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Mar 2026
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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329.2K
Revenue
Mar 26
76.2K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$325-350
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $5.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced decline of 40%, compared to the preceding three months.

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brookstone.com revenue decline for last six months
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OVERVIEW
In March 2026, brookstone.com generated $329,168 in online sales, falling below the e-commerce marketplace median of $435,665, with a conversion rate of 1.00-1.50%, slightly above the low end of the spectrum but significantly below the high of 4.56%. The average order value (AOV) ranged from $325 to $350, exceeding the marketplace's low AOV of $52 and nearing its high of $296. Additionally, the site recorded 76,202 sessions, well below the median of 156,477, highlighting opportunities for growth compared to dominant competitors like Amazon, which amassed over $12 billion in sales.
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brookstone.com competitors

In March 2026, brookstone.com reported a revenue of $329,168 from 960 transactions and 76,202 sessions, with an Average Order Value (AOV) ranging from $325 to $350 and a conversion rate of 1.00% to 1.50%. Comparatively, massagechairplanet.com generated $64,567 from 105 transactions and 18,529 sessions, with an AOV of $600 to $625 and a conversion rate of 0.50% to 1.00%. homedics.com outperformed both with a revenue of $474,526 from 2,822 transactions and 160,500 sessions, offering an AOV of $150 to $175 and a conversion rate of 1.50% to 2.00%. morningsave.com excelled with a revenue of $3,901,493 from 51,082 transactions and 1,346,831 sessions, showcasing an AOV of $75 to $100 and a conversion rate of 3.50% to 4.00%. Prime Massage Chairs fell short with a revenue of $29,057 from 39 transactions and 2,167 sessions, featuring an AOV of $725 to $750 and a conversion rate of 1.50% to 2.00%.

massagechairplanet.com screenshot
#1 massagechairplanet.com
64.6K
Revenue
18.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
homedics.com screenshot
#2 homedics.com
474.5K
Revenue
160.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lelo.com screenshot
#3 lelo.com
12.8M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
morningsave.com screenshot
#4 morningsave.com
3.9M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#5 primemassagechairs.com
29.1K
Revenue
2.2K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In March large majority of sales on brookstone.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on brookstone.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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