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Sep 2025
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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711.2K
Revenue
Sep 25
351.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $5.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In September 2025, bluebella.com generated $711,214 in online sales, significantly surpassing the median revenue of $74,931 in the FASHION AND APPAREL industry, though still far from the market leader shein.com at $819,580,923. With a conversion rate between 1.50-2.00%, bluebella.com is performing above the low end of the spectrum (0.68%) but below the industry high of 3.2%. The Average Order Value (AOV) ranges from $100-125, again above the low of $73 yet below the high of $382. The site attracted 351,722 sessions, which is substantially higher than the median of 34,221 in its category.
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bluebella.com competitors

In September 2025, bluebella.com reported a revenue of $711,214 with 6,867 transactions and 351,722 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, bluebella.com falls behind in terms of revenue when stacked against honeybirdette.com ($1,016,011) and agentprovocateur.com ($862,169). However, bluebella.com outperforms playfulpromises.com, fleurofengland.com, and belle-lingerie.co.uk in terms of revenue. bluebella.com also ranks favorably in terms of sessions, falling between the higher-performing honeybirdette.com and agentprovocateur.com. When it comes to conversion rates, bluebella.com falls in the middle of the pack, performing better than honeybirdette.com but not quite reaching the levels of belle-lingerie.co.uk. Overall, bluebella.com is competitive within the lingerie industry, with room for growth in key areas such as conversion rates and revenue.

playfulpromises.com screenshot
#1 playfulpromises.com
209.6K
Revenue
184.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
862.2K
Revenue
399.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
1M
Revenue
722.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
99.9K
Revenue
31.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
295.5K
Revenue
71.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In September large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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