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Jan 2026
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Home/Insights/Retailers/bostonscally.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.2M
Revenue
Jan 26
983.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

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bostonscally.com Annual Revenue and Growth

bostonscally.com's annual sales on its online store amounted to $10.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bostonscally.com revenue by year

bostonscally.com's monthly revenueOVER TIME
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Over the past three months, bostonscally.com revenue has experienced growth of 107%, compared to the preceding three months.

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bostonscally.com revenue growth for last six months
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OVERVIEW
In January 2026, bostonscally.com achieved online sales of $1,238,711, significantly surpassing the sports industry's median revenue of $84,141, though still far from the leader, garmin.com, at $201,780,487. The site's conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.0%, while its average order value (AOV) was between $100-125, notably less than the sector's high of $556. With 983,688 sessions, bostonscally.com outperformed the median of 31,579 but lagged dramatically behind the top competitor, dickssportinggoods.com, with an impressive 40,123,045 sessions.
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bostonscally.com competitors

In January 2026, bostonscally.com outperformed its competitors in terms of revenue, with $1,238,711 compared to the closest competitor, villagehatshop.com, which had $584,954. The number of transactions on bostonscally.com was also significantly higher at 10,191, whereas other competitors like herdy.co.uk only had 1,803 transactions. In terms of sessions, bostonscally.com had a massive lead with 983,688 sessions, far surpassing competitors like salmagundiboston.com with only 3,836 sessions. Additionally, bostonscally.com had a competitive average order value (AOV) range of $100-125 and a solid conversion rate of 1.00-1.50%. Overall, bostonscally.com emerged as a leader in the industry, showcasing strong performance across various key metrics compared to its competitors in the market.

herdy.co.uk screenshot
#1 herdy.co.uk
112.3K
Revenue
59.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
67.7K
Revenue
68.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
salmagundiboston.com screenshot
#3 salmagundiboston.com
12.5K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sweatershop.com screenshot
#4 sweatershop.com
334.6K
Revenue
145.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
villagehatshop.com screenshot
#5 villagehatshop.com
585K
Revenue
263.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bostonscally.com vs top market performers
bostonscally.com
top retailers
conversion rate vs average order value for bostonscally.com and its competitors
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Revenue share by device at bostonscally.com

In January large majority of sales on bostonscally.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bostonscally.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonscally.com channels

Identify top traffic channels that drive growth for bostonscally.comand discover how performance of traffic channels has changed over time.

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bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonscally.com devices

Review bostonscally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonscally.com top markets

Explore bostonscally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonscally.com country & global rank

Assess the ranking of bostonscally.com among other retailers within its primary country and worldwide.

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