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Jul 2025
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Home/Insights/Retailers/bostonscally.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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615.5K
Revenue
478.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

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bostonscally.com's revenueOVER TIME
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Over the past three months, bostonscally.com revenue has experienced decline of 28%, compared to the preceding three months.

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bostonscally.com revenue decline for last six months
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Top products on bostonscally.comby revenue

#1 The Boondock Collectors Edition Boston Scally Cap - Black
$52
Price
$104.8K
Revenue
#2 Jaws 50th Anniversary Boston Scally Cap - Ocean Blue & Great White
$55
Price
$91K
Revenue
#3 The Grateful Dead 60th Anniversary Boston Scally Cap - Patchwork Edition
$55
Price
$78.9K
Revenue
#4 The Cool Air Boston Scally Cap - Dark Blue
$52
Price
Revenue
#5 The Cool Air Boston Scally Cap - Black
$52
Price
Revenue
#6 The Lucky Boston Scally Cap - Black
$52
Price
Revenue
#7 The Irish Rose Peaky Boston Scally Cap - Plaid
$52
Price
Revenue
#8 The Slainte Boston Scally Cap - Patchwork Edition
$52
Price
Revenue
#9 The Guinness Boston Scally Cap
$55
Price
Revenue
#10 The Galway Boston Scally Cap - Patchwork
$52
Price
Revenue
#1 The Boondock Collectors Edition Boston Scally Cap - Black
$52
Price
$104.8K
Revenue
#2 Jaws 50th Anniversary Boston Scally Cap - Ocean Blue & Great White
$55
Price
$91K
Revenue
#3 The Grateful Dead 60th Anniversary Boston Scally Cap - Patchwork Edition
$55
Price
$78.9K
Revenue
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OVERVIEW
bostonscally.com in the SPORTS industry had a revenue of $615,540, conversion rate of 1.00-1.50%, AOV of $100-125, and 478,441 sessions in July 2025, compared to garmin.com's $184,671,976 revenue, 2.9% conversion rate, $547 AOV, and 47,307,199 sessions. The median revenue in the category is $84,485, median sessions are 31,360, with very high and low conversion rates at 2.9% and 0.59%, and AOVs at $547 and $79, respectively.
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bostonscally.com competitors

In July 2025, bostonscally.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). With a revenue of $615,540 from 6,051 transactions and 478,441 sessions, bostonscally.com maintained a steady AOV of $100-$125 and a conversion rate of 1.00-1.50%. In comparison, herdy.co.uk generated $78,886 in revenue from 1,396 transactions and 39,042 sessions with a lower AOV of $50-$75 but a higher conversion rate of 3.50-4.00%. tenthstreethats.com and villagehatshop.com had similar revenue to bostonscally.com, but with fewer transactions and sessions. salmagundiboston.com had significantly lower revenue and fewer transactions and sessions, while sweatershop.com had a higher AOV but a similar conversion rate. Overall, bostonscally.com demonstrated strong performance across key metrics compared to its competitors in the online hat and apparel industry in July 2025.

herdy.co.uk screenshot
#1 herdy.co.uk
78.9K
Revenue
39K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
61.2K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
salmagundiboston.com screenshot
#3 salmagundiboston.com
9.1K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sweatershop.com screenshot
#4 sweatershop.com
129.9K
Revenue
52.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#5 villagehatshop.com
486.6K
Revenue
243.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
bostonscally.com vs top market performers
bostonscally.com
top retailers
conversion rate vs average order value for bostonscally.com and its competitors
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Revenue share by device at bostonscally.com

In July large majority of sales on bostonscally.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bostonscally.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonscally.com channels

Identify top traffic channels that drive growth for bostonscally.comand discover how performance of traffic channels has changed over time.

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bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonscally.com devices

Review bostonscally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonscally.com top markets

Explore bostonscally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonscally.com country & global rank

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