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Home/Insights/Retailers/bettercables.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

bettercables.com

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19.6K

Revenue

Dec 25

2.9K

Sessions

Dec 25

3.0-3.5%

Conv. rate

Dec 25

$175-200

AOV

Dec 25

Main country of store: UNITED STATES
Website category: COMPUTERS AND TECHNOLOGY

bettercables.com is a website that specializes in selling various types of cables. They offer a wide range of high-quality cables for different applications, including audio, video, and computer systems. The site provides detailed product information and allows customers to conveniently make purchases online.

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bettercables.com's monthly revenueOVER TIME
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Over the past three months, bettercables.com revenue has experienced decline of 33%, compared to the preceding three months.

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bettercables.com revenue decline for last six months

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OVERVIEW

In December 2025, bettercables.com, operating in the consumer electronics sector, generated online sales of $19,557, significantly below the median of $242,983. With a conversion rate between 3.00-3.50%, it remains competitive, yet slightly under the high of 3.83%. The average order value (AOV) ranged from $175-200, also below the high of $890. The site recorded 2,942 sessions, vastly overshadowed by top competitors like samsung.com, which garnered nearly 770 million sessions, while the median for the industry stands at 54,788 sessions, highlighting significant room for growth in visibility and sales performance.

bettercables.com competitors

When comparing bettercables.com to its competitors in the cable industry in December 2025, some interesting insights emerge. bettercables.com generated a revenue of $19,557 from 99 transactions and 2,942 sessions, with an Average Order Value (AOV) ranging from $175 to $200 and a conversion rate between 3.00% and 3.50%. In contrast, wireworldcable.com led the pack with a revenue of $576,010 from 960 transactions and 61,870 sessions, boasting an AOV of $600 to $625 and a conversion rate of 1.50% to 2.00%. Meanwhile, transparentcable.com also performed well with a revenue of $211,636, 606 transactions, and 20,088 sessions, showcasing an AOV of $325 to $350 and a conversion rate matching bettercables.com at 3.00% to 3.50%. Overall, bettercables.com holds its ground in terms of conversion rate, but has room to grow in revenue and transactions compared to its top competitors.

#1 wireworldcable.com

576K

Revenue

61.9K

Sessions

1.5-2.0%

Conv. rate

$600-700

AOV

#2 morrowaudio.com

28.9K

Revenue

4.2K

Sessions

1.5-2.0%

Conv. rate

$375-400

AOV

#3 transparentcable.com

211.6K

Revenue

20.1K

Sessions

3.0-3.5%

Conv. rate

$325-350

AOV

#4 thecableco.com

324.8K

Revenue

43.7K

Sessions

0.5-1.0%

Conv. rate

$800-900

AOV

#5 wywires.com

70.2K

Revenue

3.8K

Sessions

3.0-3.5%

Conv. rate

$500-600

AOV

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TOP MARKET PERFORMERSby revenue

bettercables.com vs top market performers

bettercables.com

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bettercables.com channels

Identify top traffic channels that drive growth for bettercables.comand discover how performance of traffic channels has changed over time.

bettercables.com Google Ads spend

Evaluate bettercables.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

bettercables.com devices

Review bettercables.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

bettercables.com top markets

Explore bettercables.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.