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Nov 2025
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.2K
Revenue
Nov 25
3.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com's monthly revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced decline of 28%, compared to the preceding three months.

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briarbaby.com revenue decline for last six months
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OVERVIEW
In November 2025, briarbaby.com generated $5,153 in revenue from online sales, significantly below the CHILDCARE median of $48,384, while its conversion rate ranged between 1.50-2.00%, notably lower than the high of 4.61%. The average order value (AOV) stood between $75-100, also beneath the category's high of $271. With 3,247 sessions, briarbaby.com lags far behind the industry median of 19,212, and the top performer, carters.com, which boasts over 14 million sessions, indicating substantial room for growth in visibility and sales performance within the competitive landscape of CHILDCARE.
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briarbaby.com competitors

In November 2025, when comparing briarbaby.com to its competitor goodnighthairbonnets.com, it is evident that briarbaby.com outperforms in terms of revenue, transactions, sessions, and conversion rate. briarbaby.com generated a revenue of $5,153 from 53 transactions and 3,247 sessions with a conversion rate of 1.50-2.00%. On the other hand, goodnighthairbonnets.com had a revenue of $2,336 from 19 transactions and 707 sessions, with a higher average order value of $100-125 and a slightly better conversion rate of 2.50-3.00%. Despite goodnighthairbonnets.com having a higher AOV and conversion rate, briarbaby.com demonstrates stronger overall performance in terms of revenue, transactions, and sessions.

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#1 goodnighthairbonnets.com
2.3K
Revenue
706.6
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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briarbaby.com vs top market performers
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conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In November large majority of sales on briarbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on briarbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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