Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/brother.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for brother.co.ukbrother.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
866.6K
Revenue
Jul 26
284.5K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
Loading...

Brother.co.uk is a website that offers a range of products for home and office use. They sell printers, scanners, label makers, sewing machines, fax machines, and shredders. The site provides various technical specifications and product details to assist customers in making informed purchasing decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

brother.co.uk Annual Revenue and Growth

brother.co.uk's annual sales on its online store amounted to $11.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$11.5M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
brother.co.uk revenue by year

brother.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, brother.co.uk revenue has experienced growth of 7.1%, compared to the preceding three months.

View real-time data
brother.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
brother.co.uk operates within the computer hardware category, ranking favorably against its peers. In July 2026, the site generated $867,000 in online sales, significantly exceeding the average store in the computer hardware category, which sees around $158,000 monthly. Its conversion rate of 0.50-1.00% falls within the category's typical range of 0.46% to 3.56%. Additionally, the average order value (AOV) of $350-375 is also within the typical range of $153 to $900. With 285,000 sessions, brother.co.uk far surpasses the average store in the computer hardware category, which sees approximately 33,700 sessions monthly.
Read more

brother.co.uk competitors

The largest revenue gap is between brother.co.uk and viking-direct.co.uk, with brother.co.uk trailing by a staggering $12.9 million. In July 2026, brother.co.uk generated $867,000 from 2,319 transactions, achieving an AOV of $350-375 and a conversion rate between 0.50-1.00%. Meanwhile, viking-direct.co.uk led the market with $13.8 million in revenue from 40,800 transactions and a conversion rate of 7.00-7.50%. Additionally, brother.co.uk’s 285,000 sessions fall short of quill.com’s 998,000 by 713,000. Competitor printerland.co.uk also outperformed brother.co.uk with $1.9 million in revenue and 3,507 transactions, showcasing a significantly higher AOV of $525-550 and a conversion rate of 1.50-2.00%. Overall, while brother.co.uk holds its position in the market, it has considerable room for improvement compared to its leading competitors.

printerland.co.uk screenshot
#1 printerland.co.uk
1.9M
Revenue
186K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
tonergiant.co.uk screenshot
#2 tonergiant.co.uk
245.1K
Revenue
82.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
quill.com screenshot
#3 quill.com
1.9M
Revenue
998.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
chairoffice.co.uk screenshot
#4 chairoffice.co.uk
51.8K
Revenue
38.3K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
viking-direct.co.uk screenshot
#5 viking-direct.co.uk
13.8M
Revenue
559.9K
Sessions
7.0-7.5%
Conv. rate
$325-350
AOV
brother.co.uk vs top market performers
brother.co.uk
top retailers
conversion rate vs average order value for brother.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at brother.co.uk

In July large majority of sales on brother.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on brother.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brother.co.uk operates in

brother.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

brother.co.uk channels

Identify top traffic channels that drive growth for brother.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

brother.co.uk Google Ads spend

Evaluate brother.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

brother.co.uk devices

Review brother.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

brother.co.uk top markets

Explore brother.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

brother.co.uk country & global rank

Assess the ranking of brother.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard