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Oct 2025
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Home/Insights/Retailers/bugaboo.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.8M
Revenue
Oct 25
780.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Bugaboo.com is an online platform that specializes in selling a wide range of products. These offerings chiefly include strollers, travel systems, and accessories. The website offers a user-friendly interface, providing detailed information and options for online purchasing. Bugaboo.com caters to individuals seeking high-quality products for their babies and young children.

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bugaboo.com Annual Revenue and Growth

bugaboo.com's annual sales on its online store amounted to $24.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
bugaboo.com revenue by year

bugaboo.com's monthly revenueOVER TIME
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Over the past three months, bugaboo.com revenue has experienced growth of 0.83%, compared to the preceding three months.

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bugaboo.com revenue growth for last six months
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OVERVIEW
In October 2025, bugaboo.com generated $2,822,106 in online sales, significantly outperforming the e-commerce median of $93,795, yet still trailing behind market leader michaels.com, which earned $105,162,923. The site achieved a conversion rate of 1.00-1.50%, below the industry high of 3.89%, while its average order value (AOV) ranged from $300 to $325, just shy of the high benchmark of $350. bugaboo.com attracted 780,894 sessions, considerably higher than the median of 39,049 but well below michaels.com's staggering 32,351,606 sessions, indicating potential growth opportunities in user engagement.
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bugaboo.com competitors

When comparing bugaboo.com to its competitors in October 2025, bugaboo.com stands out with a revenue of 2,822,106 and 9,053 transactions from 780,894 sessions, boasting an average order value (AOV) of 300-325 and a conversion rate of 1.00-1.50. In contrast, strolleria.com has a revenue of 130,795 with 1,356 transactions from 98,668 sessions, offering an AOV of 75-100 and a similar conversion rate to bugaboo.com. pishposhbaby.com follows with 198,527 in revenue, 783 transactions, and 30,077 sessions, showcasing a higher AOV of 250-275 and a conversion rate of 2.50-3.00. Lester's Nursery World and Natural Baby Shower both have lower revenues compared to bugaboo.com, while Affordable Baby Care lags behind significantly with the lowest revenue and conversion rate. Overall, bugaboo.com remains a strong player in the market with competitive metrics among its competitors.

pishposhbaby.com screenshot
#1 pishposhbaby.com
198.5K
Revenue
30.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
bebeangbaby.com screenshot
#2 bebeangbaby.com
13.4K
Revenue
6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
strolleria.com screenshot
#3 strolleria.com
130.8K
Revenue
98.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
modernnursery.com screenshot
#4 modernnursery.com
87.4K
Revenue
55K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
travelingtikes.com screenshot
#5 travelingtikes.com
6.6K
Revenue
3.8K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
bugaboo.com vs top market performers
bugaboo.com
top retailers
conversion rate vs average order value for bugaboo.com and its competitors
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Revenue share by device at bugaboo.com

In October large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bugaboo.com channels

Identify top traffic channels that drive growth for bugaboo.comand discover how performance of traffic channels has changed over time.

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bugaboo.com Google Ads spend

Evaluate bugaboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bugaboo.com devices

Review bugaboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bugaboo.com top markets

Explore bugaboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bugaboo.com country & global rank

Assess the ranking of bugaboo.com among other retailers within its primary country and worldwide.

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