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May 2026
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Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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773.7K
Revenue
May 26
259.8K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$375-400
AOV
May 26
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Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

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brother.co.uk Annual Revenue and Growth

brother.co.uk's annual sales on its online store amounted to $11.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$11.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brother.co.uk revenue by year

brother.co.uk's monthly revenueOVER TIME
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Over the past three months, brother.co.uk revenue has experienced decline of 13%, compared to the preceding three months.

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brother.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, brother.co.uk generated $773,660 in online sales, significantly exceeding the median of $149,148 in the computer hardware sector, yet far behind industry leader dell.com at $159,965,038. Its conversion rate ranged from 0.50% to 1.00%, well below the high of 3.56%. The average order value (AOV) stood between $375 and $400, notably lower than the peak of $909, with total sessions at 259,835, vastly overshadowed by lenovo.com's 42,473,489 sessions and above the median of 30,867, indicating a strong market presence but room for improvement in conversion and traffic.
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brother.co.uk competitors

In May 2026, brother.co.uk generated a revenue of $773,660 from 2,060 transactions and 259,835 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 0.50-1.00%. Comparatively, printerland.co.uk outperformed brother.co.uk with $991,102 in revenue from 2,222 transactions and a higher conversion rate of 1.00-1.50%, although it had fewer sessions at 168,474. On the other hand, tonergiant.co.uk recorded a lower revenue of $353,093 and AOV of $225-250, but matched brother.co.uk’s conversion rate. quill.com significantly eclipsed brother.co.uk, generating $3,408,555 from 7,388 transactions and similar conversion rates, albeit with a higher AOV of $450-475. viking-direct.co.uk led the market with $13,231,435 in revenue and an impressive conversion rate of 7.00-7.50%, despite a lower AOV of $350-375.

printerland.co.uk screenshot
#1 printerland.co.uk
991.1K
Revenue
168.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
353.1K
Revenue
102K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
quill.com screenshot
#3 quill.com
3.4M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
51.8K
Revenue
47.1K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
13.2M
Revenue
499.9K
Sessions
7.0-7.5%
Conv. rate
$350-375
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
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Revenue share by device at brother.co.uk

In May large majority of sales on brother.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on brother.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brother.co.uk operates in

brother.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brother.co.uk channels

Identify top traffic channels that drive growth for brother.co.ukand discover how performance of traffic channels has changed over time.

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brother.co.uk Google Ads spend

Evaluate brother.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.co.uk top markets

Explore brother.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

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