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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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22K
Revenue
7.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
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Boyish.com is an e-commerce platform offering a range of fashion products for sale. Their inventory consists of gender-inclusive and eco-friendly clothing items, featuring denim, tops, bottoms, and accessories. The website caters to a variety of styles, providing a comfortable and stylish shopping experience for customers.

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boyish.com's revenueOVER TIME
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Over the past three months, boyish.com revenue has experienced decline of 47%, compared to the preceding three months.

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boyish.com revenue decline for last six months
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OVERVIEW
In May 2025, boyish.com in the FASHION AND APPAREL industry had online sales revenue of $21,961, conversion rate of 1.00-1.50%, AOV of $225-250, and 7,678 sessions. Compared to the median revenue of $81,783, conversion rate of 3.09%, AOV of $415, and 33,223 sessions, boyish.com's performance metrics are relatively low. However, when compared to the top performer shein.com with revenue of $731,622,726 and 224,142,058 sessions, boyish.com has room for growth and improvement in their online sales metrics.
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boyish.com competitors

In May 2025, boyish.com generated $21,961 in revenue from 89 transactions with 7,678 sessions, boasting an Average Order Value (AOV) between $225-$250 and a conversion rate of 1.00-1.50%. Compared to its competitors, joinyesand.com reported $9,080 in revenue from 53 transactions and 2,649 sessions, with an AOV of $150-$175 and a conversion rate of 2.00-2.50%. On the other hand, jannjune.com outperformed both boyish.com and joinyesand.com with $61,033 in revenue from 585 transactions and 31,056 sessions, but had a lower AOV of $100-$125 and a conversion rate of 1.50-2.00%. boyish.com excels in conversion rate efficiency but lags behind jannjune.com in revenue and transaction volume. joinyesand.com falls in between, with higher conversion rates but lower overall revenue and transaction numbers compared to boyish.com.

joinyesand.com screenshot
#1 joinyesand.com
9.1K
Revenue
2.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
jannjune.com screenshot
#2 jannjune.com
61K
Revenue
31.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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boyish.com vs top market performers
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conversion rate vs average order value for boyish.com and its competitors
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Revenue share by device at boyish.com

In May large majority of sales on boyish.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on boyish.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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boyish.com channels

Identify top traffic channels that drive growth for boyish.comand discover how performance of traffic channels has changed over time.

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boyish.com Google Ads spend

Evaluate boyish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boyish.com devices

Review boyish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boyish.com top markets

Explore boyish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boyish.com country & global rank

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