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Jul 2026
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Home/Insights/Retailers/bostonscally.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.3M
Revenue
Jul 26
913.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

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bostonscally.com Annual Revenue and Growth

bostonscally.com's annual sales on its online store amounted to $10.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bostonscally.com revenue by year

bostonscally.com's monthly revenueOVER TIME
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Over the past three months, bostonscally.com revenue has experienced decline of 5.7%, compared to the preceding three months.

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bostonscally.com revenue decline for last six months
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OVERVIEW
bostonscally.com is positioned in the sports category, achieving significant performance metrics in July 2026. With online sales revenue of $1.3 million, it far exceeds the typical sports store's monthly revenue of around $77,200. The site boasts 913,000 sessions, which is substantially higher than the 28,500 sessions seen by a typical sports store. Its conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125 fall within the typical ranges for the sports category.
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bostonscally.com competitors

In July 2026, villagehatshop.com generated $603,000 in revenue from 4,372 transactions across 238,000 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. In comparison, bostonscally.com significantly outperformed all competitors, achieving $1.3 million in revenue, 11,500 transactions, and 913,000 sessions, leading villagehatshop.com by $697,000 in revenue and 7,128 transactions. Additionally, bostonscally.com surpassed villagehatshop.com by 675,000 sessions. Other competitors, like herdy.co.uk and salmagundiboston.com, lagged behind with revenues of $40,600 and $5,228, respectively, showcasing the substantial gap in market presence and performance that bostonscally.com maintains.

herdy.co.uk screenshot
#1 herdy.co.uk
40.6K
Revenue
16.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
32.3K
Revenue
44.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
salmagundiboston.com screenshot
#3 salmagundiboston.com
5.2K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sweatershop.com screenshot
#4 sweatershop.com
71.3K
Revenue
27.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#5 villagehatshop.com
603K
Revenue
238.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bostonscally.com vs top market performers
bostonscally.com
top retailers
conversion rate vs average order value for bostonscally.com and its competitors
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Industries bostonscally.com operates in

bostonscally.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bostonscally.com channels

Identify top traffic channels that drive growth for bostonscally.comand discover how performance of traffic channels has changed over time.

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bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonscally.com devices

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bostonscally.com top markets

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bostonscally.com country & global rank

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