buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
GRIPS CUSTOMERS & RESEARCH PARTNERS
buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced decline of 58%, compared to the preceding three months.
buff.com competitors
In April 2026, buff.com outperformed its competitors significantly, generating $265,694 in revenue from 4,261 transactions across 294,193 sessions. In comparison, safishing.com recorded $126,395 in revenue with 1,397 transactions and 97,535 sessions, while seirus.com only achieved $20,649 with 160 transactions. coalheadwear.com managed $64,037 in revenue from 527 transactions, but still fell short. Notably, buff.com’s average order value (AOV) ranged between $50-75, which is lower than safishing.com's $75-100 and seirus.com’s $125-150. Despite this, buff.com’s conversion rate stood at 1.00-1.50%, comparable to its competitors. coalheadwear.com excelled slightly with a conversion rate of 1.50-2.00%. Overall, buff.com demonstrated superior revenue performance and transaction volume, solidifying its leading position in the market.
Revenue share by device at buff.com
In April large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
