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Oct 2025
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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366.2K
Revenue
Oct 25
92K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $9.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced decline of 13%, compared to the preceding three months.

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brookstone.com revenue decline for last six months
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OVERVIEW
In October 2025, brookstone.com generated $366,171 in online sales, slightly below the e-commerce marketplace median of $373,562. Its conversion rate ranged from 1.00% to 1.50%, trailing behind the high benchmark of 4.48%. The average order value (AOV) was $350-375, exceeding the marketplace low of $53 but below the high of $301. With 92,037 sessions, brookstone.com experienced significantly lower traffic than the median of 158,011, showcasing the competitive challenge posed by industry leader amazon.com, which dominated with $15.2 billion in sales and 2.8 billion sessions.
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brookstone.com competitors

In October 2025, brookstone.com generated a revenue of $366,171 with 1,046 transactions from 92,037 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. Compared to its competitors, brookstone.com falls behind in revenue compared to morningsave.com which brought in $4,639,202 from 47,931 transactions and over 1.5 million sessions. However, brookstone.com has a higher AOV than homemedics.com and primemassagechairs.com, indicating that customers may be spending more per purchase on their site. brookstone.com also has a competitive conversion rate similar to homemedics.com, but lower than morningsave.com. In terms of session numbers, brookstone.com falls in the middle among its competitors, showing potential for growth in attracting more visitors to their site.

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Sessions
0.0-0.5%
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AOV
homedics.com screenshot
#2 homedics.com
399.4K
Revenue
135.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
morningsave.com screenshot
#3 morningsave.com
4.6M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#4 primemassagechairs.com
39.3K
Revenue
6.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
currentbody.com screenshot
#5 currentbody.com
1.8M
Revenue
441.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In October large majority of sales on brookstone.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brookstone.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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