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Nov 2025
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Home/Insights/Retailers/bulletjournal.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for bulletjournal.combulletjournal.com

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805.2K
Revenue
Nov 25
259.7K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: ARTS AND ENTERTAINMENT

Bulletjournal.com is a website that offers comprehensive information on the Bullet Journal, an analog system designed to track tasks, goals, and personal organization. The site hosts tutorials, how-to videos, and provides convenient access to a variety of practical organizational tools, including notebooks, supplies, and digital resources.

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bulletjournal.com Annual Revenue and Growth

bulletjournal.com's annual sales on its online store amounted to $8.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$8.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletjournal.com revenue by year

bulletjournal.com's monthly revenueOVER TIME
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Over the past three months, bulletjournal.com revenue has experienced growth of 47%, compared to the preceding three months.

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bulletjournal.com revenue growth for last six months
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Top products on bulletjournal.comby revenue

#1 Foundation Plan
$56.5
Price
$1.4M
Revenue
#2 Transformation Plan
$103.3
Price
$657.6K
Revenue
#3 Certification Plan
$651
Price
$143.2K
Revenue
#4 Artist Edition 2024
$63.2
Price
Revenue
#5 Foundation Plan (Intl)
$294.3
Price
Revenue
#6 Turquoise Gift Set
$82.7
Price
Revenue
#7 The Notebook
$48.5
Price
Revenue
#8 Edition X
$47.9
Price
Revenue
#9 Pen Bundle
$105.1
Price
Revenue
#10 The Pencil
$42.3
Price
Revenue
#1 Foundation Plan
$56.5
Price
$1.4M
Revenue
#2 Transformation Plan
$103.3
Price
$657.6K
Revenue
#3 Certification Plan
$651
Price
$143.2K
Revenue
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OVERVIEW
In November 2025, bulletjournal.com led the ARTS AND ENTERTAINMENT industry with an impressive revenue of $805,166, significantly surpassing the median of $364,451, while boasting a conversion rate between 2.50-3.00%, close to the sector's high of 4.43%. Its average order value (AOV) ranged from $100-125, below the category's high of $255, and its total sessions reached 259,741, notably higher than the median of 58,032 but lower than the top store's 455,498 sessions.
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bulletjournal.com competitors

In November 2025, when comparing bulletjournal.com to its competitors, it is evident that bulletjournal.com outperforms in terms of revenue and transactions. With a revenue of $805,166 and 6,698 transactions, bulletjournal.com surpasses its competitors such as archerandolive.com, notebooktherapy.com, leuchtturm1917.us, lifeismessyandbrilliant.com, and thepostmansknock.com. While leuchtturm1917.us has a higher revenue of $1,176,764, bulletjournal.com has a higher conversion rate ranging from 2.50-3.00%. In terms of sessions, notebooktherapy.com leads with 391,122 sessions, while bulletjournal.com has 259,741 sessions. However, when considering the average order value (AOV), bulletjournal.com falls within the range of $100-125, which is competitive with its rivals. Overall, bulletjournal.com showcases a strong performance in revenue and conversion rate compared to its competitors in the stationary and journaling niche.

archerandolive.com screenshot
#1 archerandolive.com
409.9K
Revenue
391.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#2 notebooktherapy.com
459.5K
Revenue
311.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
leuchtturm1917.us screenshot
#3 leuchtturm1917.us
1.2M
Revenue
254.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lifeismessyandbrilliant.com screenshot
#4 lifeismessyandbrilliant.com
33.2K
Revenue
13.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
thepostmansknock.com screenshot
#5 thepostmansknock.com
292K
Revenue
138K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bulletjournal.com vs top market performers
bulletjournal.com
top retailers
conversion rate vs average order value for bulletjournal.com and its competitors
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Revenue share by device at bulletjournal.com

In November large majority of sales on bulletjournal.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bulletjournal.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletjournal.com channels

Identify top traffic channels that drive growth for bulletjournal.comand discover how performance of traffic channels has changed over time.

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bulletjournal.com Google Ads spend

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bulletjournal.com devices

Review bulletjournal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletjournal.com top markets

Explore bulletjournal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletjournal.com country & global rank

Assess the ranking of bulletjournal.com among other retailers within its primary country and worldwide.

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