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Jul 2026
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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17.6K
Revenue
Jul 26
14.8K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$375-400
AOV
Jul 26
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com Annual Revenue and Growth

brothervellies.com's annual sales on its online store amounted to $347.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$347.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brothervellies.com revenue by year

brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced decline of 23%, compared to the preceding three months.

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brothervellies.com revenue decline for last six months
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OVERVIEW
In July 2026, brothervellies.com saw 14,800 sessions, which is below the typical store in the fashion and apparel category, averaging around 28,400 sessions. The site generated $17,600 in revenue, significantly less than the typical store's $71,300. Its conversion rate of 0.00-0.50% also falls short of the typical range of 0.66% to 3.1%. However, its average order value (AOV) of $375-400 is within the typical range of $84 to $403 for the category.
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brothervellies.com competitors

The starkest contrast between brothervellies.com and its competitor origoshoes.com lies in revenue, where brothervellies.com trails by an astounding $394,000. In July 2026, brothervellies.com generated $17,600 from 45 transactions and 14,800 sessions, yielding an average order value (AOV) of $375-400 and a conversion rate of 0.00-0.50%. Conversely, origoshoes.com recorded $412,000 in revenue, 2,890 transactions, and 168,000 sessions, with a significantly lower AOV of $125-150 and a conversion rate of 1.50-2.00%. Additionally, brothervellies.com falls behind origoshoes.com by 2,845 transactions and 153,000 sessions, illustrating substantial challenges in market performance and customer engagement compared to its competitors.

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brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In July large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brothervellies.com operates in

brothervellies.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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