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May 2025
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Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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931.8K
Revenue
362.8K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

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brother.co.uk's revenueOVER TIME
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Over the past three months, brother.co.uk revenue has experienced growth of 23%, compared to the preceding three months.

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brother.co.uk revenue growth for last six months
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OVERVIEW
In May 2025, brother.co.uk's online sales revenue was $931,783, with a conversion rate of 0.50-1.00% and an AOV of $325-350. This places them above the median revenue for the COMPUTERS AND TECHNOLOGY industry, while falling short of the very high AOV of $910. With 362,773 sessions, brother.co.uk lags behind the store with the highest sessions, lenovo.com, which has 38,120,177. Despite this, brother.co.uk is above the median sessions of 34,859. dell.com leads the industry in revenue with $176,503,444, highlighting room for growth for brother.co.uk.
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brother.co.uk competitors

In May 2025, brother.co.uk had a revenue of £931,783 from 2,682 transactions and 362,773 sessions, with an average order value (AOV) of £325-£350 and a conversion rate of 0.50-1.00%. Compared to its competitors, brother.co.uk falls behind in terms of revenue, transactions, sessions, AOV, and conversion rate. viking-direct.co.uk leads the pack with a revenue of £9,608,746 from 26,390 transactions and 547,058 sessions, boasting an AOV of £350-£375 and a conversion rate of 4.50-5.00%. printerland.co.uk also outperforms brother.co.uk in revenue, transactions, and sessions, with an AOV of £350-£375 and a conversion rate of 1.50-2.00%. Despite the stiff competition, brother.co.uk holds its own in the industry but has room for improvement in increasing its metrics to match up with its top competitors.

printerland.co.uk screenshot
#1 printerland.co.uk
1.6M
Revenue
220K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
270.5K
Revenue
83.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
quill.com screenshot
#3 quill.com
3.1M
Revenue
1.4M
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
80.1K
Revenue
57.6K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
9.6M
Revenue
547.1K
Sessions
4.5-5.0%
Conv. rate
$350-375
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
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Revenue share by device at brother.co.uk

In May large majority of sales on brother.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on brother.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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brother.co.uk channels

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brother.co.uk Google Ads spend

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brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.co.uk top markets

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brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

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