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May 2026
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Home/Insights/Retailers/bugaboo.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.7M
Revenue
May 26
825.1K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$275-300
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Bugaboo.com is an online platform that specializes in selling a wide range of products. These offerings chiefly include strollers, travel systems, and accessories. The website offers a user-friendly interface, providing detailed information and options for online purchasing. Bugaboo.com caters to individuals seeking high-quality products for their babies and young children.

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bugaboo.com Annual Revenue and Growth

bugaboo.com's annual sales on its online store amounted to $30.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$30.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bugaboo.com revenue by year

bugaboo.com's monthly revenueOVER TIME
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Over the past three months, bugaboo.com revenue has experienced growth of 6.5%, compared to the preceding three months.

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bugaboo.com revenue growth for last six months
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OVERVIEW
In May 2026, bugaboo.com generated $2,696,369 in online sales, significantly outperforming the median revenue of $82,750 in the e-commerce category, but lagging behind industry leader qvc.com at $139,464,804. The site achieved a conversion rate of 1.00-1.50%, which is within the average range but below the high of 3.88%. With an average order value (AOV) between $275 and $300, bugaboo.com remains competitive, although still shy of the $350 high AOV benchmark. The website recorded 825,131 sessions, a stark contrast to the top performer’s 30,400,863 sessions and above the median of 35,027 sessions in the sector.
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bugaboo.com competitors

In May 2026, bugaboo.com achieved impressive financial metrics, generating $2,696,369 in revenue from 9,431 transactions across 825,131 sessions, with an average order value (AOV) of $275-$300 and a conversion rate of 1.00-1.50%. In contrast, its closest competitor, naturalbabyshower.co.uk, earned $2,202,376 from 13,162 transactions but had a lower AOV of $150-$175, with a higher conversion rate of 2.00-2.50%. pishposhbaby.com recorded $300,366 in revenue with a similar AOV range but significantly fewer sessions. strolleria.com lagged with just $98,550 in revenue, showcasing a lower AOV of $75-$100. Meanwhile, lesters-nurseryworld.co.uk and affordablebabycare.co.uk reported modest figures, with revenues of $35,259 and $10,743, respectively. Overall, bugaboo.com stands out as a leader in revenue generation and transaction volume among its competitors while maintaining a strong AOV.

pishposhbaby.com screenshot
#1 pishposhbaby.com
300.4K
Revenue
30K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
bebeangbaby.com screenshot
#2 bebeangbaby.com
31.1K
Revenue
11.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
strolleria.com screenshot
#3 strolleria.com
98.6K
Revenue
95.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
modernnursery.com screenshot
#4 modernnursery.com
205.4K
Revenue
93.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
travelingtikes.com screenshot
#5 travelingtikes.com
6.1K
Revenue
2.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
bugaboo.com vs top market performers
bugaboo.com
top retailers
conversion rate vs average order value for bugaboo.com and its competitors
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Revenue share by device at bugaboo.com

In May large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bugaboo.com operates in

bugaboo.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bugaboo.com channels

Identify top traffic channels that drive growth for bugaboo.comand discover how performance of traffic channels has changed over time.

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bugaboo.com Google Ads spend

Evaluate bugaboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bugaboo.com devices

Review bugaboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bugaboo.com top markets

Explore bugaboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bugaboo.com country & global rank

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