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Oct 2025
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Home/Insights/Retailers/brooklyngeneral.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for brooklyngeneral.combrooklyngeneral.com

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20.6K
Revenue
Oct 25
23K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrooklynGeneral.com offers a wide range of products including fabrics, sewing notions, yarns, and craft supplies. They provide a variety of materials suitable for knitting, crocheting, sewing, and more. Additionally, the website offers an assortment of patterns and books to inspire various creative endeavors. No promotional language is used.

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brooklyngeneral.com Annual Revenue and Growth

brooklyngeneral.com's annual sales on its online store amounted to $318.1K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$318.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brooklyngeneral.com revenue by year

brooklyngeneral.com's monthly revenueOVER TIME
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Over the past three months, brooklyngeneral.com revenue has experienced growth of 39%, compared to the preceding three months.

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brooklyngeneral.com revenue growth for last six months
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OVERVIEW
In October 2025, brooklyngeneral.com, operating in the home and garden sector, generated $20,562 in online sales, significantly below the median revenue of $117,921, while its conversion rate ranged from 1.00-1.50%, underperforming compared to the high benchmark of 3.47%. The average order value (AOV) fell between $75-100, well below the high of $676 in the industry. With 22,979 sessions, brooklyngeneral.com trailed behind the median of 30,856 sessions in its category, and starkly contrasted with the dominant leader, homedepot.com, which recorded $1.42 billion in revenue and over 152 million sessions.
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brooklyngeneral.com competitors

In October 2025, brooklyngeneral.com falls in the middle of the pack when compared to its competitors in the yarn and fiber industry. While Brooklyn General has a revenue of $20,562 with 268 transactions and 22,979 sessions, it lags behind Brooklyn Haberdashery with a revenue of $61,352, 861 transactions, and 14,490 sessions. However, Brooklyn General outperforms Black Mountain Yarn Shop with $14,539 revenue, 166 transactions, and 4,689 sessions. In terms of Average Order Value (AOV) and conversion rate, Brooklyn General sits within the range of its competitors, with an AOV of $75-100 and a conversion rate of 1.00-1.50. The top performer in terms of revenue is Ritual Dyes with $43,986, followed by Brooklyn Haberdashery and Ewe Fibers. Overall, Brooklyn General maintains a competitive position within the industry but has room for growth in terms of revenue and transactions.

blackmountainyarnshop.com screenshot
#1 blackmountainyarnshop.com
14.5K
Revenue
4.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ritualdyes.com screenshot
#2 ritualdyes.com
44K
Revenue
11K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
hillcountryweavers.com screenshot
#3 hillcountryweavers.com
20.7K
Revenue
4.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
brooklynhaberdashery.com screenshot
#4 brooklynhaberdashery.com
61.4K
Revenue
14.5K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
ewefibers.com screenshot
#5 ewefibers.com
22.4K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
brooklyngeneral.com vs top market performers
brooklyngeneral.com
top retailers
conversion rate vs average order value for brooklyngeneral.com and its competitors
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Revenue share by device at brooklyngeneral.com

In October large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brooklyngeneral.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brooklyngeneral.com channels

Identify top traffic channels that drive growth for brooklyngeneral.comand discover how performance of traffic channels has changed over time.

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brooklyngeneral.com Google Ads spend

Evaluate brooklyngeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brooklyngeneral.com devices

Review brooklyngeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brooklyngeneral.com top markets

Explore brooklyngeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklyngeneral.com country & global rank

Assess the ranking of brooklyngeneral.com among other retailers within its primary country and worldwide.

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