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Nov 2025
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Home/Insights/Retailers/bugaboo.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for bugaboo.combugaboo.com

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3.4M
Revenue
Nov 25
962.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Bugaboo.com is an online platform that specializes in selling a wide range of products. These offerings chiefly include strollers, travel systems, and accessories. The website offers a user-friendly interface, providing detailed information and options for online purchasing. Bugaboo.com caters to individuals seeking high-quality products for their babies and young children.

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bugaboo.com Annual Revenue and Growth

bugaboo.com's annual sales on its online store amounted to $24.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
bugaboo.com revenue by year

bugaboo.com's monthly revenueOVER TIME
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Over the past three months, bugaboo.com revenue has experienced growth of 5.9%, compared to the preceding three months.

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bugaboo.com revenue growth for last six months
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OVERVIEW
In November 2025, bugaboo.com achieved online sales revenue of $3,375,727, significantly higher than the e-commerce median of $101,517, with a conversion rate of 1.00-1.50%, below the industry high of 4.05%. The site's average order value (AOV) ranged from $275 to $300, slightly below the high of $337. bugaboo.com recorded 962,170 sessions, contrasting sharply with the leading store's 43,745,699 sessions and above the e-commerce median of 41,915, indicating a strong market presence but opportunities for improving conversion and session traffic in the competitive landscape.
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bugaboo.com competitors

In November 2025, bugaboo.com outperformed some of its competitors in terms of revenue, with a total of $3,375,727 compared to similar_domain "strolleria.com" with $167,591, "pishposhbaby.com" with $289,796, "lesters-nurseryworld.co.uk" with $108,742, "naturalbabyshower.co.uk" with $3,450,489, and "affordablebabycare.co.uk" with $12,507. bugaboo.com also had a higher number of transactions at 11,520, compared to "strolleria.com" with 1,706, "pishposhbaby.com" with 1,121, "lesters-nurseryworld.co.uk" with 526, "naturalbabyshower.co.uk" with 18,985, and "affordablebabycare.co.uk" with 42. Additionally, bugaboo.com had a higher number of sessions at 962,170 compared to its competitors. While bugaboo.com had a lower average order value (AOV) range at $275-$300 compared to some competitors, it still maintained a competitive conversion rate range of 1.00-1.50.

pishposhbaby.com screenshot
#1 pishposhbaby.com
289.8K
Revenue
29.9K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
bebeangbaby.com screenshot
#2 bebeangbaby.com
23K
Revenue
8.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
strolleria.com screenshot
#3 strolleria.com
167.6K
Revenue
141.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
modernnursery.com screenshot
#4 modernnursery.com
120.2K
Revenue
53.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
travelingtikes.com screenshot
#5 travelingtikes.com
15.3K
Revenue
8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
bugaboo.com vs top market performers
bugaboo.com
top retailers
conversion rate vs average order value for bugaboo.com and its competitors
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Revenue share by device at bugaboo.com

In November large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bugaboo.com channels

Identify top traffic channels that drive growth for bugaboo.comand discover how performance of traffic channels has changed over time.

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bugaboo.com Google Ads spend

Evaluate bugaboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bugaboo.com devices

Review bugaboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bugaboo.com top markets

Explore bugaboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bugaboo.com country & global rank

Assess the ranking of bugaboo.com among other retailers within its primary country and worldwide.

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