Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/bostonscally.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for bostonscally.combostonscally.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.5M
Revenue
Dec 25
1.3M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
Loading...

Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

bostonscally.com Annual Revenue and Growth

bostonscally.com's annual sales on its online store amounted to $12.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.4M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
bostonscally.com revenue by year

bostonscally.com's monthly revenueOVER TIME
View real-time data

Over the past three months, bostonscally.com revenue has experienced growth of 132%, compared to the preceding three months.

View real-time data
bostonscally.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on bostonscally.comby revenue

#1 Boston Scally Gift Card
$62.6
Price
$386.8K
Revenue
#2 The Insulated Peaky Boston Scally Cap - Cedar Moss
$52
Price
$99.5K
Revenue
#3 Jaws 50th Anniversary Boston Scally Cap - Ocean Blue & Great White
$55
Price
$91.7K
Revenue
#4 The Insulated Peaky Boston Scally Cap - Glacier Haze
$52
Price
Revenue
#5 The Frankenhead Boston Scally Cap - Purple & Undead Plaid
$52
Price
Revenue
#6 The Pumpkinhead Collectors Edition Boston Scally Cap - Halloween Plaid
$52
Price
Revenue
#7 The Jack-O’-Rose Boston Scally Cap - Orange Plaid
$52
Price
Revenue
#8 The Loch Ness Boston Scally Cap - Multi-Color Patchwork
$52
Price
Revenue
#9 The Scrapyard Boston Scally Cap - Steel Horse
$52
Price
Revenue
#10 The Scrapyard Boston Scally Cap - Brown
$52
Price
Revenue
#1 Boston Scally Gift Card
$62.6
Price
$386.8K
Revenue
#2 The Insulated Peaky Boston Scally Cap - Cedar Moss
$52
Price
$99.5K
Revenue
#3 Jaws 50th Anniversary Boston Scally Cap - Ocean Blue & Great White
$55
Price
$91.7K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In December 2025, bostonscally.com generated impressive online sales of $1,513,910, significantly surpassing the sports industry median of $90,105, though still trailing behind the leading competitor, garmin.com, with $197,575,281. The website's conversion rate ranged between 1.00-1.50%, below the industry high of 3.13%, and its average order value (AOV) stood at $75-100, notably lower than the industry high of $535. With 1,303,253 sessions, bostonscally.com performed well against the sports median of 34,350 sessions, but was far behind dickssportinggoods.com’s impressive total of 64,737,034 sessions, indicating potential for growth in user engagement.
Read more

bostonscally.com competitors

In December 2025, bostonscally.com outperformed its competitors in terms of revenue with $1,513,910, compared to herdy.co.uk with $115,680, tenthstreethats.com with $97,097, salmagundiboston.com with $12,276, sweatershop.com with $275,712, and villagehatshop.com with $769,367. The number of transactions on bostonscally.com was significantly higher at 15,284, surpassing the competitors' transaction numbers. Despite having a lower number of sessions compared to villagehatshop.com, bostonscally.com maintained a competitive conversion rate between 1.00-1.50%. This puts bostonscally.com in a strong position within the industry, demonstrating consistent performance and effective revenue generation.

herdy.co.uk screenshot
#1 herdy.co.uk
115.7K
Revenue
54.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
97.1K
Revenue
58.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
salmagundiboston.com screenshot
#3 salmagundiboston.com
12.3K
Revenue
3.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
sweatershop.com screenshot
#4 sweatershop.com
275.7K
Revenue
125.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#5 villagehatshop.com
769.4K
Revenue
304.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bostonscally.com vs top market performers
bostonscally.com
top retailers
conversion rate vs average order value for bostonscally.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at bostonscally.com

In December large majority of sales on bostonscally.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bostonscally.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

bostonscally.com channels

Identify top traffic channels that drive growth for bostonscally.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

bostonscally.com devices

Review bostonscally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

bostonscally.com top markets

Explore bostonscally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

bostonscally.com country & global rank

Assess the ranking of bostonscally.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard