Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for boppy.comboppy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
108.4K
Revenue
Apr 26
79.5K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

Boppy.com is the online platform for Boppy, a company offering a wide range of baby products, predominantly focused on feeding and supporting infants developmental needs. The website provides access to various products such as nursing pillows, infant loungers, baby carriers, breastfeeding accessories, and other essential items for parents and caregivers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

boppy.com Annual Revenue and Growth

boppy.com's annual sales on its online store amounted to $950.2K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$950.2K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
boppy.com revenue by year

boppy.com's monthly revenueOVER TIME
View real-time data

Over the past three months, boppy.com revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
boppy.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, boppy.com generated $108,415 in online sales, significantly outperforming the CHILDCARE median of $38,623, while its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 4.44%. The Average Order Value (AOV) was between $50 and $75, considerably lower than the category's high of $249, and boppy.com recorded 79,508 sessions, far fewer than babylist.com's 16,933,794 sessions, yet higher than the median of 18,157 for the industry. Overall, boppy.com demonstrates strong revenue potential despite having room for improvement in conversion rate and AOV.
Read more

boppy.com competitors

In April 2026, boppy.com generated $108,415 in revenue from 1,461 transactions, with 79,508 sessions and an average order value (AOV) of $50-75. Comparatively, owletcare.com led significantly with $559,105 in revenue but struggled with a lower conversion rate of 0.50-1.00%. leachco.com earned $39,166 with a higher conversion rate of 3.50-4.00% despite a smaller revenue. pharmedoc.com and binxybaby.com reported revenues of $4,801 and $11,042, respectively, with conversion rates of 2.50-3.00% and 1.00-1.50%. Notably, while boppy.com has a strong AOV within the same range as binxybaby.com, it outperformed in total revenue and transactions, highlighting its robust market position.

pharmedoc.com screenshot
#1 pharmedoc.com
4.8K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
binxybaby.com screenshot
#2 binxybaby.com
11K
Revenue
10.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
owletcare.com screenshot
#3 owletcare.com
559.1K
Revenue
257.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
leachco.com screenshot
#4 leachco.com
39.2K
Revenue
8.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
infantino.com screenshot
#5 infantino.com
33.3K
Revenue
68.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
boppy.com vs top market performers
boppy.com
top retailers
conversion rate vs average order value for boppy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at boppy.com

In April large majority of sales on boppy.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on boppy.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

boppy.com channels

Identify top traffic channels that drive growth for boppy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

boppy.com Google Ads spend

Evaluate boppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

boppy.com devices

Review boppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

boppy.com top markets

Explore boppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

boppy.com country & global rank

Assess the ranking of boppy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard