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Mar 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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850.3K
Revenue
Mar 26
323.5K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In March 2026, bluebella.com generated $850,259 in online sales, significantly exceeding the FASHION AND APPAREL median of $83,040, while achieving a conversion rate of 2.50-3.00%, just below the industry high of 3.14%. The average order value (AOV) ranged between $75-100, close to the low end of the category, where a very high AOV reaches $377. With 323,513 sessions, bluebella.com performed well against the median of 36,457, although it remains distant from the industry leader, shein.com, which boasts an impressive 298,145,068 sessions and revenue of $945,812,338.
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bluebella.com competitors

In March 2026, bluebella.com generated a revenue of $850,259 from 8,939 transactions and 323,513 sessions with an average order value (AOV) ranging between $75-$100 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, bluebella.com falls behind in revenue compared to agentprovocateur.com with $1,323,009, honeybirdette.com with $1,893,728, and even playfulpromises.com with $323,089. However, bluebella.com outperforms fleurofengland.com and belle-lingerie.co.uk in terms of revenue. In terms of conversion rates, bluebella.com is on par with belle-lingerie.co.uk and ahead of playfulpromises.com, but lags behind agentprovocateur.com and honeybirdette.com. While bluebella.com may not be leading in revenue among its competitors, it has a solid conversion rate and is able to maintain a steady flow of transactions with a relatively high AOV.

playfulpromises.com screenshot
#1 playfulpromises.com
323.1K
Revenue
270.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.3M
Revenue
470.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
1.9M
Revenue
723.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
74K
Revenue
30.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
237.1K
Revenue
67K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In March large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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