buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $3.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced growth of 16%, compared to the preceding three months.
buff.com competitors
In November 2025, when comparing buff.com to its competitors, it is evident that buff.com falls behind in terms of revenue generation. While buff.com generated $454,676 in revenue from 7,940 transactions and 386,902 sessions, cbsstore.com outperformed with $2,576 in revenue from only 24 transactions and 625 sessions. safishing.com also surpassed buff.com with $297,371 in revenue from 3,211 transactions and 132,284 sessions. However, when looking at conversion rates, buff.com is on par with safishing.com at 2.00-2.50%. In terms of average order value (AOV), buff.com falls in the middle range with AOV of $50-75, while competitors like cbsstore.com and safishing.com have higher AOVs of $100-125 and $75-100 respectively. Overall, buff.com faces stiff competition in the market and may need to improve its revenue generation strategies to stay ahead in the industry.
Revenue share by device at buff.com
In November large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
