Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/blackmooncosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for blackmooncosmetics.comblackmooncosmetics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
201.8K
Revenue
Nov 25
94.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
Loading...

Blackmooncosmetics.com is an e-commerce platform that sells a range of cosmetic products. The website offers various cosmetic items such as lipsticks, liquid lipsticks, lip balms, and lip glosses. Additionally, they have seasonal collections and vegan options available. The site provides a secure shopping experience and ships internationally.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

blackmooncosmetics.com Annual Revenue and Growth

blackmooncosmetics.com's annual sales on its online store amounted to $1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
blackmooncosmetics.com revenue by year

blackmooncosmetics.com's monthly revenueOVER TIME
View real-time data

Over the past three months, blackmooncosmetics.com revenue has experienced growth of 302%, compared to the preceding three months.

View real-time data
blackmooncosmetics.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, blackmooncosmetics.com generated $201,830 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged between 2.00-2.50%, below the high of 5.32%. With an average order value (AOV) of $75-100, it is also lower than the category’s peak of $204. The site attracted 94,559 sessions, exceeding the median of 19,748 but far behind the leader, sephora.com, which had 76,114,809 sessions. These metrics indicate a strong market presence but highlight opportunities for improving conversion rates and maximizing AOV.
Read more

blackmooncosmetics.com competitors

In November 2025, Black Moon Cosmetics outperformed its competitors in terms of revenue, with $201,830 in comparison to Glam Goth Beauty's $20,422, Posh Goth's $2,455, and Fat and the Moon's $110,534. Black Moon Cosmetics also had the highest number of transactions at 2,230, compared to Glam Goth Beauty's 181, Posh Goth's 76, and Fat and the Moon's 1,495. Additionally, Black Moon Cosmetics had the most sessions with 94,559, surpassing Glam Goth Beauty's 9,728, Posh Goth's 2,654, and Fat and the Moon's 37,274. Although Black Moon Cosmetics had a similar average order value (AOV) range to some competitors at $75-$100, it still managed to maintain a competitive conversion rate of 2.00-2.50% against Glam Goth Beauty's 1.50-2.00%, Posh Goth's 2.50-3.00%, and Fat and the Moon's 4.00-4.50%.

glamgothbeauty.com screenshot
#1 glamgothbeauty.com
20.4K
Revenue
9.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
poshgoth.com screenshot
#2 poshgoth.com
2.5K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
fatandthemoon.com screenshot
#3 fatandthemoon.com
110.5K
Revenue
37.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
blackmooncosmetics.com vs top market performers
blackmooncosmetics.com
top retailers
conversion rate vs average order value for blackmooncosmetics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at blackmooncosmetics.com

In November large majority of sales on blackmooncosmetics.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on blackmooncosmetics.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

blackmooncosmetics.com channels

Identify top traffic channels that drive growth for blackmooncosmetics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

blackmooncosmetics.com Google Ads spend

Evaluate blackmooncosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

blackmooncosmetics.com devices

Review blackmooncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

blackmooncosmetics.com top markets

Explore blackmooncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

blackmooncosmetics.com country & global rank

Assess the ranking of blackmooncosmetics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard