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Sep 2026
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Home/Insights/Retailers/bostonscally.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.1M
Revenue
Sep 26
1.2M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

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bostonscally.com Annual Revenue and Growth

bostonscally.com's annual sales on its online store amounted to $10.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bostonscally.com revenue by year

bostonscally.com's monthly revenueOVER TIME
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Over the past three months, bostonscally.com revenue has experienced decline of 41%, compared to the preceding three months.

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bostonscally.com revenue decline for last six months
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OVERVIEW
bostonscally.com operates in the sports category and performed notably in September 2026, generating $1.1 million in online sales, well above a typical sports store's revenue of around $63,600. With 1.2 million sessions, it far exceeds the typical sports store's 25,800 sessions. The conversion rate of 0.50-1.00% falls within the typical range of 0.59% to 3.07%, while its average order value (AOV) of $75-100 is also within the typical range of $79 to $562.
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bostonscally.com competitors

In September 2026, villagehatshop.com achieved a revenue of $541,000 with 3,698 transactions from 211,000 sessions, leading to a conversion rate of 1.50-2.00%. However, bostonscally.com significantly outperforms its competitors, generating $1.1 million in revenue from 11,400 transactions across 1.2 million sessions, with a conversion rate of 0.50-1.00%. salmagundiboston.com, while generating $7,109 and 71 transactions, trails behind in sessions and revenue. Meanwhile, tenthstreethats.com and sweatershop.com also fall short, with revenues of $39,000 and $115,000, respectively. Overall, bostonscally.com leads in all metrics, setting a high benchmark within this competitive landscape.

herdy.co.uk screenshot
#1 herdy.co.uk
341.6
Revenue
157.4
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
39K
Revenue
43.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
salmagundiboston.com screenshot
#3 salmagundiboston.com
7.1K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sweatershop.com screenshot
#4 sweatershop.com
115.3K
Revenue
46K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#5 villagehatshop.com
541K
Revenue
211K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bostonscally.com vs top market performers
bostonscally.com
top retailers
conversion rate vs average order value for bostonscally.com and its competitors
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Industries bostonscally.com operates in

bostonscally.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bostonscally.com channels

Identify top traffic channels that drive growth for bostonscally.comand discover how performance of traffic channels has changed over time.

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bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonscally.com devices

Review bostonscally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonscally.com top markets

Explore bostonscally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonscally.com country & global rank

Assess the ranking of bostonscally.com among other retailers within its primary country and worldwide.

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