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Jul 2025
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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10M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com's revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced growth of 9.2%, compared to the preceding three months.

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brooklinen.com revenue growth for last six months
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OVERVIEW
brooklinen.com, an online store in the HOME AND GARDEN industry, had a revenue of $10,007,269 in July 2025 with a conversion rate of 2.00-2.50% and an AOV of $275-300. The store had 1,519,575 sessions, which is below the median of 24,723 in the category. The largest online store in the HOME AND GARDEN industry was williams-sonoma.com with a revenue of $61,901,229 and 6,949,883 sessions. A very high conversion rate in the category was 3.57% while a very low conversion rate was 0.78%. A very high AOV in the HOME AND GARDEN industry was $702 and a very low AOV was $91.
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brooklinen.com competitors

In July 2025, brooklinen.com stands out among its competitors in the luxury bedding industry. While brooklinen.com boasts a revenue of $10,007,269 from 34,194 transactions and 1,519,575 sessions with an average order value (AOV) ranging from $275-$300 and a conversion rate of 2.00-2.50%, its closest competitor in terms of revenue is parachutehome.com with $1,704,912 from 11,373 transactions and 786,708 sessions. However, parachutehome.com has a lower AOV of $125-$150 and a similar conversion rate of 1.00-1.50%. Other competitors like peacockalley.com, roughlinen.com, bedthreads.com, and the-citizenry.com also fall behind in terms of revenue, transactions, and sessions compared to brooklinen.com. The Citizenry does come close with a revenue of $1,773,205 from 3,942 transactions and 327,626 sessions but has a higher AOV of $425-$450 and a similar conversion rate of 1.00-1.50%. Overall, brooklinen.com emerges as a leader in the luxury bedding market based on these metrics.

peacockalley.com screenshot
#1 peacockalley.com
336.4K
Revenue
102.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
parachutehome.com screenshot
#2 parachutehome.com
1.7M
Revenue
786.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
roughlinen.com screenshot
#3 roughlinen.com
244.8K
Revenue
69.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
bedthreads.com screenshot
#4 bedthreads.com
275.2K
Revenue
208K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
1.8M
Revenue
327.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In July large majority of sales on brooklinen.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on brooklinen.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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