buff.com
Buff.com is an online retailer that offers a wide range of products for outdoor enthusiasts. They specialize in selling multi-functional headwear, including hats, neck gaiters, masks, and bandanas. Buff.com provides customers with a variety of designs that cater to outdoor activities like hiking, cycling, fishing, and skiing.
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buff.com Annual Revenue and Growth
buff.com's annual sales on its online store amounted to $3.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
buff.com's monthly revenueOVER TIME
Over the past three months, buff.com revenue has experienced growth of 26%, compared to the preceding three months.
buff.com competitors
When comparing buff.com to its competitors in December 2025, it is clear that buff.com falls behind in terms of revenue. buff.com generated $448,739 from 7,757 transactions and 394,735 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 1.50-2.00%. In contrast, cbsstore.com only brought in $1,556 with 15 transactions and 931 sessions, while safishing.com outperformed buff.com with a revenue of $321,101, 3,732 transactions, and 115,576 sessions, boasting a higher conversion rate of 3.00-3.50%. seirus.com and coalheadwear.com also surpassed buff.com in revenue, with $64,974 and $67,864 respectively. Overall, while buff.com may have a similar conversion rate to some competitors, it lags behind in terms of revenue generation when compared to the competition.
Revenue share by device at buff.com
In December large majority of sales on buff.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buff.com channels
Identify top traffic channels that drive growth for buff.comand discover how performance of traffic channels has changed over time.
buff.com Google Ads spend
Evaluate buff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buff.com devices
Review buff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
