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May 2025
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Home/Insights/Retailers/boroughfurnace.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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24.5K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
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boroughfurnace.com is a website that offers a variety of products for sale. They specialize in selling handcrafted iron cookware which is made using traditional techniques. Their product range includes skillets, pots, pans, and other kitchen accessories. They emphasize high-quality craftsmanship and durability in their offerings.

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boroughfurnace.com's revenueOVER TIME
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Over the past three months, boroughfurnace.com revenue has experienced decline of 27%, compared to the preceding three months.

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boroughfurnace.com revenue decline for last six months
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OVERVIEW
In May 2025, boroughfurnace.com, a FOOD AND DRINK industry site, had $24,461 in online sales revenue, a conversion rate of 2.00-2.50%, an AOV of $250-275, and 4,477 sessions. Compared to the industry median revenue of $45,976, boroughfurnace.com's performance metrics are below average. The top performer in online sales revenue was nespresso.com with $107,490,678, and the highest conversion rate was 4.7%. The highest AOV in the industry was $354, and the highest number of sessions was 14,222,539. boroughfurnace.com has room for improvement in increasing online sales revenue, conversion rate, and sessions.
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boroughfurnace.com competitors

In May 2025, boroughfurnace.com generated a revenue of $24,461 with 91 transactions and 4,477 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, lancastercastiron.com and stargazercastiron.com both outperformed boroughfurnace.com in terms of revenue, transactions, and sessions. However, boroughfurnace.com had a higher AOV compared to both competitors. greatjonesgoods.com, on the other hand, significantly surpassed boroughfurnace.com and its other competitors in revenue, transactions, and sessions, while also having a comparable AOV. In terms of conversion rate, boroughfurnace.com aligned closely with its competitors, with greatjonesgoods.com leading the pack. Overall, boroughfurnace.com demonstrated competitive performance in AOV and conversion rate but lagged behind in revenue and sessions compared to its competitors in May 2025.

lancastercastiron.com screenshot
#1 lancastercastiron.com
41.2K
Revenue
12.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
stargazercastiron.com screenshot
#2 stargazercastiron.com
41.2K
Revenue
21.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
greatjonesgoods.com screenshot
#3 greatjonesgoods.com
308K
Revenue
72.6K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
boroughfurnace.com vs top market performers
boroughfurnace.com
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conversion rate vs average order value for boroughfurnace.com and its competitors
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Revenue share by device at boroughfurnace.com

In May large majority of sales on boroughfurnace.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on boroughfurnace.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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boroughfurnace.com channels

Identify top traffic channels that drive growth for boroughfurnace.comand discover how performance of traffic channels has changed over time.

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boroughfurnace.com Google Ads spend

Evaluate boroughfurnace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boroughfurnace.com devices

Review boroughfurnace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boroughfurnace.com top markets

Explore boroughfurnace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boroughfurnace.com country & global rank

Assess the ranking of boroughfurnace.com among other retailers within its primary country and worldwide.

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