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Jan 2026
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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68K
Revenue
Jan 26
22K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$375-400
AOV
Jan 26
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com Annual Revenue and Growth

brothervellies.com's annual sales on its online store amounted to $347.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$347.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
brothervellies.com revenue by year

brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced growth of 168%, compared to the preceding three months.

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brothervellies.com revenue growth for last six months
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OVERVIEW
In January 2026, brothervellies.com generated $68,048 in online sales, falling below the FASHION AND APPAREL median of $91,806, with sessions totaling 21,961 against a median of 38,909. Their conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.1%, and their average order value (AOV) was between $375-$400, slightly above the high benchmark of $390. In comparison, shein.com dominated the market with $809,875,018 in revenue and 279,580,739 sessions, highlighting the competitive landscape in the fashion and apparel sector.
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brothervellies.com competitors

In January 2026, brothervellies.com reported a revenue of $68,048 from 174 transactions with 21,961 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 0.50-1.00%. When compared to its competitors, guaraxez.com generated $31,099 in revenue from 153 transactions and 5,056 sessions, with an AOV of $200-225 and a high conversion rate of 3.00-3.50%. On the other hand, wellunknown.com had a revenue of $8,090 from 42 transactions and 2,838 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. origoshoes.com outperformed all with a revenue of $198,713 from 1,375 transactions and 91,005 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. espiritu.com had a revenue of $14,910 from 102 transactions and 10,993 sessions, with an AOV of $125-150 and a conversion rate matching brothervellies.com at 0.50-1.00%. nisolo.com had the highest revenue at $466,507 from 1,901 transactions and 181,123 sessions, with an AOV of $225-250 and a conversion rate of 1.00-1.50%.

guaraxez.com screenshot
#1 guaraxez.com
31.1K
Revenue
5.1K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
wellunknown.com screenshot
#2 wellunknown.com
8.1K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
origoshoes.com screenshot
#3 origoshoes.com
198.7K
Revenue
91K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
espiritu.com screenshot
#4 espiritu.com
14.9K
Revenue
11K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
466.5K
Revenue
181.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In January large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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