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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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28K
Revenue
8.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Boyish.com is an e-commerce platform offering a range of fashion products for sale. Their inventory consists of gender-inclusive and eco-friendly clothing items, featuring denim, tops, bottoms, and accessories. The website caters to a variety of styles, providing a comfortable and stylish shopping experience for customers.

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boyish.com's revenueOVER TIME
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Over the past three months, boyish.com revenue has experienced decline of 21%, compared to the preceding three months.

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boyish.com revenue decline for last six months
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OVERVIEW
In July 2025, boyish.com, a FASHION AND APPAREL website, generated $28,028 in online sales with a conversion rate of 1.00-1.50% and an Average Order Value (AOV) of $250-275. This places them below the median revenue of $82,875 and AOV of $402 in the industry. Despite having 8,460 sessions, boyish.com falls significantly short of the industry's highest session count of 294,721,604 by shein.com. The website's performance metrics reflect a need for improvement in both revenue and customer engagement to compete effectively in the FASHION AND APPAREL sector.
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boyish.com competitors

In July 2025, boyish.com reported a revenue of $28,028 from 103 transactions and 8,460 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, boyish.com falls behind in revenue when compared to jannjune.com, which generated $59,567 from 573 transactions and 29,195 sessions. However, boyish.com outperforms joinyesand.com in terms of revenue, transactions, sessions, and conversion rate, with joinyesand.com only making $12,974 from 72 transactions and 3,286 sessions but boasting a higher conversion rate of 2.00% to 2.50%. While boyish.com has a higher AOV compared to jannjune.com, it lags behind in overall revenue and transactions. This suggests that boyish.com may need to focus on increasing its customer base and improving its conversion rate to compete more effectively in the market.

joinyesand.com screenshot
#1 joinyesand.com
13K
Revenue
3.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
jannjune.com screenshot
#2 jannjune.com
59.6K
Revenue
29.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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boyish.com vs top market performers
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conversion rate vs average order value for boyish.com and its competitors
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Revenue share by device at boyish.com

In July large majority of sales on boyish.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on boyish.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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boyish.com channels

Identify top traffic channels that drive growth for boyish.comand discover how performance of traffic channels has changed over time.

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boyish.com Google Ads spend

Evaluate boyish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boyish.com devices

Review boyish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boyish.com top markets

Explore boyish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boyish.com country & global rank

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