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Aug 2026
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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720.9K
Revenue
Aug 26
326.6K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com Annual Revenue and Growth

bluebella.com's annual sales on its online store amounted to $10.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluebella.com revenue by year

bluebella.com's monthly revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced growth of 3.7%, compared to the preceding three months.

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bluebella.com revenue growth for last six months
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OVERVIEW
bluebella.com generated $721,000 in revenue for online sales in August 2026, significantly higher than the average store in the fashion and apparel category, which earns around $87,900 monthly. Its conversion rate stands between 2.00-2.50%, comfortably within the typical range of 0.65% to 3.1%. The average order value (AOV) is between $100-125, also within the category's typical range of $84 to $408. Additionally, bluebella.com recorded 327,000 sessions, far exceeding the average store in the fashion and apparel category, which sees about 37,200 sessions each month. The most-visited site, shein.com, attracts 279.5 million sessions.
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bluebella.com competitors

In August 2026, bluebella.com significantly outperformed playfulpromises.com in revenue, generating $721,000 compared to playfulpromises.com's $497,000. While bluebella.com recorded 6,759 transactions, playfulpromises.com lagged with 3,942. In terms of sessions, bluebella.com attracted 327,000 visitors, whereas playfulpromises.com had 343,000 sessions. However, bluebella.com leads with a higher average order value (AOV) of $100-125 compared to playfulpromises.com's AOV of $125-150. Compared to honeybirdette.com, the leading competitor with $2.4 million in revenue, bluebella.com ranks third, trailing in both revenue and transactions, though it maintains a higher conversion rate range of 2.00-2.50% against honeybirdette.com's 1.00-1.50%. Overall, while bluebella.com excels in several metrics, it faces stiff competition from honeybirdette.com and agentprovocateur.com.

playfulpromises.com screenshot
#1 playfulpromises.com
497.2K
Revenue
343.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.4M
Revenue
403.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
honeybirdette.com screenshot
#3 honeybirdette.com
2.4M
Revenue
890.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
124.7K
Revenue
43.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
532.1K
Revenue
138.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
top retailers
conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In August large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bluebella.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bluebella.com operates in

bluebella.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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