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May 2025
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Home/Insights/Retailers/bernina.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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875.2K
Revenue
445.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.

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bernina.com's revenueOVER TIME
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Over the past three months, bernina.com revenue has experienced decline of 13%, compared to the preceding three months.

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bernina.com revenue decline for last six months
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OVERVIEW
In May 2025, bernina.com, in the HOME AND GARDEN industry, reported online sales revenue of $875,187, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The highest AOV in the category was $677 and the lowest was $94. With 445,315 sessions, bernina.com falls below the highest session count of 181,263,132 from homedepot.com, but exceeds the median of 36,055 in the HOME AND GARDEN industry.
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bernina.com competitors

In May 2025, bernina.com outperformed its competitors in terms of revenue, with a total of $875,187. The website also had a high number of transactions at 7,591 and a significant amount of sessions at 445,315. The average order value (AOV) for Bernina fell within the range of $100-125, and the conversion rate was between 1.50-2.00%. When compared to its competitors, bernina.com surpassed kenssewingcenter.com, qualitysewing.com, gatherhereonline.com, and berninaofnaperville.com in terms of revenue, transactions, and sessions. However, sewingmachinesplus.com stood out with the highest revenue of $1,718,999 and a relatively high number of transactions and sessions. qualitysewing.com had a higher AOV compared to Bernina, while berninaofnaperville.com had the highest conversion rate at 5.00-5.50%. Overall, Bernina demonstrated strong performance against its competitors in the sewing and crafting industry.

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bernina.com vs top market performers
bernina.com
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conversion rate vs average order value for bernina.com and its competitors
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Revenue share by device at bernina.com

In May large majority of sales on bernina.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on bernina.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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bernina.com channels

Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.

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bernina.com Google Ads spend

Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bernina.com devices

Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bernina.com top markets

Explore bernina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bernina.com country & global rank

Assess the ranking of bernina.com among other retailers within its primary country and worldwide.

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