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May 2025
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.4K
Revenue
2.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com's revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced decline of 24%, compared to the preceding three months.

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briarbaby.com revenue decline for last six months
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OVERVIEW
briarbaby.com's performance metrics for May 2025 in the CHILDCARE industry include revenue of $3,354 (median: $51,120), conversion rate of 1.00-1.50% (high: 4.58%, low: 1.07%), AOV of $100-125 (high: $282, low: $58), and 2,166 sessions (median: 19,914). The largest online store in this category is babylist.com with revenue of $81,210,274 and sessions of 13,729,709.
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briarbaby.com competitors

In May 2025, briarbaby.com reported a revenue of $3,354 from 31 transactions and 2,166 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, goodnighthairbonnets.com, a competitor, had a revenue of $47 from 0 transactions and 14 sessions. However, their AOV was higher at $125-150, with a conversion rate of 2.50-3.00%. Despite the lower revenue, goodnighthairbonnets.com seems to have a more effective conversion rate and a higher AOV, indicating potential for growth. In contrast, briarbaby.com may benefit from strategies to increase their conversion rate and AOV in order to compete more effectively with their competitor in the baby product market.

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#1 goodnighthairbonnets.com
46.9
Revenue
13.7
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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briarbaby.com vs top market performers
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conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In May large majority of sales on briarbaby.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.

In May large majority of sales on briarbaby.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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