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May 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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685.9K
Revenue
May 26
268.4K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 41%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In May 2026, bluebella.com generated $685,924 in online sales, significantly outperforming the median of $74,720 in the FASHION AND APPAREL sector, while the industry leader, shein.com, amassed $869,380,784. With a conversion rate of 2.00-2.50%, bluebella.com remains competitive, though slightly below the high benchmark of 3.18%. Their average order value (AOV) ranged from $100-125, which is on par with the lower end of the spectrum, while total sessions reached 268,366, far below shein.com's 309,473,559 yet still surpassing the median of 29,212 in the industry.
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bluebella.com competitors

In May 2026, honeybirdette.com leads the market with substantial revenue of $2,077,574 and a conversion rate of 1.00-1.50%. In comparison, agentprovocateur.com generated $1,321,014 with a similar conversion rate. bluebella.com, at $685,924, shows a competitive edge in sessions with 268,366, although its conversion rate of 2.00-2.50% surpasses both competitors. playfulpromises.com, earning $540,498, has a higher average order value (AOV) of $125-150 but a lower conversion rate of 1.00-1.50%. belle-lingerie.co.uk outperforms in conversion at 3.50-4.00% with $282,958 in revenue but falls short in overall figures. fleurofengland.com, despite its high AOV of $325-350, generated the lowest revenue at $96,629 and a weak conversion rate. Overall, bluebella.com positions itself well in the competitive landscape, leveraging its unique conversion rate and volume of sessions effectively.

playfulpromises.com screenshot
#1 playfulpromises.com
540.5K
Revenue
319.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.3M
Revenue
402.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
2.1M
Revenue
755K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
96.6K
Revenue
37.4K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
283K
Revenue
73.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In May large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bluebella.com operates in

bluebella.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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