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Apr 2026
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Home/Insights/Retailers/brooklyngeneral.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for brooklyngeneral.combrooklyngeneral.com

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20.3K
Revenue
Apr 26
29.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrooklynGeneral.com offers a wide range of products including fabrics, sewing notions, yarns, and craft supplies. They provide a variety of materials suitable for knitting, crocheting, sewing, and more. Additionally, the website offers an assortment of patterns and books to inspire various creative endeavors. No promotional language is used.

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brooklyngeneral.com Annual Revenue and Growth

brooklyngeneral.com's annual sales on its online store amounted to $244.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$244.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brooklyngeneral.com revenue by year

brooklyngeneral.com's monthly revenueOVER TIME
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Over the past three months, brooklyngeneral.com revenue has experienced decline of 49%, compared to the preceding three months.

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brooklyngeneral.com revenue decline for last six months
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OVERVIEW
In April 2026, brooklyngeneral.com generated $20,251 in online sales, significantly lower than the home and garden industry median of $116,511, with a conversion rate of 0.50-1.00%, falling short of the high rate of 3.31% and above the low of 0.65%. The site's average order value (AOV) ranged from $75 to $100, also below the high of $676 and slightly above the low of $91. With 29,411 sessions, brooklyngeneral.com performed under the median of 34,309 sessions in its category, while the top competitor, homedepot.com, dominated with over 184 million sessions.
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brooklyngeneral.com competitors

In April 2026, brooklyngeneral.com reported a revenue of $20,251 from 256 transactions, generating approximately 29,411 sessions with a conversion rate between 0.50-1.00%. In comparison, brooklynhaberdashery.com excelled with $89,211 in revenue, driven by 950 transactions and a high conversion rate of 6.50-7.00%, despite having fewer sessions at 14,329. ritualdyes.com also outperformed brooklyngeneral.com with $84,469 in revenue and 595 transactions, achieving a similar conversion rate of 3.00-3.50%. Meanwhile, ewefibers.com reported $37,889 in revenue with 306 transactions, reflecting a stronger conversion rate as well. Notably, blackmountainyarnshop.com lagged significantly with only $9,072 in revenue and a higher conversion rate of 3.00-3.50%, indicating lower overall performance despite better efficiency. hillcountryweavers.com, with $11,503 in revenue and a conversion rate of 1.50-2.00%, further highlights the competitive landscape.

blackmountainyarnshop.com screenshot
#1 blackmountainyarnshop.com
9.1K
Revenue
3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ritualdyes.com screenshot
#2 ritualdyes.com
84.5K
Revenue
18.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hillcountryweavers.com screenshot
#3 hillcountryweavers.com
11.5K
Revenue
2.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
brooklynhaberdashery.com screenshot
#4 brooklynhaberdashery.com
89.2K
Revenue
14.3K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
ewefibers.com screenshot
#5 ewefibers.com
37.9K
Revenue
9.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
brooklyngeneral.com vs top market performers
brooklyngeneral.com
top retailers
conversion rate vs average order value for brooklyngeneral.com and its competitors
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Revenue share by device at brooklyngeneral.com

In April large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brooklyngeneral.com channels

Identify top traffic channels that drive growth for brooklyngeneral.comand discover how performance of traffic channels has changed over time.

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brooklyngeneral.com Google Ads spend

Evaluate brooklyngeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklyngeneral.com devices

Review brooklyngeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklyngeneral.com top markets

Explore brooklyngeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklyngeneral.com country & global rank

Assess the ranking of brooklyngeneral.com among other retailers within its primary country and worldwide.

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