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Nov 2025
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Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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912.6K
Revenue
Nov 25
336.5K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

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brother.co.uk Annual Revenue and Growth

brother.co.uk's annual sales on its online store amounted to $8.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brother.co.uk revenue by year

brother.co.uk's monthly revenueOVER TIME
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Over the past three months, brother.co.uk revenue has experienced decline of 5.7%, compared to the preceding three months.

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brother.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, brother.co.uk generated $912,563 in online sales, significantly surpassing the median of $198,752 within the computers, electronics, and technology/computer hardware industry. Its conversion rate ranged from 0.50-1.00%, aligning with the industry's lower threshold. The average order value (AOV) stood between $325-350, below the high benchmark of $863. With 336,542 sessions, brother.co.uk exceeded the median of 36,374 but fell short compared to the leading store, dell.com, which recorded $243,316,283 in sales. Overall, brother.co.uk performed solidly but highlighted opportunities for growth in both conversion rates and AOV.
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brother.co.uk competitors

When comparing brother.co.uk to its competitors in the printer and office supplies industry as of November 2025, several key metrics stand out. printerland.co.uk leads in revenue with $2,779,869, followed by viking-direct.co.uk at $16,249,046, while brother.co.uk comes in third with $912,563. In terms of transactions, viking-direct.co.uk leads with 42,669 transactions, followed by quill.com with 8,747, and brother.co.uk with 2,742 transactions. brother.co.uk has a lower number of sessions compared to some competitors, with 336,542 sessions, while viking-direct.co.uk has 614,313 sessions. brother.co.uk's Average Order Value (AOV) falls in the mid-range at $325-350, whereas viking-direct.co.uk boasts the highest AOV at $375-400. Conversion rates for brother.co.uk range from 0.50-1.00%, similar to both quill.com and chairoffice.co.uk. viking-direct.co.uk has the highest conversion rate at 6.50-7.00%.

printerland.co.uk screenshot
#1 printerland.co.uk
2.8M
Revenue
188.4K
Sessions
3.0-3.5%
Conv. rate
$400-500
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
640.4K
Revenue
109.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
quill.com screenshot
#3 quill.com
4.2M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
151.7K
Revenue
54.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
16.2M
Revenue
614.3K
Sessions
6.5-7.0%
Conv. rate
$375-400
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
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Revenue share by device at brother.co.uk

In November large majority of sales on brother.co.uk, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brother.co.uk, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brother.co.uk channels

Identify top traffic channels that drive growth for brother.co.ukand discover how performance of traffic channels has changed over time.

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brother.co.uk Google Ads spend

Evaluate brother.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.co.uk top markets

Explore brother.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

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