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Dec 2025
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Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for boroughfurnace.comboroughfurnace.com

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21.2K
Revenue
Dec 25
5.1K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

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boroughfurnace.com Annual Revenue and Growth

boroughfurnace.com's annual sales on its online store amounted to $545.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$545.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boroughfurnace.com revenue by year

boroughfurnace.com's monthly revenueOVER TIME
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Over the past three months, boroughfurnace.com revenue has experienced decline of 1.2%, compared to the preceding three months.

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boroughfurnace.com revenue decline for last six months
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OVERVIEW
In December 2025, boroughfurnace.com, operating in the food_and_drink industry, generated $21,230 in online sales, significantly below the median revenue of $55,097; its conversion rate ranged between 1.50-2.00%, which is better than the lower threshold of 1.08% but far from the industry high of 5.19%; the average order value (AOV) stood at $225-250, lower than the high of $316; with 5,131 sessions, it notably lags behind the median of 19,299 sessions in the sector and the leading competitor nespresso.com, which attracted over 22 million sessions.
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boroughfurnace.com competitors

In December 2025, boroughfurnace.com generated $21,230 in revenue from 92 transactions and 5,131 sessions, with an Average Order Value (AOV) ranging from $225 to $250 and a conversion rate between 1.50% and 2.00%. Comparing this data to its competitors, lancastercastiron.com brought in $67,998 in revenue from 612 transactions and 27,774 sessions, with an AOV of $100 to $125 and a conversion rate of 2.00% to 2.50%. stargazercastiron.com had $91,388 in revenue from 711 transactions and 34,452 sessions, an AOV of $125 to $150, and a conversion rate of 2.00% to 2.50%. Lastly, greatjonesgoods.com led the pack with $498,775 in revenue from 2,868 transactions and 137,898 sessions, an AOV of $150 to $175, and a conversion rate of 2.00% to 2.50%. Overall, boroughfurnace.com may need to focus on increasing its revenue and sessions to compete more effectively with its competitors in the cast iron goods market.

lancastercastiron.com screenshot
#1 lancastercastiron.com
68K
Revenue
27.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
91.4K
Revenue
34.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
498.8K
Revenue
137.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
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Revenue share by device at boroughfurnace.com

In December large majority of sales on boroughfurnace.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on boroughfurnace.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

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boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

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