bernina.com
Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bernina.com Annual Revenue and Growth
bernina.com's annual sales on its online store amounted to $13.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bernina.com's monthly revenueOVER TIME
Over the past three months, bernina.com revenue has experienced decline of 10%, compared to the preceding three months.
bernina.com competitors
In April 2026, bernina.com achieved impressive metrics, generating $1,423,836 in revenue from 11,322 transactions across 629,586 sessions, yielding an AOV of $125-150 and a conversion rate of 1.50-2.00%. In comparison, berninaofnaperville.com recorded significantly lower revenue of $48,605, with a much higher AOV of $225-250 but a superior conversion rate of 4.50-5.00%. gatherhereonline.com had even less revenue at $42,137 and a lower conversion rate of 0.50-1.00%, although its AOV of $150-175 was still competitive. sewingmachinesplus.com brought in $863,862, showcasing an exceptionally high AOV of $700-725 but matched gatherhereonline's low conversion rate. qualitysewing.com generated $207,517 with an AOV of $275-300 and a conversion rate of 1.00-1.50%. Lastly, kenssewingcenter.com reported $616,419 in revenue but had an abysmal conversion rate of 0.00-0.50%. Overall, bernina.com stands out in revenue and session engagement.
Revenue share by device at bernina.com
In April large majority of sales on bernina.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
bernina.com channels
Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.
bernina.com Google Ads spend
Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bernina.com devices
Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
