buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
GRIPS CUSTOMERS & RESEARCH PARTNERS
buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced decline of 16%, compared to the preceding three months.
buff.com competitors
In March 2026, buff.com outperformed its competitors in terms of revenue, with a total of $286,184. This was significantly higher than safishing.com at $97,758, seirus.com at $26,505, and coalheadwear.com at $72,692. buff.com also had the highest number of transactions at 4,809, compared to safishing.com with 1,068, seirus.com with 290, and coalheadwear.com with 575. Despite having lower sessions than safishing.com with 297,978 sessions, buff.com had a higher conversion rate at 1.50-2.00%, compared to safishing.com at 1.00-1.50%, seirus.com at 1.00-1.50%, and coalheadwear.com at 1.00-1.50%. While buff.com had a lower average order value (AOV) range of $50-75 compared to coalheadwear.com's AOV range of $125-150, buff.com maintained a competitive edge in overall performance and revenue generation in the market.
Revenue share by device at buff.com
In March large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
