boppy.com
Boppy.com is the online platform for Boppy, a company offering a wide range of baby products, predominantly focused on feeding and supporting infants developmental needs. The website provides access to various products such as nursing pillows, infant loungers, baby carriers, breastfeeding accessories, and other essential items for parents and caregivers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
boppy.com Annual Revenue and Growth
boppy.com's annual sales on its online store amounted to $933.1K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
boppy.com's monthly revenueOVER TIME
Over the past three months, boppy.com revenue has experienced decline of 10%, compared to the preceding three months.
boppy.com competitors
In September 2025, boppy.com generated $66,751 in revenue from 1,485 transactions with 66,260 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 2.00-2.50%. In comparison, competitors such as woolfwithme.com had lower revenue at $1,064 with 6 transactions and 1,815 sessions, showing an AOV between $175-200 and a conversion rate of 0.00-0.50%. pharmedoc.com had $1,836 in revenue from 18 transactions and 582 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. binxybaby.com outperformed boppy.com with $15,523 in revenue from 176 transactions and 11,896 sessions, with an AOV between $75-100 and a conversion rate of 1.00-1.50%. Meanwhile, owletcare.com led the pack with $954,718 in revenue from 4,297 transactions and 274,740 sessions, showcasing an AOV between $200-225 and a conversion rate of 1.50-2.00%.
Revenue share by device at boppy.com
In September large majority of sales on boppy.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
boppy.com channels
Identify top traffic channels that drive growth for boppy.comand discover how performance of traffic channels has changed over time.
boppy.com Google Ads spend
Evaluate boppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
boppy.com devices
Review boppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
