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Jan 2026
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.1K
Revenue
Jan 26
5.2K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com Annual Revenue and Growth

briarbaby.com's annual sales on its online store amounted to $64.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.9K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
briarbaby.com revenue by year

briarbaby.com's monthly revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced decline of 25%, compared to the preceding three months.

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briarbaby.com revenue decline for last six months
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OVERVIEW
In January 2026, briarbaby.com, a player in the CHILDCARE industry, reported online sales revenue of $7,097, significantly below the median of $48,736, with babylist.com leading at $90,155,180; the site achieved a conversion rate of 1.50-2.00%, below the industry high of 4.38%, while its average order value (AOV) ranged from $75 to $100, far from the top AOV of $253; with 5,243 sessions, briarbaby.com is also well below the median of 23,389, highlighting areas for potential growth and increased market presence.
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briarbaby.com competitors

In January 2026, briarbaby.com outperformed its competitor goodnighthairbonnets.com in terms of revenue, with $7,097 compared to $3,761. briarbaby.com also had a higher number of transactions at 82, while goodnighthairbonnets.com had 30. In terms of sessions, briarbaby.com had significantly more at 5,243 compared to 1,224 for goodnighthairbonnets.com. The Average Order Value (AOV) for briarbaby.com ranged from $75-100, while goodnighthairbonnets.com had a slightly higher AOV of $100-125. However, briarbaby.com had a slightly lower conversion rate at 1.50-2.00%, while goodnighthairbonnets.com had a higher conversion rate of 2.00-2.50%. Overall, briarbaby.com showed stronger performance in revenue and sessions, while goodnighthairbonnets.com had a higher AOV and conversion rate.

goodnighthairbonnets.com screenshot
#1 goodnighthairbonnets.com
3.8K
Revenue
1.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
briarbaby.com vs top market performers
briarbaby.com
top retailers
conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In January large majority of sales on briarbaby.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In January large majority of sales on briarbaby.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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