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Jun 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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815.2K
Revenue
Jun 26
310.1K
Sessions
Jun 26
2.5-3.0%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 33%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In June 2026, bluebella.com, operating in the lifestyle/fashion and apparel industry, generated online sales revenue of $815,238, significantly surpassing the median of $72,361; with a conversion rate of 2.50-3.00%, it remains competitive yet below the industry's high of 3.17%. The average order value (AOV) ranged between $100-125, while the highest AOV is $404. The website attracted 310,071 sessions, greatly exceeding the median of 28,254 but still distant from the industry leader shein.com's staggering 281,242,442 sessions, showcasing bluebella's robust market position within its niche.
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bluebella.com competitors

As of June 2026, bluebella.com generated $815,238 in revenue from 7,771 transactions across 310,071 sessions, resulting in an Average Order Value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, honeybirdette.com leads with a significantly higher revenue of $3,338,142 and 14,240 transactions, despite a similar AOV of $225-250. agentprovocateur.com also outperforms bluebella.com in revenue, with $1,316,391, yet maintains a lower AOV of $225-250. playfulpromises.com lags behind with $376,030 in revenue, but it achieves a higher AOV of $125-150. Meanwhile, belle-lingerie.co.uk shares a comparable AOV of $100-125, reporting $286,784 in revenue with a better conversion rate of 3.00-3.50%. Overall, while bluebella.com shows solid performance, it faces stiff competition, especially from honeybirdette.com and agentprovocateur.com.

playfulpromises.com screenshot
#1 playfulpromises.com
376K
Revenue
257.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.3M
Revenue
402.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
3.3M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
122.8K
Revenue
48.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
286.8K
Revenue
81.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In June large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bluebella.com operates in

bluebella.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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