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Oct 2025
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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14.6K
Revenue
Oct 25
10.1K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced decline of 31%, compared to the preceding three months.

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brothervellies.com revenue decline for last six months
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OVERVIEW
In October 2025, brothervellies.com generated $14,588 in online sales, significantly below the FASHION AND APPAREL median of $80,524, with a conversion rate between 0.00-0.50%, well under the industry's high of 3.36% and just above its low of 0.74%. The average order value (AOV) ranged from $375 to $400, slightly surpassing the sector's high of $378, while the site attracted 10,138 sessions, far from the median of 33,163 and overshadowed by shein.com, which leads with 321,650,758 sessions and $977,396,912 in revenue.
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brothervellies.com competitors

In October 2025, brothervellies.com reported a revenue of $14,588 with 37 transactions and 10,138 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 0.00-0.50%. Comparing this to its competitors, guaraxez.com stands out with a revenue of $44,656, 221 transactions, and 6,667 sessions, boasting an AOV of $200-225 and a conversion rate of 3.00-3.50%. On the lower end, wellunknown.com generated $8,100 in revenue with 42 transactions and 2,442 sessions, achieving an AOV of $175-200 and a conversion rate of 1.50-2.00%. origoshoes.com reported the highest revenue among the competitors at $202,502, with 1,507 transactions and 89,915 sessions, having an AOV of $125-150 and a conversion rate of 1.50-2.00%. nisolo.com also performed well with a revenue of $482,924, 2,120 transactions, and 183,692 sessions, showing an AOV of $225-250 and a conversion rate of 1.00-1.50%. Overall, brothervellies.com falls within the range of its competitors in terms of revenue and AOV but may benefit from improving its conversion rate and increasing the number of transactions to remain competitive in the market.

guaraxez.com screenshot
#1 guaraxez.com
44.7K
Revenue
6.7K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
wellunknown.com screenshot
#2 wellunknown.com
8.1K
Revenue
2.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
origoshoes.com screenshot
#3 origoshoes.com
202.5K
Revenue
89.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
espiritu.com screenshot
#4 espiritu.com
14.1K
Revenue
13.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
482.9K
Revenue
183.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In October large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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