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Home/Insights/Retailers/brandless.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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112.2K
Revenue
Nov 25
23.3K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Brandless.com is an e-commerce website that offers a wide range of consumer products. They focus on providing affordable and quality items across various categories like home goods, cleaning supplies, beauty products, and non-perishable food items. Their product line emphasizes simplicity and offers general merchandise without prominent brand labels.

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brandless.com Annual Revenue and Growth

brandless.com's annual sales on its online store amounted to $2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brandless.com revenue by year

brandless.com's monthly revenueOVER TIME
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Over the past three months, brandless.com revenue has experienced growth of 46%, compared to the preceding three months.

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brandless.com revenue growth for last six months
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OVERVIEW
In November 2025, brandless.com generated $112,159 in online sales, significantly exceeding the FOOD AND DRINK median of $55,990, with a conversion rate of 5.00-5.50%, slightly below the category's high of 6.77%. Their average order value (AOV) ranged from $75 to $100, which is below the high of $184 but above the low of $49. brandless.com had 23,344 sessions, outperforming the median of 15,991 yet far behind kroger.com, the leading online store in this category, with 42,332,652 sessions, illustrating brandless's solid position in the competitive landscape.
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brandless.com competitors

In November 2025, brandless.com generated a revenue of $112,159 from 1,221 transactions and 23,344 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 5.00-5.50%. Compared to its competitors, brandless.com falls behind mannkitchen.com, which had a revenue of $251,060 from 1,919 transactions and 32,314 sessions, with an AOV of $125-150 and a conversion rate of 5.50-6.00%. On the other hand, brandless.com outperforms zamberg.com, which only earned $13,165 from 187 transactions and 10,507 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. Overall, while brandless.com may have lower revenue compared to mannkitchen.com, it has a higher conversion rate than zamberg.com, showcasing its strength in turning sessions into transactions.

mannkitchen.com screenshot
#1 mannkitchen.com
251.1K
Revenue
32.3K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
zamberg.com screenshot
#2 zamberg.com
13.2K
Revenue
10.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brandless.com vs top market performers
brandless.com
top retailers
conversion rate vs average order value for brandless.com and its competitors
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Revenue share by device at brandless.com

In November large majority of sales on brandless.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brandless.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brandless.com channels

Identify top traffic channels that drive growth for brandless.comand discover how performance of traffic channels has changed over time.

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brandless.com Google Ads spend

Evaluate brandless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brandless.com devices

Review brandless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brandless.com top markets

Explore brandless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brandless.com country & global rank

Assess the ranking of brandless.com among other retailers within its primary country and worldwide.

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