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Aug 2025
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Home/Insights/Retailers/bugaboo.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for bugaboo.combugaboo.com

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2.8M
Revenue
Aug 25
766.7K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Bugaboo.com is an online platform that specializes in selling a wide range of products. These offerings chiefly include strollers, travel systems, and accessories. The website offers a user-friendly interface, providing detailed information and options for online purchasing. Bugaboo.com caters to individuals seeking high-quality products for their babies and young children.

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bugaboo.com Annual Revenue and Growth

bugaboo.com's annual sales on its online store amounted to $24.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
bugaboo.com revenue by year

bugaboo.com's monthly revenueOVER TIME
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Over the past three months, bugaboo.com revenue has experienced growth of 26%, compared to the preceding three months.

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bugaboo.com revenue growth for last six months
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OVERVIEW
bugaboo.com in the e-commerce_and_shopping category had a revenue of $2,760,682 with a median of $88,799; conversion rate of 1.00-1.50% compared to 3.66% high and 0.69% low; AOV of $300-325 against $348 high and $57 low; and 766,655 sessions with a median of 41,767 and the highest at 28,050,888 from boots.com in August 2025.
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bugaboo.com competitors

In August 2025, bugaboo.com stands out from its competitors in terms of revenue, with a reported revenue of $2,760,682. This surpasses similar_domain websites like strolleria.com with $171,201, pishposhbaby.com with $189,605, lesters-nurseryworld.co.uk with $60,909, naturalbabyshower.co.uk with $1,885,195, and affordablebabycare.co.uk with $16,854. bugaboo.com also leads in transactions with 8,936, sessions with 766,655, and an average order value (AOV) ranging from $300 to $325. In comparison, its competitors show varying transaction numbers, sessions, and AOVs, with some having higher conversion rates but lower revenues and sessions. Overall, bugaboo.com demonstrates strong performance across multiple domains, positioning itself as a top player in the baby care industry in 2025.

pishposhbaby.com screenshot
#1 pishposhbaby.com
189.6K
Revenue
43.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
bebeangbaby.com screenshot
#2 bebeangbaby.com
24.3K
Revenue
10.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
strolleria.com screenshot
#3 strolleria.com
171.2K
Revenue
191.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
modernnursery.com screenshot
#4 modernnursery.com
129.3K
Revenue
91.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
travelingtikes.com screenshot
#5 travelingtikes.com
17.3K
Revenue
5.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bugaboo.com vs top market performers
bugaboo.com
top retailers
conversion rate vs average order value for bugaboo.com and its competitors
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Revenue share by device at bugaboo.com

In August large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bugaboo.com channels

Identify top traffic channels that drive growth for bugaboo.comand discover how performance of traffic channels has changed over time.

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bugaboo.com Google Ads spend

Evaluate bugaboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bugaboo.com devices

Review bugaboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bugaboo.com top markets

Explore bugaboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bugaboo.com country & global rank

Assess the ranking of bugaboo.com among other retailers within its primary country and worldwide.

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