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Sep 2025
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.5K
Revenue
Sep 25
4.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com's monthly revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced growth of 121%, compared to the preceding three months.

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briarbaby.com revenue growth for last six months
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OVERVIEW
In September 2025, briarbaby.com, operating in the CHILDCARE sector, generated $6,454 in online sales, significantly lower than the median revenue of $41,793, with its conversion rate between 1.50-2.00%, trailing behind the high of 4.29% in the industry; its average order value (AOV) ranged from $75-100, far below the high AOV of $255, while the site recorded 4,441 sessions, substantially fewer than the median of 19,629 sessions in the market and the leading store, babylist.com, which achieved a staggering 12,615,638 sessions and $71,008,546 in revenue.
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briarbaby.com competitors

In September 2025, briarbaby.com outperformed its competitor goodnighthairbonnets.com in terms of revenue, with briarbaby.com generating $6,454 compared to goodnighthairbonnets.com's $3,380. briarbaby.com also had more transactions at 68, compared to goodnighthairbonnets.com's 27. However, when looking at sessions, goodnighthairbonnets.com had significantly fewer sessions at 1,044 compared to briarbaby.com's 4,441. In terms of Average Order Value (AOV), goodnighthairbonnets.com had a slightly higher range of $100-125, while briarbaby.com had a range of $75-100. Additionally, goodnighthairbonnets.com had a higher conversion rate of 2.50-3.00%, compared to briarbaby.com's 1.50-2.00%. Overall, while briarbaby.com may have higher revenue and transactions, goodnighthairbonnets.com shows higher conversion rates and a slightly higher AOV.

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#1 goodnighthairbonnets.com
3.4K
Revenue
1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
briarbaby.com vs top market performers
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conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In September large majority of sales on briarbaby.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on briarbaby.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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