Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for briarbaby.combriarbaby.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5.5K
Revenue
Mar 26
4.1K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
Loading...

Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

briarbaby.com Annual Revenue and Growth

briarbaby.com's annual sales on its online store amounted to $64.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.9K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
briarbaby.com revenue by year

briarbaby.com's monthly revenueOVER TIME
View real-time data

Over the past three months, briarbaby.com revenue has experienced growth of 42%, compared to the preceding three months.

View real-time data
briarbaby.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, briarbaby.com generated $5,507 in online sales, significantly below the CHILDCARE median of $40,995, with a conversion rate between 1.50-2.00%, lower than the industry high of 4.54% and above the low of 1.12%. The average order value (AOV) ranged from $75-100, far from the sector's high of $240, while the site recorded 4,051 sessions, substantially below the lifestyle median of 20,647 sessions and starkly less than babylist.com, the largest competitor, which boasts over 16 million sessions, highlighting room for improvement across all key performance metrics.
Read more

briarbaby.com competitors

In March 2026, briarbaby.com reported a revenue of $5,507 from 65 transactions and 4,051 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.50% to 2.00%. Comparing this data to its competitor, goodnighthairbonnets.com, we see a significant difference. goodnighthairbonnets.com only generated $399 in revenue from 3 transactions and 115 sessions, but with a higher AOV of $125 to $150 and a higher conversion rate of 2.50% to 3.00%. While briarbaby.com has higher overall revenue and sessions, goodnighthairbonnets.com boasts a higher AOV and conversion rate. This indicates that goodnighthairbonnets.com may have a more targeted and effective marketing strategy in place, leading to higher profitability per transaction.

goodnighthairbonnets.com screenshot
#1 goodnighthairbonnets.com
398.7
Revenue
114.6
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
briarbaby.com vs top market performers
briarbaby.com
top retailers
conversion rate vs average order value for briarbaby.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at briarbaby.com

In March large majority of sales on briarbaby.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In March large majority of sales on briarbaby.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard