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Sep 2026
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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10.6M
Revenue
Sep 26
2M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com Annual Revenue and Growth

brooklinen.com's annual sales on its online store amounted to $143.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$143.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
brooklinen.com revenue by year

brooklinen.com's monthly revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced decline of 11%, compared to the preceding three months.

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brooklinen.com revenue decline for last six months
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OVERVIEW
brooklinen.com operates in the home and garden category, performing well relative to its peers. For September 2026, the site generated $10.6 million in online sales, significantly exceeding the typical home and garden retailer's revenue of around $41,400 a month. Its conversion rate of 2.00-2.50% falls within the typical range of 0.7% to 3.54%, and its average order value (AOV) of $225-250 is also within the typical range of $100 to $712. With 2 million sessions, brooklinen.com significantly surpasses the typical home and garden retailer's 14,000 monthly sessions.
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brooklinen.com competitors

In the competitive set of brooklinen.com, peacockalley.com, parachutehome.com, roughlinen.com, bedthreads.com, and the-citizenry.com, brooklinen.com stands out significantly. As of September 2026, brooklinen.com leads with a revenue of $10.6 million, well ahead of its closest competitor, the-citizenry.com, which generated $2.2 million. In transactions, brooklinen.com again excels with 44,800, far surpassing parachutehome.com’s 15,000. It also leads in sessions with 2 million, outpacing the next highest, parachutehome.com, which had 983,000. Brooklinen's average order value (AOV) ranges from $225 to $250, placing it competitively compared to others. Its conversion rate of 2.00-2.50% is favorable against most competitors, solidifying its top position.

peacockalley.com screenshot
#1 peacockalley.com
473.6K
Revenue
136.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
parachutehome.com screenshot
#2 parachutehome.com
2.1M
Revenue
983.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
roughlinen.com screenshot
#3 roughlinen.com
192.2K
Revenue
57.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
bedthreads.com screenshot
#4 bedthreads.com
546.6K
Revenue
325.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
2.2M
Revenue
406.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In September large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brooklinen.com operates in

brooklinen.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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