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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

brother.de

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1.4M

Revenue

382.8K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

Main country of store: GERMANY
Website category: COMPUTERS AND TECHNOLOGY

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brother.de's revenueOVER TIME
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Over the past three months, brother.de revenue has experienced decline of 33%, compared to the preceding three months.

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brother.de revenue decline for last six months

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OVERVIEW

In July 2025, brother.de, in the COMPUTERS AND TECHNOLOGY industry, generated online sales revenue of $1,429,107 with a conversion rate of 1.50-2.00% and an AOV of $200-225. The highest conversion rate in the category was 3.69% and the highest AOV was $888, while the lowest conversion rate was 0.38% and the lowest AOV was $151. brother.de had 382,806 sessions, with lenovo.com having the highest sessions at 43,965,059 and the median sessions in the category being 41,204. dell.com led with the largest revenue of $211,383,254.

brother.de competitors

In July 2025, brother.de has shown strong performance with a revenue of €1,429,107 from 7,070 transactions and 382,806 sessions, with an Average Order Value (AOV) of €200-225 and a conversion rate of 1.50-2.00%. Compared to its competitors, brother.de outperforms in revenue against tonerpartner.de (€251,279), tintenmarkt.de (€211,885), druckerpatronenexpress.de (€31,187), and superpatronen.de (€53,304). However, it falls short of office-partner.de, which leads the pack with a revenue of €2,800,342. In terms of transactions and sessions, brother.de competes closely with office-partner.de (7,153 transactions, 293,964 sessions) but surpasses tonerpartner.de, tintenmarkt.de, druckerpatronenexpress.de, and superpatronen.de. The AOV of brother.de aligns with tonerpartner.de and office-partner.de, while the conversion rate falls between tintenmarkt.de and office-partner.de. Despite the stiff competition, brother.de holds its ground as a significant player in the market.

#1 tonerpartner.de

251.3K

Revenue

113.7K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#2 tintenmarkt.de

211.9K

Revenue

102.2K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#3 office-partner.de

2.8M

Revenue

294K

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#4 druckerpatronenexpress.de

31.2K

Revenue

10K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 superpatronen.de

53.3K

Revenue

36.8K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

brother.de vs top market performers

brother.de

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Revenue share by device at brother.de

In July large majority of sales on brother.de, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brother.de channels

Identify top traffic channels that drive growth for brother.deand discover how performance of traffic channels has changed over time.

brother.de Google Ads spend

Evaluate brother.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brother.de devices

Review brother.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brother.de top markets

Explore brother.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.