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May 2025
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Home/Insights/Retailers/betterco.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1K
Revenue
771.8
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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Betterco.com is an online platform that offers a multitude of products. They sell a wide variety of items, ranging from electronic devices, household appliances, and clothing to beauty and health products. The website provides a convenient way for customers to browse and purchase a diverse range of merchandise from the comfort of their homes.

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betterco.com's revenueOVER TIME
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Over the past three months, betterco.com revenue has experienced decline of 37%, compared to the preceding three months.

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betterco.com revenue decline for last six months
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OVERVIEW
In May 2025, betterco.com in the FOOD AND DRINK industry had a revenue of $1,004, with a median revenue of $43,931. The conversion rate was 2.50-3.00%, compared to a high of 5.52% and a low of 1.54%. The AOV was $25-50, with a high of $188 and a low of $49. There were 772 sessions, far fewer than the highest of 41,111,924 from kroger.com, but higher than the median of 14,871. Overall, betterco.com has room for growth in revenue, conversion rate, AOV, and sessions compared to competitors in the FOOD AND DRINK category.
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betterco.com competitors

In May 2025, betterco.com generated a revenue of $1,004 with 20 transactions and 772 sessions, resulting in an average order value (AOV) between $25-50 and a conversion rate of 2.50-3.00%. In comparison, blueribbongeneralstore.com, a competitor, had a much higher revenue of $41,121 from 245 transactions and 7,315 sessions. Their AOV ranged from $150-175 with a conversion rate of 3.00-3.50%. Another competitor, calicraft.com, also outperformed betterco.com with a revenue of $9,984 from 111 transactions and 3,416 sessions. calicraft.com had an AOV of $75-100 and a conversion rate of 3.00-3.50%. Overall, betterco.com lagged behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating room for improvement in various performance metrics.

calicraft.com screenshot
#1 calicraft.com
10K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
blueribbongeneralstore.com screenshot
#2 blueribbongeneralstore.com
41.1K
Revenue
7.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
betterco.com vs top market performers
betterco.com
top retailers
conversion rate vs average order value for betterco.com and its competitors
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Revenue share by device at betterco.com

In May large majority of sales on betterco.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on betterco.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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betterco.com channels

Identify top traffic channels that drive growth for betterco.comand discover how performance of traffic channels has changed over time.

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betterco.com Google Ads spend

Evaluate betterco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betterco.com devices

Review betterco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betterco.com top markets

Explore betterco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betterco.com country & global rank

Assess the ranking of betterco.com among other retailers within its primary country and worldwide.

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