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Dec 2025
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Home/Insights/Retailers/borghese.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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125.1K
Revenue
Dec 25
37.3K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Borghese.com is an online platform that offers a range of skincare, bath, body, and cosmetic products. Products on this website include cleansers, moisturizers, serums, masks, makeup, and more. Customers can explore a diverse selection of quality beauty items designed to enhance and maintain their skincare routine.

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borghese.com Annual Revenue and Growth

borghese.com's annual sales on its online store amounted to $1.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
borghese.com revenue by year

borghese.com's monthly revenueOVER TIME
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Over the past three months, borghese.com revenue has experienced decline of 15%, compared to the preceding three months.

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borghese.com revenue decline for last six months
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OVERVIEW
In December 2025, borghese.com achieved online sales revenue of $125,064, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 4.00-4.50%, close to the category's high of 4.87%. The average order value (AOV) ranged between $75-100, lower than the industry's high of $191 but above its low of $45. With 37,325 sessions, borghese.com performed well against the median of 23,270, although it fell short of the top store, ulta.com, which generated $152,769,917 in revenue.
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borghese.com competitors

In December 2025, borghese.com outperformed its competitors in terms of revenue, generating $125,064. beautybridge.com came closest with $70,500, followed by bellaskinbeauty.com with $50,843, myvitabath.com with $8,338, and ileraapothecary.com with $4,326. borghese.com also had the highest number of transactions at 1,550, while its competitors ranged from 69 to 714 transactions. In terms of sessions, borghese.com had 37,325 sessions, outperforming beautybridge.com with 26,920 sessions, bellaskinbeauty.com with 21,670 sessions, myvitabath.com with 8,573 sessions, and ileraapothecary.com with 2,817 sessions. borghese.com's Average Order Value (AOV) ranged from $75 to $100, which was competitive compared to its competitors. Additionally, borghese.com had a conversion rate of 4.00-4.50%, higher than all its competitors.

beautybridge.com screenshot
#1 beautybridge.com
70.5K
Revenue
26.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bellaskinbeauty.com screenshot
#2 bellaskinbeauty.com
50.8K
Revenue
21.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
myvitabath.com screenshot
#3 myvitabath.com
8.3K
Revenue
8.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
ileraapothecary.com screenshot
#4 ileraapothecary.com
4.3K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
borghese.com vs top market performers
borghese.com
top retailers
conversion rate vs average order value for borghese.com and its competitors
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Revenue share by device at borghese.com

In December large majority of sales on borghese.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In December large majority of sales on borghese.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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borghese.com channels

Identify top traffic channels that drive growth for borghese.comand discover how performance of traffic channels has changed over time.

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borghese.com Google Ads spend

Evaluate borghese.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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borghese.com devices

Review borghese.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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borghese.com top markets

Explore borghese.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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borghese.com country & global rank

Assess the ranking of borghese.com among other retailers within its primary country and worldwide.

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