Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for boroughfurnace.comboroughfurnace.com

Start benchmarking for free
Sign in with GoogleSign up with Google
20.5K
Revenue
May 26
2.8K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$275-300
AOV
May 26
Loading...

boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

boroughfurnace.com Annual Revenue and Growth

boroughfurnace.com's annual sales on its online store amounted to $242.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$242.4K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
boroughfurnace.com revenue by year

boroughfurnace.com's monthly revenueOVER TIME
View real-time data

Over the past three months, boroughfurnace.com revenue has experienced decline of 1.8%, compared to the preceding three months.

View real-time data
boroughfurnace.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, boroughfurnace.com generated $20,524 in online sales, significantly lower than the food and drink industry median of $45,489, with a conversion rate between 2.00-2.50%, falling short of the high benchmark of 5.0%. The average order value (AOV) ranged from $275 to $300, which is below the industry high of $347. With 2,833 sessions, boroughfurnace.com attracted far fewer visitors compared to the median of 14,668 sessions in the food and drink sector, illustrating challenges in both traffic and sales performance relative to industry leaders like nespresso.com.
Read more

boroughfurnace.com competitors

In May 2026, boroughfurnace.com generated a revenue of $20,524 from 69 transactions across 2,833 sessions, resulting in an Average Order Value (AOV) of $275-300 and a conversion rate of 2.00-2.50%. In comparison, competitors like lancastercastiron.com reported a significantly higher revenue of $66,444 with 465 transactions and 18,194 sessions, achieving an AOV of $125-150 and a conversion rate of 2.50-3.00%. Similarly, stargazercastiron.com earned $65,822 from 551 transactions over 29,562 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. greatjonesgoods.com outperformed all, generating $194,474 from 1,123 transactions over 67,963 sessions, maintaining an AOV of $150-175 with a conversion rate of 1.50-2.00%. While boroughfurnace.com has a higher AOV, its overall revenue and transaction metrics lag behind its competitors.

lancastercastiron.com screenshot
#1 lancastercastiron.com
66.4K
Revenue
18.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
65.8K
Revenue
29.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
194.5K
Revenue
68K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at boroughfurnace.com

In May large majority of sales on boroughfurnace.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on boroughfurnace.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries boroughfurnace.com operates in

boroughfurnace.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard