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Aug 2026

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Home/Insights/Retailers/brooklyngeneral.com

TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

brooklyngeneral.com

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15.3K

Revenue

Aug 26

18.8K

Sessions

Aug 26

0.5-1.0%

Conv. rate

Aug 26

$75-100

AOV

Aug 26

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

BrooklynGeneral.com offers a wide range of products including fabrics, sewing notions, yarns, and craft supplies. They provide a variety of materials suitable for knitting, crocheting, sewing, and more. Additionally, the website offers an assortment of patterns and books to inspire various creative endeavors. No promotional language is used.

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brooklyngeneral.com Annual Revenue and Growth

brooklyngeneral.com's annual sales on its online store amounted to $244.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$244.8K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

brooklyngeneral.com's monthly revenueOVER TIME
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Over the past three months, brooklyngeneral.com revenue has experienced decline of 45%, compared to the preceding three months.

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brooklyngeneral.com revenue decline for last six months

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OVERVIEW

In August 2026, brooklyngeneral.com generated $15,300 in online sales, significantly lower than a typical store in the home and garden category, which generates around $130,000 monthly. The site's conversion rate ranged from 0.50% to 1.00%, falling within the typical range of 0.64% to 3.35%. Its average order value (AOV) was $75-100, which is also within the typical range of $98 to $688. With 18,800 sessions, brooklyngeneral.com attracted fewer visitors than a typical store in the home and garden category, which sees about 36,700 sessions each month.

brooklyngeneral.com competitors

In August 2026, brooklyngeneral.com trails significantly behind ritualdyes.com in revenue, with brooklyngeneral.com generating $15,300 compared to ritualdyes.com’s $109,000. While brooklyngeneral.com recorded 160 transactions from 18,800 sessions, ritualdyes.com surpassed it with 708 transactions over 24,200 sessions, showcasing a conversion rate of 2.50-3.00% compared to brooklyngeneral.com's 0.50-1.00%. In terms of AOV, both sites share a similar range of $75-100, yet brooklyngeneral.com still ranks fourth among its competitors. Interestingly, brooklynhaberdashery.com leads in transactions with 864 but also has an AOV in the same bracket. While brooklyngeneral.com performs respectably in session count, it cannot match the volume and conversion success of its more profitable peers.

#1 blackmountainyarnshop.com

9.5K

Revenue

3.5K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 ritualdyes.com

108.6K

Revenue

24.2K

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#3 hillcountryweavers.com

12.1K

Revenue

2.5K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#4 brooklynhaberdashery.com

66.5K

Revenue

12.3K

Sessions

6.5-7.0%

Conv. rate

$75-100

AOV

#5 ewefibers.com

47.4K

Revenue

11.4K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

hillcountryweavers.com

blackmountainyarnshop.com

lcking.com

indieuntangled.com

TOP MARKET PERFORMERSby revenue

ritualdyes.com

$108.6K

jonesandvandermeer.com

thefarmersdaughterfibers.com

brooklynhaberdashery.com

gatherhereonline.com

ewefibers.com

brooklyngeneral.com

hillcountryweavers.com

blackmountainyarnshop.com

lcking.com

brooklyngeneral.com vs top market performers

brooklyngeneral.com

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Industries brooklyngeneral.com operates in

brooklyngeneral.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Yarn and Fiber Crafts Knitting and Crochet Supplies Yarn and Knitting Supplies Crafting Supplies and Tools Sewing and Craft Supplies Textile and Sewing Supplies Fabric and Sewing Supplies Yarn and Fiber Arts Supplies Sewing and Crafting Supplies Fabric and Craft Supplies

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brooklyngeneral.com channels

Identify top traffic channels that drive growth for brooklyngeneral.comand discover how performance of traffic channels has changed over time.

brooklyngeneral.com Google Ads spend

Evaluate brooklyngeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brooklyngeneral.com devices

Review brooklyngeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brooklyngeneral.com top markets

Explore brooklyngeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.