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Jul 2025
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Home/Insights/Retailers/brookstone.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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272.8K
Revenue
112.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Brookstone.com is an online retail platform offering a diverse range of products for purchase. The website provides a selection that comprises technology gadgets, home furnishings, outdoor items, travel accessories, and unique gifts. With a wide assortment of merchandise available, Brookstone.com caters to various customer preferences and needs.

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brookstone.com's revenueOVER TIME
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Over the past three months, brookstone.com revenue has experienced decline of 28%, compared to the preceding three months.

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brookstone.com revenue decline for last six months
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OVERVIEW
In July 2025, brookstone.com in the MARKETPLACE industry generated $272,817 in online sales with a conversion rate of 0.50-1.00% and an AOV of $325-350. It recorded 112,626 sessions, while the top store, amazon.com, had $14,197,032,099 in revenue, 3.98% conversion rate, and $301 AOV with 2,860,529,374 sessions. The median revenue in the category is $276,666, with a conversion rate of 0.86% and AOV of $52, as well as a median of 131,554 sessions.
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brookstone.com competitors

In July 2025, brookstone.com had a revenue of $272,817 with 813 transactions and 112,626 sessions, boasting an average order value (AOV) of $325-$350 and a conversion rate of 0.50-1.00. When comparing brookstone.com to its competitors, it is evident that homedics.com outperformed with a revenue of $308,330, 1,710 transactions, and 135,178 sessions. However, morningsave.com surpassed them all with a revenue of $5,146,956, 53,448 transactions, and 1,574,328 sessions, achieving an AOV of $75-$100 and a conversion rate of 3.00-3.50. In terms of AOV, massagechairplanet.com and primemassagechairs.com had higher values at $625-$650 and $725-$750 respectively. verishop.com had the lowest revenue among the competitors at $4,925 with 24 transactions and 699 sessions, but with a high conversion rate of 3.00-3.50.

massagechairplanet.com screenshot
#1 massagechairplanet.com
81.4K
Revenue
27.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
homedics.com screenshot
#2 homedics.com
308.3K
Revenue
135.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
morningsave.com screenshot
#3 morningsave.com
5.1M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
primemassagechairs.com screenshot
#4 primemassagechairs.com
45.1K
Revenue
6.1K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
verishop.com screenshot
#5 verishop.com
4.9K
Revenue
699
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
brookstone.com vs top market performers
brookstone.com
top retailers
conversion rate vs average order value for brookstone.com and its competitors
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Revenue share by device at brookstone.com

In July large majority of sales on brookstone.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on brookstone.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brookstone.com channels

Identify top traffic channels that drive growth for brookstone.comand discover how performance of traffic channels has changed over time.

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brookstone.com Google Ads spend

Evaluate brookstone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brookstone.com devices

Review brookstone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brookstone.com top markets

Explore brookstone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brookstone.com country & global rank

Assess the ranking of brookstone.com among other retailers within its primary country and worldwide.

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