buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $3.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced growth of 5%, compared to the preceding three months.
buff.com competitors
In October 2025, buff.com outperformed its competitors in terms of revenue, with $361,038 compared to cbsstore.com's $4,867, safishing.com's $245,162, seirus.com's $18,999, and coalheadwear.com's $50,179. buff.com also had a higher number of transactions at 6,102, compared to cbsstore.com's 46, safishing.com's 2,793, seirus.com's 193, and coalheadwear.com's 512. Additionally, buff.com had the highest number of sessions at 314,979, followed by safishing.com at 146,231, seirus.com at 14,674, cbsstore.com at 1,249, and coalheadwear.com at 40,729. While buff.com's Average Order Value (AOV) fell within the range of $50-75, its conversion rate was on par with safishing.com at 1.50-2.00, indicating a strong performance across both metrics compared to its competitors.
Revenue share by device at buff.com
In October large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
