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Jan 2026
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Home/Insights/Retailers/brooklyngeneral.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for brooklyngeneral.combrooklyngeneral.com

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28.6K
Revenue
Jan 26
31.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrooklynGeneral.com offers a wide range of products including fabrics, sewing notions, yarns, and craft supplies. They provide a variety of materials suitable for knitting, crocheting, sewing, and more. Additionally, the website offers an assortment of patterns and books to inspire various creative endeavors. No promotional language is used.

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brooklyngeneral.com Annual Revenue and Growth

brooklyngeneral.com's annual sales on its online store amounted to $244.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$244.8K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
brooklyngeneral.com revenue by year

brooklyngeneral.com's monthly revenueOVER TIME
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Over the past three months, brooklyngeneral.com revenue has experienced growth of 55%, compared to the preceding three months.

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brooklyngeneral.com revenue growth for last six months
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OVERVIEW
In January 2026, brooklyngeneral.com reported online sales revenue of $28,594, significantly below the home_and_garden median of $122,772, with a conversion rate between 1.00-1.50%, trailing the high of 3.41% in the industry. The average order value (AOV) ranged from $50-75, far below the high AOV of $677, while the site recorded 31,831 sessions, slightly below the median of 34,453. This performance contrasts sharply with industry leader homedepot.com, which boasts revenue of $1,456,474,205 and sessions totaling 138,848,672, underscoring the competitive challenges faced by brooklyngeneral.com.
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brooklyngeneral.com competitors

When comparing brooklyngeneral.com to its competitors in January 2026, it is evident that brooklyngeneral.com falls behind in terms of revenue. While brooklyngeneral.com generated $28,594 in revenue from 386 transactions and 31,831 sessions, its competitors like ritualdyes.com and brooklynhaberdashery.com outperformed with $93,904 (620 transactions, 20,086 sessions) and $68,812 (944 transactions, 15,726 sessions) in revenue, respectively. Despite having a comparable average order value (AOV) of $50-75, brooklyngeneral.com lags behind in conversion rates, ranging from 1.00-1.50%, whereas competitors like brooklynhaberdashery.com boasted conversion rates as high as 6.00-6.50%. Additionally, brooklyngeneral.com could benefit from increasing its number of transactions and sessions to compete more effectively with its industry peers.

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brooklyngeneral.com vs top market performers
brooklyngeneral.com
top retailers
conversion rate vs average order value for brooklyngeneral.com and its competitors
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Revenue share by device at brooklyngeneral.com

In January large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brooklyngeneral.com channels

Identify top traffic channels that drive growth for brooklyngeneral.comand discover how performance of traffic channels has changed over time.

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brooklyngeneral.com Google Ads spend

Evaluate brooklyngeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklyngeneral.com devices

Review brooklyngeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklyngeneral.com top markets

Explore brooklyngeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklyngeneral.com country & global rank

Assess the ranking of brooklyngeneral.com among other retailers within its primary country and worldwide.

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