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Aug 2026

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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

caldrea.com

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1.6K

Revenue

Aug 26

350.2

Sessions

Aug 26

4.0-4.5%

Conv. rate

Aug 26

$100-125

AOV

Aug 26

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Caldrea.com is a website that offers a range of upscale household cleaning products. The site features a variety of naturally-derived soaps, detergents, and cleaners that are available for purchase. Additionally, Caldrea.com provides information on their commitment to multi-surface effectiveness and responsible sourcing, making them a popular choice for eco-conscious consumers.

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caldrea.com Annual Revenue and Growth

caldrea.com's annual sales on its online store amounted to $320.4K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025

$320.4K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

caldrea.com's monthly revenueOVER TIME
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Over the past three months, caldrea.com revenue has experienced decline of 55%, compared to the preceding three months.

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caldrea.com revenue decline for last six months

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OVERVIEW

caldrea.com operates in the home and garden category, holding a modest position within it. For the month of August 2026, caldrea.com generated $1,600 in online sales, significantly lower than the average store in the home and garden category, which earns around $130,000 monthly. Its conversion rate of 4.00-4.50% is impressive, exceeding the average store in the home and garden category's typical range of 0.64% to 3.35%. With an average order value of $100-125, caldrea.com also performed well compared to the typical range of $98 to $688, but its 350 sessions lag far behind the average store in the home and garden category, which sees around 36,700 sessions each month.

caldrea.com competitors

caldrea.com trails calderalab.com significantly in all metrics, with caldrea.com reporting revenue of $1,600 compared to calderalab.com’s $1.1 million. In August 2026, caldrea.com had 15 transactions and 350 sessions, while calderalab.com achieved 13,000 transactions from 193,000 sessions. Though caldrea.com has an average order value (AOV) ranging from $100-125, it is outperformed by thymes.com, which boasts an AOV of $125-150 and revenue of $240,000 from 1,886 transactions. Additionally, caldrea.com shares a conversion rate of 4.00-4.50% with tundra.com, which generates $8,171 from 40 transactions. Meanwhile, caldrea.com’s conversion performance is behind calderalab.com’s 6.50-7.00%. Overall, caldrea.com consistently ranks last among its competitors in revenue, transactions, and sessions.

#1 calderalab.com

1.1M

Revenue

192.9K

Sessions

6.5-7.0%

Conv. rate

$75-100

AOV

#2 handmadelaconner.com

2.7K

Revenue

1.2K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#3 thymes.com

240.1K

Revenue

33.8K

Sessions

5.5-6.0%

Conv. rate

$125-150

AOV

#4 murchison-hume.com

20.3K

Revenue

8.5K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 tundra.com

8.2K

Revenue

904.7

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

caldrea.com vs top market performers

caldrea.com

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caldrea.com channels

Identify top traffic channels that drive growth for caldrea.comand discover how performance of traffic channels has changed over time.

caldrea.com Google Ads spend

Evaluate caldrea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

caldrea.com devices

Review caldrea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

caldrea.com top markets

Explore caldrea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.