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Sep 2025
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Home/Insights/Retailers/brooklyngeneral.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for brooklyngeneral.combrooklyngeneral.com

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17.4K
Revenue
Sep 25
22.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrooklynGeneral.com offers a wide range of products including fabrics, sewing notions, yarns, and craft supplies. They provide a variety of materials suitable for knitting, crocheting, sewing, and more. Additionally, the website offers an assortment of patterns and books to inspire various creative endeavors. No promotional language is used.

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brooklyngeneral.com Annual Revenue and Growth

brooklyngeneral.com's annual sales on its online store amounted to $318.1K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$318.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brooklyngeneral.com revenue by year

brooklyngeneral.com's monthly revenueOVER TIME
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Over the past three months, brooklyngeneral.com revenue has experienced growth of 8.7%, compared to the preceding three months.

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brooklyngeneral.com revenue growth for last six months
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OVERVIEW
In September 2025, brooklyngeneral.com generated $17,446 in online sales with a conversion rate between 0.50-1.00%, significantly lower than the industry median of $113,901 and a high of 3.36%. With an average order value (AOV) of $75-100, it lags behind the high AOV of $677. The site attracted 22,306 sessions, which is below the home_and_garden median of 32,433 and a far cry from the leading competitor, homedepot.com, which boasted over 148 million sessions. Overall, these metrics indicate room for substantial growth in both traffic and revenue.
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brooklyngeneral.com competitors

When comparing brooklyngeneral.com to its competitors in the yarn and craft supplies industry in September 2025, several key metrics stand out. brooklynhaberdashery.com leads the pack with the highest revenue of $51,239, followed closely by ritualdyes.com with $42,979. In terms of conversion rates, brooklynhaberdashery.com also excels with a rate of 6.00-6.50%, while blackmountainyarnshop.com boasts a high conversion rate of 3.00-3.50%. However, brooklyngeneral.com shines in terms of sessions, with a significantly higher number of 22,306 compared to its competitors. Despite having a lower revenue than some of its competitors, brooklyngeneral.com maintains a competitive average order value (AOV) of $75-100. Overall, while brooklyngeneral.com may not have the highest revenue, it attracts a large number of sessions and maintains a healthy AOV and conversion rate within the industry.

blackmountainyarnshop.com screenshot
#1 blackmountainyarnshop.com
17K
Revenue
5.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ritualdyes.com screenshot
#2 ritualdyes.com
43K
Revenue
9.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hillcountryweavers.com screenshot
#3 hillcountryweavers.com
19.5K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
brooklynhaberdashery.com screenshot
#4 brooklynhaberdashery.com
51.2K
Revenue
11.2K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
ewefibers.com screenshot
#5 ewefibers.com
22.3K
Revenue
6.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
brooklyngeneral.com vs top market performers
brooklyngeneral.com
top retailers
conversion rate vs average order value for brooklyngeneral.com and its competitors
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Revenue share by device at brooklyngeneral.com

In September large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brooklyngeneral.com channels

Identify top traffic channels that drive growth for brooklyngeneral.comand discover how performance of traffic channels has changed over time.

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brooklyngeneral.com Google Ads spend

Evaluate brooklyngeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklyngeneral.com devices

Review brooklyngeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklyngeneral.com top markets

Explore brooklyngeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklyngeneral.com country & global rank

Assess the ranking of brooklyngeneral.com among other retailers within its primary country and worldwide.

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