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Sep 2025
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Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
365.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

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brother.co.uk Annual Revenue and Growth

brother.co.uk's annual sales on its online store amounted to $8.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brother.co.uk revenue by year

brother.co.uk's monthly revenueOVER TIME
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Over the past three months, brother.co.uk revenue has experienced growth of 7.5%, compared to the preceding three months.

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brother.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, brother.co.uk generated $1,091,586 in online sales, significantly surpassing the median of $178,679 in the computer hardware sector, but far below industry leader dell.com's $187,829,438. The site's conversion rate ranged from 0.50% to 1.00%, which is below the high of 3.68% for the industry, while the average order value (AOV) was between $350 and $375, considerably lower than the high of $878. With 365,085 sessions, brother.co.uk outperformed the median of 39,078 sessions, yet still fell short of the 47,353,529 sessions recorded by lenovo.com.
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brother.co.uk competitors

In September 2025, brother.co.uk had a revenue of £1,091,586 with 3,057 transactions and 365,085 sessions, resulting in an average order value (AOV) of £350-375 and a conversion rate of 0.50-1.00%. Compared to its competitors, brother.co.uk falls behind in terms of revenue, transactions, and sessions. printerland.co.uk leads the pack with £1,677,710 in revenue, 3,707 transactions, and 184,799 sessions, boasting a higher AOV of £450-475 and a conversion rate of 2.00-2.50%. viking-direct.co.uk also outperforms brother.co.uk with a revenue of £11,462,212, 31,385 transactions, and 609,719 sessions, as well as a higher conversion rate of 5.00-5.50%. While brother.co.uk holds its own with a competitive AOV, it may need to focus on increasing its revenue and conversion rate to stay ahead of the curve in the market.

printerland.co.uk screenshot
#1 printerland.co.uk
1.7M
Revenue
184.8K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
326.9K
Revenue
109.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
quill.com screenshot
#3 quill.com
2.8M
Revenue
1.8M
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
73.9K
Revenue
67.2K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
11.5M
Revenue
609.7K
Sessions
5.0-5.5%
Conv. rate
$350-375
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
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Revenue share by device at brother.co.uk

In September large majority of sales on brother.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brother.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brother.co.uk channels

Identify top traffic channels that drive growth for brother.co.ukand discover how performance of traffic channels has changed over time.

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brother.co.uk Google Ads spend

Evaluate brother.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.co.uk top markets

Explore brother.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

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