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May 2026
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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247K
Revenue
May 26
61.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$350-375
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $5.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced decline of 57%, compared to the preceding three months.

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brookstone.com revenue decline for last six months
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OVERVIEW
In May 2026, brookstone.com generated $247,034 in online sales, falling short of the MARKETPLACE median of $272,090. The site's conversion rate ranged between 1.00-1.50%, below the sector's high of 4.41%, with an average order value (AOV) between $350-375, exceeding the marketplace low but still below the high of $289. brookstone.com attracted 61,905 sessions, significantly lower than the median of 122,379 and far behind Amazon's staggering 2,668,424,650 sessions, indicating potential areas for growth in both traffic and sales performance in the competitive e-commerce landscape.
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brookstone.com competitors

In May 2026, brookstone.com generated $247,034 in revenue from 684 transactions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50% across 61,905 sessions. In comparison, homedics.com outperformed with $615,017 in revenue and a conversion rate of 2.00-2.50%, despite having a lower AOV of $150-175. morningsave.com led the market significantly with $4,522,840 in revenue and a conversion rate of 3.50-4.00%, indicating a broader reach and lower-priced items with an AOV of $75-100. Meanwhile, massagechairplanet.com, with an AOV of $700-725, earned $179,206, highlighting its niche market focus. primemassagechairs.com lagged with $25,179 in revenue and a conversion rate of 0.50-1.00%. verishop.com had the lowest figures, generating $7,146 from 44 transactions with a conversion rate of 3.00-3.50%. Overall, brookstone.com stands strong but faces significant competition from higher-performing domains.

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#1 massagechairplanet.com
179.2K
Revenue
42.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
homedics.com screenshot
#2 homedics.com
615K
Revenue
153K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lelo.com screenshot
#3 lelo.com
12M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
morningsave.com screenshot
#4 morningsave.com
4.5M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#5 primemassagechairs.com
25.2K
Revenue
3.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In May large majority of sales on brookstone.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on brookstone.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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