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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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12M
Revenue
Mar 26
1.5M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

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brooklinen.com Annual Revenue and Growth

brooklinen.com's annual sales on its online store amounted to $143.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$143.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
brooklinen.com revenue by year

brooklinen.com's monthly revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced decline of 37%, compared to the preceding three months.

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brooklinen.com revenue decline for last six months
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OVERVIEW
In March 2026, brooklinen.com achieved online sales revenue of $12,024,241, significantly surpassing the HOME AND GARDEN median of $57,046, while its conversion rate ranged from 3.00-3.50%, close to the high benchmark of 4.04%. The average order value (AOV) stood at $225-250, well below the sector's high of $632. With 1,528,923 sessions, brooklinen.com performed admirably compared to the HOME AND GARDEN median of 21,280, yet lagged behind the category leader, williams-sonoma.com, which recorded 95,150,559 in revenue and 8,284,679 sessions, indicating both opportunities and competition in the market.
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brooklinen.com competitors

In March 2026, brooklinen.com outperformed its competitors in terms of revenue, with a total of $12,024,241 compared to peacockalley.com at $302,320, parachutehome.com at $2,700,889, roughlinen.com at $286,955, bedthreads.com at $651,312, and the-citizenry.com at $1,669,117. brooklinen.com also had the highest number of transactions at 51,222, followed by parachutehome.com at 21,400 and the-citizenry.com at 3,532. Additionally, brooklinen.com had the highest number of sessions at 1,528,923, surpassing parachutehome.com at 685,112 and the-citizenry.com at 307,057. In terms of Average Order Value (AOV), brooklinen.com falls within the range of $225-250, which is consistent with parachutehome.com and roughlinen.com, while its conversion rate of 3.00-3.50% aligns with parachutehome.com as well.

peacockalley.com screenshot
#1 peacockalley.com
302.3K
Revenue
96K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
parachutehome.com screenshot
#2 parachutehome.com
2.7M
Revenue
685.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
roughlinen.com screenshot
#3 roughlinen.com
287K
Revenue
55.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
bedthreads.com screenshot
#4 bedthreads.com
651.3K
Revenue
374.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
the-citizenry.com screenshot
#5 the-citizenry.com
1.7M
Revenue
307.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
top retailers
conversion rate vs average order value for brooklinen.com and its competitors
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Revenue share by device at brooklinen.com

In March large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on brooklinen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brooklinen.com channels

Identify top traffic channels that drive growth for brooklinen.comand discover how performance of traffic channels has changed over time.

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brooklinen.com Google Ads spend

Evaluate brooklinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklinen.com devices

Review brooklinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklinen.com top markets

Explore brooklinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklinen.com country & global rank

Assess the ranking of brooklinen.com among other retailers within its primary country and worldwide.

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