buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced decline of 25%, compared to the preceding three months.
buff.com competitors
In May 2026, buff.com generated $372,312 in revenue from 6,409 transactions across 313,713 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, cbsstore.com, despite a much lower revenue of $6,065 from 55 transactions and only 1,249 sessions, boasted a higher AOV of $100-125 and a conversion rate of 4.00-4.50%. Meanwhile, safishing.com earned $135,011 with 1,386 transactions over 71,044 sessions, achieving an AOV of $75-100 and a conversion rate of 1.50-2.00%. Other competitors like coalheadwear.com ($56,399 revenue) and seirus.com ($15,495 revenue) had lower conversion rates of 1.00-1.50%. Overall, buff.com leads in revenue and transaction volume, but faces competition from cbsstore.com in conversion efficiency.
Revenue share by device at buff.com
In May large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries buff.com operates in
buff.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
