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May 2025
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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10.8M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com's revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced decline of 14%, compared to the preceding three months.

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brooklinen.com revenue decline for last six months
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Top products on brooklinen.comby revenue

#1 Luxe Sateen Hardcore Bundle
$422.9
Price
$1.9M
Revenue
#2 Test Comforter
$350.2
Price
$1.6M
Revenue
#3 Comforter
$348.9
Price
$1.5M
Revenue
#4 Classic Percale Hardcore Bundle
$380.3
Price
Revenue
#5 Luxe Sateen Core Sheet Set
$186.2
Price
Revenue
#6 Down Comforter
$377.5
Price
Revenue
#7 Classic Percale Core Sheet Set
$175.9
Price
Revenue
#8 Luxe Sateen Duvet Cover
$175.6
Price
Revenue
#9 Super-Plush Robe Two
$101.2
Price
Revenue
#10 Super-Plush Robe One
$101.2
Price
Revenue
#1 Luxe Sateen Hardcore Bundle
$422.9
Price
$1.9M
Revenue
#2 Test Comforter
$350.2
Price
$1.6M
Revenue
#3 Comforter
$348.9
Price
$1.5M
Revenue
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OVERVIEW
In May 2025, brooklinen.com, an online HOME AND GARDEN store, generated a revenue of $10,840,613 with a conversion rate of 2.50-3.00% and an AOV of $275-300. It received 1,360,193 sessions, below the median of 31,329 in the HOME AND GARDEN industry. The top performer in the industry is williams-sonoma.com with a revenue of $67,065,894 and 6,056,475 sessions. The highest conversion rate in the HOME AND GARDEN category is 3.73%, while the lowest is 0.79%. A very high AOV in the industry is $737, and a very low AOV is $97.
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brooklinen.com competitors

In May 2025, brooklinen.com stands out among its competitors with a revenue of $10,840,613 generated from 36,909 transactions and 1,360,193 sessions. The average order value (AOV) falls within the range of $275-$300, and the conversion rate is between 2.50%-3.00%. Comparing this data to its competitors, parachutehome.com comes closest in revenue with $3,223,597 but falls short in transactions and sessions. the-citizenry.com boasts a higher AOV range of $425-$450 but has fewer transactions and sessions. peacockalley.com and bedthreads.com have similar AOV to brooklinen.com, but their revenue and conversion rates are lower. roughlinen.com lags behind in revenue, transactions, and conversion rate. Overall, brooklinen.com demonstrates strong performance in terms of revenue, transactions, AOV, and conversion rate when compared to its competitors in the luxury bedding industry.

peacockalley.com screenshot
#1 peacockalley.com
346.9K
Revenue
65.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
parachutehome.com screenshot
#2 parachutehome.com
3.2M
Revenue
931.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
roughlinen.com screenshot
#3 roughlinen.com
290.2K
Revenue
70.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
bedthreads.com screenshot
#4 bedthreads.com
281.2K
Revenue
153.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
2.2M
Revenue
307.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In May large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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