buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $3.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced growth of 12%, compared to the preceding three months.
buff.com competitors
When comparing buff.com to its competitors in September 2025, we see that buff.com has a revenue of $341,921 with 5,819 transactions and 295,981 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In contrast, cbsstore.com has a revenue of $5,591 with 51 transactions and 1,436 sessions, a higher AOV of $100-125, and a conversion rate of 3.50-4.00%. safishing.com outperforms buff.com with a revenue of $288,928, 3,246 transactions, and 215,320 sessions, similar AOV of $75-100, and the same conversion rate. seirus.com and coalheadwear.com also have lower revenues and fewer transactions and sessions compared to buff.com, but with varying AOV and conversion rates. Overall, buff.com is competitive in terms of revenue and conversion rate but may need to increase its transactions and sessions to match the performance of some of its competitors.
Revenue share by device at buff.com
In September large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
