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May 2026
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Home/Insights/Retailers/betseyjohnson.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.5M
Revenue
May 26
1.7M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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BetseyJohnson.com is an online platform that offers a range of fashion products. The website focuses on selling Betsey Johnsons unique clothing and accessories. Customers can find a wide selection of trendy dresses, tops, bottoms, outerwear items, jewelry, handbags, shoes, and other fashion-forward pieces that reflect the brands edgy and feminine aesthetic.

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betseyjohnson.com Annual Revenue and Growth

betseyjohnson.com's annual sales on its online store amounted to $26.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
betseyjohnson.com revenue by year

betseyjohnson.com's monthly revenueOVER TIME
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Over the past three months, betseyjohnson.com revenue has experienced growth of 36%, compared to the preceding three months.

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betseyjohnson.com revenue growth for last six months
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OVERVIEW
In May 2026, betseyjohnson.com generated $4,526,301 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,720, despite a conversion rate of 1.50-2.00%, below the high of 3.18% for the industry. The site's average order value (AOV) ranged from $125-150, well below the industry high of $405, and it attracted 1,665,875 sessions, a stark contrast to shein.com’s dominance at 309,473,559 sessions and illustrating the competitive landscape in the FASHION AND APPAREL sector.
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betseyjohnson.com competitors

In May 2026, betseyjohnson.com outperformed its competitors with a substantial revenue of $4,526,301 and 33,397 transactions, yielding an impressive average order value (AOV) of $125-150. In contrast, bellabelleshoes.com generated $775,052 with 1,772 transactions and an AOV of $425-450, reflecting a more niche focus on high-priced footwear. matissefootwear.com reported a revenue of $415,012 from 1,954 transactions, achieving an AOV of $200-225, while badgleymischka.com brought in $501,063 with a similar number of transactions at 2,031 and an AOV of $225-250. skipsboots.com and befitting.com lagged behind significantly, generating $139,881 and $19,829, respectively. Notably, betseyjohnson.com and befitting.com share a conversion rate of 1.50-2.00%, while bellabelleshoes.com and others typically fall between 1.00-1.50%. Overall, betseyjohnson.com dominates both revenue and transaction metrics, showcasing its robust market position.

bellabelleshoes.com screenshot
#1 bellabelleshoes.com
775.1K
Revenue
164.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
matissefootwear.com screenshot
#2 matissefootwear.com
415K
Revenue
113.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
skipsboots.com screenshot
#3 skipsboots.com
139.9K
Revenue
53.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
badgleymischka.com screenshot
#4 badgleymischka.com
501.1K
Revenue
177.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
befitting.com screenshot
#5 befitting.com
19.8K
Revenue
7.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
betseyjohnson.com vs top market performers
betseyjohnson.com
top retailers
conversion rate vs average order value for betseyjohnson.com and its competitors
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Revenue share by device at betseyjohnson.com

In May large majority of sales on betseyjohnson.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In May large majority of sales on betseyjohnson.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

Industries betseyjohnson.com operates in

betseyjohnson.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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betseyjohnson.com channels

Identify top traffic channels that drive growth for betseyjohnson.comand discover how performance of traffic channels has changed over time.

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betseyjohnson.com Google Ads spend

Evaluate betseyjohnson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betseyjohnson.com devices

Review betseyjohnson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betseyjohnson.com top markets

Explore betseyjohnson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betseyjohnson.com country & global rank

Assess the ranking of betseyjohnson.com among other retailers within its primary country and worldwide.

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