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May 2026
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Home/Insights/Retailers/bostonscally.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.8M
Revenue
May 26
1.1M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

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bostonscally.com Annual Revenue and Growth

bostonscally.com's annual sales on its online store amounted to $10.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bostonscally.com revenue by year

bostonscally.com's monthly revenueOVER TIME
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Over the past three months, bostonscally.com revenue has experienced growth of 76%, compared to the preceding three months.

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bostonscally.com revenue growth for last six months
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OVERVIEW
In May 2026, bostonscally.com achieved impressive online sales of $1,753,173, significantly surpassing the sports industry median of $78,603, while its conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.11%. With an average order value (AOV) between $100 and $125, it remains competitive against the industry high of $567. The website attracted 1,123,631 sessions, far exceeding the median of 29,369, yet falling short of the market leader, rei.com, which garnered 54,842,465 sessions. Overall, bostonscally.com shows strong performance metrics in the sports sector.
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bostonscally.com competitors

In May 2026, bostonscally.com generated $1,753,173 in revenue from 15,244 transactions across 1,123,631 sessions, showcasing an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Comparatively, villagehatshop.com led among its competitors with $637,395 in revenue from 4,709 transactions, benefiting from a higher traffic volume of 259,594 sessions and an AOV of $125-150 with a conversion rate of 1.50-2.00%. Meanwhile, sweatershop.com also performed well with $131,846 in revenue and a conversion rate of 1.50-2.00% across 59,246 sessions. In contrast, herdy.co.uk, with $65,639 in revenue and 22,299 sessions, achieved a notable conversion rate of 4.00-4.50%, while salmagundiboston.com lagged with only $17,160 and 4,188 sessions. Overall, bostonscally.com stands out for its higher revenue and sessions compared to many rivals but faces tough competition from higher-traffic sites.

herdy.co.uk screenshot
#1 herdy.co.uk
65.6K
Revenue
22.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
70.3K
Revenue
42.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
salmagundiboston.com screenshot
#3 salmagundiboston.com
17.2K
Revenue
4.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sweatershop.com screenshot
#4 sweatershop.com
131.8K
Revenue
59.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
villagehatshop.com screenshot
#5 villagehatshop.com
637.4K
Revenue
259.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bostonscally.com vs top market performers
bostonscally.com
top retailers
conversion rate vs average order value for bostonscally.com and its competitors
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Revenue share by device at bostonscally.com

In May large majority of sales on bostonscally.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bostonscally.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bostonscally.com operates in

bostonscally.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bostonscally.com channels

Identify top traffic channels that drive growth for bostonscally.comand discover how performance of traffic channels has changed over time.

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bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonscally.com devices

Review bostonscally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonscally.com top markets

Explore bostonscally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonscally.com country & global rank

Assess the ranking of bostonscally.com among other retailers within its primary country and worldwide.

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