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Jun 2025
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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696.1K
Revenue
256.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com's revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 20%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In June 2025, bluebella.com, a FASHION AND APPAREL industry player, achieved a revenue of $696,107 from online sales, with a conversion rate of 2.50-3.00% and an Average Order Value (AOV) of $100-125. Compared to the industry median revenue of $77,815, bluebella.com demonstrated strong performance. However, it falls short of the largest player, shein.com, which generated $800,487,682 in revenue. With 256,363 sessions, bluebella.com surpassed the industry median of 31,714 sessions, although it was still lower than the top performer shein.com, with 269,380,116 sessions.
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bluebella.com competitors

In June 2025, bluebella.com generated $696,107 in revenue from 6,684 transactions with 256,363 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. When compared to its competitors, Bluebella falls behind Honey Birdette, which earned $1,465,785 from 6,520 transactions and 703,647 sessions with an AOV of $200-$225 but a lower conversion rate of 0.50-1.00%. fleurofengland.com had significantly lower revenue at $77,516 but a higher AOV of $350-$375 and a comparable conversion rate. playfulpromises.com, agentprovocateur.com, and belle-lingerie.co.uk also performed well, each showcasing different strengths in revenue, transactions, sessions, AOV, and conversion rates. Bluebella's competitive edge lies in its higher conversion rate compared to some competitors, but it could potentially increase revenue by aligning its AOV with the higher-performing sites.

playfulpromises.com screenshot
#1 playfulpromises.com
208.7K
Revenue
160.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.3M
Revenue
396.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
1.5M
Revenue
703.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
77.5K
Revenue
28.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
258.7K
Revenue
96.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
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conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In June large majority of sales on bluebella.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on bluebella.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

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