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Jun 2026
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Home/Insights/Retailers/brooklinen.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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12.9M
Revenue
Jun 26
1.6M
Sessions
Jun 26
3.0-3.5%
Conv. rate
Jun 26
$250-275
AOV
Jun 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com Annual Revenue and Growth

brooklinen.com's annual sales on its online store amounted to $143.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$143.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
brooklinen.com revenue by year

brooklinen.com's monthly revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced growth of 14%, compared to the preceding three months.

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brooklinen.com revenue growth for last six months
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OVERVIEW
In June 2026, brooklinen.com generated $12,870,042 in online sales, significantly lower than the $42,975 median for the HOME AND GARDEN industry, while its conversion rate ranged from 3.00-3.50%, slightly below the very high rate of 3.5%. The site's average order value (AOV) was between $250-275, far below the industry high of $765. With 1,605,117 sessions, brooklinen.com saw less traffic than the top competitor, williams-sonoma.com, which attracted 7,887,080 sessions, contrasting sharply with the HOME AND GARDEN median of 25,800 sessions, indicating potential growth opportunities in audience engagement and revenue enhancement.
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brooklinen.com competitors

In June 2026, brooklinen.com outperformed its competitors with a revenue of $12,870,042, driven by 49,823 transactions and 1,605,117 sessions, resulting in an impressive conversion rate of 3.00-3.50%. In comparison, parachutehome.com generated $2,784,307 with 20,994 transactions from 754,655 sessions and a conversion rate of 2.50-3.00%. the-citizenry.com followed with revenue of $1,875,135 from 4,190 transactions, showcasing a higher AOV of $425-450 but a lower conversion rate of 1.00-1.50%. peacockalley.com, while having a higher AOV of $300-325, generated only $509,582, and its conversion rate ranged from 1.00-1.50%. Additionally, roughlinen.com and bedthreads.com lagged behind, with revenues of $239,719 and $358,873 respectively. Overall, brooklinen.com not only leads in revenue but also maintains a strong conversion rate, positioning it as a market leader.

peacockalley.com screenshot
#1 peacockalley.com
509.6K
Revenue
130.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
parachutehome.com screenshot
#2 parachutehome.com
2.8M
Revenue
754.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
roughlinen.com screenshot
#3 roughlinen.com
239.7K
Revenue
70.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bedthreads.com screenshot
#4 bedthreads.com
358.9K
Revenue
240.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
1.9M
Revenue
335.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In June large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brooklinen.com operates in

brooklinen.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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