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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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321.2K
Revenue
Aug 26
270.1K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.

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buff.com Annual Revenue and Growth

buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
buff.com revenue by year

buff.com's monthly revenueOVER TIME
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Over the past three months, buff.com revenue has experienced growth of 21%, compared to the preceding three months.

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buff.com revenue growth for last six months
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OVERVIEW
In August 2026, buff.com recorded 270,000 sessions, significantly higher than an average sports store's 33,500 sessions. The site's revenue from online sales reached $321,000, well above the average sports store's $85,100. buff.com’s conversion rate of 2.00-2.50% is within the typical range of 0.63% to 3.09%, while its average order value (AOV) of $50-75 falls within the typical range of $76 to $556 for the sports category.
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buff.com competitors

buff.com significantly outperforms coalheadwear.com, with revenue of $321,000 compared to coalheadwear.com's $26,700. In August 2026, buff.com also leads in transactions, achieving 5,876 compared to coalheadwear.com’s 309, and sessions at 270,000 versus coalheadwear.com’s 30,500. While both buff.com and safishing.com share the same conversion rate of 2.00-2.50%, buff.com enjoys an average order value (AOV) range of $50-75, which is more accessible than safishing.com’s higher AOV of $100-125. Additionally, seirus.com falls far behind, with revenue at $14,600, 185 transactions, and 14,100 sessions. Overall, buff.com excels across all key performance metrics compared to its competitors.

safishing.com screenshot
#1 safishing.com
207.6K
Revenue
87.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
seirus.com screenshot
#2 seirus.com
14.6K
Revenue
14.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
coalheadwear.com screenshot
#3 coalheadwear.com
26.7K
Revenue
30.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
skida.com screenshot
#4 skida.com
42.8K
Revenue
49.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
outdoorsinc.com screenshot
#5 outdoorsinc.com
9K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
buff.com vs top market performers
buff.com
top retailers
conversion rate vs average order value for buff.com and its competitors
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Industries buff.com operates in

buff.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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buff.com channels

Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.

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buff.com Google Ads spend

Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buff.com devices

Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buff.com top markets

Explore buff.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buff.com country & global rank

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