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May 2025
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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360K
Revenue
93.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com's revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced decline of 57%, compared to the preceding three months.

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brookstone.com revenue decline for last six months
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OVERVIEW
In May 2025, brookstone.com in the MARKETPLACE category had a revenue of $359,987, with a conversion rate of 1.00-1.50% and an AOV of $325-350. It recorded 93,227 sessions, while the highest sessions were at 2,589,786,292 on amazon.com. The median revenue in this category is $326,539, the highest revenue was on amazon.com with $12,259,837,505. A very high conversion rate was 4.13%, while a very low was 0.88%. A very high AOV was $299, and a very low AOV was $52. The median sessions were 140,161 in the MARKETPLACE.
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brookstone.com competitors

In May 2025, brookstone.com generated $359,987 in revenue from 1,063 transactions and 93,227 sessions, with an average order value (AOV) ranging between $325-350 and a conversion rate of 1.00-1.50%. Compared to its competitors, primemassagechairs.com had lower revenue at $145,140 but a higher AOV of $675-700, with similar conversion rates. massagechairplanet.com had even lower revenue at $76,977, but a higher AOV of $700-725 and a slightly lower conversion rate. homedics.com had similar revenue to Brookstone at $359,673 but a lower AOV of $175-200, with a higher conversion rate. In contrast, morningsave.com far surpassed all competitors with $5,702,207 in revenue from 59,222 transactions and 1,569,600 sessions, with a much lower AOV of $75-100 but a higher conversion rate of 3.50-4.00%. Overall, brookstone.com performed competitively in terms of revenue, transactions, and conversion rate compared to its niche market competitors in May 2025.

massagechairplanet.com screenshot
#1 massagechairplanet.com
77K
Revenue
20.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
homedics.com screenshot
#2 homedics.com
359.7K
Revenue
101.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
morningsave.com screenshot
#3 morningsave.com
5.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#4 primemassagechairs.com
145.1K
Revenue
16.2K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
currentbody.com screenshot
#5 currentbody.com
1.8M
Revenue
426.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In May large majority of sales on brookstone.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on brookstone.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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