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Nov 2025
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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721.1K
Revenue
Nov 25
123.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $9.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced growth of 64%, compared to the preceding three months.

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brookstone.com revenue growth for last six months
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OVERVIEW
In November 2025, brookstone.com generated $721,081 in online sales, significantly surpassing the e-commerce industry median of $470,147, with a conversion rate of 1.50-2.00%, lower than the top-tier rate of 4.97%. The average order value (AOV) ranged from $350 to $375, well above the sector's high AOV of $285. The site attracted 123,330 sessions, compared to the median of 159,615, indicating room for growth. Although it remains far behind industry leader Amazon's staggering $16,336,181,110 in sales and 2,883,966,808 sessions, brookstone.com shows solid performance metrics in its market niche.
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brookstone.com competitors

When comparing brookstone.com to its competitors in November 2025, it is evident that brookstone.com falls in the middle in terms of revenue, with $721,081. In terms of transactions, brookstone.com has 2,053, which is higher than massagechairplanet.com but lower than homedics.com and morningsave.com. The number of sessions on brookstone.com is 123,330, which is lower than homedics.com and morningsave.com but higher than massagechairplanet.com and primemassagechairs.com. The Average Order Value (AOV) on brookstone.com falls within the range of $350-375, putting it between massagechairplanet.com and homedics.com. The conversion rate on brookstone.com is 1.50-2.00, which is lower than homedics.com but higher than massagechairplanet.com and primemassagechairs.com. Overall, brookstone.com is performing competitively in the online retail space compared to its competitors in the massage chair market.

massagechairplanet.com screenshot
#1 massagechairplanet.com
44.9K
Revenue
16.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
homedics.com screenshot
#2 homedics.com
673.4K
Revenue
197K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lelo.com screenshot
#3 lelo.com
9.6M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
morningsave.com screenshot
#4 morningsave.com
8.7M
Revenue
1.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#5 primemassagechairs.com
27.6K
Revenue
4.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In November large majority of sales on brookstone.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brookstone.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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