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Apr 2026
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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22.2K
Revenue
Apr 26
11.4K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com Annual Revenue and Growth

brothervellies.com's annual sales on its online store amounted to $347.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$347.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brothervellies.com revenue by year

brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced decline of 42%, compared to the preceding three months.

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brothervellies.com revenue decline for last six months
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OVERVIEW
In April 2026, brothervellies.com generated $22,178 in online sales, significantly below the FASHION AND APPAREL median of $78,791, with sessions totaling 11,392, far less than the median of 35,276. Its conversion rate hovered between 0.00-0.50%, markedly lower than the industry’s high of 3.05%. However, its average order value (AOV) ranged from $425 to $450, surpassing the category’s high of $389. This performance places brothervellies.com in a challenging position compared to the market leader, shein.com, which achieved staggering revenue of $860,961,522 and a session count of 281,585,790.
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brothervellies.com competitors

In April 2026, brothervellies.com generated a revenue of $22,178 from 52 transactions across 11,392 sessions, resulting in an average order value (AOV) of $425-450 and a conversion rate of 0.00-0.50%. Comparatively, guaraxez.com significantly outperformed with $143,128 in revenue and a conversion rate of 3.00-3.50%, demonstrating effective sales strategies with an AOV of $175-200. origoshoes.com excelled further with revenue at $310,996 from 2,264 transactions and an AOV of $125-150, while achieving a conversion rate of 1.50-2.00%. nisolo.com led the competition with $446,417 in revenue and 1,869 transactions, highlighting a strong AOV of $225-250 and a stable conversion rate of 0.50-1.00%. Overall, brothervellies.com lags behind its competitors in revenue and transaction metrics, indicating potential areas for growth and improvement.

guaraxez.com screenshot
#1 guaraxez.com
143.1K
Revenue
21.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
wellunknown.com screenshot
#2 wellunknown.com
13.2K
Revenue
5.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
origoshoes.com screenshot
#3 origoshoes.com
311K
Revenue
134.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
espiritu.com screenshot
#4 espiritu.com
17.5K
Revenue
15.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
446.4K
Revenue
187.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In April large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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