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Jan 2026
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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519K
Revenue
Jan 26
147.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $5.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced growth of 178%, compared to the preceding three months.

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brookstone.com revenue growth for last six months
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OVERVIEW
In January 2026, brookstone.com, an e-commerce and shopping marketplace, generated $519,001 in online sales, slightly below the median of $529,306, with a conversion rate ranging from 1.00-1.50%, just above the low end of 1.02%. Their average order value (AOV) is between $325-350, surpassing the marketplace low of $53 and higher than the median AOV of $290. The website attracted 147,183 sessions, trailing the median of 161,813 and significantly lower than Amazon's staggering 2,738,157,822 sessions, highlighting the competitive challenges faced by brookstone.com in the expansive e-commerce landscape.
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brookstone.com competitors

In January 2026, brookstone.com reported a revenue of $519,001 from 1,540 transactions with 147,183 sessions, an average order value (AOV) ranging between $325-$350, and a conversion rate between 1.00-1.50%. Comparing these metrics to its competitors, massagechairplanet.com had a revenue of $213,880 from 326 transactions with 54,734 sessions, AOV between $650-$675, and a conversion rate between 0.50-1.00%. homedics.com had a revenue of $1,091,575 from 6,720 transactions with 309,629 sessions, AOV between $150-$175, and a conversion rate between 2.00-2.50%. morningsave.com had a revenue of $7,635,837 from 75,451 transactions with 1,735,392 sessions, AOV between $100-$125, and a conversion rate between 4.00-4.50%. primemassagechairs.com had a revenue of $54,359 from 70 transactions with 6,998 sessions, AOV between $775-$800, and a conversion rate between 0.50-1.00%. Overall, brookstone.com falls within the middle range in terms of revenue and performance metrics compared to its competitors.

massagechairplanet.com screenshot
#1 massagechairplanet.com
213.9K
Revenue
54.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
homedics.com screenshot
#2 homedics.com
1.1M
Revenue
309.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lelo.com screenshot
#3 lelo.com
7.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
morningsave.com screenshot
#4 morningsave.com
7.6M
Revenue
1.7M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
primemassagechairs.com screenshot
#5 primemassagechairs.com
54.4K
Revenue
7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In January large majority of sales on brookstone.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brookstone.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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