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Home/Insights/Retailers/blackhairspray.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for blackhairspray.comblackhairspray.com

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5.5K
Revenue
Sep 25
2.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Blackhairspray.com is an online marketplace offering a range of hair care products and accessories geared towards African American individuals. They sell popular brands and product types including wigs, weaves, lace front hair systems, ponytails, hair care essentials, and styling tools.

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blackhairspray.com Annual Revenue and Growth

blackhairspray.com's annual sales on its online store amounted to $1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
blackhairspray.com revenue by year

blackhairspray.com's monthly revenueOVER TIME
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Over the past three months, blackhairspray.com revenue has experienced decline of 38%, compared to the preceding three months.

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blackhairspray.com revenue decline for last six months
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OVERVIEW
In September 2025, blackhairspray.com, a lifestyle/beauty and cosmetics site, generated $5,491 in online sales, significantly below the median of $40,540, with a conversion rate of 2.00-2.50%, trailing behind the high benchmark of 4.54%. The average order value (AOV) ranged from $75 to $100, while the median AOV is $203, indicating potential for growth. With 2,540 sessions, blackhairspray.com is far from the lifestyle industry's median of 18,928 sessions and well below top competitor sephora.com, which boasts 45,764,193 sessions, highlighting opportunities for increased traffic and revenue.
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blackhairspray.com competitors

In September 2025, blackhairspray.com had a revenue of $5,491 with 58 transactions and 2,540 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In comparison, the top competitors in the black hair care industry outperformed blackhairspray.com in terms of revenue, transactions, sessions, AOV, and conversion rates. For example, sogoodbb.com generated $372,347 in revenue with 4,046 transactions and 16,946 sessions, boasting an impressive conversion rate of 23.50-24.00%. Similarly, ebonyline.com achieved a revenue of $1,809,890 with 16,641 transactions and 452,382 sessions, showcasing a high conversion rate of 3.50-4.00%. These competitors, such as ebonyline.com, divatress.com, and wigtypes.com, demonstrate stronger performance metrics than blackhairspray.com in terms of revenue, transactions, and conversion rates, indicating the need for potential improvements in blackhairspray.com's strategy to compete effectively in the market.

glamourtress.com screenshot
#1 glamourtress.com
65.9K
Revenue
23.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sogoodbb.com screenshot
#2 sogoodbb.com
372.3K
Revenue
16.9K
Sessions
23.5-24.0%
Conv. rate
$75-100
AOV
ebonyline.com screenshot
#3 ebonyline.com
1.8M
Revenue
452.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
divatress.com screenshot
#4 divatress.com
11.8K
Revenue
8.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
wigtypes.com screenshot
#5 wigtypes.com
154K
Revenue
99.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
blackhairspray.com vs top market performers
blackhairspray.com
top retailers
conversion rate vs average order value for blackhairspray.com and its competitors
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brands overtime comparison

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blackhairspray.com channels

Identify top traffic channels that drive growth for blackhairspray.comand discover how performance of traffic channels has changed over time.

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blackhairspray.com Google Ads spend

Evaluate blackhairspray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blackhairspray.com devices

Review blackhairspray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blackhairspray.com top markets

Explore blackhairspray.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blackhairspray.com country & global rank

Assess the ranking of blackhairspray.com among other retailers within its primary country and worldwide.

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