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Jul 2025
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Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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27.1K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
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boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

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boroughfurnace.com's revenueOVER TIME
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Over the past three months, boroughfurnace.com revenue has experienced growth of 67%, compared to the preceding three months.

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boroughfurnace.com revenue growth for last six months
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OVERVIEW
In July 2025, boroughfurnace.com, in the food_and_drink industry, generated $27,082 in online sales with a conversion rate of 1.50-2.00% and an AOV of $250-275. The site had 5,639 sessions, falling below the median of 17,633. Despite these numbers, nespresso.com led the category with $102,024,373 in revenue, a 4.52% conversion rate, and an AOV of $350. Comparatively, the lowest AOV in the category was $53 with a conversion rate of 0.89%.
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boroughfurnace.com competitors

In July 2025, boroughfurnace.com had a revenue of $27,082 with 104 transactions and 5,639 sessions, resulting in an average order value (AOV) of $250-$275 and a conversion rate of 1.50-2.00%. Compared to its competitors, lancastercastiron.com generated $35,056 in revenue from 231 transactions and 11,670 sessions, with an AOV of $150-$175 and a similar conversion rate. stargazercastiron.com outperformed boroughfurnace.com with $48,169 in revenue from 388 transactions and 26,437 sessions, but had a lower AOV of $100-$125 and a slightly lower conversion rate. greatjonesgoods.com was the top performer in the group, with a revenue of $315,579 from 1,530 transactions and 107,782 sessions, a higher AOV of $200-$225, and a comparable conversion rate to boroughfurnace.com. Despite boroughfurnace.com's solid performance, it lags behind in revenue compared to some competitors.

lancastercastiron.com screenshot
#1 lancastercastiron.com
35.1K
Revenue
11.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
48.2K
Revenue
26.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
315.6K
Revenue
107.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
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Revenue share by device at boroughfurnace.com

In July large majority of sales on boroughfurnace.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on boroughfurnace.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

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boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

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