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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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483.1K
Revenue
Sep 25
269.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: ARTS AND ENTERTAINMENT

Bulletjournal.com is a website that offers comprehensive information on the Bullet Journal, an analog system designed to track tasks, goals, and personal organization. The site hosts tutorials, how-to videos, and provides convenient access to a variety of practical organizational tools, including notebooks, supplies, and digital resources.

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bulletjournal.com Annual Revenue and Growth

bulletjournal.com's annual sales on its online store amounted to $8.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$8.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletjournal.com revenue by year

bulletjournal.com's monthly revenueOVER TIME
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Over the past three months, bulletjournal.com revenue has experienced growth of 25%, compared to the preceding three months.

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bulletjournal.com revenue growth for last six months
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Top products on bulletjournal.comby revenue

#1 Foundation Plan
$74.6
Price
$665.5K
Revenue
#2 Transformation Plan
$121.3
Price
$365.2K
Revenue
#3 Artist Edition 2024
$50.1
Price
$220.1K
Revenue
#4 Pen Bundle
$85.4
Price
Revenue
#5 The Notebook
$36.1
Price
Revenue
#6 The Pocket
$41.9
Price
Revenue
#7 Certification Plan
$776.1
Price
Revenue
#8 Pencil Bundle
$96.6
Price
Revenue
#9 Foundation Plan (Intl)
$299
Price
Revenue
#10 Edition X
$57.1
Price
Revenue
#1 Foundation Plan
$74.6
Price
$665.5K
Revenue
#2 Transformation Plan
$121.3
Price
$365.2K
Revenue
#3 Artist Edition 2024
$50.1
Price
$220.1K
Revenue
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OVERVIEW
In September 2025, bulletjournal.com, operating in the ARTS AND ENTERTAINMENT sector, generated $483,150 in online sales, outperforming the industry median of $347,472, though trailing the leading store, thechivery.com, at $689,866; the site's conversion rate stood at 1.00-1.50%, below the high of 4.32%, with an average order value (AOV) between $100-125, less than the industry high of $272 but above the low of $87; additionally, bulletjournal.com recorded 269,328 sessions, significantly exceeding the median of 57,809 but falling short of medievalcollectibles.com's peak of 489,463 sessions.
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bulletjournal.com competitors

In September 2025, when comparing bulletjournal.com to its competitors, we see that bulletjournal.com generated a revenue of $483,150 from 3,948 transactions and 269,328 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50. In comparison, archerandolive.com had a revenue of $284,753 from 3,389 transactions and 311,720 sessions, with an AOV of $75-$100 and a similar conversion rate. leuchtturm1917.us outperformed all with a revenue of $704,701 from 7,041 transactions and 156,408 sessions, boasting an AOV of $100-$125 and a conversion rate of 4.00-4.50. Other competitors like notebooktherapy.com, lifeismessyandbrilliant.com, and thepostmansknock.com had varying levels of revenue, transactions, sessions, AOV, and conversion rates, showcasing the diversity in the stationery and journaling market.

archerandolive.com screenshot
#1 archerandolive.com
284.8K
Revenue
311.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#2 notebooktherapy.com
252.5K
Revenue
247.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
leuchtturm1917.us screenshot
#3 leuchtturm1917.us
704.7K
Revenue
156.4K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
lifeismessyandbrilliant.com screenshot
#4 lifeismessyandbrilliant.com
25.9K
Revenue
10.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
thepostmansknock.com screenshot
#5 thepostmansknock.com
180.8K
Revenue
138.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bulletjournal.com vs top market performers
bulletjournal.com
top retailers
conversion rate vs average order value for bulletjournal.com and its competitors
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Revenue share by device at bulletjournal.com

In September large majority of sales on bulletjournal.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bulletjournal.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletjournal.com channels

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bulletjournal.com Google Ads spend

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bulletjournal.com devices

Review bulletjournal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletjournal.com top markets

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bulletjournal.com country & global rank

Assess the ranking of bulletjournal.com among other retailers within its primary country and worldwide.

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