buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $3.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced growth of 12%, compared to the preceding three months.
buff.com competitors
In August 2025, buff.com generated a revenue of $308,803 from 5,229 transactions with 269,519 sessions. The average order value (AOV) for buff.com ranged from $50-75, and their conversion rate was between 1.50-2.00%. Comparing this to its competitors, cbsstore.com had a revenue of $5,799 from 54 transactions and 1,496 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. safishing.com outperformed buff.com with a revenue of $330,141, 3,477 transactions, and 160,882 sessions. Their AOV was $75-100, and their conversion rate fell between 2.00-2.50%. seirus.com and coalheadwear.com also had lower revenues compared to buff.com, with varying transaction numbers, session counts, AOV, and conversion rates. Overall, buff.com's performance metrics were competitive within its niche but fell behind safishing.com in terms of revenue and transaction numbers.
Revenue share by device at buff.com
In August large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
