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Sep 2025
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Home/Insights/Retailers/brandless.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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42.1K
Revenue
Sep 25
70.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Brandless.com is an e-commerce website that offers a wide range of consumer products. They focus on providing affordable and quality items across various categories like home goods, cleaning supplies, beauty products, and non-perishable food items. Their product line emphasizes simplicity and offers general merchandise without prominent brand labels.

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brandless.com Annual Revenue and Growth

brandless.com's annual sales on its online store amounted to $2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brandless.com revenue by year

brandless.com's monthly revenueOVER TIME
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Over the past three months, brandless.com revenue has experienced growth of 17%, compared to the preceding three months.

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brandless.com revenue growth for last six months
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OVERVIEW
In September 2025, brandless.com, operating in the food and drink/groceries sector, generated $42,087 in online sales, outperforming the median of $38,144. Its conversion rate ranged between 0.50-1.00%, below the high benchmark of 5.26% but above the low of 1.32%. With an average order value (AOV) of $75-100, brandless.com was also below the high AOV of $182 in the industry. The site attracted 70,838 sessions, significantly higher than the median of 14,912 but far from industry leader kroger.com, which garnered 38,495,850 sessions, illustrating brandless.com's growth potential.
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brandless.com competitors

In September 2025, brandless.com had a revenue of $42,087 with 542 transactions and 70,838 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, Mann Kitchen had a revenue of $122,717 with 878 transactions and 29,487 sessions, a higher AOV of $125-$150, and a significantly higher conversion rate of 2.50-3.00%. On the other hand, Zamberg had a lower revenue of $16,987 with 244 transactions and 15,623 sessions, a lower AOV of $50-$75, and a slightly higher conversion rate of 1.50-2.00%. While brandless.com falls in between its competitors in terms of revenue and performance metrics, it may need to focus on increasing its conversion rate and average order value to remain competitive in the market.

mannkitchen.com screenshot
#1 mannkitchen.com
122.7K
Revenue
29.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
zamberg.com screenshot
#2 zamberg.com
17K
Revenue
15.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brandless.com vs top market performers
brandless.com
top retailers
conversion rate vs average order value for brandless.com and its competitors
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Revenue share by device at brandless.com

In September large majority of sales on brandless.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brandless.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brandless.com channels

Identify top traffic channels that drive growth for brandless.comand discover how performance of traffic channels has changed over time.

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brandless.com Google Ads spend

Evaluate brandless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brandless.com devices

Review brandless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brandless.com top markets

Explore brandless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brandless.com country & global rank

Assess the ranking of brandless.com among other retailers within its primary country and worldwide.

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