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Jan 2026
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Home/Insights/Retailers/byellowtail.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for byellowtail.combyellowtail.com

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49.5K
Revenue
Jan 26
13.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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The website byellowtail.com offers a range of predominantly Native American-inspired clothing and accessories. The products include diverse dress designs, tops, skirts, scarves, and jewelry. All items are styled with a fusion of traditional Native American influences and modern fashion, providing a unique blend of cultural and contemporary aesthetics.

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byellowtail.com Annual Revenue and Growth

byellowtail.com's annual sales on its online store amounted to $991K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$991K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
byellowtail.com revenue by year

byellowtail.com's monthly revenueOVER TIME
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Over the past three months, byellowtail.com revenue has experienced decline of 12%, compared to the preceding three months.

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byellowtail.com revenue decline for last six months
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OVERVIEW
In January 2026, byellowtail.com generated $49,529 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate between 2.00-2.50%, trailing the high benchmark of 3.1%. The average order value (AOV) ranged from $150 to $175, notably lower than the high AOV of $390, while the site recorded 13,794 sessions, well below the median of 38,909 and far behind shein.com, the industry's leader with 279,580,739 sessions. Overall, these metrics highlight byellowtail's challenges in a competitive market.
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byellowtail.com competitors

In January 2026, byellowtail.com reported a revenue of $49,529 with 308 transactions and 13,794 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 2.00-2.50%. In comparison, thentvs.com, a competitor, generated a higher revenue of $57,237 from 605 transactions and 31,584 sessions. However, thentvs.com had a lower AOV of $75-$100 and a slightly lower conversion rate of 1.50-2.00%. Despite byellowtail.com's slightly lower revenue, it had a higher AOV and conversion rate, indicating a more efficient use of resources and a potentially more engaged customer base. The competitors have their own strengths and weaknesses, but byellowtail.com seems to be holding its own in key metrics.

thentvs.com screenshot
#1 thentvs.com
57.2K
Revenue
31.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
byellowtail.com vs top market performers
byellowtail.com
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conversion rate vs average order value for byellowtail.com and its competitors
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Revenue share by device at byellowtail.com

In January large majority of sales on byellowtail.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In January large majority of sales on byellowtail.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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byellowtail.com channels

Identify top traffic channels that drive growth for byellowtail.comand discover how performance of traffic channels has changed over time.

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byellowtail.com Google Ads spend

Evaluate byellowtail.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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byellowtail.com devices

Review byellowtail.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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byellowtail.com top markets

Explore byellowtail.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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byellowtail.com country & global rank

Assess the ranking of byellowtail.com among other retailers within its primary country and worldwide.

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