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Jan 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.5M
Revenue
Jan 26
476.5K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced growth of 82%, compared to the preceding three months.

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bluebella.com revenue growth for last six months
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OVERVIEW
In January 2026, bluebella.com, operating in the FASHION AND APPAREL industry, generated impressive online sales of $1,497,560, significantly surpassing the median of $91,806. With a conversion rate of 2.50-3.00%, it is close to the high end of the industry range, while its average order value (AOV) of $100-125 remains competitive, albeit below the industry high of $390. Additionally, bluebella.com attracted 476,475 sessions, greatly exceeding the median of 38,909 but still dwarfed by shein.com's staggering 279,580,739 sessions, highlighting its growth potential in the competitive online market.
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bluebella.com competitors

In January 2026, bluebella.com had a revenue of $1,497,560 from 14,169 transactions and 476,475 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.50% to 3.00%. Comparing this to its competitors, playfulpromises.com had a revenue of $261,992 from 2,469 transactions and 346,327 sessions, with a conversion rate of 0.50% to 1.00%. agentprovocateur.com generated $2,204,190 in revenue from 9,123 transactions and 756,850 sessions, with an AOV of $225 to $250 and a conversion rate of 1.00% to 1.50%. honeybirdette.com outperformed with a revenue of $2,821,368 from 12,521 transactions and 1,088,900 sessions, similar AOV and conversion rate as Agent Provocateur. On the other hand, fleurofengland.com had a lower revenue of $100,841 with 298 transactions and 43,123 sessions, and belle-lingerie.co.uk stood out with a higher conversion rate of 3.00% to 3.50%.

playfulpromises.com screenshot
#1 playfulpromises.com
262K
Revenue
346.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
2.2M
Revenue
756.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
100.8K
Revenue
43.1K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
238.4K
Revenue
72.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In January large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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