Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/brandless.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for brandless.combrandless.com

Start benchmarking for free
Sign in with GoogleSign up with Google
12.8K
Revenue
Jan 26
23.3K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Brandless.com is an e-commerce website that offers a wide range of consumer products. They focus on providing affordable and quality items across various categories like home goods, cleaning supplies, beauty products, and non-perishable food items. Their product line emphasizes simplicity and offers general merchandise without prominent brand labels.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

brandless.com Annual Revenue and Growth

brandless.com's annual sales on its online store amounted to $450.9K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$450.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
brandless.com revenue by year

brandless.com's monthly revenueOVER TIME
View real-time data

Over the past three months, brandless.com revenue has experienced growth of 92%, compared to the preceding three months.

View real-time data
brandless.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, brandless.com, operating in the food and drink/groceries sector, generated online sales of $12,763, significantly below the median of $54,450, with sessions totaling 23,282, surpassing the sector median of 18,973. The conversion rate ranged from 0.50-1.00%, well below the sector's high of 5.96%, while the average order value (AOV) fell between $75-100, compared to a high of $182 in the industry. For context, the leading competitor, kroger.com, achieved online sales of $286,165,357 and had an overwhelming number of sessions at 46,188,522, highlighting brandless.com's growth challenges.
Read more

brandless.com competitors

In January 2026, brandless.com generated $12,763 in revenue from 147 transactions and 23,282 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 0.50% to 1.00%. Compared to its competitors, brandless.com lags behind mannkitchen.com, which had a revenue of $147,221 from 1,028 transactions and 32,314 sessions, with an AOV of $125 to $150 and a high conversion rate of 3.00% to 3.50%. zamberg.com also outperformed brandless.com, with $27,100 in revenue from 412 transactions and 21,617 sessions, an AOV of $50 to $75, and a conversion rate of 1.50% to 2.00%. Overall, brandless.com has a lower revenue, fewer transactions, sessions, and a lower conversion rate compared to its competitors in the online retail space in January 2026.

mannkitchen.com screenshot
#1 mannkitchen.com
147.2K
Revenue
32.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
madrinascoffee.com screenshot
#2 madrinascoffee.com
5.7K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
zamberg.com screenshot
#3 zamberg.com
27.1K
Revenue
21.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brandless.com vs top market performers
brandless.com
top retailers
conversion rate vs average order value for brandless.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at brandless.com

In January large majority of sales on brandless.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brandless.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

brandless.com channels

Identify top traffic channels that drive growth for brandless.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

brandless.com Google Ads spend

Evaluate brandless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

brandless.com devices

Review brandless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

brandless.com top markets

Explore brandless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

brandless.com country & global rank

Assess the ranking of brandless.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard