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Nov 2025
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Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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22.3K
Revenue
Nov 25
4.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

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boroughfurnace.com Annual Revenue and Growth

boroughfurnace.com's annual sales on its online store amounted to $545.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$545.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boroughfurnace.com revenue by year

boroughfurnace.com's monthly revenueOVER TIME
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Over the past three months, boroughfurnace.com revenue has experienced decline of 37%, compared to the preceding three months.

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boroughfurnace.com revenue decline for last six months
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OVERVIEW
In November 2025, boroughfurnace.com, operating in the food_and_drink sector, generated $22,295 in online sales, significantly below the median revenue of $57,949, with a conversion rate of 2.00-2.50%, underperforming compared to the high rate of 5.64%; their average order value (AOV) ranged from $250 to $275, slightly below the high AOV of $321, while the site attracted 4,409 sessions, far fewer than the median of 17,290 sessions, and significantly lower than the top competitor, nespresso.com, which led the market with a staggering $203,891,762 in revenue and 20,240,545 sessions.
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boroughfurnace.com competitors

In November 2025, boroughfurnace.com lagged behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). boroughfurnace.com generated a revenue of $22,295 from 88 transactions and 4,409 sessions, with an AOV ranging from $250 to $275 and a conversion rate of 2.00-2.50%. In comparison, lancastercastiron.com and stargazercastiron.com both outperformed boroughfurnace.com in revenue, transactions, and sessions, despite having a lower AOV of $100-$125. On the other hand, greatjonesgoods.com stood out as the top performer with a revenue of $724,085 from 3,887 transactions and 204,099 sessions, with a higher AOV of $175-$200. Additionally, greatjonesgoods.com had a slightly lower conversion rate of 1.50-2.00% compared to boroughfurnace.com.

lancastercastiron.com screenshot
#1 lancastercastiron.com
65.7K
Revenue
26.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
71.6K
Revenue
29.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
724.1K
Revenue
204.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
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Revenue share by device at boroughfurnace.com

In November large majority of sales on boroughfurnace.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on boroughfurnace.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

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boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

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