Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/brothervellies.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for brothervellies.combrothervellies.com

Start benchmarking for free
Sign in with GoogleSign up with Google
15.5K
Revenue
Sep 25
11.3K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
Loading...

Brother Vellies is a Black owned and female led lifestyle and accessories brand redefining luxury. With values rooted in sustainability, social impact, artisanal craftsmanship, and community, the brand embodies the creative vision of designer and activist Aurora James, creator of the Fifteen Percent Pledge.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

brothervellies.com's monthly revenueOVER TIME
View real-time data

Over the past three months, brothervellies.com revenue has experienced decline of 23%, compared to the preceding three months.

View real-time data
brothervellies.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, brothervellies.com, operating in the lifestyle/fashion and apparel sector, generated $15,533 in online sales, significantly lower than the median revenue of $74,931 for its industry. With a conversion rate ranging from 0.00-0.50%, it falls below the industry average of 3.2%, indicating potential areas for improvement. The average order value (AOV) was between $400-425, slightly above the industry high of $382, showcasing strong purchase value despite fewer transactions. The site attracted 11,252 sessions, well below the median of 34,221, reflecting a need for increased traffic to compete effectively in this competitive landscape.
Read more

brothervellies.com competitors

In September 2025, brothervellies.com lagged behind its competitors in terms of revenue, with $15,533 compared to guaraxez.com's $33,807, Origo Shoes' $199,305, and Nisolo's $482,488. The number of transactions on Brother Vellies was also lower at 37, while Origo Shoes and Nisolo had 1,525 and 2,110 transactions respectively. Despite having a higher Average Order Value (AOV) ranging from $400-$425, Brother Vellies had a lower conversion rate of 0.00-0.50% compared to guaraxez.com's 3.00-3.50%, Well Unknown's 1.50-2.00%, and Nisolo's 0.50-1.00%. Additionally, Brother Vellies had a higher number of sessions at 11,252 compared to Well Unknown's 1,497, but lower than Origo Shoes' 89,915 and Nisolo's 237,600. Overall, Brother Vellies could improve its conversion rate and attract more transactions to increase its revenue and compete more effectively in the market.

guaraxez.com screenshot
#1 guaraxez.com
33.8K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
wellunknown.com screenshot
#2 wellunknown.com
5.1K
Revenue
1.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
origoshoes.com screenshot
#3 origoshoes.com
199.3K
Revenue
89.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
espiritu.com screenshot
#4 espiritu.com
23.1K
Revenue
22.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nisolo.com screenshot
#5 nisolo.com
482.5K
Revenue
237.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
brothervellies.com vs top market performers
brothervellies.com
top retailers
conversion rate vs average order value for brothervellies.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at brothervellies.com

In September large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brothervellies.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

brothervellies.com channels

Identify top traffic channels that drive growth for brothervellies.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

brothervellies.com Google Ads spend

Evaluate brothervellies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

brothervellies.com devices

Review brothervellies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

brothervellies.com top markets

Explore brothervellies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

brothervellies.com country & global rank

Assess the ranking of brothervellies.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard