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Oct 2025
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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869.4K
Revenue
Oct 25
325.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $5.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced growth of 4.4%, compared to the preceding three months.

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bluebella.com revenue growth for last six months
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OVERVIEW
In October 2025, bluebella.com achieved impressive online sales revenue of $869,410, significantly surpassing the FASHION AND APPAREL median of $80,524, with a conversion rate between 2.50-3.00%, close to the high industry standard of 3.36%. Their average order value (AOV) ranged from $100-125, compared to the very high AOV of $378 within the industry. With 325,525 sessions, bluebella outperformed the median of 33,163, though it remains a fraction of shein.com's leading 321,650,758 sessions, reflecting both competitive growth and room for expansion in a vibrant market.
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bluebella.com competitors

When comparing bluebella.com to its competitors in October 2025, it is evident that bluebella.com falls in the middle in terms of revenue, with $869,410. playfulpromises.com has the lowest revenue at $203,441, while honeybirdette.com boasts the highest at $1,102,830. In terms of transactions, bluebella.com has 8,390, placing it above playfulpromises.com but below agentprovocateur.com and honeybirdette.com. bluebella.com has 325,525 sessions, with agentprovocateur.com leading with 460,348 sessions. bluebella.com's Average Order Value (AOV) falls in line with playfulpromises.com and belle-lingerie.co.uk at $100-125, while honeybirdette.com has the highest AOV at $200-225. bluebella.com's conversion rate of 2.50-3.00% is solid, with belle-lingerie.co.uk leading at 3.50-4.00%. Overall, bluebella.com remains competitive in the lingerie market but has room for growth in terms of revenue and sessions.

playfulpromises.com screenshot
#1 playfulpromises.com
203.4K
Revenue
186.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1M
Revenue
460.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
1.1M
Revenue
712.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
86.9K
Revenue
26.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
267.1K
Revenue
69.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In October large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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