Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for boroughfurnace.comboroughfurnace.com

Start benchmarking for free
Sign in with GoogleSign up with Google
22.3K
Revenue
Jan 26
4.6K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
Loading...

boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

boroughfurnace.com Annual Revenue and Growth

boroughfurnace.com's annual sales on its online store amounted to $242.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$242.4K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
boroughfurnace.com revenue by year

boroughfurnace.com's monthly revenueOVER TIME
View real-time data

Over the past three months, boroughfurnace.com revenue has experienced growth of 33%, compared to the preceding three months.

View real-time data
boroughfurnace.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, boroughfurnace.com generated $22,310 in online sales, significantly below the industry median of $54,139, with a conversion rate of 2.00-2.50%, which is within the typical range, as high rates peak at 5.12%. The site's average order value (AOV) of $225-250 is notably below the high benchmark of $311, while it attracted 4,555 sessions, far from the median of 16,980 in the food and drink sector, and dwarfed by nespresso.com, which leads with over $106 million in revenue and over 17 million sessions.
Read more

boroughfurnace.com competitors

In January 2026, boroughfurnace.com had a revenue of $22,310 with 98 transactions and 4,555 sessions, resulting in an average order value (AOV) of $225-$250 and a conversion rate of 2.00-2.50%. In comparison, lancastercastiron.com generated a higher revenue of $52,442 with 420 transactions and 21,397 sessions, but had a lower AOV of $100-$125 and a conversion rate of 1.50-2.00%. On the other hand, greatjonesgoods.com outperformed both boroughfurnace.com and lancastercastiron.com with a revenue of $279,282 from 1,644 transactions and 111,479 sessions. Despite a higher AOV of $150-$175, greatjonesgoods.com had a lower conversion rate of 1.00-1.50%. Overall, boroughfurnace.com lagged behind its competitors in terms of revenue, transactions, and sessions, but had a competitive AOV and conversion rate.

lancastercastiron.com screenshot
#1 lancastercastiron.com
52.4K
Revenue
21.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
greatjonesgoods.com screenshot
#2 greatjonesgoods.com
279.3K
Revenue
111.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at boroughfurnace.com

In January large majority of sales on boroughfurnace.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on boroughfurnace.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard