced decline of 13%, compared to the preceding three months.
bernina.com competitors
In May 2025, bernina.com outperformed its competitors in terms of revenue, with a total of $875,187. The website also had a high number of transactions at 7,591 and a significant amount of sessions at 445,315. The average order value (AOV) for Bernina fell within the range of $100-125, and the conversion rate was between 1.50-2.00%. When compared to its competitors, bernina.com surpassed kenssewingcenter.com, qualitysewing.com, gatherhereonline.com, and berninaofnaperville.com in terms of revenue, transactions, and sessions. However, sewingmachinesplus.com stood out with the highest revenue of $1,718,999 and a relatively high number of transactions and sessions. qualitysewing.com had a higher AOV compared to Bernina, while berninaofnaperville.com had the highest conversion rate at 5.00-5.50%. Overall, Bernina demonstrated strong performance against its competitors in the sewing and crafting industry.
Revenue share by device at bernina.com
In May large majority of sales on bernina.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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bernina.com channels
Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.
bernina.com Google Ads spend
Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bernina.com devices
Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
