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Dec 2025
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Home/Insights/Retailers/briarbaby.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.1K
Revenue
Dec 25
3.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Briarbaby.com is an e-commerce platform offering a variety of products for infants and young children. Their inventory includes clothing, toys, accessories, and nursery essentials. The website allows users to conveniently browse and purchase items to meet the needs of their little ones.

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briarbaby.com's monthly revenueOVER TIME
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Over the past three months, briarbaby.com revenue has experienced decline of 43%, compared to the preceding three months.

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briarbaby.com revenue decline for last six months
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OVERVIEW
In December 2025, briarbaby.com, operating in the CHILDCARE industry, generated $4,124 in online sales, significantly lower than the median of $43,371 and far behind industry leader babylist.com with $66,401,749. Its conversion rate ranged from 1.00% to 1.50%, matching the lower threshold of the industry, while its average order value (AOV) stood between $75-$100, below the high of $251. With 3,556 sessions, briarbaby.com also trails the CHILDCARE median of 21,315 sessions and the industry leader’s staggering 12,893,760 sessions, indicating a need for improved engagement and sales strategies.
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briarbaby.com competitors

In December 2025, briarbaby.com generated a revenue of $4,124 from 47 transactions with 3,556 sessions, resulting in an average order value (AOV) ranging from $75 to $100 and a conversion rate between 1.00% to 1.50%. Comparing this data to its competitor, goodnighthairbonnets.com, reveals that the latter earned $3,135 in revenue from 24 transactions and 966 sessions, boasting a higher AOV of $125 to $150 and a significantly higher conversion rate of 2.50% to 3.00%. Despite briarbaby.com having a slightly higher revenue and more transactions, goodnighthairbonnets.com excels in terms of AOV and conversion rate, indicating a more efficient sales strategy and potentially higher customer satisfaction.

goodnighthairbonnets.com screenshot
#1 goodnighthairbonnets.com
3.1K
Revenue
965.9
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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TOP MARKET PERFORMERSby revenue
briarbaby.com vs top market performers
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conversion rate vs average order value for briarbaby.com and its competitors
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Revenue share by device at briarbaby.com

In December large majority of sales on briarbaby.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In December large majority of sales on briarbaby.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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briarbaby.com channels

Identify top traffic channels that drive growth for briarbaby.comand discover how performance of traffic channels has changed over time.

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briarbaby.com Google Ads spend

Evaluate briarbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briarbaby.com devices

Review briarbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briarbaby.com top markets

Explore briarbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briarbaby.com country & global rank

Assess the ranking of briarbaby.com among other retailers within its primary country and worldwide.

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