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Sep 2024
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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11.9M
Revenue
1.4M
Sessions
3.0-3.5%
Conversion rate
$250-275
Average order value
Online only revenue for brooklinen.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

brooklinen.com’s revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced growth of 7.5%, compared to the preceding three months.

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brooklinen.com revenue growth for last six months
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OVERVIEW
brooklinen.com, in the HOME AND GARDEN industry, had online sales revenue of $11,894,813 in September 2024, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $250-275. It recorded 1,443,021 sessions during the month. Compared to the HOME AND GARDEN median revenue of $95,199, brooklinen.com outperformed with a high revenue, while its conversion rate fell within the average range. Its AOV was higher than the median but lower than the top performer in the category. Despite the significant number of sessions, brooklinen.com lagged behind the leading online store, williams-sonoma.com, which achieved $88,258,645 in revenue and 7,366,638 sessions.
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brooklinen.com competitors

When comparing brooklinen.com to its competitors, we see that Brooklinen outperforms most in terms of revenue and transactions. With revenue of $11,894,813 and 45,432 transactions from 1,443,021 sessions, Brooklinen has a higher revenue and transaction volume compared to its competitors. In terms of Average Order Value (AOV), Brooklinen falls within the range of $250-275, which is competitive with similar brands like Peacock Alley and Bed Threads. However, Brooklinen's conversion rate of 3.00-3.50% is higher than most competitors, indicating a more effective sales funnel and customer engagement strategy. Overall, Brooklinen stands out for its strong performance in revenue, transactions, and conversion rate, positioning it as a top player in the luxury bedding market.

#1 peacockalley.com
485.6K
Revenue
102.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#2 parachutehome.com
2.2M
Revenue
541.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#3 roughlinen.com
280.4K
Revenue
53.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#4 bedthreads.com
438.9K
Revenue
257.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#5 the-citizenry.com
2.2M
Revenue
287.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Top products on brooklinen.comby revenue

#1 Classic Percale Hardcore Bundle
$403.2
Price
$6.4M
Revenue
#2 Luxe Sateen Hardcore Bundle
$446.1
Price
$6.2M
Revenue
#3 Classic Percale Core Sheet Set
$187.2
Price
$4.6M
Revenue
#4 Luxe Sateen Core Sheet Set
$202
Price
Revenue
#5 Comforter
$340
Price
Revenue
#6 Washed Linen Hardcore Bundle
$736
Price
Revenue
#7 Down Comforter
$382.5
Price
Revenue
#8 Luxe Sateen Duvet Cover
$187.2
Price
Revenue
#9 Classic Percale Duvet Cover
$165.3
Price
Revenue
#10 Pillows
$183.6
Price
Revenue
#1 Classic Percale Hardcore Bundle
$403.2
Price
$6.4M
Revenue
#2 Luxe Sateen Hardcore Bundle
$446.1
Price
$6.2M
Revenue
#3 Classic Percale Core Sheet Set
$187.2
Price
$4.6M
Revenue
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brooklinen.com brandsby revenue

brooklinen.com categoriesby revenue

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brands overtime comparison

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

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