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Oct 2025
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Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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16.2K
Revenue
Oct 25
3.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

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boroughfurnace.com Annual Revenue and Growth

boroughfurnace.com's annual sales on its online store amounted to $545.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$545.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boroughfurnace.com revenue by year

boroughfurnace.com's monthly revenueOVER TIME
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Over the past three months, boroughfurnace.com revenue has experienced decline of 37%, compared to the preceding three months.

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boroughfurnace.com revenue decline for last six months
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OVERVIEW
In October 2025, boroughfurnace.com generated $16,194 in online sales, significantly below the median revenue of $49,912 in the food_and_drink industry. Its conversion rate ranged from 1.50-2.00%, trailing the industry high of 5.16%. The average order value (AOV) stood between $250-275, which is lower than the industry high of $334. The site attracted 3,724 sessions, starkly contrasted by the 15,877,344 sessions recorded by the leading store, nespresso.com. These metrics suggest room for improvement in revenue generation, traffic engagement, and conversion effectiveness within a competitive market.
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boroughfurnace.com competitors

In October 2025, boroughfurnace.com had a revenue of $16,194 with 62 transactions and 3,724 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 1.50-2.00%. In comparison, lancastercastiron.com generated $52,131 in revenue with 407 transactions and 21,494 sessions, offering a lower AOV of $125-$150 but a similar conversion rate. stargazercastiron.com recorded $27,101 in revenue from 213 transactions and 12,871 sessions, also with a lower AOV of $125-$150. On the other hand, greatjonesgoods.com outperformed all three with a revenue of $285,150 from 1,594 transactions and 106,250 sessions, featuring an AOV of $175-$200 and a conversion rate of 1.00-1.50%. Overall, boroughfurnace.com may have lower revenue compared to its competitors, but it maintains a higher AOV and conversion rate.

lancastercastiron.com screenshot
#1 lancastercastiron.com
52.1K
Revenue
21.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
27.1K
Revenue
12.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
285.2K
Revenue
106.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
top retailers
conversion rate vs average order value for boroughfurnace.com and its competitors
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Revenue share by device at boroughfurnace.com

In October large majority of sales on boroughfurnace.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on boroughfurnace.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

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boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

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