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Sep 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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667.9K
Revenue
Sep 26
305.2K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 1.3%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
bluebella.com generated $668,000 in online sales for September 2026, significantly outpacing the average store in the fashion and apparel category, which earns around $63,500 monthly. The site achieved a conversion rate of 1.50-2.00%, falling within the typical range of 0.67% to 3.16% for the category. With an average order value (AOV) of $100-125, bluebella.com is also within the typical AOV range of $79 to $406. Additionally, the site recorded 305,000 sessions, vastly exceeding the average store in the fashion and apparel category, which sees about 26,000 sessions each month.
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bluebella.com competitors

bluebella.com stands out with its revenue of $668,000, while honeybirdette.com significantly leads with $1.7 million. In September 2026, bluebella.com recorded 5,669 transactions compared to honeybirdette.com’s 7,103 transactions. Despite trailing in revenue and transactions, bluebella.com and belle-lingerie.co.uk, which generated $646,000 and 5,777 transactions, share similar average order values (AOV) of $100-125, suggesting competitive pricing strategies. bluebella.com attracts 305,000 sessions, while agentprovocateur.com sees a higher traffic level at 403,000 sessions. In terms of conversion rates, bluebella.com operates between 1.50-2.00%, outperforming playfulpromises.com, which ranges from 1.00-1.50%, but trails behind belle-lingerie.co.uk's impressive 4.00-4.50%. Overall, bluebella.com shows a robust performance, particularly in transaction volume, while still navigating a competitive landscape.

playfulpromises.com screenshot
#1 playfulpromises.com
441K
Revenue
302.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.3M
Revenue
403.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
1.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
129.1K
Revenue
45.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
645.9K
Revenue
138.6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In September large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bluebella.com operates in

bluebella.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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