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Sep 2025
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Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.3K
Revenue
Sep 25
1.9K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

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boroughfurnace.com Annual Revenue and Growth

boroughfurnace.com's annual sales on its online store amounted to $545.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$545.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boroughfurnace.com revenue by year

boroughfurnace.com's monthly revenueOVER TIME
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Over the past three months, boroughfurnace.com revenue has experienced decline of 16%, compared to the preceding three months.

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boroughfurnace.com revenue decline for last six months
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OVERVIEW
In September 2025, boroughfurnace.com generated $10,285 in online sales with a conversion rate of 2.00-2.50%, below the food_and_drink industry median revenue of $50,437 and a high conversion rate of 4.99%. The site's average order value (AOV) ranged from $250 to $275, compared to the industry's high AOV of $340 and low of $54. With 1,866 sessions, boroughfurnace.com significantly lags behind nespresso.com, which leads the category with 15,599,588 sessions, illustrating the competitive landscape of the food_and_drink industry and the need for enhanced traffic and sales strategies.
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boroughfurnace.com competitors

In September 2025, boroughfurnace.com lagged behind its competitors in terms of revenue, with only $10,285 compared to Lancaster Cast Iron's $28,241, Stargazer Cast Iron's $37,457, and Great Jones Goods' impressive $248,512. In terms of transactions, boroughfurnace.com had the lowest number at 38, while Lancaster Cast Iron had 222, Stargazer Cast Iron had 294, and Great Jones Goods had a whopping 1,217. Similarly, boroughfurnace.com had the lowest number of sessions at 1,866, while Lancaster Cast Iron had 12,057, Stargazer Cast Iron had 17,393, and Great Jones Goods had 103,390. However, boroughfurnace.com had a higher average order value (AOV) range of $250-275 compared to Lancaster Cast Iron and Stargazer Cast Iron's $125-150 and Great Jones Goods' $200-225. boroughfurnace.com also had a slightly higher conversion rate range of 2.00-2.50% compared to its competitors' 1.00-2.00%.

lancastercastiron.com screenshot
#1 lancastercastiron.com
28.2K
Revenue
12.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
37.5K
Revenue
17.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
248.5K
Revenue
103.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
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Revenue share by device at boroughfurnace.com

In September large majority of sales on boroughfurnace.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on boroughfurnace.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

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boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

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