Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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81K
Revenue
65.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
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Boppy.com is the online platform for Boppy, a company offering a wide range of baby products, predominantly focused on feeding and supporting infants developmental needs. The website provides access to various products such as nursing pillows, infant loungers, baby carriers, breastfeeding accessories, and other essential items for parents and caregivers.

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boppy.com's revenueOVER TIME
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Over the past three months, boppy.com revenue has experienced decline of 0.6%, compared to the preceding three months.

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boppy.com revenue decline for last six months
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OVERVIEW
In May 2025, boppy.com, a CHILDCARE industry website, generated $80,985 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $25-50. With 65,782 sessions, boppy.com falls below the median of 19,914 sessions in the CHILDCARE category. Despite a lower revenue and AOV compared to babylist.com, the largest online store in the category, boppy.com remains competitive with its conversion rate. Monitoring these performance metrics allows boppy.com to assess its market position and optimize strategies to drive growth and increase profitability in the industry.
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boppy.com competitors

In May 2025, boppy.com stands out with a revenue of $80,985 generated from 1,638 transactions and 65,782 sessions, with an Average Order Value (AOV) ranging from $25-50 and a conversion rate of 2.00-2.50%. Comparing boppy.com to its competitors, we see woolfwithme.com with a significantly lower revenue of $1,133 from 6 transactions and 1,759 sessions, with a high AOV of $175-200 but a low conversion rate of 0.00-0.50%. pharmedoc.com and binxybaby.com both have higher revenues than boppy.com, with $5,438 and $5,805 respectively, but lower conversion rates. owletcare.com leads in revenue with $710,542, but with a slightly lower conversion rate compared to boppy.com. leachco.com falls behind boppy.com in revenue and sessions but has a higher conversion rate. Overall, boppy.com maintains a competitive position in the market with a balanced combination of revenue, transactions, AOV, and conversion rate.

woolfwithme.com screenshot
#1 woolfwithme.com
1.1K
Revenue
1.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
pharmedoc.com screenshot
#2 pharmedoc.com
5.4K
Revenue
2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
binxybaby.com screenshot
#3 binxybaby.com
5.8K
Revenue
4.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
owletcare.com screenshot
#4 owletcare.com
710.5K
Revenue
180.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
leachco.com screenshot
#5 leachco.com
30.3K
Revenue
9.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boppy.com vs top market performers
boppy.com
top retailers
conversion rate vs average order value for boppy.com and its competitors
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Revenue share by device at boppy.com

In May large majority of sales on boppy.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.

In May large majority of sales on boppy.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.
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boppy.com channels

Identify top traffic channels that drive growth for boppy.comand discover how performance of traffic channels has changed over time.

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boppy.com Google Ads spend

Evaluate boppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boppy.com devices

Review boppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boppy.com top markets

Explore boppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boppy.com country & global rank

Assess the ranking of boppy.com among other retailers within its primary country and worldwide.

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