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May 2025
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Home/Insights/Retailers/brandless.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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19.7K
Revenue
31.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Brandless.com is an e-commerce website that offers a wide range of consumer products. They focus on providing affordable and quality items across various categories like home goods, cleaning supplies, beauty products, and non-perishable food items. Their product line emphasizes simplicity and offers general merchandise without prominent brand labels.

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brandless.com's revenueOVER TIME
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Over the past three months, brandless.com revenue has experienced decline of 44%, compared to the preceding three months.

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brandless.com revenue decline for last six months
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OVERVIEW
In May 2025, brandless.com, an online FOOD AND DRINK retailer, had a revenue of $19,744 compared to the industry median of $43,931. With a conversion rate of 0.50-1.00%, the site falls below the industry's high of 5.52% and low of 1.54%. The AOV ranges between $75-100, falling short of the high of $188 and low of $49. The site attracted 31,401 sessions, surpassing the median of 14,871. In contrast, kroger.com, the leading site in the industry, boasted revenue of $363,978,512 and 41,111,924 sessions.
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brandless.com competitors

In May 2025, brandless.com, with a revenue of $19,744 from 218 transactions and 31,401 sessions, had an average order value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, brandless.com falls behind in terms of revenue and transactions. mannkitchen.com generated a significantly higher revenue of $267,832 from 1,335 transactions and 29,977 sessions, with an AOV of $200-$225 and a conversion rate of 4.00-4.50%. zamberg.com also outperformed brandless.com in revenue and transactions, earning $18,561 from 229 transactions and 13,303 sessions, with an AOV matching brandless.com at $75-$100, but a higher conversion rate of 1.50-2.00%. Overall, brandless.com lags behind its competitors in revenue and transactions, indicating potential areas for improvement in its performance metrics.

mannkitchen.com screenshot
#1 mannkitchen.com
267.8K
Revenue
30K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
zamberg.com screenshot
#2 zamberg.com
18.6K
Revenue
13.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
brandless.com vs top market performers
brandless.com
top retailers
conversion rate vs average order value for brandless.com and its competitors
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Revenue share by device at brandless.com

In May large majority of sales on brandless.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on brandless.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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brandless.com channels

Identify top traffic channels that drive growth for brandless.comand discover how performance of traffic channels has changed over time.

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brandless.com Google Ads spend

Evaluate brandless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brandless.com devices

Review brandless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brandless.com top markets

Explore brandless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brandless.com country & global rank

Assess the ranking of brandless.com among other retailers within its primary country and worldwide.

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