bernina.com
Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
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bernina.com Annual Revenue and Growth
bernina.com's annual sales on its online store amounted to $13.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bernina.com's monthly revenueOVER TIME
Over the past three months, bernina.com revenue has experienced growth of 3.4%, compared to the preceding three months.
bernina.com competitors
The competitive set includes bernina.com, berninaofnaperville.com, gatherhereonline.com, sewingmachinesplus.com, qualitysewing.com, and kenssewingcenter.com. As of September 2026, bernina.com leads significantly with a revenue of $1.4 million, surpassing all competitors in revenue, transactions, and sessions. It has recorded 10,100 transactions from 593,000 sessions, with an average order value (AOV) ranging between $125 and $150. In comparison, berninaofnaperville.com generates $130,000 with 734 transactions from 11,600 sessions, and it also has a notably high conversion rate of 6.00-6.50%. Meanwhile, gatherhereonline.com lags with $21,600 in revenue and 146 transactions, while sewingmachinesplus.com earns $956,000 from 870 transactions but has a significantly higher AOV of $1075-1100. Lastly, qualitysewing.com and kenssewingcenter.com trail behind with revenues of $96,600 and $273,000, respectively. Overall, bernina.com outperforms its competitors across all major metrics.
Revenue share by device at bernina.com
In September large majority of sales on bernina.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bernina.com operates in
bernina.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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bernina.com channels
Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.
bernina.com Google Ads spend
Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bernina.com devices
Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
