bernina.com
Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
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bernina.com Annual Revenue and Growth
bernina.com's annual sales on its online store amounted to $13.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bernina.com's monthly revenueOVER TIME
Over the past three months, bernina.com revenue has experienced growth of 14%, compared to the preceding three months.
bernina.com competitors
The competitive set includes bernina.com, berninaofnaperville.com, gatherhereonline.com, sewingmachinesplus.com, qualitysewing.com, and kenssewingcenter.com. In July 2026, bernina.com generated $1.6 million in revenue, far surpassing its nearest competitor, sewingmachinesplus.com, which earned $1.3 million—$300,000 less. Additionally, bernina.com facilitated 11,700 transactions, leading sewingmachinesplus.com by an impressive 10,500 transactions. In terms of traffic, bernina.com attracted 708,000 sessions, outpacing sewingmachinesplus.com by 591,000 sessions. While bernina.com’s average order value (AOV) is between $125 and $150, competitors like berninaofnaperville.com and qualitysewing.com have higher AOVs, ranging from $200 to $250. However, both of these competitors lag significantly in revenue and transactions. Notably, bernina.com’s conversion rate of 1.50-2.00% is modest compared to berninaofnaperville.com’s more robust 5.50-6.00%. Overall, bernina.com stands out as the leader in revenue, transactions, and sessions within this competitive landscape.
Revenue share by device at bernina.com
In July large majority of sales on bernina.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bernina.com operates in
bernina.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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bernina.com channels
Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.
bernina.com Google Ads spend
Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bernina.com devices
Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
