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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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381.2K
Revenue
Jul 26
313.4K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.

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buff.com Annual Revenue and Growth

buff.com's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
buff.com revenue by year

buff.com's monthly revenueOVER TIME
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Over the past three months, buff.com revenue has experienced growth of 27%, compared to the preceding three months.

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buff.com revenue growth for last six months
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OVERVIEW
buff.com recorded 313,000 sessions in July 2026, significantly higher than an average sports store's 28,500 sessions. The site's revenue for online sales reached $381,000, well above the average sports store's $77,200. With a conversion rate of 2.00-2.50%, buff.com is within the typical range for the sports category, which is 0.64% to 3.02%. Additionally, its average order value (AOV) of $50-75 falls below the typical range of $82 to $571 in the sports category.
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buff.com competitors

The most striking difference between buff.com and its closest competitor, safishing.com, lies in revenue, where buff.com leads by $114,000. In July 2026, buff.com generated $381,000 from 6,681 transactions, far surpassing safishing.com’s $267,000 from 2,484 transactions. buff.com also boasts 313,000 sessions compared to safishing.com’s 115,000, showcasing its superior reach. Additionally, buff.com’s conversion rate of 2.00-2.50% matches that of safishing.com, but its overall metrics significantly outperform the other competitors as well, including cbsstore.com and coalheadwear.com, both of which lag behind in revenue and transactions. buff.com clearly stands out in this competitive landscape.

cbsstore.com screenshot
#1 cbsstore.com
2K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
safishing.com screenshot
#2 safishing.com
267.1K
Revenue
115.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bsbrand.com screenshot
#3 bsbrand.com
2.2K
Revenue
492
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
seirus.com screenshot
#4 seirus.com
11.5K
Revenue
10.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
coalheadwear.com screenshot
#5 coalheadwear.com
57K
Revenue
48.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
buff.com vs top market performers
buff.com
top retailers
conversion rate vs average order value for buff.com and its competitors
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Industries buff.com operates in

buff.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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buff.com channels

Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.

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buff.com Google Ads spend

Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buff.com devices

Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buff.com top markets

Explore buff.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buff.com country & global rank

Assess the ranking of buff.com among other retailers within its primary country and worldwide.

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