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Dec 2025
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Home/Insights/Retailers/bugaboo.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for bugaboo.combugaboo.com

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2.5M
Revenue
Dec 25
742.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Bugaboo.com is an online platform that specializes in selling a wide range of products. These offerings chiefly include strollers, travel systems, and accessories. The website offers a user-friendly interface, providing detailed information and options for online purchasing. Bugaboo.com caters to individuals seeking high-quality products for their babies and young children.

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bugaboo.com Annual Revenue and Growth

bugaboo.com's annual sales on its online store amounted to $24.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
bugaboo.com revenue by year

bugaboo.com's monthly revenueOVER TIME
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Over the past three months, bugaboo.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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bugaboo.com revenue decline for last six months
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OVERVIEW
In December 2025, bugaboo.com generated $2,462,089 in online sales, significantly surpassing the e-commerce sector median of $110,409, but falling short of industry leader qvc.com’s $151,023,785. The site recorded a conversion rate of 1.00-1.50%, below the high of 3.94% but above the low of 0.85%. With an average order value (AOV) of $275-300, it remains competitive compared to the sector's high of $338 and low of $55. bugaboo.com attracted 742,311 sessions, well above the median of 47,805, but far behind the leading site boots.com, which had 49,388,130 sessions.
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bugaboo.com competitors

When comparing bugaboo.com to its competitors in December 2025, bugaboo.com stands out with a revenue of $2,462,089 from 8,581 transactions and 742,311 sessions. bugaboo.com has an average order value (AOV) ranging from $275 to $300 and a conversion rate between 1.00% and 1.50%. In contrast, strolleria.com has a revenue of $94,803 from 1,067 transactions and 123,186 sessions, with an AOV of $75 to $100 and a conversion rate between 0.50% and 1.00%. pishposhbaby.com generated $141,844 from 558 transactions and 21,151 sessions, with an AOV of $250 to $275 and a conversion rate between 2.50% and 3.00%. Lester's Nursery World and Natural Baby Shower also had comparable revenue and conversion rates, while Affordable Baby Care had lower revenue, fewer transactions, and a lower conversion rate. Overall, bugaboo.com performs well compared to its competitors in terms of revenue, transactions, AOV, and conversion rate.

pishposhbaby.com screenshot
#1 pishposhbaby.com
141.8K
Revenue
21.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
bebeangbaby.com screenshot
#2 bebeangbaby.com
9K
Revenue
6.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
strolleria.com screenshot
#3 strolleria.com
94.8K
Revenue
123.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
modernnursery.com screenshot
#4 modernnursery.com
85.2K
Revenue
67.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
travelingtikes.com screenshot
#5 travelingtikes.com
18.2K
Revenue
8K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
bugaboo.com vs top market performers
bugaboo.com
top retailers
conversion rate vs average order value for bugaboo.com and its competitors
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Revenue share by device at bugaboo.com

In December large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bugaboo.com channels

Identify top traffic channels that drive growth for bugaboo.comand discover how performance of traffic channels has changed over time.

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bugaboo.com Google Ads spend

Evaluate bugaboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bugaboo.com devices

Review bugaboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bugaboo.com top markets

Explore bugaboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bugaboo.com country & global rank

Assess the ranking of bugaboo.com among other retailers within its primary country and worldwide.

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