bernina.com
Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
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bernina.com Annual Revenue and Growth
bernina.com's annual sales on its online store amounted to $13.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bernina.com's monthly revenueOVER TIME
Over the past three months, bernina.com revenue has experienced decline of 1.9%, compared to the preceding three months.
bernina.com competitors
In May 2026, bernina.com generated $1,373,639 in revenue with 11,315 transactions across 629,929 sessions, achieving an AOV of $100-125 and a conversion rate of 1.50-2.00%. In contrast, sewingmachinesplus.com closely followed with $1,322,515 in revenue but had a significantly lower transaction count of 1,217 and an exceptionally high AOV of $1,075-1,100. Meanwhile, competitors like berninaofnaperville.com reported only $50,841 in revenue with a notable conversion rate of 5.00-5.50%, highlighting a more effective sales process despite fewer transactions. gatherhereonline.com performed modestly, earning $85,871 with a conversion rate of 0.50-1.00%. qualitysewing.com and kenssewingcenter.com showed higher AOVs of $250-275 and $1,250-1,275, respectively, but lagged in overall revenue, with $170,145 and $593,313, respectively. Overall, bernina.com maintains a robust market presence, outpacing competitors in revenue while also having a balanced conversion rate.
Revenue share by device at bernina.com
In May large majority of sales on bernina.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bernina.com operates in
bernina.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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bernina.com channels
Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.
bernina.com Google Ads spend
Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bernina.com devices
Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
