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Jun 2025
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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4.4K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com's revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced decline of 11%, compared to the preceding three months.

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briarbaby.com revenue decline for last six months
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OVERVIEW
briarbaby.com's performance metrics for June 2025 in the CHILDCARE industry: online sales revenue $4,400 (median $43,239), conversion rate 1.50-2.00% (high 4.27%, low 1.0%), AOV $100-125 (high $271, low $56), sessions 2,846 (median 17,910) with the largest store babylist.com having $74,387,636 in revenue and 11,156,507 sessions.
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briarbaby.com competitors

In June 2025, Briar Baby (briarbaby.com) outperformed its competitor, Good Night Hair Bonnets (goodnighthairbonnets.com), in terms of revenue, transactions, sessions, and conversion rate. Briar Baby generated a revenue of $4,400 with 43 transactions and 2,846 sessions, while Good Night Hair Bonnets earned $2,762 with 22 transactions and 753 sessions. Both companies had a similar Average Order Value (AOV) range of $100-125, but Briar Baby had a conversion rate of 1.50-2.00%, compared to Good Night Hair Bonnets' higher conversion rate of 2.50-3.00%. Despite the comparable AOV, Briar Baby's superior conversion rate resulted in higher revenue and transaction numbers, demonstrating its stronger performance in driving sales and engaging customers compared to its competitor in the baby products market.

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#1 goodnighthairbonnets.com
2.8K
Revenue
753.2
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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briarbaby.com vs top market performers
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conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In June large majority of sales on briarbaby.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In June large majority of sales on briarbaby.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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