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Oct 2025
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Home/Insights/Retailers/burlington.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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171K
Revenue
Oct 25
49.4K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Burlington.de is a website offering a wide range of products for sale. Their inventory includes apparel, accessories, and socks suitable for both men and women. Burlington.de showcases different designs, patterns, and colors to cater to various style preferences. The website allows convenient online shopping and ensures secure transactions.

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burlington.de Annual Revenue and Growth

burlington.de's annual sales on its online store amounted to $2.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
burlington.de revenue by year

burlington.de's monthly revenueOVER TIME
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Over the past three months, burlington.de revenue has experienced growth of 22%, compared to the preceding three months.

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burlington.de revenue growth for last six months
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OVERVIEW
In October 2025, burlington.de generated $170,993 in online sales, significantly outperforming the FASHION AND APPAREL median of $80,524, with a strong conversion rate of 3.50-4.00%, surpassing the category's high of 3.36%. The Average Order Value (AOV) ranged from $75 to $100, close to the low benchmark of $74. With 49,428 sessions, burlington.de exceeded the median of 33,163, although far behind shein.com, the industry's leader with 321,650,758 sessions. Overall, burlington.de shows solid performance metrics in comparison to its industry peers.
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burlington.de competitors

When comparing burlington.de to its competitors in October 2025, it is evident that burlington.de lags behind in terms of revenue and sessions but excels in conversion rate and average order value (AOV). burlington.de generated a revenue of 170,993 with 1,837 transactions and 49,428 sessions, boasting a conversion rate of 3.50-4.00 and an AOV of 75-100. In contrast, its competitors such as burlington.com, falke.com, jclay-socks.com, and jimmylion.com outperformed in revenue and sessions, with higher AOV for burlington.com and jclay-socks.com, and higher conversion rates for falke.com and jclay-socks.com. viennemilano.com, on the other hand, had similar metrics to burlington.de in terms of revenue and conversion rate, but with lower AOV and sessions. Overall, while burlington.de shows strength in conversion rate and AOV, it may need to focus on increasing revenue and sessions to compete effectively with its counterparts.

burlington.com screenshot
#1 burlington.com
8.4M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
falke.com screenshot
#2 falke.com
4M
Revenue
807.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
viennemilano.com screenshot
#3 viennemilano.com
23.8K
Revenue
20.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
jclay-socks.com screenshot
#4 jclay-socks.com
60.2K
Revenue
7.7K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
jimmylion.com screenshot
#5 jimmylion.com
118.6K
Revenue
105.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
burlington.de vs top market performers
burlington.de
top retailers
conversion rate vs average order value for burlington.de and its competitors
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Revenue share by device at burlington.de

In October large majority of sales on burlington.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on burlington.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burlington.de channels

Identify top traffic channels that drive growth for burlington.deand discover how performance of traffic channels has changed over time.

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burlington.de Google Ads spend

Evaluate burlington.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burlington.de devices

Review burlington.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burlington.de top markets

Explore burlington.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burlington.de country & global rank

Assess the ranking of burlington.de among other retailers within its primary country and worldwide.

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