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Mar 2026

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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

brother.de

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965.9K

Revenue

Mar 26

454.6K

Sessions

Mar 26

1.5-2.0%

Conv. rate

Mar 26

$125-150

AOV

Mar 26

Main country of store: GERMANY
Website category: COMPUTERS AND TECHNOLOGY

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brother.de Annual Revenue and Growth

brother.de's annual sales on its online store amounted to $19.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$19.4M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

brother.de's monthly revenueOVER TIME
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Over the past three months, brother.de revenue has experienced decline of 3.7%, compared to the preceding three months.

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brother.de revenue decline for last six months

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OVERVIEW

In March 2026, brother.de generated $965,892 in online sales, significantly surpassing the median of $162,507 in the computer hardware industry, though still far from dell.com's $137,509,608. With a conversion rate between 1.50-2.00%, it remains below the industry high of 3.43% but above the low of 0.49%. The average order value (AOV) ranged from $125-150, while the highest AOV in the sector is $914. brother.de attracted 454,616 sessions, well above the median of 37,681 but dwarfed by lenovo.com's impressive 45,877,538 sessions, highlighting both strengths and areas for growth.

brother.de competitors

In March 2026, brother.de stands out among its competitors in the printer supplies industry. With a revenue of $965,892, 7,100 transactions, 454,616 sessions, an average order value (AOV) of $125-$150, and a conversion rate of 1.50-2.00%, brother.de demonstrates strong performance. Compared to tonerpartner.de with $203,967 in revenue, 1,060 transactions, 105,566 sessions, an AOV of $175-$200, and a conversion rate of 0.50-1.00%, brother.de shows higher revenue, transactions, and conversion rate. While office-partner.de leads the pack with $3,786,382 in revenue, 9,971 transactions, 295,997 sessions, an AOV of $375-$400, and a conversion rate of 3.00-3.50%, brother.de competes well in terms of conversion rate and AOV. In summary, brother.de performs strongly in revenue and transactions compared to some competitors, showcasing its competitive edge in the market.

#1 tonerpartner.de

204K

Revenue

105.6K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 tintenmarkt.de

113.9K

Revenue

81.1K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 office-partner.de

3.8M

Revenue

296K

Sessions

3.0-3.5%

Conv. rate

$375-400

AOV

#4 druckerpatronenexpress.de

27K

Revenue

8.3K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 superpatronen.de

19.1K

Revenue

21.4K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

druckerpatronenexpress.de

TOP MARKET PERFORMERSby revenue

druckerpatronenexpress.de

brother.de vs top market performers

brother.de

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Revenue share by device at brother.de

In March large majority of sales on brother.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brother.de channels

Identify top traffic channels that drive growth for brother.deand discover how performance of traffic channels has changed over time.

brother.de Google Ads spend

Evaluate brother.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brother.de devices

Review brother.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brother.de top markets

Explore brother.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.