buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced growth of 31%, compared to the preceding three months.
buff.com competitors
In January 2026, buff.com reported a revenue of $423,484 from 7,343 transactions and 399,147 sessions, with an Average Order Value (AOV) ranging from $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, buff.com's revenue falls behind cbsstore.com's $2,004, safishing.com's $255,454, and seirus.com's $66,429, but exceeds coalheadwear.com's $54,560. However, buff.com outperforms cbsstore.com in terms of transactions and sessions. In terms of AOV, buff.com falls below cbsstore.com and coalheadwear.com, but is on par with safishing.com and seirus.com. Furthermore, buff.com's conversion rate is consistent with its competitors. Overall, buff.com has a solid performance in terms of transactions and sessions, but may need to increase its AOV to match up with the higher revenue of some competitors.
Revenue share by device at buff.com
In January large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
