Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for brother.debrother.de

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1.3M
Revenue
Jan 26
536.8K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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brother.de Annual Revenue and Growth

brother.de's annual sales on its online store amounted to $19.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$19.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brother.de revenue by year

brother.de's monthly revenueOVER TIME
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Over the past three months, brother.de revenue has experienced decline of 14%, compared to the preceding three months.

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brother.de revenue decline for last six months
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OVERVIEW
In January 2026, brother.de generated $1,253,809 in online sales, significantly outperforming the median revenue of $209,150 in the COMPUTERS AND TECHNOLOGY sector, though far behind the leading dell.com with $231,223,890. Its conversion rate ranged from 1.50% to 2.00%, lower than the industry high of 3.58%, while the average order value (AOV) fell between $125 and $150, below the sector’s high of $900. The website attracted 536,775 sessions, exceeding the median of 45,494 but dwarfed by lenovo.com’s 46,872,302 sessions, indicating a solid yet competitive market presence.
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brother.de competitors

When comparing brother.de to its competitors in the printer supplies market in January 2026, we can see that brother.de has a revenue of $1,253,809 with 8,844 transactions and 536,775 sessions. The average order value (AOV) for brother.de falls between $125-150, and the conversion rate is between 1.50-2.00%. In comparison, tonerpartner.de has a revenue of $550,864 with 2,881 transactions and 138,801 sessions, boasting a higher AOV of $175-200 and a similar conversion rate of 2.00-2.50%. Meanwhile, office-partner.de leads the pack with a revenue of $4,598,149, 11,796 transactions, and 349,341 sessions, offering an AOV of $375-400 and a conversion rate of 3.00-3.50%. In terms of revenue, brother.de falls in the middle of the pack, but its AOV and conversion rate metrics indicate room for improvement to better compete with the top players in the market.

tonerpartner.de screenshot
#1 tonerpartner.de
550.9K
Revenue
138.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tintenmarkt.de screenshot
#2 tintenmarkt.de
225.1K
Revenue
102.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
office-partner.de screenshot
#3 office-partner.de
4.6M
Revenue
349.3K
Sessions
3.0-3.5%
Conv. rate
$375-400
AOV
druckerpatronenexpress.de screenshot
#4 druckerpatronenexpress.de
72.4K
Revenue
16.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
superpatronen.de screenshot
#5 superpatronen.de
41.7K
Revenue
27.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
brother.de vs top market performers
brother.de
top retailers
conversion rate vs average order value for brother.de and its competitors
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Revenue share by device at brother.de

In January large majority of sales on brother.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brother.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brother.de channels

Identify top traffic channels that drive growth for brother.deand discover how performance of traffic channels has changed over time.

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brother.de Google Ads spend

Evaluate brother.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brother.de devices

Review brother.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brother.de top markets

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brother.de country & global rank

Assess the ranking of brother.de among other retailers within its primary country and worldwide.

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