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Dec 2025
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Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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812.2K
Revenue
Dec 25
332.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

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brother.co.uk Annual Revenue and Growth

brother.co.uk's annual sales on its online store amounted to $8.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brother.co.uk revenue by year

brother.co.uk's monthly revenueOVER TIME
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Over the past three months, brother.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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brother.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, brother.co.uk achieved online sales revenue of $812,181, significantly surpassing the median of $214,657 in the computer hardware sector. With a conversion rate ranging from 0.50-1.00%, it falls short of the high benchmark of 3.4%, while the average order value (AOV) between $300-325 is below the industry high of $880. The site recorded 332,807 sessions, well above the median of 38,416 but a fraction of Lenovo's impressive 48,680,972 sessions, reflecting its competitive standing within the computers, electronics, and technology market.
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brother.co.uk competitors

In December 2025, brother.co.uk generated a revenue of $812,181 from 2,652 transactions and 332,807 sessions, with an average order value (AOV) of $300-$325 and a conversion rate of 0.50-1.00%. Compared to its competitors, brother.co.uk falls behind in revenue, transactions, and sessions. printerland.co.uk leads with a revenue of $1,254,544, followed by viking-direct.co.uk with a revenue of $13,289,713. However, brother.co.uk has a higher AOV than some competitors like tonergiant.co.uk and chairoffice.co.uk. Conversion rates for brother.co.uk are on par with quill.com and chairoffice.co.uk at 0.50-1.00%, while viking-direct.co.uk boasts a significantly higher conversion rate of 6.00-6.50%. Overall, brother.co.uk may need to focus on increasing its revenue and sessions to better compete with top performers in the industry.

printerland.co.uk screenshot
#1 printerland.co.uk
1.3M
Revenue
251.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
437.4K
Revenue
109.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
quill.com screenshot
#3 quill.com
4.1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
138K
Revenue
59.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
13.3M
Revenue
622.2K
Sessions
6.0-6.5%
Conv. rate
$325-350
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
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Revenue share by device at brother.co.uk

In December large majority of sales on brother.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on brother.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brother.co.uk channels

Identify top traffic channels that drive growth for brother.co.ukand discover how performance of traffic channels has changed over time.

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brother.co.uk Google Ads spend

Evaluate brother.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.co.uk top markets

Explore brother.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

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