Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for briarbaby.combriarbaby.com

Start benchmarking for free
Sign in with GoogleSign up with Google
9.1K
Revenue
5.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
Loading...

Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

briarbaby.com's revenueOVER TIME
View real-time data

Over the past three months, briarbaby.com revenue has experienced growth of 47%, compared to the preceding three months.

View real-time data
briarbaby.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, briarbaby.com in the CHILDCARE industry had online sales revenue of $9,071, conversion rate of 1.50-2.00%, AOV of $100-125, and 5,325 sessions. Compared to the median revenue of $52,606, conversion rate of 4.19%, AOV of $275, and sessions of 20,140 in the CHILDCARE category, briarbaby.com has room for growth. The top performer in the category, babylist.com, generated $80,788,275 in revenue, had a conversion rate of 4.19%, AOV of $275, and 13,711,193 sessions. Continuous improvement in performance metrics is key for briarbaby.com's success.
Read more

briarbaby.com competitors

In July 2025, briarbaby.com outperforms its competitor Goodnight Hair Bonnets in terms of revenue, with briarbaby.com generating $9,071 compared to Goodnight Hair Bonnets' $5,354. briarbaby.com also surpasses Goodnight Hair Bonnets in transactions, with 86 transactions compared to Goodnight Hair Bonnets' 44 transactions. However, Goodnight Hair Bonnets has a higher conversion rate of 2.50-3.00% compared to briarbaby.com's conversion rate of 1.50-2.00%. briarbaby.com also has a higher number of sessions with 5,325 sessions, while Goodnight Hair Bonnets has 1,719 sessions. Both companies have a similar average order value (AOV) range of $100-125. Overall, briarbaby.com demonstrates strong performance in revenue and transactions but could potentially improve its conversion rate to match that of its competitor.

goodnighthairbonnets.com screenshot
#1 goodnighthairbonnets.com
5.4K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
briarbaby.com vs top market performers
briarbaby.com
top retailers
conversion rate vs average order value for briarbaby.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at briarbaby.com

In July large majority of sales on briarbaby.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on briarbaby.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard