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May 2025
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Home/Insights/Retailers/bluebella.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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739.9K
Revenue
300.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Bluebella.com is an e-commerce platform that offers a wide range of intimate apparel and lingerie. The website provides quality products for women, including bras, panties, nightwear, and swimwear in various sizes and styles. They aim to provide a seamless online shopping experience with secure payment options and worldwide shipping.

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bluebella.com's revenueOVER TIME
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Over the past three months, bluebella.com revenue has experienced decline of 12%, compared to the preceding three months.

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bluebella.com revenue decline for last six months
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OVERVIEW
In May 2025, bluebella.com, a FASHION AND APPAREL industry, had a revenue of $739,916 with a median of $81,783, a conversion rate of 2.00-2.50%, AOV of $100-125, and 300,700 sessions. The highest revenue store was shein.com with $731,622,726, a conversion rate of 3.09%, AOV of $415, and 224,142,058 sessions. The lowest revenue store had a conversion rate of 0.67%, AOV of $82, and 33,223 sessions. bluebella.com falls within the middle range of these performance metrics when compared to others in the FASHION AND APPAREL industry.
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bluebella.com competitors

In May 2025, bluebella.com reported a revenue of $739,916 with 6,818 transactions and 300,700 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, Bluebella falls behind in revenue when compared to Honey Birdette at $1,612,940, and Agent Provocateur at $1,093,641. However, Bluebella excels in conversion rate, outperforming all competitors except Belle Lingerie at 2.50-3.00%. In terms of AOV, Bluebella is on par with Playful Promises at $100-125, while Fleur of England and Agent Provocateur have higher AOV at $350-375 and $250-275 respectively. Bluebella also falls behind in the number of transactions and sessions compared to most of its competitors, indicating potential areas for improvement in driving traffic and increasing customer engagement.

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215.5K
Revenue
180.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
agentprovocateur.com screenshot
#2 agentprovocateur.com
1.1M
Revenue
306.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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#3 honeybirdette.com
1.6M
Revenue
651.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fleurofengland.com screenshot
#4 fleurofengland.com
71.8K
Revenue
28.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
belle-lingerie.co.uk screenshot
#5 belle-lingerie.co.uk
310K
Revenue
104.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bluebella.com vs top market performers
bluebella.com
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conversion rate vs average order value for bluebella.com and its competitors
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Revenue share by device at bluebella.com

In May large majority of sales on bluebella.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on bluebella.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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brands overtime comparison

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bluebella.com channels

Identify top traffic channels that drive growth for bluebella.comand discover how performance of traffic channels has changed over time.

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bluebella.com Google Ads spend

Evaluate bluebella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.com devices

Review bluebella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.com top markets

Explore bluebella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.com country & global rank

Assess the ranking of bluebella.com among other retailers within its primary country and worldwide.

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