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Nov 2025
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Home/Insights/Retailers/bernina.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
575.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.

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bernina.com's monthly revenueOVER TIME
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Over the past three months, bernina.com revenue has experienced decline of 4.9%, compared to the preceding three months.

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bernina.com revenue decline for last six months
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OVERVIEW
In November 2025, bernina.com achieved online sales revenue of $1,199,347, significantly higher than the home_and_garden median of $122,040, but well below the category leader, homedepot.com, at $1,609,249,476. The site's conversion rate ranged from 1.50% to 2.00%, trailing the high benchmark of 3.53%, with an average order value (AOV) between $100 and $125, compared to a peak AOV of $672 in the industry. bernina.com had 575,251 sessions, markedly above the median of 32,500, yet far less than homedepot.com's impressive 171,906,089 sessions.
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bernina.com competitors

When comparing bernina.com to its competitors in November 2025, bernina.com stands out in terms of revenue, with a total of $1,199,347. In terms of transactions, bernina.com had 9,891 transactions, and 575,251 sessions on the website. The Average Order Value (AOV) for bernina.com falls within the range of $100-$125, with a conversion rate of 1.50-2.00%. In comparison, berninaofnaperville.com had a revenue of $142,531, gatherhereonline.com had a revenue of $36,746, sewingmachinesplus.com had a revenue of $2,272,966, qualitysewing.com had a revenue of $189,281, and kenssewingcenter.com had a revenue of $379,363. Each competitor varied in transactions, sessions, AOV, and conversion rate, but bernina.com held its own in the competitive landscape with its strong revenue numbers and solid conversion rate.

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bernina.com vs top market performers
bernina.com
top retailers
conversion rate vs average order value for bernina.com and its competitors
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Revenue share by device at bernina.com

In November large majority of sales on bernina.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bernina.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bernina.com channels

Identify top traffic channels that drive growth for bernina.comand discover how performance of traffic channels has changed over time.

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bernina.com Google Ads spend

Evaluate bernina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bernina.com devices

Review bernina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bernina.com top markets

Explore bernina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bernina.com country & global rank

Assess the ranking of bernina.com among other retailers within its primary country and worldwide.

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