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Oct 2025
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.4K
Revenue
Oct 25
3.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com's monthly revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced growth of 30%, compared to the preceding three months.

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briarbaby.com revenue growth for last six months
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OVERVIEW
In October 2025, briarbaby.com generated $5,430 in online sales, significantly below the CHILDCARE median of $41,066, with a conversion rate of 1.00-1.50%, underperforming compared to the high of 4.54% in the industry; its average order value (AOV) ranged between $75-$100, which is moderate relative to the sector’s extremes of $51 and $263; with 3,711 sessions, briarbaby.com lagged behind the median of 17,728 and the top performer, babylist.com, boasting over 11 million sessions, indicating potential for growth in engagement and sales strategies.
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briarbaby.com competitors

In October 2025, when comparing briarbaby.com to its competitor goodnighthairbonnets.com, it is clear that goodnighthairbonnets.com has a higher average order value (AOV) range of $125-$150 compared to briarbaby.com's AOV range of $75-$100. However, briarbaby.com outperforms in terms of revenue, transactions, sessions, and conversion rate. briarbaby.com generated $5,430 in revenue from 55 transactions and 3,711 sessions with a conversion rate of 1.00-1.50%, whereas goodnighthairbonnets.com only earned $3,324 in revenue from 26 transactions and 972 sessions with a conversion rate of 2.50-3.00%. Overall, while goodnighthairbonnets.com may have a higher AOV, briarbaby.com demonstrates stronger performance across various metrics including revenue, transactions, sessions, and conversion rate.

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#1 goodnighthairbonnets.com
3.3K
Revenue
972.1
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
briarbaby.com vs top market performers
briarbaby.com
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conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In October large majority of sales on briarbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on briarbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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