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Aug 2025
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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9.4M
Revenue
Aug 25
1.5M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$250-275
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com Annual Revenue and Growth

brooklinen.com's annual sales on its online store amounted to $151.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$151.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brooklinen.com revenue by year

brooklinen.com's monthly revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced decline of 6.2%, compared to the preceding three months.

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brooklinen.com revenue decline for last six months
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OVERVIEW
In August 2025, brooklinen.com in the HOME AND GARDEN industry had a revenue of $9,395,379, conversion rate of 2.00-2.50%, AOV of $250-275, and 1,519,575 sessions. Compared to the median revenue of $82,453, a very high AOV of $711, and a high conversion rate of 3.45%, brooklinen.com's performance metrics indicate strong online sales. However, there is room for improvement when considering the highest revenue of $59,101,645 from williams-sonoma.com and the highest sessions of 8,776,356 from purple.com in the HOME AND GARDEN category.
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brooklinen.com competitors

In August 2025, brooklinen.com stands out among its competitors with a revenue of $9,395,379 from 34,650 transactions and 1,519,575 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 2.00% to 2.50%. In comparison, peacockalley.com generated $294,053 revenue from 1,025 transactions and 102,821 sessions, with an AOV of $275 to $300 and a conversion rate of 0.50% to 1.00%. parachutehome.com achieved $1,112,264 revenue from 9,903 transactions and 713,450 sessions, with an AOV of $100 to $125 and a conversion rate of 1.00% to 1.50%. roughlinen.com, bedthreads.com, and the-citizenry.com also had varying performances in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to brooklinen.com. These metrics highlight brooklinen.com's strong position within the industry in August 2025.

peacockalley.com screenshot
#1 peacockalley.com
294.1K
Revenue
102.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
parachutehome.com screenshot
#2 parachutehome.com
1.1M
Revenue
713.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
roughlinen.com screenshot
#3 roughlinen.com
188.4K
Revenue
56.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
bedthreads.com screenshot
#4 bedthreads.com
275.3K
Revenue
208K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
1.6M
Revenue
349.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In August large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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