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Sep 2025
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Home/Insights/Retailers/bugaboo.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3M
Revenue
Sep 25
822.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Bugaboo.com is an online platform that specializes in selling a wide range of products. These offerings chiefly include strollers, travel systems, and accessories. The website offers a user-friendly interface, providing detailed information and options for online purchasing. Bugaboo.com caters to individuals seeking high-quality products for their babies and young children.

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bugaboo.com Annual Revenue and Growth

bugaboo.com's annual sales on its online store amounted to $24.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
bugaboo.com revenue by year

bugaboo.com's monthly revenueOVER TIME
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Over the past three months, bugaboo.com revenue has experienced growth of 19%, compared to the preceding three months.

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bugaboo.com revenue growth for last six months
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OVERVIEW
In September 2025, bugaboo.com generated $2,959,890 in online sales, significantly surpassing the median of $81,105 in the e-commerce and shopping sector, yet far from the leading store, qvc.com, at $118,237,048. The website's conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.72% and above the low of 0.71%. Its average order value (AOV) was between $300 and $325, while the high for the sector stands at $351. With 822,692 sessions, bugaboo.com lagged behind the highest-performing site, michaels.com, which recorded 30,281,186 sessions, contrasting sharply with the sector median of 37,786.
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bugaboo.com competitors

In September 2025, bugaboo.com outperformed its competitors in terms of revenue, with a total of $2,959,890 compared to the closest competitor, naturalbabyshower.co.uk, which had $1,758,162 in revenue. bugaboo.com also had the highest number of transactions at 9,753, surpassing all other competitors. Additionally, bugaboo.com had the highest number of sessions at 822,692, showing a strong online presence. While bugaboo.com had a slightly higher average order value (AOV) range of $300-$325 compared to some competitors, like affordablebabycare.co.uk with an AOV of $325-$350, bugaboo.com still maintained a competitive conversion rate range of 1.00-1.50%. Overall, bugaboo.com demonstrated superior performance across multiple domains when compared to its competitors in the baby stroller industry in September 2025.

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bugaboo.com vs top market performers
bugaboo.com
top retailers
conversion rate vs average order value for bugaboo.com and its competitors
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Revenue share by device at bugaboo.com

In September large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bugaboo.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bugaboo.com channels

Identify top traffic channels that drive growth for bugaboo.comand discover how performance of traffic channels has changed over time.

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bugaboo.com Google Ads spend

Evaluate bugaboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bugaboo.com devices

Review bugaboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bugaboo.com top markets

Explore bugaboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bugaboo.com country & global rank

Assess the ranking of bugaboo.com among other retailers within its primary country and worldwide.

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