brooklinen.com
Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.
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brooklinen.com Annual Revenue and Growth
brooklinen.com's annual sales on its online store amounted to $143.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
brooklinen.com's monthly revenueOVER TIME
Over the past three months, brooklinen.com revenue has experienced growth of 11%, compared to the preceding three months.
brooklinen.com competitors
The competitive set includes brooklinen.com, peacockalley.com, parachutehome.com, roughlinen.com, bedthreads.com, and the-citizenry.com. As of July 2026, brooklinen.com leads with $15 million in revenue, significantly outpacing the next competitor, the-citizenry.com, by $13.3 million. It also boasts the highest transactions at 56,600, surpassing parachutehome.com by 45,700. With 2 million sessions, brooklinen.com again ranks first, leading parachutehome.com by 1.2 million. In terms of AOV, brooklinen.com falls within the range of $250-275, comparable to roughlinen.com and bedthreads.com. However, its conversion rate of 2.50-3.00% is notably stronger than competitors like peacockalley.com, parachutehome.com, and others, which all range between 1.00-1.50%.
Revenue share by device at brooklinen.com
In July large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries brooklinen.com operates in
brooklinen.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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brooklinen.com channels
Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.
brooklinen.com Google Ads spend
Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brooklinen.com devices
Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
