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Jul 2026
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Home/Insights/Retailers/byellowtail.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for byellowtail.combyellowtail.com

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42.8K
Revenue
Jul 26
10.2K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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The website byellowtail.com offers a range of predominantly Native American-inspired clothing and accessories. The products include diverse dress designs, tops, skirts, scarves, and jewelry. All items are styled with a fusion of traditional Native American influences and modern fashion, providing a unique blend of cultural and contemporary aesthetics.

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byellowtail.com Annual Revenue and Growth

byellowtail.com's annual sales on its online store amounted to $991K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$991K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
byellowtail.com revenue by year

byellowtail.com's monthly revenueOVER TIME
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Over the past three months, byellowtail.com revenue has experienced decline of 56%, compared to the preceding three months.

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byellowtail.com revenue decline for last six months
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OVERVIEW
byellowtail.com generated $42,800 in online sales for the month of July 2026, which is below the average store in the fashion and apparel category, typically generating around $71,300. The site's conversion rate of 2.50-3.00% is within the category's typical range of 0.66% to 3.1%. With an average order value (AOV) of $150-175, byellowtail.com also sits within the category's typical AOV range of $84 to $403. Additionally, it recorded 10,200 sessions, significantly lower than the average store in the fashion and apparel category, which sees around 28,400 sessions monthly.
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byellowtail.com competitors

The competitive set includes byellowtail.com and thentvs.com. In July 2026, byellowtail.com generated $42,800 in revenue, outperforming thentvs.com, which earned $34,900, giving byellowtail.com a lead of $7,900. However, thentvs.com had a higher number of transactions at 317, while byellowtail.com recorded 273 transactions, trailing by 44. In terms of website traffic, thentvs.com also led with 19,700 sessions compared to byellowtail.com’s 10,200, a difference of 9,500 sessions. Both sites show varying average order values, with byellowtail.com ranging from $150-175 and thentvs.com from $100-125. Conversion rates indicate byellowtail.com’s effectiveness at 2.50-3.00%, compared to thentvs.com’s lower rate of 1.50-2.00%. Overall, while byellowtail.com excels in revenue and conversion efficiency, thentvs.com attracts more transactions and sessions.

thentvs.com screenshot
#1 thentvs.com
34.9K
Revenue
19.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
byellowtail.com vs top market performers
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conversion rate vs average order value for byellowtail.com and its competitors
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Revenue share by device at byellowtail.com

In July large majority of sales on byellowtail.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on byellowtail.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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byellowtail.com channels

Identify top traffic channels that drive growth for byellowtail.comand discover how performance of traffic channels has changed over time.

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byellowtail.com Google Ads spend

Evaluate byellowtail.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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byellowtail.com devices

Review byellowtail.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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byellowtail.com top markets

Explore byellowtail.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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byellowtail.com country & global rank

Assess the ranking of byellowtail.com among other retailers within its primary country and worldwide.

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