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Sep 2025
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Home/Insights/Retailers/buildabear.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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9.5M
Revenue
Sep 25
2.9M
Sessions
Sep 25
6.0-6.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Buildabear.com is an online platform that sells customizable stuffed animals and accessories. Customers can choose from a range of plush toys, including bears, cats, and dogs, as well as various outfits and accessories to personalize their furry friends. The website offers a convenient way to create unique stuffed animals to suit individual preferences.

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buildabear.com Annual Revenue and Growth

buildabear.com's annual sales on its online store amounted to $89.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$89.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
buildabear.com revenue by year

buildabear.com's monthly revenueOVER TIME
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Over the past three months, buildabear.com revenue has experienced growth of 86%, compared to the preceding three months.

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buildabear.com revenue growth for last six months
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OVERVIEW
In September 2025, buildabear.com, a key player in the CHILDCARE industry, generated online sales revenue of $9,460,073, significantly outperforming the median of $41,793. With a robust conversion rate of 6.00-6.50%, it surpassed the industry average of 4.29%. The Average Order Value (AOV) ranged from $50-75, aligning closely with the sector's low AOV benchmark of $51. Notably, buildabear.com attracted 2,910,283 sessions, although it lags behind the leading babylist.com, which achieved 12,615,638 sessions, while the median for the category was just 19,629 sessions, highlighting its strong online engagement.
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buildabear.com competitors

In September 2025, buildabear.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. buildabear.com generated a revenue of $9,460,073 from 177,591 transactions and 2,910,283 sessions, with an AOV ranging from $50 to $75 and a conversion rate between 6.00% and 6.50%. In comparison, vermontteddybear.com had a revenue of $321,007 from 2,330 transactions and 124,999 sessions, with an AOV of $125 to $150 and a conversion rate of 1.50% to 2.00%. Similarly, stuffedsafari.com and giantteddy.com also had lower revenues, transactions, and sessions, along with lower AOVs and conversion rates. The closest competitor, shopdisney.com, had a higher revenue of $4,760,146, but still fell short in terms of transactions, sessions, AOV, and conversion rate compared to buildabear.com.

vermontteddybear.com screenshot
#1 vermontteddybear.com
321K
Revenue
125K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stuffedsafari.com screenshot
#2 stuffedsafari.com
425.8K
Revenue
123.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
giantteddy.com screenshot
#3 giantteddy.com
1.8K
Revenue
384.4
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
shopdisney.com screenshot
#4 shopdisney.com
4.8M
Revenue
70.2K
Sessions
40.0-40.5%
Conv. rate
$150-175
AOV
buildabear.com vs top market performers
buildabear.com
top retailers
conversion rate vs average order value for buildabear.com and its competitors
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Revenue share by device at buildabear.com

In September large majority of sales on buildabear.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on buildabear.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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buildabear.com channels

Identify top traffic channels that drive growth for buildabear.comand discover how performance of traffic channels has changed over time.

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buildabear.com Google Ads spend

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buildabear.com devices

Review buildabear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buildabear.com top markets

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buildabear.com country & global rank

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