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Sep 2025
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Home/Insights/Retailers/caldrea.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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18.5K
Revenue
Sep 25
3.2K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Caldrea.com is a website that offers a range of upscale household cleaning products. The site features a variety of naturally-derived soaps, detergents, and cleaners that are available for purchase. Additionally, Caldrea.com provides information on their commitment to multi-surface effectiveness and responsible sourcing, making them a popular choice for eco-conscious consumers.

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caldrea.com Annual Revenue and Growth

caldrea.com's annual sales on its online store amounted to $293.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$293.7K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
caldrea.com revenue by year

caldrea.com's monthly revenueOVER TIME
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Over the past three months, caldrea.com revenue has experienced decline of 47%, compared to the preceding three months.

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caldrea.com revenue decline for last six months
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OVERVIEW
In September 2025, caldrea.com generated $18,501 in online sales with a conversion rate of 4.00-4.50%, outperforming the home_and_garden industry average of 3.36%. Its average order value (AOV) ranged from $125-150, significantly lower than the high AOV of $677 in the sector. With 3,189 sessions, caldrea.com lagged behind the median of 32,433 sessions in the home_and_garden category, highlighting opportunities for growth in both traffic and revenue, especially compared to market leader homedepot.com, which achieved a staggering $1,279,366,314 in sales.
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caldrea.com competitors

In September 2025, caldrea.com reported a revenue of $18,501 with 136 transactions and 3,189 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, caldrea.com falls behind in terms of revenue when compared to calderalab.com, which generated $929,060 in revenue with 11,517 transactions and 230,798 sessions. However, caldrea.com outperforms Handmade La Conner and Murchison-Hume in terms of revenue, transactions, and sessions. thymes.com surpasses caldrea.com in revenue and conversion rate, while tundra.com leads in AOV and conversion rate. Overall, caldrea.com competes favorably with its competitors in some metrics but falls short in others, highlighting areas for potential growth and improvement.

calderalab.com screenshot
#1 calderalab.com
929.1K
Revenue
230.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
handmadelaconner.com screenshot
#2 handmadelaconner.com
5.9K
Revenue
1.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thymes.com screenshot
#3 thymes.com
352K
Revenue
51.1K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
murchison-hume.com screenshot
#4 murchison-hume.com
23.2K
Revenue
10.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
tundra.com screenshot
#5 tundra.com
55.5K
Revenue
5.1K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
caldrea.com vs top market performers
caldrea.com
top retailers
conversion rate vs average order value for caldrea.com and its competitors
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Revenue share by device at caldrea.com

In September large majority of sales on caldrea.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on caldrea.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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caldrea.com channels

Identify top traffic channels that drive growth for caldrea.comand discover how performance of traffic channels has changed over time.

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caldrea.com Google Ads spend

Evaluate caldrea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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caldrea.com devices

Review caldrea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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caldrea.com top markets

Explore caldrea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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caldrea.com country & global rank

Assess the ranking of caldrea.com among other retailers within its primary country and worldwide.

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