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Dec 2025
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.1M
Revenue
Dec 25
219.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com Annual Revenue and Growth

brookstone.com's annual sales on its online store amounted to $9.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brookstone.com revenue by year

brookstone.com's monthly revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced growth of 192%, compared to the preceding three months.

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brookstone.com revenue growth for last six months
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OVERVIEW
In December 2025, brookstone.com achieved impressive online sales revenue of $1,050,191, significantly above the industry median of $558,585. Its conversion rate ranged from 1.00% to 1.50%, while the average order value (AOV) was between $325 and $350, both metrics highlighting its competitive positioning in the e-commerce sector. With 219,313 sessions, brookstone.com surpassed the median of 184,801 but trailed behind industry giant amazon.com, which recorded over 3 billion sessions. Despite these numbers, brookstone.com maintains a solid standing in a marketplace where the highest conversion rates and AOVs far exceed its performance, illustrating growth opportunities ahead.
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brookstone.com competitors

In December 2025, brookstone.com generated a revenue of $1,050,191 with 3,219 transactions and 219,313 sessions, resulting in an average order value (AOV) of $325-$350 and a conversion rate of 1.00-1.50%. When compared to its competitors, brookstone.com falls behind in terms of revenue when compared to homeedics.com, which generated $1,811,200. However, brookstone.com outperforms primemassagechairs.com in revenue, transactions, and sessions. Despite having a lower AOV than massagechairplanet.com and morningsave.com, brookstone.com has a competitive conversion rate that is in line with its competitors. Overall, brookstone.com holds its own among its competitors in the online retail space, showcasing strong performance metrics in key areas such as revenue, transactions, and conversion rate.

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92.5K
Revenue
26.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
homedics.com screenshot
#2 homedics.com
1.8M
Revenue
348.7K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lelo.com screenshot
#3 lelo.com
7.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
morningsave.com screenshot
#4 morningsave.com
9.4M
Revenue
2.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
primemassagechairs.com screenshot
#5 primemassagechairs.com
48.9K
Revenue
7.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In December large majority of sales on brookstone.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on brookstone.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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