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Aug 2026
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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13.9M
Revenue
Aug 26
1.7M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com Annual Revenue and Growth

brooklinen.com's annual sales on its online store amounted to $143.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$143.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
brooklinen.com revenue by year

brooklinen.com's monthly revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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brooklinen.com revenue decline for last six months
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OVERVIEW
brooklinen.com operates in the home and garden category, where it performs robustly. In August 2026, the site generated $13.9 million in online sales, significantly exceeding the typical home and garden retailer's revenue of around $79,500. Its conversion rate stands at 3.00-3.50%, which is within the typical home and garden retailer range of 0.96% to 3.93%. Additionally, brooklinen.com boasts an average order value (AOV) of $250-275 and recorded 1.7 million sessions, far above the typical home and garden retailer's 40,300 sessions.
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brooklinen.com competitors

The competitive set includes brooklinen.com, peacockalley.com, parachutehome.com, roughlinen.com, bedthreads.com, and the-citizenry.com. In August 2026, brooklinen.com generated $13.9 million in revenue from 53,300 transactions and 1.7 million sessions, significantly outperforming its competitors. In comparison, peacockalley.com earned $324,000 with 1,157 transactions across 107,000 sessions, while parachutehome.com achieved $1.3 million in revenue from 15,700 transactions over 1.1 million sessions. roughlinen.com garnered $155,000 with 590 transactions and 48,900 sessions. bedthreads.com reported $370,000 in revenue from 1,351 transactions across 285,000 sessions, and the-citizenry.com generated $1.8 million with 3,689 transactions and 330,000 sessions. brooklinen.com leads across all metrics, demonstrating its strong market position.

peacockalley.com screenshot
#1 peacockalley.com
324.1K
Revenue
107.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
parachutehome.com screenshot
#2 parachutehome.com
1.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
roughlinen.com screenshot
#3 roughlinen.com
155K
Revenue
48.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bedthreads.com screenshot
#4 bedthreads.com
369.7K
Revenue
284.8K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
1.8M
Revenue
329.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In August large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brooklinen.com operates in

brooklinen.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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