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Sep 2025
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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236.4K
Revenue
Sep 25
69.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $9.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced decline of 26%, compared to the preceding three months.

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brookstone.com revenue decline for last six months
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OVERVIEW
In September 2025, brookstone.com, operating in the e-commerce and shopping marketplace, generated online sales revenue of $236,396, below the industry median of $292,070, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 4.09% but above the low of 0.87%. The average order value (AOV) ranged from $325 to $350, surpassing the median AOV of $309 while sessions totaled 69,680, significantly lower than the median of 136,251 in the sector and far below Amazon's staggering 2.56 billion sessions, highlighting areas for improvement in traffic and conversion efficiency.
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brookstone.com competitors

When comparing brookstone.com to its competitors in September 2025, it is evident that brookstone.com falls behind in terms of revenue, transactions, and sessions. While brookstone.com generated $236,396 in revenue with 701 transactions and 69,680 sessions, massagechairplanet.com and primemassagechairs.com lag behind significantly with much lower revenue, transactions, and sessions. In contrast, homedics.com outperforms brookstone.com in revenue and transactions but falls short in sessions. The standout competitor, morningsave.com, dwarfs brookstone.com and the other competitors with a whopping $4,565,954 in revenue, 46,988 transactions, and 1,312,697 sessions. In terms of average order value (AOV) and conversion rate, brookstone.com competes on par with homedics.com, with similar AOV and conversion rate ranges. However, morningsave.com boasts a higher conversion rate compared to brookstone.com and its other competitors.

massagechairplanet.com screenshot
#1 massagechairplanet.com
55.6K
Revenue
17.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
homedics.com screenshot
#2 homedics.com
257.2K
Revenue
129.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
morningsave.com screenshot
#3 morningsave.com
4.6M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#4 primemassagechairs.com
44.9K
Revenue
7.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
currentbody.com screenshot
#5 currentbody.com
1.7M
Revenue
442.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In September large majority of sales on brookstone.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brookstone.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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