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Jul 2025
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Home/Insights/Retailers/blackmooncosmetics.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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34.7K
Revenue
96K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
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Blackmooncosmetics.com is an e-commerce platform that sells a range of cosmetic products. The website offers various cosmetic items such as lipsticks, liquid lipsticks, lip balms, and lip glosses. Additionally, they have seasonal collections and vegan options available. The site provides a secure shopping experience and ships internationally.

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blackmooncosmetics.com's revenueOVER TIME
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Over the past three months, blackmooncosmetics.com revenue has experienced decline of 0.58%, compared to the preceding three months.

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blackmooncosmetics.com revenue decline for last six months
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OVERVIEW
In July 2025, blackmooncosmetics.com, in the BEAUTY AND COSMETICS industry, generated $34,662 in online sales, below the median revenue of $48,182. The site had a conversion rate of 0.00-0.50%, lower than the industry's very high rate of 4.31% and very low rate of 1.0%. The average order value (AOV) was $75-100, compared to the high AOV of $211 and low AOV of $51 in the industry. With 96,003 sessions, blackmooncosmetics.com falls short of the top site with 41,064,568 sessions on sephora.com and the median of 20,909 in the industry.
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blackmooncosmetics.com competitors

In July 2025, blackmooncosmetics.com outperformed its competitors in terms of revenue, with $34,662 compared to glamgothbeauty.com's $9,863, poshgoth.com's $4,761, and fatandthemoon.com's $102,842. In terms of transactions, blackmooncosmetics.com had 410 transactions, while glamgothbeauty.com had 88, poshgoth.com had 132, and fatandthemoon.com had 1,303. blackmooncosmetics.com also had the highest number of sessions with 96,003, compared to glamgothbeauty.com's 6,189, poshgoth.com's 4,021, and fatandthemoon.com's 47,472. The Average Order Value (AOV) for blackmooncosmetics.com ranged from $75-100, while glamgothbeauty.com's was $100-125, poshgoth.com's was $25-50, and fatandthemoon.com's was also $75-100. Additionally, blackmooncosmetics.com had a conversion rate of 0.00-0.50%, while glamgothbeauty.com had 1.00-1.50%, poshgoth.com had 3.00-3.50%, and fatandthemoon.com had 2.50-3.00%.

glamgothbeauty.com screenshot
#1 glamgothbeauty.com
9.9K
Revenue
6.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
poshgoth.com screenshot
#2 poshgoth.com
4.8K
Revenue
4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
fatandthemoon.com screenshot
#3 fatandthemoon.com
102.8K
Revenue
47.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blackmooncosmetics.com vs top market performers
blackmooncosmetics.com
top retailers
conversion rate vs average order value for blackmooncosmetics.com and its competitors
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Revenue share by device at blackmooncosmetics.com

In July large majority of sales on blackmooncosmetics.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on blackmooncosmetics.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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blackmooncosmetics.com channels

Identify top traffic channels that drive growth for blackmooncosmetics.comand discover how performance of traffic channels has changed over time.

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blackmooncosmetics.com Google Ads spend

Evaluate blackmooncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blackmooncosmetics.com devices

Review blackmooncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blackmooncosmetics.com top markets

Explore blackmooncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blackmooncosmetics.com country & global rank

Assess the ranking of blackmooncosmetics.com among other retailers within its primary country and worldwide.

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