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Apr 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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742.8K
Revenue
Apr 26
305.6K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 36%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In April 2026, bluebella.com achieved impressive online sales of $742,824, significantly exceeding the FASHION AND APPAREL median of $78,791, with a conversion rate of 2.50-3.00%, slightly below the industry high of 3.05%. Its average order value (AOV) ranged from $75-100, close to the low end of the market's AOV spectrum, while total sessions reached 305,604, vastly higher than the median of 35,276 but dwarfed by shein.com’s staggering 281,585,790 sessions. Despite being overshadowed by larger competitors like shein.com, bluebella.com demonstrates strong performance metrics indicative of growth potential in the FASHION AND APPAREL sector.
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bluebella.com competitors

In April 2026, bluebella.com generated $742,824 in revenue from 7,810 transactions across 305,604 sessions, achieving an impressive conversion rate of 2.50-3.00%. In comparison, honeybirdette.com led the market with $1,699,517 in revenue and 7,484 transactions, though it had a lower conversion rate of 1.00-1.50%. agentprovocateur.com also surpassed bluebella.com in revenue at $1,115,336 but had a similar conversion rate. playfulpromises.com lagged behind with $307,289 in revenue and a conversion rate of 1.00-1.50%. belle-lingerie.co.uk matched bluebella.com’s conversion rate while earning $229,990, reflecting a strong position among smaller competitors. fleurofengland.com performed significantly lower with $122,602 in revenue and a conversion rate of 0.50-1.00%, indicating challenges in conversion despite high AOV. Overall, bluebella.com maintains a competitive edge within its niche, balancing decent revenue with strong conversion performance.

playfulpromises.com screenshot
#1 playfulpromises.com
307.3K
Revenue
278.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.1M
Revenue
402.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
1.7M
Revenue
670K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
122.6K
Revenue
52K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
230K
Revenue
81.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In April large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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