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May 2025
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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28.2K
Revenue
10.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com's revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced decline of 29%, compared to the preceding three months.

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brothervellies.com revenue decline for last six months
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OVERVIEW
In May 2025, brothervellies.com, a FASHION AND APPAREL website, generated $28,230 in online sales with a conversion rate of 0.50-1.00% and an AOV of $500-525. The website had 10,911 sessions, while the top-performing website in the category, shein.com, had a revenue of $731,622,726 and 224,142,058 sessions. The median revenue in the category was $81,783, with a conversion rate ranging from 0.67% to 3.09% and an AOV between $82 and $415, while the median number of sessions was 33,223.
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brothervellies.com competitors

In May 2025, brothervellies.com is performing well compared to some of its competitors in terms of revenue and conversion rate. guaraxez.com has a slightly higher revenue of $31,058 but with a significantly higher number of transactions and lower conversion rate. wellunknown.com has lower revenue at $4,343 with fewer transactions and sessions, while espiritu.com has a similar revenue to brothervellies.com but with fewer transactions and sessions. origoshoes.com stands out with a much higher revenue of $387,072, driven by a high number of transactions and sessions, albeit with a lower average order value (AOV). nisolo.com leads the pack with a substantial revenue of $898,904, a high number of transactions and sessions, and a higher AOV. Despite the stiff competition, brothervellies.com maintains a solid position in the market.

guaraxez.com screenshot
#1 guaraxez.com
31.1K
Revenue
4.9K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
wellunknown.com screenshot
#2 wellunknown.com
4.3K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
origoshoes.com screenshot
#3 origoshoes.com
387.1K
Revenue
170.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
espiritu.com screenshot
#4 espiritu.com
37.3K
Revenue
27.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
898.9K
Revenue
278.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In May large majority of sales on brothervellies.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on brothervellies.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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