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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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362.2K
Revenue
Sep 26
288.8K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.

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buff.com Annual Revenue and Growth

buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
buff.com revenue by year

buff.com's monthly revenueOVER TIME
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Over the past three months, buff.com revenue has experienced growth of 0.8%, compared to the preceding three months.

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buff.com revenue growth for last six months
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OVERVIEW
In September 2026, buff.com recorded 289,000 sessions, significantly higher than an average sports store's 25,800 sessions. The website generated $362,000 in revenue for online sales, well above the average sports store's $63,600. With a conversion rate of 2.00-2.50%, buff.com remains within the typical range for the sports category, which spans from 0.59% to 3.07%. Its average order value (AOV) of $50-75 is below the typical range of $79 to $562 in the sports category.
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buff.com competitors

buff.com significantly outperforms cbsstore.com, with revenue at $362,000 compared to cbsstore.com’s $2,004. In September 2026, buff.com achieved 6,335 transactions, while cbsstore.com only recorded 19. buff.com also excels in sessions, totaling 289,000, far surpassing cbsstore.com's 1,254. While buff.com has an AOV ranging from $50-75 and a conversion rate of 2.00-2.50%, cbsstore.com's AOV is higher at $100-125 but has a lower conversion rate of 1.50-2.00%. Other competitors, such as safishing.com with $49,800 in revenue and coalheadwear.com with $19,300, also fall short in key metrics, underscoring buff.com’s dominant market position.

cbsstore.com screenshot
#1 cbsstore.com
2K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
safishing.com screenshot
#2 safishing.com
49.8K
Revenue
40.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bsbrand.com screenshot
#3 bsbrand.com
2.2K
Revenue
492
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
seirus.com screenshot
#4 seirus.com
16K
Revenue
14K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
coalheadwear.com screenshot
#5 coalheadwear.com
19.3K
Revenue
21.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
buff.com vs top market performers
buff.com
top retailers
conversion rate vs average order value for buff.com and its competitors
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Industries buff.com operates in

buff.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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buff.com channels

Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.

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buff.com Google Ads spend

Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buff.com devices

Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buff.com top markets

Explore buff.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buff.com country & global rank

Assess the ranking of buff.com among other retailers within its primary country and worldwide.

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