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Jul 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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827.2K
Revenue
Jul 26
317.3K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 11%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
bluebella.com's revenue for online sales reached $827,000 in July 2026, significantly exceeding the average store in the fashion and apparel category, which generates around $71,300 monthly. With a conversion rate of 2.00-2.50%, bluebella.com falls within the typical range of 0.66% to 3.1%. The average order value (AOV) of $100-125 also fits comfortably within the category's typical range of $84 to $403. Additionally, bluebella.com attracted 317,000 sessions, a substantial increase compared to the average store in the fashion and apparel category, which sees around 28,400 sessions monthly.
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bluebella.com competitors

In July 2026, bluebella.com trails honeybirdette.com by a staggering $1.7 million in revenue, marking the most significant gap among competitors. bluebella.com generates $827,000 from 7,712 transactions, resulting in a conversion rate of 2.00-2.50%. In contrast, honeybirdette.com boasts a revenue of $2.5 million from 10,800 transactions, but both sites have similar Average Order Values (AOV) ranging from $100-125. playfulpromises.com, with a revenue of $510,000 and 4,041 transactions, holds a lower conversion rate of 1.00-1.50%. Meanwhile, agentprovocateur.com earns $1.3 million with 5,607 transactions, while fleurofengland.com lags significantly, earning only $105,000. Despite bluebella.com’s commendable performance, it ranks 4th in sessions with 317,000, trailing honeybirdette.com by 574,000 sessions, underscoring the competitive landscape.

playfulpromises.com screenshot
#1 playfulpromises.com
509.8K
Revenue
326.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.3M
Revenue
402.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
2.5M
Revenue
891K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
104.8K
Revenue
39.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
442.8K
Revenue
109.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In July large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bluebella.com operates in

bluebella.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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