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Dec 2025
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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45.9K
Revenue
Dec 25
14.1K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced growth of 28%, compared to the preceding three months.

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brothervellies.com revenue growth for last six months
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OVERVIEW
In December 2025, brothervellies.com generated $45,921 in online sales, significantly below the FASHION AND APPAREL median of $92,600, with sessions totaling 14,085 compared to the median of 39,789. The site’s conversion rate ranged from 0.50-1.00%, trailing the category high of 3.17%, while its average order value (AOV) stood at $350-375, near the upper benchmark of $389. Overall, these metrics indicate a need for improvement in traffic and sales performance within a highly competitive market dominated by major players like macys.com and shein.com.
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brothervellies.com competitors

In December 2025, brothervellies.com reported a revenue of $45,921 from 124 transactions and 14,085 sessions, with an average order value (AOV) range of $350-375 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, guaraxez.com had a revenue of $54,022 from 297 transactions and 9,545 sessions, with an AOV range of $175-200 and a high conversion rate of 3.00-3.50%. On the lower end, wellunknown.com generated only $5,501 in revenue from 28 transactions and 1,908 sessions, with a similar AOV range of $175-200 but a lower conversion rate of 1.00-1.50%. Overall, brothervellies.com falls in the middle in terms of revenue, transactions, sessions, and AOV compared to its competitors, but has a lower conversion rate than some, indicating potential room for growth in this area.

guaraxez.com screenshot
#1 guaraxez.com
54K
Revenue
9.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
wellunknown.com screenshot
#2 wellunknown.com
5.5K
Revenue
1.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
origoshoes.com screenshot
#3 origoshoes.com
227.1K
Revenue
111.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
espiritu.com screenshot
#4 espiritu.com
13.5K
Revenue
11.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
631.2K
Revenue
200.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In December large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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