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May 2025
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Home/Insights/Retailers/blackmooncosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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36K
Revenue
71.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Blackmooncosmetics.com is an e-commerce platform that sells a range of cosmetic products. The website offers various cosmetic items such as lipsticks, liquid lipsticks, lip balms, and lip glosses. Additionally, they have seasonal collections and vegan options available. The site provides a secure shopping experience and ships internationally.

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blackmooncosmetics.com's revenueOVER TIME
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Over the past three months, blackmooncosmetics.com revenue has experienced decline of 47%, compared to the preceding three months.

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blackmooncosmetics.com revenue decline for last six months
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OVERVIEW
In May 2025, blackmooncosmetics.com in the BEAUTY AND COSMETICS industry generated online sales revenue of $36,044, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100. The site had 71,471 sessions, falling below the median of 19,997 in the industry. The highest revenue was recorded by ulta.com at $96,002,620, while sephora.com had the highest number of sessions at 38,510,361. A high conversion rate in the industry is 4.51%, while a low rate is 1.17%. A very high AOV is $213, with a low of $53.
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blackmooncosmetics.com competitors

In May 2025, blackmooncosmetics.com generated $36,044 in revenue from 426 transactions and 71,471 sessions, with an Average Order Value (AOV) ranging from $75 to $100 and a conversion rate of 0.50% to 1.00%. Comparatively, glamgothbeauty.com brought in $9,012 from 81 transactions and 5,934 sessions, with an AOV of $100 to $125 and a conversion rate of 1.00% to 1.50%. poshgoth.com had $2,459 in revenue from 56 transactions and 1,932 sessions, with an AOV of $25 to $50 and a high conversion rate of 2.50% to 3.00%. fatandthemoon.com outperformed them all with $107,847 in revenue from 1,404 transactions and 49,894 sessions, with an AOV similar to blackmooncosmetics.com at $75 to $100 and a conversion rate of 2.50% to 3.00%. Despite strong competition, blackmooncosmetics.com remains competitive in terms of revenue, AOV, and conversion rate.

glamgothbeauty.com screenshot
#1 glamgothbeauty.com
9K
Revenue
5.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
poshgoth.com screenshot
#2 poshgoth.com
2.5K
Revenue
1.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
fatandthemoon.com screenshot
#3 fatandthemoon.com
107.8K
Revenue
49.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blackmooncosmetics.com vs top market performers
blackmooncosmetics.com
top retailers
conversion rate vs average order value for blackmooncosmetics.com and its competitors
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Revenue share by device at blackmooncosmetics.com

In May large majority of sales on blackmooncosmetics.com, 75% was finalized on mobile devices, with 25% of sales coming from desktop devices.

In May large majority of sales on blackmooncosmetics.com, 75% was finalized on mobile devices, with 25% of sales coming from desktop devices.
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blackmooncosmetics.com channels

Identify top traffic channels that drive growth for blackmooncosmetics.comand discover how performance of traffic channels has changed over time.

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blackmooncosmetics.com Google Ads spend

Evaluate blackmooncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blackmooncosmetics.com devices

Review blackmooncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blackmooncosmetics.com top markets

Explore blackmooncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blackmooncosmetics.com country & global rank

Assess the ranking of blackmooncosmetics.com among other retailers within its primary country and worldwide.

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