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May 2026
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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18.8K
Revenue
May 26
9.4K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$400-500
AOV
May 26
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com Annual Revenue and Growth

brothervellies.com's annual sales on its online store amounted to $347.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$347.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brothervellies.com revenue by year

brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced decline of 61%, compared to the preceding three months.

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brothervellies.com revenue decline for last six months
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OVERVIEW
In May 2026, brothervellies.com, a lifestyle/fashion and apparel website, generated $18,811 in online sales, significantly below the median of $74,720 for its industry, with a conversion rate ranging from 0.00-0.50%, far below the high benchmark of 3.18%. Its average order value (AOV) stood at $400-425, aligning closely with the industry average of $405. With 9,390 sessions, brothervellies.com lagged behind the median of 29,212, indicating potential areas for growth in traffic and conversion optimization compared to dominant competitors like shein.com, which reported staggering sales of $869,380,784 and sessions totaling 309,473,559.
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brothervellies.com competitors

In May 2026, brothervellies.com reported revenue of $18,811 from 46 transactions across 9,390 sessions, yielding a conversion rate of 0.00-0.50% with an average order value (AOV) of $400-425. In comparison, competitors like guaraxez.com generated $127,643 from 712 transactions and had a conversion rate of 2.50-3.00%, reflecting stronger performance despite a lower AOV of $175-200. Similarly, origoshoes.com dominated with $345,744 in revenue and 2,472 transactions, showcasing an AOV of $125-150 and a conversion rate of 1.50-2.00%. Other rivals like espiritu.com and nisolo.com also outperformed brothervellies.com, with revenues of $19,662 and $652,777 respectively. The metrics indicate that while brothervellies.com has a high AOV, it struggles significantly in conversion rates and total revenue compared to its competitors, emphasizing areas for potential improvement in marketing and sales strategies.

guaraxez.com screenshot
#1 guaraxez.com
127.6K
Revenue
23.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
wellunknown.com screenshot
#2 wellunknown.com
8.4K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
origoshoes.com screenshot
#3 origoshoes.com
345.7K
Revenue
144.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
espiritu.com screenshot
#4 espiritu.com
19.7K
Revenue
14.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
652.8K
Revenue
182.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In May large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brothervellies.com operates in

brothervellies.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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