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Oct 2025
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Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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942.9K
Revenue
Oct 25
369.8K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

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brother.co.uk Annual Revenue and Growth

brother.co.uk's annual sales on its online store amounted to $8.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brother.co.uk revenue by year

brother.co.uk's monthly revenueOVER TIME
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Over the past three months, brother.co.uk revenue has experienced growth of 1.2%, compared to the preceding three months.

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brother.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, brother.co.uk generated $942,922 in online sales, significantly above the sector median of $194,678, yet dwarfed by dell.com's $216,481,095. The site's conversion rate ranged from 0.50% to 1.00%, aligning with the lower end of the industry's range, while its average order value (AOV) fell between $325 and $350, notably lower than the high AOV of $905. With 369,836 sessions, brother.co.uk surpassed the median of 36,756 but remained far behind the leading site, lenovo.com, which garnered 46,760,978 sessions. Overall, these metrics indicate a strong market presence within the computer hardware sector.
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brother.co.uk competitors

In October 2025, brother.co.uk generated a revenue of £942,922 with 2,888 transactions and 369,836 sessions. The average order value (AOV) ranged from £325 to £350, with a conversion rate of 0.50-1.00%. In comparison, printerland.co.uk outperformed Brother with a revenue of £2,517,249 from 5,467 transactions and 183,455 sessions. tonergiant.co.uk had a lower revenue of £584,555 but a higher conversion rate of 2.50-3.00%. quill.com led the pack with a revenue of £4,563,435 and the highest number of transactions and sessions among the competitors. chairoffice.co.uk and viking-direct.co.uk also had higher revenues and transactions compared to Brother, indicating a more robust online presence and customer engagement. Overall, brother.co.uk may need to focus on increasing transactions and sessions to compete effectively in the market.

printerland.co.uk screenshot
#1 printerland.co.uk
2.5M
Revenue
183.5K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
584.6K
Revenue
109.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
quill.com screenshot
#3 quill.com
4.6M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
114.9K
Revenue
61.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
14M
Revenue
560.1K
Sessions
6.5-7.0%
Conv. rate
$350-375
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
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Revenue share by device at brother.co.uk

In October large majority of sales on brother.co.uk, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brother.co.uk, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brother.co.uk channels

Identify top traffic channels that drive growth for brother.co.ukand discover how performance of traffic channels has changed over time.

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brother.co.uk Google Ads spend

Evaluate brother.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.co.uk top markets

Explore brother.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

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