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Nov 2025
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Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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20.7K
Revenue
Nov 25
16.6K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

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brothervellies.com's monthly revenueOVER TIME
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Over the past three months, brothervellies.com revenue has experienced decline of 22%, compared to the preceding three months.

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brothervellies.com revenue decline for last six months
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OVERVIEW
In November 2025, brothervellies.com, operating in the lifestyle/fashion and apparel sector, generated $20,680 in online sales, significantly below the industry median of $93,064, with a conversion rate ranging between 0.00-0.50%, far below the high benchmark of 3.37%; the average order value (AOV) stood at $300-325, which is competitive yet below the high of $375, and the site recorded 16,588 sessions, notably less than the median of 36,492 in the industry and dwarfed by shein.com's staggering 342,497,064 sessions.
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brothervellies.com competitors

In November 2025, when comparing brothervellies.com to its competitors, it is evident that brothervellies.com lags behind in terms of revenue and transactions. With a revenue of $20,680 from 67 transactions and 16,588 sessions, the average order value (AOV) ranging from $300-$325 and a conversion rate of 0.00-0.50, brothervellies.com falls short compared to its competitors. For example, origoshoes.com stands out with a revenue of $253,700 from 1,842 transactions and 114,699 sessions, with an AOV of $125-$150 and a conversion rate of 1.50-2.00. Similarly, nisolo.com demonstrates strong performance with a revenue of $756,750 from 3,190 transactions and 232,167 sessions, with an AOV of $225-$250 and a conversion rate of 1.00-1.50. In terms of revenue generation and customer engagement, brothervellies.com has room for improvement to compete effectively in the market.

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#5 nisolo.com
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AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
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Revenue share by device at brothervellies.com

In November large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

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brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

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