Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for boppy.comboppy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
72.3K
Revenue
89.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
Loading...

Boppy.com is the online platform for Boppy, a company offering a wide range of baby products, predominantly focused on feeding and supporting infants developmental needs. The website provides access to various products such as nursing pillows, infant loungers, baby carriers, breastfeeding accessories, and other essential items for parents and caregivers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

boppy.com's revenueOVER TIME
View real-time data

Over the past three months, boppy.com revenue has experienced decline of 4.3%, compared to the preceding three months.

View real-time data
boppy.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
boppy.com's performance metrics for July 2025 include a revenue of $72,305 (higher than the industry median of $52,606), a conversion rate of 1.50-2.00% (lower than the industry high of 4.19% and higher than the industry low of 0.95%), an AOV of $25-50 (lower than the industry high of $275 and higher than the industry low of $57), and a total of 89,472 sessions (lower than the industry median of 20,140). babylist.com leads the industry with $80,788,275 in revenue and 13,711,193 sessions.
Read more

boppy.com competitors

In July 2025, boppy.com generated $72,305 in revenue from 1,460 transactions with 89,472 sessions, boasting an average order value (AOV) ranging from $25 to $50 and a conversion rate between 1.50% and 2.00%. Compared to its competitors, boppy.com falls behind in revenue when stacked against owletcare.com, which raked in a whopping $730,390 from 3,324 transactions and 232,651 sessions. However, boppy.com outperforms woolfwithme.com, pharmedoc.com, binxybaby.com, and leachco.com in terms of revenue. Despite not having the highest AOV among its competitors, boppy.com sits in a competitive range. Additionally, boppy.com's conversion rate is on par with binxybaby.com and owletcare.com, but lower than leachco.com. Overall, boppy.com holds its own in the highly competitive baby product market, showcasing solid performance metrics compared to its rivals.

woolfwithme.com screenshot
#1 woolfwithme.com
1.2K
Revenue
1.9K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
pharmedoc.com screenshot
#2 pharmedoc.com
8K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
binxybaby.com screenshot
#3 binxybaby.com
8.2K
Revenue
6.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
owletcare.com screenshot
#4 owletcare.com
730.4K
Revenue
232.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
leachco.com screenshot
#5 leachco.com
34.3K
Revenue
8.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
boppy.com vs top market performers
boppy.com
top retailers
conversion rate vs average order value for boppy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at boppy.com

In July large majority of sales on boppy.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on boppy.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

boppy.com channels

Identify top traffic channels that drive growth for boppy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

boppy.com Google Ads spend

Evaluate boppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

boppy.com devices

Review boppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

boppy.com top markets

Explore boppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

boppy.com country & global rank

Assess the ranking of boppy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard